The document discusses QR code marketing and provides details about QR codes. It defines what a QR code is, how it works, and the types of data it can encode. Statistics are given showing rapid growth in QR code usage. Examples of creative marketing campaigns using QR codes are described, highlighting benefits like increased engagement and traffic. Both advantages and disadvantages of QR codes for marketing are outlined. Common uses of QR codes for events, tourism, maps, and campaigns are listed.

1. QR Code Marketing

16. Statistics First quarter (Q1) of 2011 (Jan-Mar) Worldwide usage grew 61.9% over Q4 2010 The US experienced 181.1% growth in Q1 2011 over Q4 2010 Comparing Q1 2010 and Q1 2011, US growth was 630%

20. QR Codes – Statistics In 2010, U.S. Smartphone subscribers tends to persons ages 25 - 44

21. Survey

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26. Creative Examples

29. Benefits of QR Codes • Drive Traffic • Call to Action • Real-Time Analytics • Instant Campaign Editing • Interactive Engagement • Innovative Increase Awareness Strengthen Brand Reduce Cost

32. Video VV Youtube Video

33. Web link

34. Social Media

35. Brochures

36. Events

37. Maps

38. ETA Campaign

39. ETA Tourism Exhibitions

40. ETA Outdoor

41. ETA Newsletter & Pressrelease

43. Thank You for your Interest