In this webinar we take a look at the dos and do not’s of using QR and other 2D Codes to launch marketing campaigns to new heights. From the Getting It Right In Mobile Series.
You can view a video recording of the webinar on the Msgme blog here: http://bit.ly/loghl2
This document discusses incorporating QR codes into marketing. It provides an overview of what QR codes are, how they work, and what types of information they can link to. It also offers tips for creatively using QR codes in business cards, magazines, signs, and other places. Suggestions include testing QR codes thoroughly and providing instructions for scanning them. A variety of tools for generating QR codes are also listed.
The document discusses Microsoft's use of 2D barcodes called Tags to connect physical objects to digital content and marketing campaigns. It notes that Microsoft has printed over 2 billion Tags since 2009. Tags allow marketers to engage consumers through printed materials and reach them on mobile devices. The document promotes Tags as a way for marketers to measure campaign effectiveness through reporting on barcode scans. It provides several examples of Tags being used in magazines, product packaging, and other printed materials to drive engagement.
This document summarizes the services of SpotOn, a company that provides outsourced mobile and server software development. They offer services including mobile app development for iOS, Android, BlackBerry and Windows platforms as well as web app development. They have experience building solutions in areas like BI/analytics, e-commerce, social media and location-based services. SpotOn aims to help clients quickly develop products and reduce risks through flexible engagement models and a focus on best practices. Their portfolio includes apps for carriers, fitness equipment control, and parking location.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
Mobilezapp is an expert in developing mobile apps for various platforms like iPhone, iPad, Android, BlackBerry and Windows Mobile. They have a large team of experienced developers and designers. Their process involves stakeholder interviews, competitive analysis, wireframing, prototyping and coding. They aim to deliver apps faster, cheaper and better than traditional developers by leveraging their extensive library of code modules and unique development approach.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes Mobilezapp's development process which includes stakeholder interviews, creating wireframes and prototypes, designing graphics and user interfaces, and finally coding the app. The document promotes Mobilezapp's ability to build custom mobile apps faster and at lower costs compared to competitors.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
This document discusses incorporating QR codes into marketing. It provides an overview of what QR codes are, how they work, and what types of information they can link to. It also offers tips for creatively using QR codes in business cards, magazines, signs, and other places. Suggestions include testing QR codes thoroughly and providing instructions for scanning them. A variety of tools for generating QR codes are also listed.
The document discusses Microsoft's use of 2D barcodes called Tags to connect physical objects to digital content and marketing campaigns. It notes that Microsoft has printed over 2 billion Tags since 2009. Tags allow marketers to engage consumers through printed materials and reach them on mobile devices. The document promotes Tags as a way for marketers to measure campaign effectiveness through reporting on barcode scans. It provides several examples of Tags being used in magazines, product packaging, and other printed materials to drive engagement.
This document summarizes the services of SpotOn, a company that provides outsourced mobile and server software development. They offer services including mobile app development for iOS, Android, BlackBerry and Windows platforms as well as web app development. They have experience building solutions in areas like BI/analytics, e-commerce, social media and location-based services. SpotOn aims to help clients quickly develop products and reduce risks through flexible engagement models and a focus on best practices. Their portfolio includes apps for carriers, fitness equipment control, and parking location.
This document provides an overview of Mobilezapp and their mobile app development services. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive costs. The document also outlines their process, which includes stakeholder interviews, wireframing, prototyping, and coding to deliver custom apps tailored to each client's needs.
This document provides an overview of Mobilezapp, a company that develops mobile apps. It discusses their expertise developing apps across platforms like iPhone, Android, and BlackBerry. It highlights their large team of experienced developers and competitive approach to faster, lower-cost development. Key aspects of Mobilezapp's process include stakeholder interviews, wireframing, prototyping, and leveraging an existing code library to speed development.
Mobilezapp is an expert in developing mobile apps for various platforms like iPhone, iPad, Android, BlackBerry and Windows Mobile. They have a large team of experienced developers and designers. Their process involves stakeholder interviews, competitive analysis, wireframing, prototyping and coding. They aim to deliver apps faster, cheaper and better than traditional developers by leveraging their extensive library of code modules and unique development approach.
This document provides an overview of Mobilezapp's mobile application development services. It discusses their expertise in developing apps for major mobile platforms like iPhone, iPad, Android, and BlackBerry. It also summarizes Mobilezapp's development process which includes stakeholder interviews, creating wireframes and prototypes, designing graphics and user interfaces, and finally coding the app. The document promotes Mobilezapp's ability to build custom mobile apps faster and at lower costs compared to competitors.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Mobile automotive masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
How to monetize your apps & mobile services by Google Finlandandroidaalto
This document summarizes strategies for monetizing mobile apps and services. It discusses reaching mobile consumers, various monetization models including paid apps and ads, promoting apps through search, display, and in-app ads. Opportunities for mobile developers include monetizing their own apps, helping brands develop mobile offerings, and working with marketing agencies on mobile projects.
This document discusses cross-platform solutions for mobile app development. It begins with an introduction to the mobile landscape and popular mobile platforms. It then covers native mobile app development and the benefits of cross-platform solutions, such as building apps once that run on multiple platforms. Several cross-platform solutions are described, including those based on web technologies like PhoneGap and Adobe Air, and those using native technologies like MoSync. Game development options and conclusions on cross-platform solutions are also provided.
This document discusses different types of mobile barcodes including QR codes and JAGTAGs. It provides information on how each works, their pros and cons, best practices for use, and examples of companies that have used them. Specifically, it outlines that QR codes can link to websites or content when scanned by a reader app on a smartphone, while JAGTAGs send multimedia back to phones without an app by capturing the code with the phone's camera. The document concludes with case studies on how Chevy and a record label have successfully used these codes for marketing.
Cross platform mobile developement introductionMarcel de Vries
The document discusses options for developing mobile apps across platforms. It covers the growing market shares of mobile devices compared to PCs and the dominance of Android and iOS. Native app development requires learning different languages for each platform, while hybrid approaches let you write apps in one language that compile to native code. The document analyzes factors like user experience, features support, and distribution options to help determine the best strategy for a given app.
(1) Mobile application analytics allows developers to understand how users are really using their apps. (2) Google Analytics is recommended for starting analytics as it has easy to use SDKs for Android and iOS and allows free tracking of key metrics. (3) Developers should focus on 3-5 key performance indicators relevant to their business goals and use analytics insights to optimize their mobile app design and features.
Mobile tags are being used to initiate social games and group-based challenges that fuse the physical and digital worlds, with brands embedding tags across physical spaces to encourage discovery and playful experiences through team affiliations, location-based games and turning phones into game controllers. Marketers are also leveraging mobile tags to drive awareness by providing instant entry into contests and competitions, as well as engaging audiences through mobile arcade-style experiences that incorporate gaming elements into advertising. Tags that deliver video and location-specific content additionally help transport people to distant experiences from the palm of their hand.
Mobile tags are being used to initiate social games and group-based challenges that fuse the physical and digital worlds, with brands embedding tags across physical spaces to encourage discovery and playful experiences through team affiliations, location-based games and turning phones into game controllers. Marketers are also leveraging mobile tags to drive awareness by providing instant entry into contests and competitions, as well as engaging audiences through mobile arcade-style experiences that incorporate gaming elements into advertising. Tags that deliver video and location-specific content additionally help transport people to distant experiences from the palm of their hand.
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
The document discusses the history and development of mobile barcodes, also called SnapTags. It describes how SnapTags were invented in 2006 for marketers to engage consumers through their mobile phones. SnapTags allow dynamic responses and interactions through the camera on mobile devices. Examples show how brands have used SnapTags for promotions, product education, surveys, loyalty programs, and database building.
This document provides an overview of mobile industry trends in 2008 as identified by VisionMobile. Key trends discussed include:
1) The shift from mega-portals to more personalized "me-portals" on mobile devices.
2) The increasing importance of content communication and user-generated content over traditional content.
3) More developers are able to create applications and services for mobile as the internet increasingly reaches into phones through technologies like AJAX and web runtimes.
4) Competition is increasing among application execution environments like Flash Lite, Java, and web technologies.
David publicó una presentación de prueba en Slideshare sobre su primera prueba realizada en la plataforma. La presentación consistió en una diapositiva con un título y una oración breve explicando el propósito de la prueba.
The document provides key dates and information for 2011 big game hunting seasons in an unnamed state, including recommendations for deer, elk, and once-in-a-lifetime seasons. It outlines application periods for drawing permits as well as season dates for archery, muzzleloader, and general weapon hunts. Additionally, it proposes dates for selling parts of legally harvested animals and notes some changes to regional advisory council and board meeting dates.
From an ORMMA.org webinar hosted January 31, 2011, this presentation walks through how to get involved with ORMMA, the Open Rich Media Mobile Advertising initiative, and how to create ORMMA compliant SDKs, apps, and ads to reduce the friction in mobile advertising and drive the adoption of in-app rich media.
Yadira Rodarte is a 12-year-old Mexican American 7th grader who was born in Montebello, California. She enjoys drawing, watching funny movies, hanging out with friends and family, and reading. Her dream career is to become a forensic scientist because she enjoys science and history. She hopes to attend the University of California, Los Angeles because she fell in love with the college during a 6th grade field trip.
This document makes recommendations for issuing antlerless permits for deer, elk, and pronghorn based on population trends and objectives. It recommends antlerless deer permits based on fawn production and population trends from 1998-2009, with a statewide deer population target. For elk, it recommends antlerless permits based on population trends and an objective of 68,825 elk, as well as control permits on units with zero elk objectives or private land issues. It also provides numbers of doe pronghorn and antlerless moose permits issued from 2007-2011.
Presentation by Matt Silk, SVP of Waterfall Mobile, at the Bronto Summit. Outlines best practices and strategies for email service providers looking to integrate mobile into their service offering.
Social media marketing strategy for wal martHyun Woo Son
Wal-Mart aims to serve 1 billion customers per week by expanding its online presence. It will implement a social media marketing strategy using YouTube promoted videos, blogs, and Google ads to reach younger international audiences. The goals are to increase brand exposure, drive more online traffic, and support adding 500,000 jobs in five years. Success will be evaluated based on blogger outreach, analytics, and monitoring social mentions. Budgets are allocated monthly for low-cost promotion across channels on an ongoing basis.
The document discusses strategies for monitoring mule deer populations in Utah, including collecting annual data on herd composition, fawn production, and habitat use. It outlines methods for estimating doe and fawn mortality rates across representative units statewide. Standardized population models are used to evaluate herd size and trends over time using field data on ratios of fawns to does, survival rates, and harvest numbers.
El documento presenta una breve introducción a la mitología grecolatina, dividiéndola en dioses olímpicos y divinidades menores. Enumera los doce dioses olímpicos principales con sus nombres griegos y romanos, así como varias categorías de divinidades menores como las musas, ninfas, silenos y faunos.
Mobile automotive masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
How to monetize your apps & mobile services by Google Finlandandroidaalto
This document summarizes strategies for monetizing mobile apps and services. It discusses reaching mobile consumers, various monetization models including paid apps and ads, promoting apps through search, display, and in-app ads. Opportunities for mobile developers include monetizing their own apps, helping brands develop mobile offerings, and working with marketing agencies on mobile projects.
This document discusses cross-platform solutions for mobile app development. It begins with an introduction to the mobile landscape and popular mobile platforms. It then covers native mobile app development and the benefits of cross-platform solutions, such as building apps once that run on multiple platforms. Several cross-platform solutions are described, including those based on web technologies like PhoneGap and Adobe Air, and those using native technologies like MoSync. Game development options and conclusions on cross-platform solutions are also provided.
This document discusses different types of mobile barcodes including QR codes and JAGTAGs. It provides information on how each works, their pros and cons, best practices for use, and examples of companies that have used them. Specifically, it outlines that QR codes can link to websites or content when scanned by a reader app on a smartphone, while JAGTAGs send multimedia back to phones without an app by capturing the code with the phone's camera. The document concludes with case studies on how Chevy and a record label have successfully used these codes for marketing.
Cross platform mobile developement introductionMarcel de Vries
The document discusses options for developing mobile apps across platforms. It covers the growing market shares of mobile devices compared to PCs and the dominance of Android and iOS. Native app development requires learning different languages for each platform, while hybrid approaches let you write apps in one language that compile to native code. The document analyzes factors like user experience, features support, and distribution options to help determine the best strategy for a given app.
(1) Mobile application analytics allows developers to understand how users are really using their apps. (2) Google Analytics is recommended for starting analytics as it has easy to use SDKs for Android and iOS and allows free tracking of key metrics. (3) Developers should focus on 3-5 key performance indicators relevant to their business goals and use analytics insights to optimize their mobile app design and features.
Mobile tags are being used to initiate social games and group-based challenges that fuse the physical and digital worlds, with brands embedding tags across physical spaces to encourage discovery and playful experiences through team affiliations, location-based games and turning phones into game controllers. Marketers are also leveraging mobile tags to drive awareness by providing instant entry into contests and competitions, as well as engaging audiences through mobile arcade-style experiences that incorporate gaming elements into advertising. Tags that deliver video and location-specific content additionally help transport people to distant experiences from the palm of their hand.
Mobile tags are being used to initiate social games and group-based challenges that fuse the physical and digital worlds, with brands embedding tags across physical spaces to encourage discovery and playful experiences through team affiliations, location-based games and turning phones into game controllers. Marketers are also leveraging mobile tags to drive awareness by providing instant entry into contests and competitions, as well as engaging audiences through mobile arcade-style experiences that incorporate gaming elements into advertising. Tags that deliver video and location-specific content additionally help transport people to distant experiences from the palm of their hand.
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
The document discusses the history and development of mobile barcodes, also called SnapTags. It describes how SnapTags were invented in 2006 for marketers to engage consumers through their mobile phones. SnapTags allow dynamic responses and interactions through the camera on mobile devices. Examples show how brands have used SnapTags for promotions, product education, surveys, loyalty programs, and database building.
This document provides an overview of mobile industry trends in 2008 as identified by VisionMobile. Key trends discussed include:
1) The shift from mega-portals to more personalized "me-portals" on mobile devices.
2) The increasing importance of content communication and user-generated content over traditional content.
3) More developers are able to create applications and services for mobile as the internet increasingly reaches into phones through technologies like AJAX and web runtimes.
4) Competition is increasing among application execution environments like Flash Lite, Java, and web technologies.
David publicó una presentación de prueba en Slideshare sobre su primera prueba realizada en la plataforma. La presentación consistió en una diapositiva con un título y una oración breve explicando el propósito de la prueba.
The document provides key dates and information for 2011 big game hunting seasons in an unnamed state, including recommendations for deer, elk, and once-in-a-lifetime seasons. It outlines application periods for drawing permits as well as season dates for archery, muzzleloader, and general weapon hunts. Additionally, it proposes dates for selling parts of legally harvested animals and notes some changes to regional advisory council and board meeting dates.
From an ORMMA.org webinar hosted January 31, 2011, this presentation walks through how to get involved with ORMMA, the Open Rich Media Mobile Advertising initiative, and how to create ORMMA compliant SDKs, apps, and ads to reduce the friction in mobile advertising and drive the adoption of in-app rich media.
Yadira Rodarte is a 12-year-old Mexican American 7th grader who was born in Montebello, California. She enjoys drawing, watching funny movies, hanging out with friends and family, and reading. Her dream career is to become a forensic scientist because she enjoys science and history. She hopes to attend the University of California, Los Angeles because she fell in love with the college during a 6th grade field trip.
This document makes recommendations for issuing antlerless permits for deer, elk, and pronghorn based on population trends and objectives. It recommends antlerless deer permits based on fawn production and population trends from 1998-2009, with a statewide deer population target. For elk, it recommends antlerless permits based on population trends and an objective of 68,825 elk, as well as control permits on units with zero elk objectives or private land issues. It also provides numbers of doe pronghorn and antlerless moose permits issued from 2007-2011.
Presentation by Matt Silk, SVP of Waterfall Mobile, at the Bronto Summit. Outlines best practices and strategies for email service providers looking to integrate mobile into their service offering.
Social media marketing strategy for wal martHyun Woo Son
Wal-Mart aims to serve 1 billion customers per week by expanding its online presence. It will implement a social media marketing strategy using YouTube promoted videos, blogs, and Google ads to reach younger international audiences. The goals are to increase brand exposure, drive more online traffic, and support adding 500,000 jobs in five years. Success will be evaluated based on blogger outreach, analytics, and monitoring social mentions. Budgets are allocated monthly for low-cost promotion across channels on an ongoing basis.
The document discusses strategies for monitoring mule deer populations in Utah, including collecting annual data on herd composition, fawn production, and habitat use. It outlines methods for estimating doe and fawn mortality rates across representative units statewide. Standardized population models are used to evaluate herd size and trends over time using field data on ratios of fawns to does, survival rates, and harvest numbers.
El documento presenta una breve introducción a la mitología grecolatina, dividiéndola en dioses olímpicos y divinidades menores. Enumera los doce dioses olímpicos principales con sus nombres griegos y romanos, así como varias categorías de divinidades menores como las musas, ninfas, silenos y faunos.
The Waterfall Quick6 LookBook provides an insider’s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.
Mobile's Data Game: How to Play by the Rules and WinWaterfall Mobile
The document summarizes a webinar presented by Waterfall Mobile about developing a cross-channel mobile strategy. The webinar covered how mobile drives cross-channel marketing, the different mobile channels including SMS, IVR, push notifications, social media, and passbook. It also discussed managing the complex mobile messaging ecosystem and how the mobile landscape is evolving with technologies like mobile wallets, 1-to-1 communication, and augmented reality. Key takeaways included implementing a cross-channel strategy in phases, optimizing the messaging value chain, and focusing on customers.
Anil Kumar Karnawat is a finance professional and internal auditor with over 20 years of experience in finance, accounting, audit, and investment management. He has worked at the Export Credit Guarantee Agency of Oman since 1996 in various roles including Chief Accountant, Head of Finance, and Internal Auditor. Prior to that, he worked as an auditor at Aldar Audit Bureau in Oman from 1992 to 1996.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR CodesWaterfall
This document discusses QR codes and mobile marketing. It begins by providing background on Waterfall Mobile, a company that offers cross-channel mobile and social CRM solutions. It then discusses the rise of QR code usage in the US and how brands are using them. It evaluates different aspects of designing, developing, deploying and measuring the success of a QR code campaign, including testing QR codes, engaging users, targeting the right audience, and capturing data. Examples of effective and ineffective calls to action are also provided. The document emphasizes that the details matter, and small improvements can make a big difference in a successful QR code strategy.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
QR codes are gaining popularity as a marketing tool. They allow companies to share information with consumers quickly through smartphones. While some still see them as a passing fad, usage of QR codes has grown over 600% in the last year. Major companies in India have started using QR codes in print advertising to link to websites, videos, and contests. If QR codes continue to be adopted and used creatively, they could become an integral part of brand marketing strategies.
QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and how to utilize some of the WordPress QR Code plugins available. -- Presented at WordCamp Atlanta 2012
The document discusses the history and rise of QR codes. It notes that QR codes were developed in the mid-1990s by Denso-Wave and have increased in usage, with 52% of Americans remembering seeing a QR code and 28% having scanned one. The document provides tips for using QR codes like developing strong mobile-friendly content related to printed materials and measuring performance. It also discusses customizing QR codes and examples of large or unique QR codes used by brands like Audi and Louis Vuitton.
Cracking the Code: How To Think About QRLeo Burnett
QR codes were created in 1994 as a two-dimensional barcode that can be scanned by smartphones to retrieve text, URLs, or other data. While initially used for inventory tracking, QR codes saw early adoption in Asia and Europe as a way to access web content or information without typing on phones lacking full keyboards. Over time, proprietary codes also emerged that store data in the cloud rather than within the code itself. When considering using QR or other two-dimensional codes, marketers should evaluate whether the codes simplify or complicate the user experience and whether the intended audience is likely able and willing to use them. Emerging technologies like near-field communication may one day make codes like QR obsolete as ways to easily share contact and web information with
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
The document discusses QR code marketing and provides details about QR codes. It defines what a QR code is, how it works, and the types of data it can encode. Statistics are given showing rapid growth in QR code usage. Examples of creative marketing campaigns using QR codes are described, highlighting benefits like increased engagement and traffic. Both advantages and disadvantages of QR codes for marketing are outlined. Common uses of QR codes for events, tourism, maps, and campaigns are listed.
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
QR codes are becoming an important part of your marketing activity for l both law firms and their attorneys. Learn about the history of QR codes and how legal marketers are using them today in their marketing campaigns.
QR codes are matrix barcodes that can be read by smartphone cameras and contain information like text, URLs, or other data. Users scan the code with their phone which then directs them to the encoded information. QR codes are categorized based on whether they use open standards like QR codes that anyone can use, proprietary codes only readable by certain apps, readers that allow phones to scan codes, or companies that create real-world solutions using barcodes. QR codes have various uses like providing additional information in magazines, linking to movie trailers, digital contact cards, and more. They can be created using free online generators or apps to encode a URL or information for others to access.
The document provides an agenda and overview for using QR codes in marketing in 2012. It discusses how QR codes are gaining momentum in the Middle East and can add value for brands by increasing fan base, generating leads, and driving traffic to websites. It then outlines a 5-step process to start a QR code marketing campaign, including devising a strategy, creating the QR code, defining the call to action and landing page, promoting the QR code, and tracking metrics. Key recommendations are to make the QR code and landing page usable on mobile and to test the code with multiple scanning apps.
This document provides 5 tips for running a successful QR code marketing campaign: 1) Manage expectations by clearly explaining what will happen when the code is scanned. 2) Ensure the QR code is a readable size. 3) Thoroughly test the QR code and any linked content on mobile. 4) Provide a compelling experience for those who scan the code. 5) Measure scans to track success and ROI. Additional statistics are given on smartphone and QR code usage, and Microsoft Tag is recommended for QR code generation and reporting.
QR codes allow storing large amounts of information that can be accessed quickly by scanning the code with a smartphone. They are becoming widely used in marketing and provide a link between physical printed materials and digital internet resources. While QR codes offer opportunities, businesses must be aware of potential risks like malicious codes and ensure codes direct users only to trusted websites asking for appropriate personal information. Proper use of QR codes can enhance search engine optimization and social media engagement.
A QR code is a type of matrix barcode invented in 1994 that can be scanned by smartphones to access digital content. When scanned, QR codes can link to websites, contact info, videos, music and more. They provide a mobile-friendly way to connect physical objects to online resources. While adoption has been slow, QR codes are becoming more common as smartphones proliferate and are seen as a way to bridge online and offline experiences for consumers.
The document discusses QR codes, including what they are, how they work, examples of their use in libraries, and tools for creating them. QR codes can store various types of data and link to websites or other digital content when scanned by a smartphone. The document provides information on different types of matrix codes as well as guidelines for using QR codes and addressing potential issues.
QR codes allow users to access webpages and other online content using the camera on their smartphone. A QR code is a type of two-dimensional barcode that can be read by QR reader apps. To use a QR code, a user scans it with their phone camera which then opens a link, downloads a file, or triggers another action. QR codes can support learning by providing additional content related to textbooks, presentations, assignments, and more. Some benefits are dynamic presentations and interactive textbooks. Limitations include requiring smartphone access and comfort with technology.
QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S.
This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.
Similar to QR Codes Webinar: How to Think About and Use 2D Codes (20)
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Waterfall Client Webinar: Information on the October 16 TCPA Rules ChangesWaterfall Mobile
In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial.
In the webinar, Waterfall CMO Matt Silk will:
1) Walk through the changes to the TCPA
2) Describe the current discussion and reaction from the mobile industry
3) Provide some insight into the options mobile marketers have at their disposal
Note: this webinar is not, nor should it supplement, legal advice. We'd like to remind clients to personally consult an attorney for specific counsel about telemarketing legalities.
Activating 1 to-1 Customer Service Relationships with MobileWaterfall Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused, customer service communication. Drawing on best practices from organizations like NDAH and DoSomething.org, for-profit corporations can learn to modernize customer service communication and retain lasting customer satisfaction.
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Getting it Right in Mobile: How to Use Mobile to Build Relationships
QR Codes Webinar: How to Think About and Use 2D Codes
1. Ge#ng
It
Right*
in
Mobile
*Pushing
Interac4on
Beyond
The
One-‐off
Model
with
2D
and
QR
Codes
Kane
Russell,
Director
of
Marke4ng
Waterfall
Mobile
2. Waterfall
Mobile
and
the
Msgme
Pla9orm
Waterfall
Mobile Msgme
๏ Founded
August
2005
๏ Free
trial:
www.msgme.com
๏ Offices
in
SFO
(HQ),
NYC
&
Aus4n
๏ API
suite:
developer.msgme.com
๏ Backed
by
Vista
Equity
Partners
๏ Custom
applica4on
development
๏ Cross-‐channel
mobile
&
social
CRM
via
๏ Short
code
provisioning,
cer4fica4on
&
SMS,
MMS,
QR
Codes,
IVR,
Facebook
&
audit
management
TwiXer
4. ObjecAves
๏ The
QR
Code
phenomenon
๏ Evaluate
each
stage
of
a
QR
Code
campaign
-‐ Designing
the
code
-‐ Developing
an
effec4ve
campaign
-‐ Deploying
in
the
marketplace
-‐ Delivering
ROI
๏ Example
campaign
5. The
QR
Code
Phenomenon
QR
Code
explosion
in
the
US:
๏ 1,200%
increase
in
scans,
Q3-‐Q4
of
2010
(Mobio
Iden4ty
Systems)
๏ 2D
Code
Scans
>
1D
Code
Scans,
Q3
2010-‐Q1
2011
(Scanlife
Trend
Report
from
Scanbuy)
๏ 4,549%
YOY
increase
in
2D
code
scanning,
Q1
2011
QR Code linking to
(Mobile
Marketer) Msgme Twitter feed
๏ 40%
Facebook
and
TwiXer
users
have
scanned
5+
codes
in
last
year
(Mashable)
Did you know?
Why? Adding “.qr” to the
end of bit.ly or goo.gl
๏ For
consumers:
cool,
intriguing,
easy-‐to-‐use
links automatically
generates a QR Code
connec4on
point
between
physical
and
digital
worlds
๏ For
brands:
data
catching
marke4ng
ROI
widget
6. The
QR
Code
Phenomenon
๏ 22%
of
the
Fortune
50
have
already
used
mobile
barcodes
(Burson-‐
Marsteller)
๏ Blue
chip
brands
using
QR
Codes
span
a
diverse
set
of
industries
๏ US
adop4on
of
QR
Codes
lags
Japan
-‐ Invented
in
1994;
Approved
as
an
Interna4onal
Standard
in
2000
In Japan QR Codes appear not just
on billboards, but also on everyday
items such as consumer packaging
and receipts
7. EvaluaAng
QR
Codes
Designing
the
Code Developing
a
Campaign
๏ Aesthe4c
design ๏ Scan
ac4ons
๏ Tes4ng
codes ๏ User
engagement
Deploying
a
CTA Delivering
ROI
๏ AXainable
audience ๏ Data
capture
๏ Dos
and
Don’ts ๏ Campaign
success
8. How
a
QR
Code
Works
Step
One:
Marketer
Step
Two:
Marketer
Step
Three:
User
Step
Four:
User
generates
QR
Code publishes
QR
Code downloads
/
opens
scans
QR
Code
reader
on
using
reader
smartphone
9. Design:
AestheAcs
Error
CorrecAon
Levels
QR Codes can be generated with 0%, 10%, 20%
or 30% error correction built in, creating more
boxes within the code that can be altered for
customization.
Density
Higher density allows for
the storage of more
information.
Code
Type
Various types of 2D codes exist, including Micro
QR, Datamatrix, EZ and Microsoft Tag. Depending
on code type, look/feel and customization can vary.
10. Design:
TesAng
Factor
AffecAng
Scan: Pi9all
to
Avoid:
Loca4on Test
only
on
a
computer
Condi4ons Test
only
in
broad
daylight
Context Test
only
in
an
area
with
cell
service
Distance Test
only
at
fixed
distances
Timing Test
with
no
regard
for
4me
to
scan
Reader Test
only
using
only
one
reader
type
Camera Test
only
using
one
smartphone
type
11. Development:
QR
Codes
AcAons
Can do Can’t do
Web Open web page on phone’s browser Execute action on open web page
Phone Activate operational functions Execute operational functions
Can do Can’t do
Contact Info Add a vCard (Contact Info) to a user’s device Save a vCard to a user’s device
Email Open a pre-populated email Send an email
SMS Open a pre-populated SMS Send an SMS
Landing Page Open & pre-populate (some fields) Confirm submit on a landing page
Facebook Open a page where you can “like” content Automatically “like” a FB Page
QR Codes Open a web page with a QR Code others Send QR Code content without
can scan scan to another phone
Apps Open a web page and download an app Download an app automatically
Ringtone Open a web page to download an mp3 Install mp3 as a ringtone
12. Development:
User
Engagement
Why
is
this
important?
Consider
a
back
of
the
envelope
ROI
calcula4on:
your
inputs
are
investment
amount
(I),
return
(r),
and
per
period
discount
rate
(d).
๏ For
a
campaign
strategy:
if
I
=
100,
R
=
150,
and
d=
10%,
ROI
=
36.36
๏ For
a
CRM
strategy,
you
have
I
=
120,
R
=
150,
d
=
10%,
but
also
r
=
30
(20%
R)
300
257
214
171
ROI
129
86
43
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
# of Engagements
QR
Codes
=
Mobile
MarkeAng
=
Customer
LifeAme
Value
Play
14. Deployment:
Audience
40%
of
the
US
has
a
smartphone
(Nielsen).
26%
of
people
have
used
a
QR
Code
(Mashable).
-‐
That’s
10.4%
of
the
popula<on
that
uses
QR
codes.
FeaturePhone SmartPhone
90% 87% 86% 84% 83% 81% 79% 76% 73% 69% 65%
60%
55% 51%
45% 49%
40%
31% 35%
24% 27%
17% 19% 21%
13% 14% 16%
10%
2008 Q2 2009 Q2 2010 Q2 2011 Q2
Source: Roger Entner, Nielsen Wire. “Smartphones to Overtake Feature Phones in U.S. by 2011.” http://bit.ly/jAxhXd
15. Deployment:
Calls
to
AcAon
๏ 4
ingredients
and
a
secret
sauce:
-‐ Incen4ves
-‐ Clarity
-‐ Compliance
Strategy
-‐
✴ Design
You
can
read
the
full
blog
post
@
blog.msgme.com:
“How to Create a Great Call to Action – 4 Ingredients & A Secret Sauce”
20. Delivery:
Data
Capture
Data Source Capabilities Limitations
Scans QR Code Understand when, where, No ability to track the actions
Reader and how many people taken by the users, e.g. action on
scanned a certain code a website or if an SMS is sent.
Web URL Visibility into how people Need unique URL per user if you
Pages Shortener are interacting with various want specific user information;
web pages no insight into phone operations,
e.g. voice calls or SMS
Phone Web Pull data about the person User must open a web browser
Data scanning the code, e.g. to register data; no ability to grab
phone type, carrier and IP phone number automatically
address
Phone Phone Pull data about tasks No ability to track web actions or
Tasks completed by users, e.g. QR Code scans
SMS sent or calls made
21. Delivery:
Campaign
Success
As
with
most
things,
the
liAle
details
really
maAer.
๏ Take
for
example
QR
Codes
that
direct
users
to
a
website
✓ Success:
directs
to
a
website
with
sweepstakes
entry
✓ Market
Leader:
directs
to
a
mobile
op<mized
website
๏ Another
example?
QR
Codes
placed
on
expired
consumer
packaging
✓ Success:
Users
that
scan
will
receive
an
error
or
out
of
date
message.
✓ Market
Leader:
Users
that
scan
receive
an
up-‐sell
to
a
new
campaign
or
subscriber
opt-‐in
list.
22. Example
Campaign:
Smithsonian
2D Code scan leads to integration with camera, social media, email, mobile apps,
mobile web, mobile messaging – exemplifying cross-channel communication.
23. Key
Takeaways
Design
Think
across
each
stage
of
the
QR
Code
process
and
how
it
will
interact
with
your
campaign.
Development
Use
QR
codes
as
an
entry
point
for
an
ongoing
conversa4on
rather
than
as
a
sole
aXempt
to
spark
some
interest.
Deployment
Maximize
effec4veness
and
engagement
by
including
op4ons
for
all
mobile
phone
users
and
incen4vizing
par4cipa4on.
Delivery
Understand
what
data
you
need
and
how
it
fits
in
with
your
marke4ng
goals.
24. Any
QuesAons?
For
more
informa4on
visit
www.msgme.com
You
can
download
our
QR
code
eBook
from
our
blog
@
blog.msgme.com.
Case
studies
are
available
@
clicky.me/msgmecs
Or
contact
us
directly:
marke4ng@waterfallmobile.com