This document discusses fundamentals of social media marketing. Some key points include: 1) Social media allows for interaction and conversation between users and has become mainstream. 2) Successful social media marketing involves listening to customers and providing value, rather than just promoting a brand. It should be a two-way conversation. 3) Social media changes marketing forever by giving consumers more control over brands and requiring marketers to find and engage customers online.

1. Social Media Marketing
Fundamentals of Social Media

2. What is Social Media
“Any online media that allows users to interact with one another.”
Social Media is all about Conversation.

3. Social Media is mainstream

4. Social Media
Provides new marketing opportunities

5. The consumer is now in control of your brand

6. Can people find you?

7. Social Media
will be at the heart of marketing

8. Social Media
Is about LISTENING and PROVIDING VALUE.

9. Social Media
Is now a two-way road

10. Keep it simple!

11. Plan accordingly

12. Research. Educate. Get inspired.

13. Set your business goals & objectives.

14. Secure your brand’s online identity.

15. Set the ground rules.

16. Benchmark against your competitors.

17. Jump in and get started!

18. Listen!!!

19. Social Media Marketing is LISTENING

21. Listen FOR
Your brand.
Your product or services.
Industry Terms.

24. What differentiates your products and services?

25. Are you theNEW FISH in town?

26. Ask them: “How can WE help?”

27. .
EMPOWER them

28. They will happily tell others.

29. Gather FEEDBACK

30. Take Action !

31. Familiarize your BRAND

32. Your WEBSITE needs to provide value

33. It’s all about the consumers now.

34. Be transparent and authentic. People want to engage with you as a person. They
aren’t interested in talking to a ‘company’.

35. Assess

36. Set goals and objectives.
It will help measure your success.

37. Prioritize your business objectives

38. Identify your Goals

39. • Analyze the traffic on your site.
• Maintain a Company Blog.
• Monitor your Social presence.

40. Make your customers LOVEyou

41. Organize your information.

42. Report on a regular basis.

43. How to find time for social media marketing?

44. Build it into your daily routine

45. The internet never sleeps

46. Efficiency is key

47. A person with an intense interest in
participating in social networks may help you.

48. Start small and GROW it!

49. Three golden
Nuggets
•Social Media is mainstream.
•Social Media Marketing is about listening and providing
value.
•Social Media changes the way you market – forever.