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QR Code Marketing Presentation
- 2. Agenda SunDance Marketing Solutions Background QR Code Education & Statistics QR Code Campaign Examples Benefits Using QR Codes 407-563-5004 SunDanceMarketingSolutions.com
- 3. About SunDance Marketing Solutions Marketing Communications Company Multi- Channel Marketing • Print • Digital Beyond • Multi-Channel Website Creative Design Ink on Design Paper • Mobile Commercial Printing 407-563-5004 SunDanceMarketingSolutions.com
- 4. QR Codes – What Are They? Quick Response Codes Allow for client interaction between print and digital channels Designed for Smartphones QR Codes can “lead” a client to: • Websites • Landing Pages • Videos • Maps • Surveys 407-563-5004 SunDanceMarketingSolutions.com
- 5. QR Codes – How Do They Work? 407-563-5004 SunDanceMarketingSolutions.com
- 6. Types of Codes QR Code (2-D Barcode) Microsoft Tag (HCCB-High Capacity Color Barcode) 407-563-5004 SunDanceMarketingSolutions.com
- 7. Bar Code Readers iPhone Apps • QR Code Reader and Scanner • Redlaser • Zbar • Beetagg Android & BlackBerry AT&T Code Scanner BeeTag Neoreader i-nigma 407-563-5004 SunDanceMarketingSolutions.com
- 8. QR Codes – Why Are They Important? 31% of Americans own a Smartphone 1 • Predicted to jump to 50% by the end of 2011 2 More than 50% of mobile internet users go online at least 1x day 3 37% of U.S. Smartphone users have made a mobile purchase in the last 6 months 4 85% of QR Codes drive traffic to a URL 5 69% said they would scan to receive coupons and discounts 5 407-563-5004 SunDanceMarketingSolutions.com
- 9. QR Codes – Statistics 407-563-5004 SunDanceMarketingSolutions.com
- 10. QR Codes – Statistics •In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2 407-563-5004 SunDanceMarketingSolutions.com
- 11. QR Codes – Creative Examples DESIGN PRESENTATION 407-563-5004 SunDanceMarketingSolutions.com
- 12. QR Codes – Creative Examples 407-563-5004 SunDanceMarketingSolutions.com
- 13. Example - Neatorama and mental_floss QR Code Usage: Scavenger hunt to find QR Codes in New York City Incentive: Ford Fiesta Result: Increased participation through QR Codes and promoted the two web lifestyle magazines and the Ford Fiesta 407-563-5004 SunDanceMarketingSolutions.com
- 14. Example - Google •QR Code Usage: Signage mounted at the entrance to brick and mortar businesses •Incentive: coupons, reviews, time savings and information •Result: Increased traffic & awareness 407-563-5004 SunDanceMarketingSolutions.com
- 15. Example - Calvin Klein •QR Code Usage: Billboard •Incentive: See their new racy campaign (a 40-second, uncensored commercial featuring model Lara Stone and a quartet of male models) •Result: Create curiosity and create buzz without causing complaints Old Ad New Ad 407-563-5004 SunDanceMarketingSolutions.com
- 16. Example - Women of the Storm: Be the One Campaign • QR Code Usage: Billboard in Times Square • Incentive: Watch the Be the One video backed by celebrities and make a difference by signing a Gulf Restoration petition • Result: Received more than 117,000 signatures with the help of the QR code call-to-action. 407-563-5004 SunDanceMarketingSolutions.com
- 17. Example: Conventions and Trade Shows 407-563-5004 SunDanceMarketingSolutions.com
- 18. Benefits of QR Codes Increase • Drive Traffic Revenue • Call to Action Reduce • Real-Time Analytics Cost • Instant Campaign Editing Strengthen • Interactive Engagement Brand • Innovative 407-563-5004 SunDanceMarketingSolutions.com
- 19. Tracking & Analytics for QR Codes Prove the ROI Maximize marketing spend 24x7x365 Web based 407-563-5004 SunDanceMarketingSolutions.com
- 20. Thank You! Questions? 9580 Delegates Drive Orlando, FL 32837 Brad Taylor 407-563-5004 Katie Hoch Claire Fournier 407-563-5004 SunDanceMarketingSolutions.com
- 21. Sources 1 Nielsen, December 2010 2 comScore, 2010 3 Pew Research Center’s Internet & American Life Project, 2010 4 Compete, Inc., 2010 5 Media Post News, 2010 QR Code Examples http://mashable.com/2010/12/14/qr-code-scavenger-hunt http://mashable.com/2009/12/07/google-qr-codes http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard http://mashable.com/2010/07/28/qr-code-gulf-campaign http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html 407-563-5004 SunDanceMarketingSolutions.com