What QR Codes Can Do for Your Business
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How retailers can use QR Codes, in concert with mini mobile sites, to reach out to their mobile-enabled customers with interactive, entertaining, engaging content that drives action.
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What QR Codes Can Do for Your Business
- 1. What can QR codes do for you? Concepts and tips for growing your business
- 3. Engage and involve customers
- 5. Provide speed and convenience
- 6. Simple and targeted customer interaction, service
- 8. Who uses QR codes?
- 9. What can you do with them?
- 11. Also called 2-D codes
- 12. A type of scanner code like the UPC
- 14. 150 million users in the U.S.
- 15. 40% have used QR codes
- 16. Phenomenal growth: 1,600% in 2010
- 17. 82% of users make > $50,000 a year
- 18. 79% of users range in age from 25-54
- 22. Photo
- 23. Content
- 24. Dial a telephone
- 25. Send an email
- 26. Provide a map
- 29. Engaging Content: Video, sound, entertainment
- 30. Convenience: Aim at mobile customers
- 31. Watch a Video
- 32. Interact with a Slideshow
- 33. Slideshow Tours
- 34. Click to Call
- 35. Click to Email
- 36. Click to Find
- 38. Engage: Think video. Map. One-tap phone dialing. Automating email.
- 39. Integrated marketing plan: Ties the large, affluent print audience to speed and convenience of digital mobile devices.
- 40. Target content: Give consumers specific, actionable information; NOT your home page
- 42. Promote events and sales in your ads.
- 43. Immediate Daily Deal online access
- 44. A featured product display with access to a video, instructions, other product information
- 47. Engage and involve customers
- 48. Provide speed and convenience
- 49. Simple, targeted
- 50. Why QR Codes? See for yourself!