QR codes can be used for marketing by embedding various types of information like URLs, phone numbers, maps, and social media profiles. A mobile device with a camera and QR code reader can scan the code to access this embedded information. Many companies have implemented successful QR code campaigns in their advertising, putting codes in movie posters, packaging, print ads and more to drive traffic to mobile websites with videos, discounts and other offers. Several Indian brands have also used QR codes in magazines, newspapers and posters to promote their products and services.

1. QR Code Marketing
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2. What is QR Code
• A QR code or Quick
Response code is a type
of two-dimensional code
designed to be read by
smartphones with the
help of QR Code Readers.
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3. How it works?
• A mobile phone with a camera & internet connectivity
• A QR Code Reader
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4. What all you can embed in a QR
Code
Text
■ URL/Link
■ Phone Number
■ SMS QR Codes
■ vCard
■ vCalendar
■ Google and Bing Maps
■ Raw Geological Coordinates
■ Youtube
■ Connect to WIFI network for Android Devices
■ Paypal Buy Now
■ Social Media
■ iTunes Link
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5. Best QR Code
Generator
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6. http://qrmobilize.com/
■ Ability to add Facebook User or Facebook Page
■ Ability to add Twitter
■ Can add over 15 other social networks including Google +
■ Mobile friendly landing page that works on most mobile phones
■ Built with businesses in mind
■ 6 different themes to choose from for your mobile landing page
■ Clean and simple design
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7. Text QR Codes
■ URL/Link QR Codes
■ Phone Number QR Codes
■ SMS Message QR Codes
■ vCard QR Codes
■ Google Maps QR Codes
■ Paypal Buy Now QR Codes
■ Social Media QR Codes
■ iTunes Link QR Codes
■ Youtube QR Codes
■ Connect to WIFI network for Android Devices QR Code
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8. QR Codes in real
time practice
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9. in Movies Posters
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10. in Packaging
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11. in Advertising
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12. in Real Estate
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13. in Print Ads
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14. in Sports
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15. in TV Channels
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16. in Automotive
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17. Success Stories of
QR Campaigns
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18. Ford Focus Hunt
Ford created the “Ford
Focus Hunt” which asked
users to scan a new QR
Code each day and
collect badges that signify
a unique benefit of the
Focus.The user would
automatically add a new
badge each time they
scanned a new code –
once they collect all five,
they are entered to win
VIP tickets to the Webby
awards.
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19. American Airlines
American Airlines placed 2D
codes on outdoor media in
major US airports, providing an
immediate link to more
information when travelers
needed it most. This helps to
provide real time flight status,
gate information, and a
reservation portal.
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20. Touchstone Pictures
The movie, Surrogates, by
Touchstone Pictures, gave
readers and easy way to win
tickets to the premier by
scanning a code from a
magazine ad. Just scan the
code, enter email and name
from a mobile site, and you're
entered!
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21. Morgans Hotel
Morgan's Hotel promoted their
25th Anniversary with a code
that linked to a discount offer
and information on their
properties.
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22. Nike
ScanLife placed 2D bar codes
on special collector posters and
in retail locations in Manila.
In two months of the campaign,
Nike received 30,000 scans,
42,000 content downloads, and
96,000 page views of its mobile
site. All of the traffic was
attributable to the 2D bar codes.
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23. Intel
Intel placed an ad in Wired
Magazine which was
ScanLife activated. The
reader could scan the code
to see a video which was
just released from the
Consumer Electronics
Show. The video showed
how Intel's processors
could be used in the not so
distant future.
Hundreds of people
scanned the ad over a 4-
week period.
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24. Fanta
Fanta placed codes on
commuter outdoor media
and magazine ads which
linked to a fun, 15-second
blooper video. The clip
was changed out every
week so you never know
what you're going to see.
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25. Volkswagen
A number of 2D codes were placed on
the national brochures for the GTI and
Golf. Each codes linked to a different
experience including a driving video,
additional feature photos, and a
connection to VW's soccer affiliation.
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26. Indian Brands
Using QR Codes
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27. PC Quest Magazine
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28. BlackBerry
Messenger
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29. Jet Airways
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30. Aliens Group
Aliens Group, Hyderabad used
QR Codes in TOI, 14th May to
showcase the video of its
property Aliens Space Station.
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31. Hyundai Verna
Hyundai's Fluidic Verna Ad in TOI on 12th May contained a QR Code which
directs to a nice overview of the car.
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32. Hero Moto Corp
Largest visibility QR Code
campaign was done yesterday
by Hero Moto Corp (previously
Hero Honda).. The QR Code
appeared on almost all leading
newspapers having full page
advert. What's your view on the
campaign?
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33. Patel Realty Group
Here's another QR Code published in
the newspaper ad of a Realty Group
in DNA dated 17/12/2010... The
code contained an youtube URL
containing customer feedback
video....
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34. QR Code Statistics
2011
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