QR codes are two-dimensional barcodes that can be scanned by smartphone cameras to transfer information such as linking to websites or making phone calls. While QR codes were invented in 1994 in Japan, they became popular in the US around 2007-2008 with the rise of smartphones. The document provides best practices for using QR codes such as making them aesthetically pleasing, providing value to the user, and making them easy to scan in order to increase usage and engagement. It also discusses why QR codes often fail due to worthless content, low consumer awareness of how to scan them, and inappropriate placement.
Vadodara is an important industrial center in Gujarat located on the banks of the Vishwamitri River, with a focus on chemicals, petrochemicals, pharmaceuticals, and biotechnology. The district has well-developed industrial infrastructure including special economic zones, industrial parks and estates to support major private and public sector industries. Vadodara's strategic location along key transport corridors and proximity to major cities, along with availability of skilled labor and raw materials, make it well-positioned to attract further industrial investment and economic growth.
We have presented in Detail the total opportunity in India's Industrial corridors totalling USD $150+ B.
We have analysed the DMIC in detail so that the investor gets the feel of the opportunity in Make In India
The DMIC is the largest Industrial corridor in India and would mean an opportunity of Approx USD$100 B.
DMIC also marks the rising partnership between India and Japan as one of the Principal Investor and Japan Bank for International Cooperation - JBIC
The Whole Economic Ecostystem that will be stimulated would be- Sea Port,Roads & Highways, Railways-High speed train,Cities-township-Affordable Housing, Airport,Power Hydro, Solar-Renewable Energy,Warehouse & Logistics, FDI- inflow and listing on BSE,NSE,NASDAQ, LSE, and development of SEZ.
“Let’s strategically source our services , let’s Netsource !”
QR Code or quick response code is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
Trichy is so called, Thiruchi, Thiruchirapally. Fourth largest municipal corporation in Tamil Nadu state. This city plays an important role in Educational Institutions. Some of them are IIM, NIT,BHEL, OFT etc..
Sustainable development by integrating blue green infrastructureShivam Sood
There is an urgent need for the development of construction projects especially retrofitting of existing buildings, which will minimize the impact on the environment such as urban heat island effect (UHIE), global warming, floods, greenhouse gases (GHG) emissions due to exploitation of non-renewable resources.
This development should not only be equipped with green approaches but a hybrid of green and blue infrastructure collectively known as Blue-Green Infrastructure (BGI). While the green approaches are dealing with the forest covers, parks, green roofing, vertical green gardens etc. the blue infrastructure is meant for wetlands, blue roofs, artificial lakes, aesthetical over the ground drains.
This BGI together forms a more effective sustainable retrofitting model than adopting the either one, it could be explained as an interconnected network of natural designed landscape components, including water bodies and green and open spaces providing multiple functions such as water storage, water purification, wildlife habitat, flood control and many more.
This project aims at finding out the benefits one experiences while residing in a sustainable Blue-Green environment as compared to a conventional building. In this project methodology of a literature survey, questionnaires and interviews are followed Thus this project aims at analysing the situations with both the scenarios as stated above, along with that this project aims to determine the sustainable infrastructure component that is cost-effective and energy-efficient via cost comparisons between conventional and BGI components such as Phytorid, Green or Live Roof.
In this article, we will uncover the history, current state, and emerging trends in QR Code marketing. You will also explore the latest innovations that promise to transform how we use QR Codes.
Vadodara is an important industrial center in Gujarat located on the banks of the Vishwamitri River, with a focus on chemicals, petrochemicals, pharmaceuticals, and biotechnology. The district has well-developed industrial infrastructure including special economic zones, industrial parks and estates to support major private and public sector industries. Vadodara's strategic location along key transport corridors and proximity to major cities, along with availability of skilled labor and raw materials, make it well-positioned to attract further industrial investment and economic growth.
We have presented in Detail the total opportunity in India's Industrial corridors totalling USD $150+ B.
We have analysed the DMIC in detail so that the investor gets the feel of the opportunity in Make In India
The DMIC is the largest Industrial corridor in India and would mean an opportunity of Approx USD$100 B.
DMIC also marks the rising partnership between India and Japan as one of the Principal Investor and Japan Bank for International Cooperation - JBIC
The Whole Economic Ecostystem that will be stimulated would be- Sea Port,Roads & Highways, Railways-High speed train,Cities-township-Affordable Housing, Airport,Power Hydro, Solar-Renewable Energy,Warehouse & Logistics, FDI- inflow and listing on BSE,NSE,NASDAQ, LSE, and development of SEZ.
“Let’s strategically source our services , let’s Netsource !”
QR Code or quick response code is a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.
Trichy is so called, Thiruchi, Thiruchirapally. Fourth largest municipal corporation in Tamil Nadu state. This city plays an important role in Educational Institutions. Some of them are IIM, NIT,BHEL, OFT etc..
Sustainable development by integrating blue green infrastructureShivam Sood
There is an urgent need for the development of construction projects especially retrofitting of existing buildings, which will minimize the impact on the environment such as urban heat island effect (UHIE), global warming, floods, greenhouse gases (GHG) emissions due to exploitation of non-renewable resources.
This development should not only be equipped with green approaches but a hybrid of green and blue infrastructure collectively known as Blue-Green Infrastructure (BGI). While the green approaches are dealing with the forest covers, parks, green roofing, vertical green gardens etc. the blue infrastructure is meant for wetlands, blue roofs, artificial lakes, aesthetical over the ground drains.
This BGI together forms a more effective sustainable retrofitting model than adopting the either one, it could be explained as an interconnected network of natural designed landscape components, including water bodies and green and open spaces providing multiple functions such as water storage, water purification, wildlife habitat, flood control and many more.
This project aims at finding out the benefits one experiences while residing in a sustainable Blue-Green environment as compared to a conventional building. In this project methodology of a literature survey, questionnaires and interviews are followed Thus this project aims at analysing the situations with both the scenarios as stated above, along with that this project aims to determine the sustainable infrastructure component that is cost-effective and energy-efficient via cost comparisons between conventional and BGI components such as Phytorid, Green or Live Roof.
In this article, we will uncover the history, current state, and emerging trends in QR Code marketing. You will also explore the latest innovations that promise to transform how we use QR Codes.
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
QR codes are becoming an important part of your marketing activity for l both law firms and their attorneys. Learn about the history of QR codes and how legal marketers are using them today in their marketing campaigns.
A QR code is a type of 2D barcode that can store text, contact information, URLs, or other data. Unlike a traditional 1D barcode, a QR code can be scanned from any direction and can store much more data. QR codes are commonly used to link to websites, share contact information, and more. While QR codes have been used by many companies to enrich marketing and customer experiences, their use may decline as near-field communication (NFC) technology becomes more widespread and integrated into devices. NFC allows contactless data sharing between devices in close proximity and has applications for payments, access cards, and loyalty programs. However, QR codes currently have advantages over NFC in terms of universality, low cost,
With the proliferation of smartphones over recent years and the consequent retailer worries regarding showrooming, QR Codes perhaps haven’t been embraced as widely as they should. It’s our belief that they have significant usefulness in a retail setting and can be used as part of a wider technology stack to create really effective methods of engaging your in-store customers with online content that supports rather than detracts from their journey in your environment.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
The document discusses the history and rise of QR codes. It notes that QR codes were developed in the mid-1990s by Denso-Wave and have increased in usage, with 52% of Americans remembering seeing a QR code and 28% having scanned one. The document provides tips for using QR codes like developing strong mobile-friendly content related to printed materials and measuring performance. It also discusses customizing QR codes and examples of large or unique QR codes used by brands like Audi and Louis Vuitton.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
QR codes are gaining popularity as a marketing tool. They allow companies to share information with consumers quickly through smartphones. While some still see them as a passing fad, usage of QR codes has grown over 600% in the last year. Major companies in India have started using QR codes in print advertising to link to websites, videos, and contests. If QR codes continue to be adopted and used creatively, they could become an integral part of brand marketing strategies.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
This document discusses how QR codes can be used to engage mobile customers. It provides examples of how major brands like Pepsi, Google, and Kylie Minogue have used QR codes in advertising campaigns. QR codes allow mobile users to access websites, videos, and other online content by scanning the code with their phone. The document also describes services like QRT.AG that allow companies to generate and track QR codes for advertising in print media and to measure campaign results.
A QR code is a type of matrix barcode invented in 1994 that can be scanned by smartphones to access digital content. When scanned, QR codes can link to websites, contact info, videos, music and more. They provide a mobile-friendly way to connect physical objects to online resources. While adoption has been slow, QR codes are becoming more common as smartphones proliferate and are seen as a way to bridge online and offline experiences for consumers.
QR codes are two-dimensional barcodes that can be scanned by smartphone cameras to retrieve web links, contact info, or other digital content. They first emerged in Japan in the 1990s and have since been used widely for marketing purposes. While QR code usage is still low in the US, more brands are experimenting with campaigns incorporating these codes in print, online, and television. The document provides several examples of recent QR code campaigns and discusses considerations for QR code adoption in the US market.
Cracking the Code: How To Think About QRLeo Burnett
QR codes were created in 1994 as a two-dimensional barcode that can be scanned by smartphones to retrieve text, URLs, or other data. While initially used for inventory tracking, QR codes saw early adoption in Asia and Europe as a way to access web content or information without typing on phones lacking full keyboards. Over time, proprietary codes also emerged that store data in the cloud rather than within the code itself. When considering using QR or other two-dimensional codes, marketers should evaluate whether the codes simplify or complicate the user experience and whether the intended audience is likely able and willing to use them. Emerging technologies like near-field communication may one day make codes like QR obsolete as ways to easily share contact and web information with
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
QR codes allow users to encode text, URLs or other data that can be scanned by smartphone cameras and linked to websites or other online content. While some question if QR codes are just a trend, others argue they provide added value and convenience by allowing easy access to mobile-optimized content from print materials. Libraries have implemented QR codes in various ways, such as linking catalog records, guides and tutorials to additional online resources accessible from mobile devices.
The document discusses how QR codes and mobile websites can benefit businesses. It describes how QR codes allow users to instantly access webpages or other information from printed materials using their smartphone. The document then provides guidance on creating and using QR codes, developing mobile-friendly websites, and ideas for marketing campaigns that integrate QR codes and mobile technologies.
This document outlines 10 rules for using QR codes effectively in marketing campaigns. It discusses choosing the right QR code type, customizing the code with colors and logos, using high contrast for readability, optimizing size based on scanning distance, choosing print materials carefully, ensuring visibility and explanation of the code's purpose, providing added value for scanning, and directing codes to mobile-optimized websites in areas with internet access. The goal is to structure QR code campaigns for maximum efficiency and impact on consumers.
This document outlines a toolkit to help evaluate innovation ideas at Resource Interactive, including a three-piece toolkit containing a Resource Innovation Brief (RIB) and Twenty Questions questionnaire. The RIB captures idea details and business case, while the questionnaire helps determine the best strategy for pursuing an idea through questions about assets, risks, and commercialization options like internal development, contracting, partnering, spin-offs, or selling. Together this toolkit aims to help Resource Interactive objectively evaluate ideas and their fit with organizational goals and capabilities.
The document proposes exploring the use of haptic technology to help organize increasingly complex digital communication. It provides historical examples where codes were used to concisely summarize sentiments and messages through stamps, numbers, pictures, and theoretical "feeling codes" that translate vibrations. As communication devices continue expanding, the initial contact point remains the same, making it difficult to understand the message situation. Leveraging haptic feedback may help users better organize their digital lives by providing differentiated messages through variations in vibration.
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
QR codes are becoming an important part of your marketing activity for l both law firms and their attorneys. Learn about the history of QR codes and how legal marketers are using them today in their marketing campaigns.
A QR code is a type of 2D barcode that can store text, contact information, URLs, or other data. Unlike a traditional 1D barcode, a QR code can be scanned from any direction and can store much more data. QR codes are commonly used to link to websites, share contact information, and more. While QR codes have been used by many companies to enrich marketing and customer experiences, their use may decline as near-field communication (NFC) technology becomes more widespread and integrated into devices. NFC allows contactless data sharing between devices in close proximity and has applications for payments, access cards, and loyalty programs. However, QR codes currently have advantages over NFC in terms of universality, low cost,
With the proliferation of smartphones over recent years and the consequent retailer worries regarding showrooming, QR Codes perhaps haven’t been embraced as widely as they should. It’s our belief that they have significant usefulness in a retail setting and can be used as part of a wider technology stack to create really effective methods of engaging your in-store customers with online content that supports rather than detracts from their journey in your environment.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
The document discusses the history and rise of QR codes. It notes that QR codes were developed in the mid-1990s by Denso-Wave and have increased in usage, with 52% of Americans remembering seeing a QR code and 28% having scanned one. The document provides tips for using QR codes like developing strong mobile-friendly content related to printed materials and measuring performance. It also discusses customizing QR codes and examples of large or unique QR codes used by brands like Audi and Louis Vuitton.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
QR codes are gaining popularity as a marketing tool. They allow companies to share information with consumers quickly through smartphones. While some still see them as a passing fad, usage of QR codes has grown over 600% in the last year. Major companies in India have started using QR codes in print advertising to link to websites, videos, and contests. If QR codes continue to be adopted and used creatively, they could become an integral part of brand marketing strategies.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
This document discusses how QR codes can be used to engage mobile customers. It provides examples of how major brands like Pepsi, Google, and Kylie Minogue have used QR codes in advertising campaigns. QR codes allow mobile users to access websites, videos, and other online content by scanning the code with their phone. The document also describes services like QRT.AG that allow companies to generate and track QR codes for advertising in print media and to measure campaign results.
A QR code is a type of matrix barcode invented in 1994 that can be scanned by smartphones to access digital content. When scanned, QR codes can link to websites, contact info, videos, music and more. They provide a mobile-friendly way to connect physical objects to online resources. While adoption has been slow, QR codes are becoming more common as smartphones proliferate and are seen as a way to bridge online and offline experiences for consumers.
QR codes are two-dimensional barcodes that can be scanned by smartphone cameras to retrieve web links, contact info, or other digital content. They first emerged in Japan in the 1990s and have since been used widely for marketing purposes. While QR code usage is still low in the US, more brands are experimenting with campaigns incorporating these codes in print, online, and television. The document provides several examples of recent QR code campaigns and discusses considerations for QR code adoption in the US market.
Cracking the Code: How To Think About QRLeo Burnett
QR codes were created in 1994 as a two-dimensional barcode that can be scanned by smartphones to retrieve text, URLs, or other data. While initially used for inventory tracking, QR codes saw early adoption in Asia and Europe as a way to access web content or information without typing on phones lacking full keyboards. Over time, proprietary codes also emerged that store data in the cloud rather than within the code itself. When considering using QR or other two-dimensional codes, marketers should evaluate whether the codes simplify or complicate the user experience and whether the intended audience is likely able and willing to use them. Emerging technologies like near-field communication may one day make codes like QR obsolete as ways to easily share contact and web information with
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
QR codes allow users to encode text, URLs or other data that can be scanned by smartphone cameras and linked to websites or other online content. While some question if QR codes are just a trend, others argue they provide added value and convenience by allowing easy access to mobile-optimized content from print materials. Libraries have implemented QR codes in various ways, such as linking catalog records, guides and tutorials to additional online resources accessible from mobile devices.
The document discusses how QR codes and mobile websites can benefit businesses. It describes how QR codes allow users to instantly access webpages or other information from printed materials using their smartphone. The document then provides guidance on creating and using QR codes, developing mobile-friendly websites, and ideas for marketing campaigns that integrate QR codes and mobile technologies.
This document outlines 10 rules for using QR codes effectively in marketing campaigns. It discusses choosing the right QR code type, customizing the code with colors and logos, using high contrast for readability, optimizing size based on scanning distance, choosing print materials carefully, ensuring visibility and explanation of the code's purpose, providing added value for scanning, and directing codes to mobile-optimized websites in areas with internet access. The goal is to structure QR code campaigns for maximum efficiency and impact on consumers.
This document outlines a toolkit to help evaluate innovation ideas at Resource Interactive, including a three-piece toolkit containing a Resource Innovation Brief (RIB) and Twenty Questions questionnaire. The RIB captures idea details and business case, while the questionnaire helps determine the best strategy for pursuing an idea through questions about assets, risks, and commercialization options like internal development, contracting, partnering, spin-offs, or selling. Together this toolkit aims to help Resource Interactive objectively evaluate ideas and their fit with organizational goals and capabilities.
The document proposes exploring the use of haptic technology to help organize increasingly complex digital communication. It provides historical examples where codes were used to concisely summarize sentiments and messages through stamps, numbers, pictures, and theoretical "feeling codes" that translate vibrations. As communication devices continue expanding, the initial contact point remains the same, making it difficult to understand the message situation. Leveraging haptic feedback may help users better organize their digital lives by providing differentiated messages through variations in vibration.
The mobile app industry is highly competitive with over 650,000 apps and 15,000 new apps added each month. While only 30% of consumers regularly pay for apps, the tablet app market shows potential for growth. Opportunities exist in areas like e-books, tablets, and web apps. Major players like Zynga and Rovio have found success, with Zynga generating $1.16 billion in 2011. The average cost to develop a basic app is $5,000, with an average return on investment of $3,700. Those aged 25-34, especially men, spend the most time and money on freemium apps. Critical needs for success include effective marketing early on and
Apps are small programs available on mobile devices that fall into categories like games, social networking, books, etc. Most apps cost between free and $2, with games being the most popular category downloaded. While app downloads and engagement are initially high across categories, they generally drop off steeply over time except for entertainment and lifestyle apps. Free apps see lower engagement rates over time compared to paid apps, though the rates even out. Android is gaining rapidly in available apps and downloads compared to iOS as its app store becomes more open.
Smart TVs include basic operating systems and access to web/streaming content. The market for connected TVs is forecast to nearly double from $68 billion in 2011 to $122 billion in 2016. Many consumers fear the planned obsolescence of expensive TVs tied to cheaper mobile components. Additionally, consumers primarily want to passively consume content on TVs rather than interact, leading to the "10 foot rule" of easy consumption from a distance. Alternatives like set-top boxes, connected DVD players, and video game consoles can provide similar smart features at lower prices.
The document proposes that incorporating the 4sqand7yearsago app into Foursquare could improve user engagement and profitability. 4sqand7yearsago sends users their Foursquare check-ins from a year ago each day, building a "memory layer" that provides additional motivation to check-in. The document suggests some improvements, like customized holiday messages, gradually changing the period covered over time, optional weekly/monthly digest emails, and including deals in emails to incentivize reliving past experiences. Overall, the document argues that integrating 4sqand7yearsago could drive more engagement from new, casual, and frequent Foursquare users.
The document outlines The North Face's Tri-Peak Plan to drive innovation and growth across three key areas: Outdoor, Performance, and Action. It discusses strategies to leverage digital experiences and new media, renovate retail stores to enhance storytelling, and implement a product innovation process. Simulation analyses show how revenue could increase from $3 billion currently to over $6.5 billion by 2020 through focusing marketing investments and achieving targeted regional and category growth rates. Sensitivity analyses identify the impact that varying assumptions could have on revenue outcomes.
This document compares various streaming music services such as Spotify, Rdio, Grooveshark, Rhapsody, Pandora, MOG, and Last.FM. It outlines their key features such as number of songs, pricing plans, social features, and strengths/weaknesses. Spotify is highlighted as having over 13 million songs available on mobile and desktop players for free with ads or $5-10/month without ads. It also allows sharing music to Facebook and creating playlists others can subscribe to. In the end, the document discusses the author paying $9.99 for one of the services but considering switching next month.
This book was designed and written by Shay-Jahen D. Merritté during the Winter of 2011 in Columbus, Ohio to show the faculty and future students at the Fisher College of Business what a balanced multi-disciplinary curriculum could look like.
This essay discusses the applicant's experience working as a freelance designer for the Black Bear Bakery, an anarchist collective bakery. As a consultant, the applicant helped the bakery update its visual identity. However, the consensus-based structure of the bakery led to conflicts when the applicant tried to make independent design decisions. The applicant realized experienced bakery workers had inherent authority, so worked with them to develop ideas and gain acceptance for changes. This flexible leadership approach helped create a unified design identity for the bakery's products and marketing materials, allowing it to expand its business.
The document contains information about marketing strategies to increase awareness and market share of Chrysler vehicles within the African American community. It proposes leveraging television, social media, and participation marketing. Key tactics include Super Bowl commercials, social media competitions, and career fairs. It outlines expectations for awareness, familiarity, consideration, and market share gains over periods of 3-6 months, 12-18 months, and 36-48 months. The financial overview discusses the potential for increased Mopar revenue and auto market share through this targeted strategy.
1. The core customer for the product is no longer reusing it, leading to declining market share and loss of first mover advantage.
2. The goals are to increase market share by 10% and increase market growth.
3. The proposed solution is to "MAGnify" the market by focusing on Maintaining the core customer, Adding new customer segments like men aged 16-34, and Going Global by expanding into major European cities.
A presentation I designed about the Glock 17 Pistol, a product I knew very little about but discovered that it was supposed to be the most innovative pistol in modern times.
Aviary is a suite of web-based multimedia applications created using Adobe Flex that provide stripped down versions of creative software like Photoshop and Illustrator for free. It was founded by the creators of Worth1000, an online photoshop contest site, to make creative tools more accessible. Aviary now has 17 applications announced and 7 released, including tools for images, audio, and vectors. It differentiates itself from Adobe products by being free, browser-based, easy to use, and integrated with an online community of users. Aviary has received funding and sees monetization through selling user-created works.
Sesame Street was created in the 1960s through a collaboration between children's television pioneers and researchers to develop an educational children's program. It combined both education and entertainment using a revolutionary format developed through scientific research on child development and learning. This involved short segments featuring live and puppet characters incorporating educational themes. Sesame Street has since become the longest-running children's television program known worldwide for its educational impact and Muppet characters.
A presentation I designed with information provided by myself and my group members for a presentation in the class Managerial Economics MBA 812 with Professor Benjamin A. Campbell on November 3, 2009.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
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4. 4
W H AT T H E Y A R E
A QR (Quick Response) code is a 2-D
barcode that can be scanned by a smart
phone’s camera and transfer information.
Based on the type of code it is, it might
direct the viewer to a website, make a phone
call, deliver an event and more.
Standard barcodes stores data
in only one direction.
QR codes store data in 2
directions allowing for
more information.
http://www.denso-wave.com/qrcode/qrfeature-e.html
http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/
http://en.wikipedia.org/wiki/Qr_code
5. 5
READABLE FROM
360 DEGREES
QR codes can be read from
most any angle because QR
readers can automatically
recognize and orient the
image with the 3 finder
patterns.
ERROR
CORRECTION
QR codes have
some redundancy
built in allowing
some error
correction for
missing pixels,
shadows, etc.
A LOT OF
CONTENT
QR codes can hold
up to 4,296 alpha
numeric characters,
for comparison, a
standard barcode
can hold a maximum
of 35 numeric
characters.
F E AT U R E S
http://www.denso-wave.com/qrcode/qrfeature-e.html
http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/
6. 6
QR codes were invented in Japan by a Toyota subsidiary, Denso
Wave, in 1994 to track vehicles and parts during the manufacturing
process. This was an improvement over the precious use of barcodes
because they held a lot more information and could still be read if
they were dirty because they contained error correction. By 2002
Japanese marketers began using the technology because consumers
there had much more technologically advanced and internet enabled
mobile devices. In the US, QR codes began making an appearance in
2007 / 2008 with the advent of app enabled smartphones.
Q R C O D E O R I G I N
http://en.wikipedia.org/wiki/Qr_code
7. 7
FIND QR
CODE SCAN ACTIVATE
LINK
SEE
CONTENT
H OW T H E Y WO R K
1 2 3 4
QR codes can be produced and implemented as simply as
searching for “QR code generator”, typing in a web address,
putting that code somewhere, downloading a QR code reader to
a smartphone and then scanning the code and activating the link.
8. 8
Website
URL
Maps
Location Twitter Facebook
Linkedin Appstore Plain
Text
Phone
Number
Videos SMS
Message Email Event
http://www.qrstuff.com/
T Y P E S O F Q R C O D E DATA
While most marketers use QR codes as a way to create a physical
hyperlink to online mobile content, QR codes can be created to link to
numerous other kinds of content. For examples of each of these please
look in the examples section at the end of this document with sample QR
codes for examples of each content type.
9. 9
EASY TO CREATE
QR codes can be produced and implemented as simply as simply as
searching for “QR code generator” and then typing in a web address or
specific GPS address, taking the generated QR code JPEG and putting it
somewhere.
CHEAP
QR codes have an open patent and can be created for free without a
license, and many QR code management applications and companies are
very affordable. Really the only expense in QR codes is creating the actual
content that the QR code is linked to.
TRACKABLE
QR codes are also very easy to track, by simply creating different codes for
the variables you are trying to track, and then get other ancillary information
like where the code is scanned, at what time and what location.
INSTANT ENGAGEMENT
Probably the most useful aspect of QR codes is that it creates instant
engagement with content, once a user scans a QR code they will have at
least a few moments of uninterrupted engagement. If the content is relevant
and engaging enough, it can hold the consumers’ interest for a long period
of time.
W H Y T H E Y A R E U S E F U L
10. 10
WORTHLESS CONTENT
Scanning a code is cumbersome and costs the consumer time and effort,
plus the value is oftentimes unknown before scanning. Scanning a code that
just takes the consumer to your facebook page frustrates the consumer,
wastes their time, and creates negative sentiment.
CONSUMER AWARENESS
The biggest problem that QR codes have is that consumers consistently
have demonstrated that they don’t have a clue what they are and/or don’t
know how to use them. An ArchRival study of college students found that
on top US college campuses, 78.5% didn’t know how to scan a QR code.
LOCATION, LOCATION, LOCATION
QR codes are showing up everywhere, on everything, with seemingly zero
thought about context. For example: QR codes on billboards are nearly
impossible to scan and those in a subway are also impossible to scan since
there likely isn’t any data reception.
AESTHETICS
QR codes are ugly and they all look the same. The little boxes of white
and black squares clash with most advertising and marketing designs,
furthermore since almost all of them are the black and white squares that
look similar, there is little information to inform or incentivize the consumer
to scan the QR code.
http://mashable.com/2012/05/17/reasons-qr-codes-are-broken/
W H Y Q R C O D E S FA I L
12. 12http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
W H E R E A R E Q R C O D E S U S E D
An important aspect to remember when using QR codes is to think about
when and where consumers are scanning the codes. Specifically, make sure
to think about what medium the QR code is being presented on and also
where in that world that medium will live. ComScore released data from
their research of QR code use in the fourth quarter of 2011, and found that
most people scan their codes at home or in a retail environment and they
usually scan a magazine, newspaper, product packaging, or a website.
28.5%
Magazine &
Newspaper
20.3%
Packaging
15.8%
Website
13.4%
Poster / Flyer
7.70%
Other Prints
7.37
%
Store
Front
6.75%
TV
59.4%
At Home
44%
Retail
26.6%
Grocery
Store
21.4%
At Work
11.2%
InPublic
9.8%
Restaurant
LOCATION MEDIUM
13. 13http://www.archrival.com/ideas/13/qr-codes-go-to-college
In October/November 2011, Archrival, a marketing agency that targets
youths did a large study of young people’s awareness of QR codes at 24
large college campuses across the country. The basic findings were that
students were highly aware of what a QR code was and had phones that
could scan the codes, but most did not know they needed a specific app
to actually scan the codes, and even then weren’t sure how to actually use
the apps, and most were unlikely to scan a QR code in the future.
81%
of students
owned a
smartphone
80%
of students had
previously
seen a QR
code
21%
of students
could
activate the
QR code.
75%
of students
said they
were probably
unlikely to
scan a QR
code in the
future.
/
L OW Q R K N OW L E D G E
15. 15
M A K E T H E M B E A U T I F U L
QR Codes are most commonly presented as something that looks like a
checker board, but they don’t have to. As long as there is a high contrast
between the QR code pixels and the background, the QR will still work.
QR codes also have built in error correction so removing some pixels to
replace with aesthetic accents, can still allow for scanning. By making them
more attractive, the QR code can be better integrated into marketing
materials, extend the brand and tell a better story.
Magic Hat Facebook QR Code: Created by
designers at QR Arts using Magic Hat bottle
caps and coaster, fully functional and more
interesting and enticing for users to scan,
even if it does just link to their facebook
Fillmore Mobile Site: This QR code for the
Fillmore music hall incorporates images
of musical instruments and the Fillmore
logo with branded colors to create a more
custom QR experience.
16. 16
P R OV I D E VA L U E
One of the reasons consumers don’t use QR codes, is that benefit for
them is often not worth the 1-2 minute investment it takes to take out their
phone, find and open the scanning app and scan. Most brands usually just
link their QR codes to their websites or Facebook, not a real incentive for
the consumer. eMart, a Korean retailer experimented with QR codes to
great success at driving midday sales, by creating a QR code that could
only be read between 12-1 and offered consumers a large financial discount
coupon to scan and shop during this time.
This QR code will link to the
promotional video of how the eMart
QR promotion works.
17. 17
M A K E T H E M E A S Y T O U S E
QR codes already requires a fair amount of investment on the part of the
consumer to scan and activate the code, so the codes should be as easy
to use as possible. If consumers have to scan a code more than once or
twice and it doesn’t activate, they will usually move on. Making QR codes
easier to use includes making the QR codes a little larger to accommodate
the wide range of mobile devices in the market and their diverse camera
resolutions, as well as including some white space for better target
acquisition. Furthermore, it is helpful to include instructions with the
codes that they should actually say “Scan with your mobile device” and
also provide direction to where a QR code reader can be downloaded if
they don’t have one on their phone. Finally to improve the chances that a
user will scan the code, it is best to allude to what will happen when the
code is scanned. Consumers don’t necessarily like to be surprised and
providing them with an idea of the benefit that they’ll get by scanning.
18. 18
L O C AT I O N , L O C AT I O N
Many QR marketers don’t think about how and where the consumer will
actually be using the codes, for example: locating them in advertisements
on subways where they can’t get internet access. It’s important to think
about the location and what consumers will be doing in that location, and
how the QR factors into the consumers experience of that location.
This QR code will link to the
promotional video of how The
World Park Campaign works, which
used the location of QR codes very
effectively .
19. 19
P E R S O N A L I Z E
Because QR codes are so easy to make and deploy and that there is a
relatively high barrier to action on the part of the consumer, a great way to
drive interaction is by personalizing or customizing the content of the QR
code for the individual user. By doing so it provides a greater incentive and
payoff for scanning the code.
This QR code will link to a video of
JC Penney’s Santa Tags QR Code
campaign from Winter 2011.
20. 20
M O B I L E
C O D E & TA G
A LT E R N AT I V E S
21. 21http://en.wikipedia.org/wiki/High_Capacity_Color_Barcode
http://tag.microsoft.com/manageads.aspx
http://tag.microsoft.com/community/blog/t/microsoft_tag_announces_one-stop-shop_for_marketers_tag_qr_and_nfc.aspx
M I C R O S O F T TAG
Microsoft created this mobile tagging convention, which uses clusters of
colored triangles instead of square pixels. Hi-Capacity Color Barcodes
(HCCB) can contain a 8, 4, or 2 color palettes, which can result in content
density of 3,500 characters per square inch. Microsoft Tag is the consumer
implementation of the technology which requires the use of a proprietary
code reader. Microsoft Tags have several advantages over traditional QR
codes; they can be read much faster, hold a lot more information per area,
be used for augmented reality applications, and have built in analytics.
However, the technology adoption has been mixed due the proprietary
reader, but many brands use the technology and it is the second most
commonly used mobile tagging technology.
22. 22http://blippar.com/
http://econsultancy.com/us/blog/8063-blippar-a-qr-code-killer
BlippAR is an image recognition mobile app aimed at bringing to life
real-world newspapers, magazines, products and posters with exciting
augmented reality experiences and instantaneous content (including
mobile coupons, m-commerce, 2/3D overlays, videos, games object and
image recognition). The company launched in the UK in the Summer
of 2011 and will be expanding globally throughout 2012. BlippAR allows
for highly customized content. However the content and deployment is
expensive to produce and requires the use of the proprietary BlippAR
reader, which isn’t widely adopted. But that hasn’t stopped brands like
Unilever, Nestle, Heinz, Diageo, Xbox, Samsung, Cadbury, Domino’s and
more from running test campaigns with the technology.
B L I P PA R
This QR code will take you to a
promotional video form BlippAR
showing some examples of the
technology.
23. 23http://www.readwriteweb.com/archives/google_goggles_experiment_merges_online_offline_ad.php
http://mashable.com/2011/06/20/htc-google-goggles/
http://www.nytimes.com/2010/11/16/business/media/16adco.html
G O O G L E G O G G L E S
Google Goggles is built into the Google search mobile app allowing users
to search by taking a picture. For example, you can take a picture of the
Washington Monument and Google will return information and other
pictures about the monument. In 2010, Google launched a beta test
of using Goggles as an advertising platform and QR Code competitor.
Goggles allows the consumer to take a picture of an ad, or part of the ad,
which will then link the consumer to online content. Currently Google has
removed the ability to upload and link ads to content, but it still links a
company’s website to a picture of the ad.
24. 24
SnapTags from Spyder Lynk are encoded circles that can be combined
with any image that can be read with a SnapTag reader or sent via MMS to
number to activate the content. SnapTags have all the same functionality
of a QR code with the added benefit of a cleaner design and easier
aesthetic customization. The downside is that consumer knowledge of
SnapTags is rather low, however the upside is that without the imperative
to download an app to use the technology, it is much more easy to use and
the barrier for the consumer is a lot lower.
S N A P TAG S
http://www.spyderlynk.com/snaptag/what-is-a-snaptag/
This QR code will take you to a
video case study of how Toyota
leveraged SnapTags.
26. 26
W E B S I T E
http://www.qrstuff.com/
Any website’s URL can be turned into a QR code, and this is the most
common use for the technology. The longer the url, the larger and more
dense the QR code will be, unless a URL shortener is used.
This QR code will take you to the
American Greetings homepage,
depending on the device and scanning
program it may or may not be the mobile
optimized site.
27. 27
M A P S
http://www.qrstuff.com/
QR codes can link to specific points on a map that can be defined by
either using an address or the actual longitude and latitude. Depending
on the QR code generator and map software used by different mobile
devices, this data could be displayed slightly differently.
This QR code will take you to a map
to the location of American Greetings
Headquarters in Google maps.
28. 28
T W I T T E R
http://www.qrstuff.com/
Twitter can also be encoded into QR codes. There are a couple different
options for what kind of information this can be. You can link to the
person’s actual online Twitter profile for example. Another option allows
for the code to actually post a tweet from your account just by scanning
the code, but you will have to be logged into your twitter account first.
This QR code will take you to a Twitter
post composition page with a tweet about
American Greetings already written and
ready to be submitted.
29. 29
FAC E B O O K
http://www.qrstuff.com/
Facebook can be integrated into QR codes in a couple different ways. A
QR code can link to a specific Facebook profile for example. A QR code
can also be created that links directly to a FB brand page’s like button.
This QR code links directly to a like
button for the American Greetings
Facebook page.
30. 30
L I N K E D I N
http://www.qrstuff.com/
Linkedin can be integrated into QR codes in a couple different ways. A QR
code can link to a specific Linkedin profile or page. Another option allows
for the code to actually post a Linkedin status update from your account
just by scanning the code, but you will have to be logged into your Linkedin
account first.
This QR code will take you to a Linkedin
post composition page with a update
about American Greetings, already
written ready to be submitted.
31. 31
A P P S T O R E
http://www.qrstuff.com/
QR codes can link directly to the download link for another app. Separate
codes (or one larger code) needs to be created for the different apps for
different operating systems and platforms. The QR code for an app, is
actually one of the more logical uses of QR codes, since the direct payoff
results on the mobile device, and can lead to direct interaction with the
app and saves the consumer the time of trying to find an app in the store.
This QR code will take you to the Apple
app store download page for the Just
Wink app.
32. 32
P L A I N T E X T
http://www.qrstuff.com/
QR codes can encode large strings of plain alpha-numeric text, up to 4,296
characters, which is about a page or two of text.
This QR code will present some text in
your QR reader.
33. 33
P H O N E N U M B E R
http://www.qrstuff.com/
This QR code will automatically dial your
phone to call a time and weather call-in
service.
QR codes can activate a mobile device’s phone application and
automatically dial a number.
34. 34
S M S M E S S AG E
http://www.qrstuff.com/
This QR code will automatically text
Google’s SMS answer service to provide
the weather conditions for Cleveland.
QR codes can automatically fill in a message and text a phone number, or
group of numbers with a maximum of 160 characters.
35. 35http://www.qrstuff.com/
QR codes can link to most video formats, including youtube and vimeo
videos. If the respective video app is installed, depending on the operating
system, the app will be loaded to view the video.
YO U T U B E V I D E O
This QR code links to a Yakety Yaks
introductory video on YouTube.
36. 36http://www.qrstuff.com/
E M A I L
This QR code will compose an email
to request more information about QR
codes.
QR codes can be used to compose and send emails when the QR code is
scanned, and an email app is available.
37. 37http://www.qrstuff.com/
E V E N T S
This QR code will add a luncheon event
to your calendar on Monday July 16th
from
11:30 AM to 12:45 PM.
VCalendar information can be embedded in a QR Code that can add a
calendar event to most users’ mobile calendar. This information is very
dense and causes a larger QR code, but can be useful in simplifying the
addition of an event to a calendar.