Social Media is new emerging media, with interactive and
connecting characteristic. Many brands already use social
media is a new touch poin for customer.
They are ready to invest more to optimize their social
media asset. And like other investment, the next big thing
is ROI (Return of Investment)
By knowing the various metrics in social media, you can be better in measuring your ROI campaign in social media. You can measure the correlation between the changes of these metrics to sales
Marketing to Customer Needs - The Power of PersonasNina Kuhlman
In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline!
Watch to learn more about the three key elements related to personas, including how to:
-Gain deeper buyer insights
-Map the buyer’s journey
-Implement demand gen programs based on customer needs
As a brand strategist and content marketing specialist, my clients hire me to be their brand champion and creative problem solver.
I am a highly-motivated, energetic, tech fluent, and passionate print and digital creator who works across multiple verticals including: interior design, home, healthcare, lifestyle, fashion, beauty, luxury, social good, automotive, ecommerce, technology, non-profit and education.
My work has been published in Yoga Journal, National Geographic, HGTV, Lonny, Better Homes and Gardens.
I’ve consulted on million dollar marketing programs, worked with Fortune 500 brands, and appeared as an influencer and brand expert for the New York Design Center, BRIDES Magazine, HGTV, Restoration Hardware, and The Architectural Home Show.
SlideTeam presents you yet another conventional design for expressing your competitive analysis module. Crafted with comprehensive processes, covering up competitive analysis strategies for determining, choosing, analyzing, and ordering intelligence about goods, buyers, competitors, and various features of the environment needed to maintain administrators and managers in imperative decision making for an institution. Stunning color sequences have been used here for a better engagement and stages have been given a visual impression by using relevant icons. This makes these PPT slide presentation accessible and expressive at a glance. Graphics of bar graphs, line charts scatter plots, pie charts, relatable mages and icons, family charts and linear processes are few to mention concepts used in these PowerPoint designs to make your work more amendable. The stages in this process are the competitive analysis module, a competitive landscape module, competitive assessment Module. Download this presentation for an enduring professionalism and leave a definite impression while describing your business agendas through these grand PowerPoint design. Get ignited now. Create an awesome group with our Competitive Landscape Module PowerPoint Presentation Slides. Everyone's brains will be bursting with ideas.
Marketing to Customer Needs - The Power of PersonasNina Kuhlman
In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how a demand generation marketing strategy that includes customized messaging built on personas yields twice the sales pipeline!
Watch to learn more about the three key elements related to personas, including how to:
-Gain deeper buyer insights
-Map the buyer’s journey
-Implement demand gen programs based on customer needs
As a brand strategist and content marketing specialist, my clients hire me to be their brand champion and creative problem solver.
I am a highly-motivated, energetic, tech fluent, and passionate print and digital creator who works across multiple verticals including: interior design, home, healthcare, lifestyle, fashion, beauty, luxury, social good, automotive, ecommerce, technology, non-profit and education.
My work has been published in Yoga Journal, National Geographic, HGTV, Lonny, Better Homes and Gardens.
I’ve consulted on million dollar marketing programs, worked with Fortune 500 brands, and appeared as an influencer and brand expert for the New York Design Center, BRIDES Magazine, HGTV, Restoration Hardware, and The Architectural Home Show.
SlideTeam presents you yet another conventional design for expressing your competitive analysis module. Crafted with comprehensive processes, covering up competitive analysis strategies for determining, choosing, analyzing, and ordering intelligence about goods, buyers, competitors, and various features of the environment needed to maintain administrators and managers in imperative decision making for an institution. Stunning color sequences have been used here for a better engagement and stages have been given a visual impression by using relevant icons. This makes these PPT slide presentation accessible and expressive at a glance. Graphics of bar graphs, line charts scatter plots, pie charts, relatable mages and icons, family charts and linear processes are few to mention concepts used in these PowerPoint designs to make your work more amendable. The stages in this process are the competitive analysis module, a competitive landscape module, competitive assessment Module. Download this presentation for an enduring professionalism and leave a definite impression while describing your business agendas through these grand PowerPoint design. Get ignited now. Create an awesome group with our Competitive Landscape Module PowerPoint Presentation Slides. Everyone's brains will be bursting with ideas.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Marketing Insights PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of seventy slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/2xGzxCu
Módulo 1 da disciplina de gestão de marcas. Surgimento da marca; O que é marca; Função da Marca; O que diferencia a marca; Crise do valor agregado; Desafios da marca; Criação de marcas fortes
Módulo 4 da disciplina de gestão de marcas. Expressividade da marca; Marketing de experiência; Branding & Design; Elementos da marca e Touch points; Identidade vs imagem
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Marketing Insights PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of seventy slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/2xGzxCu
Módulo 1 da disciplina de gestão de marcas. Surgimento da marca; O que é marca; Função da Marca; O que diferencia a marca; Crise do valor agregado; Desafios da marca; Criação de marcas fortes
Módulo 4 da disciplina de gestão de marcas. Expressividade da marca; Marketing de experiência; Branding & Design; Elementos da marca e Touch points; Identidade vs imagem
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Social Media Metrics: What You Should Be TrackingDigitalSherpa
The latest FREE on-demand marketing webinar, hosted by DigitalSherpa and presented by Erica McGillivray of Moz. Get more free content at http://digitalsherpa.com/learn
Plugin Case: social conversation of dengue LatinamericaPlugin Digital
What are people saying about dengue on the internet? Who is talking about and where? Who are the biggest influencers of the conversation? Social Listening can help.
B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
Showing the value of social media can be difficult, particularly for B2B companies. It doesn't have to be. Learn exactly what matters in social media marketing (because a lot of work is wasted effort), how to determine goals that will resonate with your boss / executive management, how best to measure results and show social media ROI. This presentation was given at the Social Media Strategies Summit in Denver 2012.
Sometimes the idea of content creation seems complex, it should't be. What are you trying to create? How will it help your audience?
Take a look at the presentation for a simple overview of what you should think about when you create social media or any sort of digital content.
Salesforce1 Setup: Lead Layout EssentialsJeremy Mason
This is basically the anatomy of the Salesforce1 lead and contact layout. It's simple to customize, but not intuitive. The good news is that the app UI settings seem to have stabilized since Spring 15.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
Lean can tell you what to build and Agile tells you how to build it--but neither tell you how to build it as a team. How do you build consensus? How do you inspire outlandish dreams? How do you create accountability in teams? Christina will share her toolkit for clarity and commitment. She has been refining this process with the start-ups she advises and invests in, and now it's ready to ship. You know about mission statements, but what about OKRs? Predictive roadmaps? Do you have a cadence for celebration? Come to this talk, and learn how to ship as a crew.
Web 2.0 Expo The Dragonfly Effect: Harnessing Social Media to Build BrandsAndy Smith
Presentation for Web 2.0 Expo Session on March 31, 2011
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session, we’ll pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science of social persuasion, the strategies and tactics used by companies and causes that have successfully harnessed social media toward a specific goal, and we’ll explore:
how the impact of a goal – when connected to happiness and meaning – can serve to create a resource that is often untapped
how the power of human-centered design and rapid prototyping can be used to fuel branded initiatives and experiences
how any individual can achieve unprecedented results – whether finding an almost impossible bone marrow match for a friend, building a brand inside-out, or electing the current President of the United States.
The workshop provides a roadmap for infectious action.
Social Media is new emerging media, with interactive and
connecting characteristic. Many brands already use social
media is a new touch point for customer.
They are ready to invest more to optimize their social
media asset. And like other investment, the next big thing
is ROI (Return of Investment).
By knowing the various metrics in social media, you can be better in measuring your ROI campaign in social media. You can measure the correlation between the changes of these metrics to sales.
Intervention de Hugues POE - BMMA - Solvay. Ce programme a été créé conjointement avec la BMMA et la VUB. Un partenariat, c’est le meilleur de chaque entité. L’EMMA, c’est le carnet d’adresse et la connaissance de terrain de la BMMA, Belgian Management & Marketing Association, et l’excellence académique de la Solvay Brussels School of Economics & Management (SBS-EM/ULB) et de la Vrije Universiteit Brussels (VUB).
« En 2013, le top 25 des marques les plus présentes dans la vie des Belges apporte une nouvelle démonstration de la transformation digitale de notre société », Hugues Rey, CEO, Havas Media Belgique.
La montée des marques digitales (4 dans le top 5) - le maintien des marques locales (7 dans le top 25)
L’analyse du Top 25 des marques les plus présentes dans la vie des Belges (classement basé sur le score d’exposition perçu par les 15-64 ans ) nous confirme qu’une marque sur deux est une marque digitale ou ICT. Mieux, le Top 5 est constitué quasi exclusivement de marques digitales ou technologiques (Google, Microsoft, Facebook et Nokia), à l’exception de Coca-Cola qui se classe quatrième.
Les marques locales se distinguent également, en présentant 7 dans le Top 25 : Belgacom, Côte d’Or, Spa, Proximus, Colruyt et Delhaize.
La même analyse menée sur la cible 15-34 ans nous rappelle que Facebook et Apple sont plus plébiscitées par les jeunes générations. Certaines marques font leurs apparitions ou progressent de façon exemplaire: Kellog’s, Danette, Peageot, Senseo et Garnier. La sentence est malheureusement négative pour Spa et Proximus
Creating an Effective Social Customer Listening Programme, Naomi Trickey - Br...Our Social Times
With the rise of social media, customers expect brands to be listening to them. They also expect a response to their comments and questions - often within short timescales. Citing genuine brand case studies, Naomi explains how to create an effective listening programme, how to filter large volumes of data and how to meet your customers' expectations.
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Presentation built in the context of a marketing strategy class taken at Brandeis International Business School.
After a three-month simulation competitive simulation allowing me to pilot a car manufacturing company, I created a presentation to be submitted to shareholders in order to assess the development and achievements of the company after a virtual period of one year.
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Similar to 17 Social Media Metrics For Better ROI (20)
Peringatan Hari Jadi Kota Bandung (HJKB) ke-207 tahun yang acara intinya berlangsung tanggal 25
September lalu banyak mendapat perhatian netizen.
PemerintahKota Bandung menyiapkan berbagai gelaran acara meriah menyambut Hari Jadi Kota
Bandung (HJKB). Secara keseluruhan, ada 14 kegiatan besar yang dirangkaikan dengan peringatan
HUT Kota Bandung, mulai dari Bandung Great Sale, Bandung Air Show, Bandung Light Festival,
hingga pentas seni dan budaya di Bandung.
Hasil Pantauan berupa aktivitas, isu dan kampanye dari 3 calon Gubernur Sulawesi Selatan 2013-2018:
1. Syahrul Yasin Limpo - Agus Arifin Nu'mang
2. lham Arif Sirajuddin - Aziz Qahhar Mudzakkar
3. Andi Rudiyanto Asapa - Andi Nawir Pasinringi
Yang ditangkap dan dirangkum dari berbagai kegiatan di social media dalam kurun waktu 13 November – 13 Desember 2012.
Data respons masyarakat mengenai musibah banjir di Soreang di Social Media, khususnya Twitter dengan hastag #PrayForSoreang. Sejak tanggal 18 sampai 20 November 2012, data ini menyangkut komentar sentiment positif, netral, dan negatif.
Seberapa jauh perbincangan brand-brand otomotif selama gelaran Indonesia International Motor Show 2012 berlangsung? Berikut adalah pengamatan yang dilakukan pada saat pameran dari pantuan pengguna socmed di Indonesia. Pantauan ini bisa mewakili perjuangan masing-masing brand dlm mempertaruhkan perhatian pengguna media. Mampukah produk-produk baru menyedot perhatian konsumen?.
PoliticaWave sebagai lembaga independen memonitor percakapan tentang Pilkada DKI melalui social media. Dari 2 putaran Pilkada DKI, hasil monitoring PoliticaWave sangat mendekati hasil Quick Count. Terbukti bahwa social media merupakan representasi suara rakyat
Putaran pertama sudah dimenangkan pasangan Jokowi-Ahok. Jauh dari bidikan hasil jajak pendapat berbagai lembaga survey sebelumnya yang menempatkan mereka bukan di posisi pertama.
Jelas mengagumkan, hasil hitung cepat calon gubernur DKI 1 akhirnya tidak dikuasai oleh petahana. Mereka yang begitu yakin akan bisa menyelesaikan dengan satu putaran kini harus menyiapkan strategi balik menyerang.
Jejak rekam pasangan nomer 3 dan 1 ini juga memiliki dinamika yang kentara di media sosial. Pasangan Foke-Nara memulai dengan Trend Awareness yang menempel dengan pasangan Jokowi-Ahok yang menohok karena memimpin di awal Juni 2012.
Dan pergerakannya, pasangan Foke-Nara mulai terlihat lesu menjelang awal bulan Juli 2012. Jelas pasangan Jokowi-Ahok senantiasa unggul (dalam Trend of Awareness) dari lawannya bahkan hingga akhir-akhir menjelang pemilihan. Pemilihan yang akhirnya dimenangkan pasangan ini yang juga kuat dari sisi Total Buzz. Siapa yang akan unggul di Putaran Kedua September nanti, kita bisa intip peluanganya dengan melihat pergerakannya di media sosial.
Kompetisi panjang untuk memilih idola Indonesia berakhir pada Sabtu 7 Juli 2012. Dan di penghujung perhalatan ini, satu nama muncul menjadi unggulan. Setelah berkali-kali mengikuti audisi, baru di tahun 2012 Regina Ivanova berhasil masuk di ajang spektakuler, sekaligus mengukuhkan namanya sebagai yang terbaik.
Nama Regina terpilih setelah mengalahkan Kamasean Marhews (Sean) dalam voting yang berlangsung selama seminggu. Perolehan suara dalam voting ini pun berlangsung ketat. Kejar mengejar poin terus terjadi.
Ini pula yang terjadi di dunia maya. Dalam tangkapan situs jejaring sosial Twitter, kedua nama ini pula yang menghiasi pergerakan dukungan secara bergantian.
Sean dalam periode tertentu tampak unggul dari pesaingnya. Dan Regina berhasil membalasanya dalam waktu-waktu yang tersisa. Dari dukungan ini pula sudah 'tercium' aroma kemenangan Regina sebagai Idola Indonesia 2012.
Starting Eleven Euro 2012 versi Pengguna Twitter Indonesia
Indonesia sangat menanti partai final Piala Eropa 2012. Final yang di luar dugaan mempertemukan kembali raja eropa di Grup C, Italia dan Spanyol sepertinya menjanjikan partai yang keras. Pertemuan pertama dengan hasil 1-1 memperlihatkan alotnya pertandingan.
Puja-puja pemain kedua kesebelasan berlanjut di ranah kicau Twitter. Kedua kesebelasan menyumbangkan sejumlah pemain yang paling sering di mention. Spanyol sebagai tim yang tak pernah kalah selama kompetisi, mendominasi tim impian pekicau di Indonesia.
Dengan 10 pemain, diantaranya pemain terbaik selama kompetisi berlangsung, Spanyol semakin memperkokoh kehadiran pemainnya senantiasa mendapat perhatian dari penggila bola.
Itali sebagai runner up, juga mengirim jumlah pemain terbanyak kedua dengan 5 pemain. Posisi berikutnya dikuntit tim perempat final, Jerman. Sayangnya tim perempat final lainnya, Portugal, hanya mengirim satu nama.
Portugal tak perlu berkecil hati, negara yang gugur di perdelapan final, Prancis juga hanya menyisakan satu nama pemain. Sedangkan Inggris yang juga lolos ke perdelapan final malah memiliki 3 jagoan di bagian belakang, yakni bek dan kiper.
Monitor all Indonesia conversation on Twitter, Facebook, Blog, Forum, Online News & Youtube. Data Period 11-17 June 2012. Votes will be held on 11 July 2012
More from Master of Business Administration SBM-ITB (20)
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
2. Background
Social Media is new emerging media, with interactive and
connecting characteristic. Many brands already use social
media is a new touch poin for customer.
They are ready to invest more to optimize their social
media asset. And like other investment, the next big thing
is ROI (Return of Investment)
By knowing the various metrics in social media, you can be better in
measuring your ROI campaign in social media. You can measure
the correlation between the changes of these metrics to sales
3. Objective
To set the metrics for social media campaign
To make understandable and achieveable goals for Brand and
Agency
Make sure every efforts can be monitor, analyze and improve
Everything should comparable with competitor and industry
5. Reach
Reach is the maximum number of audience is exposed to our
message.
Illustration:
@ XYZ tweeted a message to its 1000 followers .
The message got retweeted in 2 times by @ ABC (1700
followers) and @ DEF (followers 500).
Then the reach of that message is: 1000 + 1700 + 500 = 3200
6. Engagement
Engagement is the amount obtained by the interaction of a
message. On Twitter, this interaction may be a reply, retweet,
click to link, favorite. On Facebook, the interaction can be like
and comment.
Illustration:
@ XYZ tweeted a message to 1000 followers.
That message got replied 3 times and 30 times retweeted.
So the engagement is 3 + 30 = 33
7. Share of Voice
SoV shows the number of mentions of a brand in social media mentions
compared to the total industry (brand and competitors)
Share Of Voice
Brand Negative Neutral Positive Total
# brand mention / # total industry
mention
Brand A 4906 13705 7125 25736 29,32%
Brand B 3752 10342 5119 19213 21,89%
Brand C 4783 10535 4454 19772 22,53%
Brand D 1047 4822 1449 7318 8,34%
Brand E 4584 7243 3905 15732 17,92%
Grand Total 19072 46647 22052 87771 100,00%
8. Share of Netizen
SoN displays the number of unique users who have mentioned the brand
in social media as compared with the total unique user industry (brand
and competitors)
Share of netizen
Brand Unique User
# brand unique user / # industry unique user
Brand A 13705 29,38%
Brand B 10342 22,17%
Brand C 10535 22,58%
Brand D 4822 10,34%
Brand E 7243 15,53%
9. Share of Media
Share of Media is similar to Share of Voice, the distribution is calculated
based only on the media. Mapping the brand based on a number of social
media conversation.
Share of Forum Share of Twitter Share of Facebook
Brand Forum Twitter Facebook # brand mention / # # brand mention / # # brand mention / #
total industry mention total industry mention total industry mention
Brand A 4906 13705 7125 25,72% 29,37% 32,31%
Brand B 3752 10342 5119 19,67% 22,16% 23,21%
Brand C 4783 10535 4454 25,08% 22,57% 20,20%
Brand D 1047 4822 1449 5,49% 10,33% 6,57%
Brand E 4584 7243 3905 24,03% 15,52% 17,71%
10. Media Distribution
Displays the distribution of media used by the user when the conversation
about the brand and the industry.
The output obtained is spread in accordance with the distribution of social
media conversations. Assist decision making in the conduct media planning
.
Media Distribution
Media Negative Neutral Positive Total
# media - # all media
Twitter 4906 13705 7125 25736 29,32%
Facebook 3752 10342 5119 19213 21,89%
Forum 4783 10535 4454 19772 22,53%
Youtube 1047 4822 1449 7318 8,34%
Online News 4584 7243 3905 15732 17,92%
11. Share Of Category
Share of Category is similar to Share of Voice, only calculated based on the
distribution in a category. For example in the banking industry, monitoring
can be divided based on deposits, loans, ATM card, credit cards, etc.
Brand can find the strength and weaknesses of competitors in social media in
detail.
Share of ATM Share of Credit Card Share of Saving
Credit
Brand ATM Saving # brand mention / # # brand mention / # # brand mention / #
Card
total industry total industry total industry
mention mention mention
Brand A 4906 13705 7125 25,72% 29,37% 32,31%
Brand B 3752 10342 5119 19,67% 22,16% 23,21%
Brand C 4783 10535 4454 25,08% 22,57% 20,20%
Brand D 1047 4822 1449 5,49% 10,33% 6,57%
Brand E 4584 7243 3905 24,03% 15,52% 17,71%
12. Share Of Influencer
Measure influencers who are aware of the brand compared to the total
industry influencers. Influencer is a person who has the authority as well as
influential and trusted by their environment to talk about the brand and our
industry.
The more influencers are talking positively about a brand, the better the
public's perception of the brand.
Share of Influencer
Brand Influencer
# brand influencer / # industry influencer
Brand A 1370 29,38%
Brand B 1034 22,17%
Brand C 1053 22,58%
Brand D 482 10,34%
Brand E 724 15,53%
13. Share Of Sentiment
Measure the percentage of positive sentiment, neutral and negative of a brand.
Sentiment can be shared by the media and categories.
Brand can compare its sentiment with the industry average sentiment
Brand Negative Neutral Positive
Brand A 4906 13705 7125
Brand B 3752 10342 5119
Brand C 4783 10535 4454
Brand D 1047 4822 1449
Brand E 4584 7243 3905
14. Net Sentiment
Net Sentiment (NS) is the net value of sentiment: the opinions and feelings
of consumers expressed in social media, to a brand in the world of social
media. There are 2 (two) way of calculating Net Sentiment (NS), namely:
• NS 1 = Total positive mention + Total neutral mention - Total negative
mention
• NS 2 = Total positive mention - Total negative mention
NS1 NS2
Brand Negative Neutral Positive # positive + # netral - %
# positive - # negative
negative
Brand A 4906 13705 7125 15.294 2219
Brand B 3752 10342 5119 11.709 1367
Brand C 4783 10535 4454 10.206 -329
Brand D 1047 4822 1449 5.224 402
Brand E 4584 7243 3905 6564 -679
15. Sentiment Index
Is the index scoring sentiment of a brand compared with industry sentiment.
Sentiment Index only calculated the positive and negative sentiment.
With the Sentiment Index, a brand can directly find out the public perceptions
in social media in comparison with competitors and industry.
Sentiment Index
Brand Negative Neutral Positive # positive brand/# positive industry
- # negative brand/# negative
industry
Brand A 4906 13705 7125 0,06
Brand B 3752 10342 5119 0,03
Brand C 4783 10535 4454 -0,05
Brand D 1047 4822 1449 0,01
Brand E 4584 7243 3905 -0,06
16. Social Influence Measurement Score
Social Influence Marketing (SIM) is an index publish by Razorfish, that
measures the effect of a brand in social media. The formula of Social Influence
Marketing (SIM) is as follows:
SIM SCORE = (% Total positive mention of the brand /% Total mention of the
category) + (% of Total neutral mention of the brand /% Total mention of the
category) - (% Total negative mention of brand /% Total mention of category)
RazorFish's SIM Score
Brand Negative Neutral Positive Total Brand's Net Sentiment /
Category's Net Sentiment
Brand A 4906 13705 7125 25736 32,09%
Brand B 3752 10342 5119 19213 23,59%
Brand C 4783 10535 4454 19772 20,57%
Brand D 1047 4822 1449 7318 10,53%
Brand E 4584 7243 3905 15732 13,23%
17. Net Brand Reputation
Net Brand Reputation (NBR) is the net value of the brand's reputation in the
number of social media. This value is approximately equal to the Net Promoter
Score (NPS). Calculation of Net Brand Reputation (NBR) is as follows:
NBR =% total positive mention -% Total negative mention
Calculation of Net Brand Reputation (NBR) aims to simplify the method of
measurement of consumer loyalty to a brand. With this index, we can focus on
raising a positive mention (called a "promoter") and reduce the negative
mentions (called "detractors")
Net Brand Reputation
Brand Negative Neutral Positive Total
% positive - % negative
Brand A 4906 13705 7125 25736 18,44%
Brand B 3752 10342 5119 19213 15,41%
Brand C 4783 10535 4454 19772 -3,56%
Brand D 1047 4822 1449 7318 16,11%
Brand E 4584 7243 3905 15732 -8,00%
Grand Total 19072 46647 22052 87771 7,25%
18. Brand Favourable Talkability
Brand Talkable Favourability (BTF) is a measurement of the conversation of a
brand that is considered positive, neutral and negative. The difference between
Brand Talkable Favourability (BTF) and Net Brand Reputation (NBR) is that the
neutral is considered a good mention, because it involved talking about the
brand. The formula of Brand Talkable Favourability (BTF) is as follows:
BTF = (% total positive mention +% of Total neutral mention) -% Total negative
mention
Brand Favourable Talkability
Brand Negative Neutral Positive Total % positive + % neutral - %
negative
Brand A 4906 13705 7125 25736 61,87%
Brand B 3752 10342 5119 19213 60,94%
Brand C 4783 10535 4454 19772 51,62%
Brand D 1047 4822 1449 7318 71,39%
Brand E 4584 7243 3905 15732 41,72%
Grand Total 19072 46647 22052 87771 56,54%
19. Earned Media Shared By Sentiment
Earned Media Share of Voice by Sentiment (EMSS) concept is the same as Brand Talkable
Favourability (BTF), but measured in the context of a product category. Thus, the denominator is not
limited to one brand only conversation, but conversation of all existing brands in that product
category. The formula of Earned Media Share of Voice by Sentiment (EMSS) is as follows:
EMSS = (% total positive mention of the brand /% total positive mention of the category) = (% of Total
neutral mention of the brand /% of Total neutral mention of the category) - (% Total negative
mention of brand /% Total negative mention of category)
Earned Media Share by Sentiment
Brand Negative Neutral Positive Total % total positive mentions in the category + %
total neutral mentions in the category - % total
negative mentions in the category
Brand A 4906 13705 7125 25736 35,97%
Brand B 3752 10342 5119 19213 25,71%
Brand C 4783 10535 4454 19772 17,70%
Brand D 1047 4822 1449 7318 11,42%
Brand E 4584 7243 3905 15732 9,20%
20. Complaint Visibility
The number of complaint which can be solved compared to the
total number of complaint.
This value can also be compared with the competitors and the
industry, so the brand can find the index of quality social media
customer service to industry
Complaint Visibility
Response
Brand Total Complaint
Complaint
# response complaint / # total complaint
Brand A 13705 25736 53,25%
Brand B 10342 19213 53,83%
Brand C 10535 19772 53,28%
Brand D 4822 7318 65,89%
Brand E 7243 15732 46,04%
21. Response Time
Average time taken by the brand to respond to the mention of the
user.
This value can also be compared with the competitors and the
industry, so the brand can find the index of quality social media
customer service to industry.
< 2 Hours 2-4 Hours > 4 Hours
Response
Brand Total % positive + % neutral - # brand mention / # total
Complaint % positive - % negative
% negative category mention
Brand A 13705 25736 18,44% 61,87% 19,69%
Brand B 10342 19213 15,41% 60,94% 23,65%
Brand C 10535 19772 3,56% 51,62% 44,82%
Brand D 4822 7318 16,11% 71,39% 12,5%
Brand E 7243 15732 8,00% 41,72% 50,28%