Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.
Making products smart can deliver game-changing innovation, enriched customer experiences and new, across-the-board levels of efficiency. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trend.
Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.
Making products smart can deliver game-changing innovation, enriched customer experiences and new, across-the-board levels of efficiency. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trend.
Employing mobile application deep linking for cross channel and mobile transmedia storytelling between (IOT) proximity media inbound (pull) and retail environment outbound (push) accessing cloud APIs for purchase automation.
IDEOLO Snapshot on QR Code Market Research 2013-14. Trends, Market Share, Opportunities and the future of... Sources: Kleiner Perkins Caufield & Byers, Venture Capital at KPCB. MIP Osservatorio Mobile Marketing, eMarketer, Scanlife, Mashable, Wired, QRt.co.
Author
IDEOLO - make Digital Experience Marketing
Luca Zambrelli - luca.zambrelli@ideolo.it
Long before NFC was widely available on mobile, years before beacons, we were out pitching the entrenched media vanguard on the emergence of mobile IOT engagement and commerce.
NFC Applications For Retailer - Mobile Prosumer Mobile and Sales AssistantFlorian Resatsch
In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.
The ever-expanding powers of social media and mobile technology have transformed how consumers view the buying experience. With access to information and purchasing capabilities anywhere, and at any time, shoppers have come to expect engaging, integrated and relevant shopping experiences that reflect their history and preferences.
B2C companies, however, are not the only organizations experiencing this dramatic shift in preferences and rules of engagement.
Commerce in Motion commissioned a new benchmark study to evaluate exactly how B2B purchasing behaviors and expectations mirror those of the B2C shopper.
The role of technology in fostering e commerce business growthSnehaDas60
The retail sector has gone through tremendous changes in the last ten years. We have also seen a significant hike in the growth of e-commerce industries. The industry has recorded humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached 4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with $5 trillion in 2022.
We have to say that that e-commerce potential is undeniable. The industry has helped many businesses as well as the country in boosting economies. Its applications are diverse and encapsulate almost every business and sector.
Let’s see how this technology is fostering e-commerce growth in society,,,
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
How to engage consumers via a 360 degree shopping experience, exploiting every channel available and presenting a consistent experience and branding approach throughout.
The Five Biggest Retail Tech Trends In 2022Bernard Marr
Retail companies have seen huge challenges and transformations over the past few years while digitization and the adoption of technology innovations have been accelerated. Here we look at the five biggest tech trends in the retail industry.
2017 2018 global automobile digitalization radar report汤 汤
To follow the development trend of car industry and precisely predict major changes, CIG has planned and launched the “Digital Radar Project of Global Car Brands” since 2016. A unique survey tool - digital radar frame of global car brands - is adopted for an overall survey of digital transformation of global car enterprises from five dimensions.
CIG will issue a “radar frame report” every 2-3 years with most comprehensive and up-to-date outputs surrounding five dimensions; during these periods, we will output “key subject reports” at intervals focusing on most important and hottest subjects of digital transformation of car enterprises to help industry insiders deal with challenges brought by digital transformation.
Today, chief marketing officers are being challenged to demonstrate a strong marketing return on investment (ROI) in order to justify their efforts and expenditures. Since packaging is one of the marketing corner stones of most consumer package goods organization, the need to clearly understand the impact on sales and ROI has come to the forefront of discussions as part of companies annual operating planning process. The attention given to packaging is mainly due to its rise as a viable marketing tool in part, because former disciplines such as TV advertising have faltered. In addition, organizations have come to realize that packaging is the most effective marketing vehicle in connecting consumers with brands since it occurs at the moment of truth, the store shelf. Increased competition from store brands has also created a heighten need to focus more attention to packaging and determining its effectiveness in growing sales and margin.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Employing mobile application deep linking for cross channel and mobile transmedia storytelling between (IOT) proximity media inbound (pull) and retail environment outbound (push) accessing cloud APIs for purchase automation.
IDEOLO Snapshot on QR Code Market Research 2013-14. Trends, Market Share, Opportunities and the future of... Sources: Kleiner Perkins Caufield & Byers, Venture Capital at KPCB. MIP Osservatorio Mobile Marketing, eMarketer, Scanlife, Mashable, Wired, QRt.co.
Author
IDEOLO - make Digital Experience Marketing
Luca Zambrelli - luca.zambrelli@ideolo.it
Long before NFC was widely available on mobile, years before beacons, we were out pitching the entrenched media vanguard on the emergence of mobile IOT engagement and commerce.
NFC Applications For Retailer - Mobile Prosumer Mobile and Sales AssistantFlorian Resatsch
In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.
The ever-expanding powers of social media and mobile technology have transformed how consumers view the buying experience. With access to information and purchasing capabilities anywhere, and at any time, shoppers have come to expect engaging, integrated and relevant shopping experiences that reflect their history and preferences.
B2C companies, however, are not the only organizations experiencing this dramatic shift in preferences and rules of engagement.
Commerce in Motion commissioned a new benchmark study to evaluate exactly how B2B purchasing behaviors and expectations mirror those of the B2C shopper.
The role of technology in fostering e commerce business growthSnehaDas60
The retail sector has gone through tremendous changes in the last ten years. We have also seen a significant hike in the growth of e-commerce industries. The industry has recorded humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached 4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with $5 trillion in 2022.
We have to say that that e-commerce potential is undeniable. The industry has helped many businesses as well as the country in boosting economies. Its applications are diverse and encapsulate almost every business and sector.
Let’s see how this technology is fostering e-commerce growth in society,,,
Connecting People Print and Mobile: an Intro to QR CodesMike Craig
Presentation on QR Codes to the Midwest Direct Marketing Association's 2011 Direct Marketing Conference.
This presentation provided an overview of QR and other 2-D barcodes, their relationship with mobile marketing best practices, and examples of QR code use in printed material.
How to engage consumers via a 360 degree shopping experience, exploiting every channel available and presenting a consistent experience and branding approach throughout.
The Five Biggest Retail Tech Trends In 2022Bernard Marr
Retail companies have seen huge challenges and transformations over the past few years while digitization and the adoption of technology innovations have been accelerated. Here we look at the five biggest tech trends in the retail industry.
2017 2018 global automobile digitalization radar report汤 汤
To follow the development trend of car industry and precisely predict major changes, CIG has planned and launched the “Digital Radar Project of Global Car Brands” since 2016. A unique survey tool - digital radar frame of global car brands - is adopted for an overall survey of digital transformation of global car enterprises from five dimensions.
CIG will issue a “radar frame report” every 2-3 years with most comprehensive and up-to-date outputs surrounding five dimensions; during these periods, we will output “key subject reports” at intervals focusing on most important and hottest subjects of digital transformation of car enterprises to help industry insiders deal with challenges brought by digital transformation.
Today, chief marketing officers are being challenged to demonstrate a strong marketing return on investment (ROI) in order to justify their efforts and expenditures. Since packaging is one of the marketing corner stones of most consumer package goods organization, the need to clearly understand the impact on sales and ROI has come to the forefront of discussions as part of companies annual operating planning process. The attention given to packaging is mainly due to its rise as a viable marketing tool in part, because former disciplines such as TV advertising have faltered. In addition, organizations have come to realize that packaging is the most effective marketing vehicle in connecting consumers with brands since it occurs at the moment of truth, the store shelf. Increased competition from store brands has also created a heighten need to focus more attention to packaging and determining its effectiveness in growing sales and margin.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
This brand campaign was presented in Fall 2008 at the VCU Brandcenter in Richmond, VA. Campaign Team Included: Brand Manager: Nerissa Marbury Communication Strategist: Ben Alter Art Director: J.D. Humphries Copywriter: Tristan Smith
I was curious about how the iPhone 3G S's compass feature work. After looking at Apple's patents and hardware discussion, I found the answer. The solution is actually quite simple. For a copy, email me.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Leveraging gamification in brand building strategies
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Increasing the Value of the Retail Store Channel;
• In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience.
• Offering added-value retail services is one strategy that can emphasize the value of visiting a store.
• These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour.
• There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
QR Codes are the next big thing in advertising and it makes great business sense to cash in on this new trend in the beginning stages to reap profits in the near future. We invite you to visit QR Code Home Today at http://qrcodehome.net
In this article, we will uncover the history, current state, and emerging trends in QR Code marketing. You will also explore the latest innovations that promise to transform how we use QR Codes.
QR codes are becoming an important part of your marketing activity for l both law firms and their attorneys. Learn about the history of QR codes and how legal marketers are using them today in their marketing campaigns.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
QR Code Labels are becoming increasingly popular in today's digital world. They are being used to track, identify and store product information in a secure and efficient way. S.Anand Packaging provides the best quality QR Code Labels which helped me in growing my business by reducing by workload management on storing and tracking my products.
Visit them at: https://sapackaging.co.in/market-solutions/promotional/qr-code-labels/
QR codes are part of the new wave of interactive marketing technology. This article is designed to help marketers develop a basic understanding of the fundamentals involved in a QR codes campaigns.
Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.
While QR codes may not have caught on like wild fire in North America, it’s only a matter of time. In this article, we’ll help you understand and adapt your marketing campaign to the vagaries and many benefits of QR codes.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
The Ultimate QR Success Guide for Marketing AgenciesQRCodeChimp
This guide explains the applications and benefits of QR codes for marketing agencies, and how you can use them to produce better results for your clients.
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up to speed.
In this session, you’ll learn how the most successful branch transformations have turned tentative employees into enthusiastic tech ambassadors.
Join Jean-Pierre Lacroix, President of SLDNXT, for this insightful panel discussion on engaging employees in your branch transformation.
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
The study brings new insights on the steps that senior financial executives need to take
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Research Paper: Psychology & Visual Design; The Role of Attention, Perception...
QR Codes
1. QR Codes
Are you leveraging a new way to
communicate?
White paper | April 2011
2. Shikatani Lacroix is a leading branding and design firm
located in Toronto, Canada. The company wins
commissions from all around the world, across CPG, retail
and service industries, helping clients achieve success
within their operating markets. It does this by enabling its
clients’ brands to better connect with consumers through a
variety of core services including corporate identity,
naming and communication, brand experience, packaging,
retail, wayfinding and product design.
About the Author
Diane Mullane, Senior Account Director
Diane Mullane is the Senior Account Director at Shikatani
Lacroix. Diane provides the senior leadership required to
ensure that clients receive the highest level of account
service, project management and strategic insight. Diane’s
career spans 22 years working with the industry’s pre-
eminent brands, as well as retail leaders in private label
development. She has expertise in both graphic standards
practices and account management applied to various
disciplines such as packaging, corporate and brand identity
programs. Diane began her career as a graphic designer for
Canadian Tire, then moved into account management for
Interbrand Design Associates and Watt International,
among others. Diane holds an Associate degree from the
Ontario College of Art and Design.
White paper | April 2011 | QR Codes | 1
3. What are QR Codes and how can you take advantage
of this technology?
QR codes, or quick response codes,
are two-dimensional codes that direct
users to sites where they can read data
and media available through the code.
Decoding software on camera phones
interprets the codes that can be found
on product labels, billboards, and
buildings inviting passersby to pull out
their mobile phones and uncover the
encoded information.
QR codes and other two-dimensional
codes are expected to achieve
widespread use this year – and for
good reason. Consumers want
immediate access to what’s relevant and QR codes are
being used to make that possible.
If you’re not yet familiar with QR codes, they’re similar to
the barcodes used by retailers to track inventory and price
products at point of sale. The key difference between the
two is the amount of data they can hold or share. Bar codes
can only hold up to 20 numerical digits, whereas QR codes
are two-dimensional and can hold thousands of
alphanumeric characters of information.
White paper | April 2011 | QR Codes | 2
4. Although this technology has been around for over 20
years, initially making a big splash in Japan in the
mid-1990s, it is only since the introduction of smart phones
featuring cameras that its usage has grown.
Some interesting statistics:
• There has been a 1200% increase in scanning from
July to December 2010
• 57% of Facebook and Twitter users said they have
scanned a mobile bar code at least once in the past
year
• Apple (68%), Android (26%) and Blackberry (4%) QR
usage rates by platform
• Starbucks is starting to use QR codes for payment
How does it work?
Data can be translated into a QR code by any
QR generator, many of which are available for
free online. Users enter the data to be
translated and the generator produces the
code, which can then be displayed
electronically or in printed format. Any mobile
camera phone that has a QR reader can
decode the information. QR readers for camera
phones are also available for free online.
Once the software is loaded, a user points the
cell phone camera at the code and scans it. The
software interprets the code and the cell phone
will either display the text or ask to launch a
browser to display the specific web page.
White paper | April 2011 | QR Codes | 3
5. QR codes containing information can appear on packaging,
magazines, signs, buses, business cards, or just about
anywhere users might need information. This opens up a
wide range of possibilities for marketers to connect with
their customers and share pertinent information regarding
their product. QR codes give marketers the ability to
measure response rates with a high degree of precision,
allowing for easier ROI (return on investment) calculation,
thus helping justify spending on marketing budgets.
Potential uses for QR codes:
• Additional, detailed nutritional information
• Recipes
• Valuable coupons and special offers
• Information on the product usage, benefits
• Link to specific blog posts or Facebook page
• Customer feedback forms
• Brochures and other marketing materials
• Sides of trucks and trailers
• Product tags and packaging
• Restaurant menus
• Event ticket stubs
• Point-of-sale receipts
• In-store displays
• Translate information into customer’s native language
• Business cards
• Contests
• Websites
• Email marketing
White paper | April 2011 | QR Codes | 4
6. No license required
The use of QR codes is free of any license. The QR code is
clearly defined and published as an ISO standard. QR is a
registered trademark of Denso Wave, a subsidiary of
Toyota. Denso Wave has elected not to exercise its patent
rights of QR codes and that has encouraged their
widespread use.
The potential for QR Codes is limitless. What’s most exciting
is how they take what social media is doing well – bringing
people together with technology – and extending it to
enhance the experience, (www.socialmedia.com).
The next generation of barcodes could hold even more
information - making an Internet connection
unnecessary. The content could all be successfully
embedded in the code.
White paper | April 2011 | QR Codes | 5
7. Reference materials
QR codes
http://en.wikipedia.org/wiki/QR_code
Educause Learning Initiative
http://www.educause.edu/ELI/
7ThingsYouShouldKnowAboutQRCod/163728
Power Creative, Digital Marketing
http://www.powercreative.com/blogs/digital-marketing/7-
things-you-need-know-about-qr-codes
Search engine land
http://searchengineland.com/what-is-a-qr-code-and-why-
do-you-need-one-27588
Social Media Examiner
http://www.socialmediaexaminer.com/how-qr-codes-can-
grow-your-business
For more information, contact:
Jean-Pierre Lacroix, President
Shikatani Lacroix
387 Richmond Street East
Toronto, Ontario
M5A 1P6
Telephone: 416-367-1999
Email: jplacroix@sld.com
White paper | April 2011 | QR Codes | 6