Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

1. PRESENTED BY – ANAND IYER

2. CONTENT
 VIDEO MARKETING
• Why videos for business?
 VIDEO MARKETING STRATEGY
 VIDEO MARKETING CAMPAIGN
 BENEFITS OF ONLINE VIDEOS
 KNOW YOUR CUSTOMER REQUIREMENT
THE POWER OF VIDEO MARKETING

4. VIDEO MARKETING STRATEGY
AWARENESS
Trigger a need or help a prospect to pinpoint an
existing problem.
a) Branding b) Company Intro c) Educational
EXPLORATION
Educate and guide a prospect to the best possible
solution.
a) Explainer b) Thought Leadership c) Product
CONSIDERATION
Strengthen the prospect’s preference for your
company.
a) Case study b) Training c) FAQ Videos
DECISION
Remove last barriers and convert the prospect to
customer.
a) Testimonial b) Process/How-to
Role of Video –

5. VIDEO MARKETING CAMPAIGN
STORY
FILM
60 SEC.
SHORT CLIPS
BRAND
VIDEO
MORALE
BOOSTERS
FEATURE
VIDEOS
TRAINING
VIDEOS
VIDEO
MARKETING
CAMPAIGN

6. BENEFITS OF ONLINE VIDEOS

7. KNOW YOUR CUSTOMER REQUIREMENT
Where is your
audience?
What are they
doing there?
3 Types of Video
(and their purpose)
Social Media
Facebook, LinkedIn,
Instagram
Search
Google, Youtube
Website
Service pages,
About page
Exploring
Looking for help
and Information
Considering your
offer
Social Media Videos
Discovery,
engagement
Content Marketing
Videos
Educate, entertain
Conversion Videos
Tell a story, build
trust

8. THE POWER OF VIDEO MARKETING
Enjoyment of video ads increase purchase intent by
97% and brand association by 139%.
SOURCE:- Unruly
50X easier to achieve a page 1 ranking on Google
with a video.
SOURCE:- Forrester Research
An email that includes a video receives an increase
click-through rate by 96%.
SOURCE:- Implex
90% of info transmitted to the brain is visual are
processed 60,000X faster in the brain that text.
SOURCE:- 3M Corporation
55% watch videos online everyday.
SOURCE:- Groupon
Viewers spend 100% more time on pages with
videos on them.
SOURCE:- Marketing Sherpa
92% of mobile video viewers share videos.
SOURCE:- Invodo

9. THANK
YOU