Question 4 and 5: Who are your target audience and how do you attract/address them? AS Media Studies

2. Who are my target
audience?
Summer, aged 14
and a secondary
school student.
Likes boybands such as
One Direction and The
Vamps. Also, listening to
solo artists like Justin
Bieber and Ed Sheeran.
1D are
her favourite.
Last bought
One
Direction’s
FOUR
albums as
she sees
herself as a
dedicated
fan.
Looking forward to see
Ed Sheeran perform
live in July.
Looks up to
Demi Lovato as
a role-model.
Also, she
collects her
merchandise.
Likes and hobbies
• Shopping
• Meeting up with
friends
• Going to concerts

3. How do I attract/address the
target audience?My magazine is aimed at (pre)teenage girls
aged 10 – 15. Since my target audience is
(pre)teen they are more likely to enjoy pop
music opposed to other genres of music. At the
age of the target audience they haven’t
distinguished their own taste of music so they
enjoy the same types of music as one and other.
To make my music magazine cover appeal to
my target audience I have used head-lines and
subheadings featuring boy-bands as they are
associated with the genre and popular artist’s at
the time of production.
To attract my audience I have used a large sized
headline and used a sans serif font to represent
the gender of the audience. Since the font is not
that bold and striking as fonts typically used I
have doubled the same font up to make the text
stand out more on the page.

4. How do I attract/address the
target audience?
The use of colour is important to
attract my target audience. The use
of colour signifies the type of people
the magazine is targeting. For
example, the use of vibrant colours
such as hot pink and yellow would
represent a teen-pop magazine
whereas dark monochrome colours
would be associated with other
genres of music.
In my article I have used colloquial
language to communicate with the
reader to identify with the reader.
The use of colloquial language is
that it is simple and familiar with the
target audience and isn’t too tedious
for the reader. I have used question
responses to show sarcasm and
humour in the cover artist. On the
first question I have used
abbreviations such as ‘tbh’ to
familiarise the type of language on a
younger teenage.