Ellen Tozer created a music magazine called Neon Pop aimed at teenagers and young adults aged 11-24. Her primary target audience is 11-18 year old females who are students (social class E). She chose bright colors and models around ages 14-17 to appeal to this audience. Headlines use short, simple phrases and alliteration to attract younger readers. Marketing through other magazines and social media like Facebook could help promote Neon Pop to its target audience.

1. ELLEN TOZER
Media Evaluation Answer

2. Front Cover Double Page Spread Contents Page

3. As the creator of my music magazine, I needed a target
audience who I could connect with and understand
more about their interests and lives to help my
magazine appeal to them more.
Therefore I chose to have a target audience in the age
group young adults and teenagers, this is mainly
because I am a young adult myself and can connect
with them knowing what the majority who admire pop
music would like and dislike.

4. The main social classes, which my target
audience would probably be, is E or D these are
unskilled workers mainly who are students
or young adults.
The main gender I am focusing on for my target audience is female.
This is mainly because I can relate more to them unlike males which
gives me an advantage on including what they will prefer to see in
this pop genre magazine.
The ethnicity of the target audience shouldn’t really matter, my main
aim is to attract audiences who enjoy and have a passion for ‘pop
music genre’, however because my magazine is set mainly with British
artists I will focus it more for the British as well as White American
because they can relate to most of the artists and be inspired by them
more.

5. My preferred primary (main) target audience is based on a younger
age group which would mean I can be a lot more creative with my
colour choices and can always keep my text and images bright as
well as keeping a more juvenile audience around the ages 11-18.
The social class would be E because at this age most of my audience
will be a student and be un employed or having un paid work
experience.
The ethnicity would be based on White – British and American
because they still focus on pop music and enjoy the same artists.
The main gender would be female mainly because of my chosen
artists and that I can connect more with them.

6. My preferred secondary (additional) target audience is based on an
older age group more around the age of 14-24. Therefore I can base
my music magazine helping them get through tougher exams and
not just basic SATS. It would mean I would include more simple
text and more mature colours.
The social classes would still be E because most would be un
employed however some may be D and have a part time job
helping with university finances.
The ethnicity would be =White – British and American therefore
they would still be able to enjoy the same artists.
Like my primary target audience the main gender would be female
and this means I can connect more with them.

7. The gender would always be female because I
cant relate to the male audiences even though it
would challenge me more however I need one
which I can relate to easier to help me include
everything they want.
The ethnicity would be mixed ranging from
different ethnicity’s in America or England
instead of just a couple; having a larger range
would attract more people and help my music
magazine grow stronger with publicity.
The social class, which I would want my target
audience to be is D this is because they wouldn’t
have a job or be a student, meaning they would
be at the lower end of the social chart for me.
Originally I wanted
the target audience
that I wanted to aim
my music magazine
for was teenagers
and young
teenagers, this is
because they are
easier to please
when younger
because they don’t
always have an as
strong opinion as
young adults.
Before I had a set target audience who I would aim my magazine to, I knew I
would want a younger audience making it different to my own age but still
challenging me to attract them.

8. I have made my target audience this
age group because from my
questionnaire responses that I
received, my main audience who
answered were aged between 11-20.
This is the age group I wanted to
attract and even a little younger than
20, being in the teenager and young
adult age group myself I would be
able to know what they prefer to see
and what is trending in the month for
my magazine.

9. I have made my target audience this gender group because as it is clear from
my questionnaire responses, the female audience were the most popular to
answer my questionnaire therefore most of the responses are from a female
point of view. I had to aim the colour schemes to be more girly and feminine to
appeal more to them.
Also I personally wanted my target audience to be female because I am and
therefore can help relate more to them and can include what I like inside too.

10. I have made my target audience this ethnicity group because even though I
wanted a mix ethnicity of groups because it would make the magazine
more well known and popular in different parts of the world. The most
popular response which I got from my questionnaire was White – British,
Irish, Gyspy/Roma, Other. Therefore I tried to base most of the content of
my magazine on British artists and pop stars so that my audience can
inspire to be more like them and look up to them.

11. I have made my target audience this social class group which is social
class E because this is the average social class of my target audience age
as well as mine personally. The social class E which is a pensioner (not my
target audience), unemployed and student and my audiences are a student
being in the age brackets of 11-18 of a young adult or teenager.

12. The certain colour schemes
I chose which were having
bright and loud colours
helped attract my
audiences more and it
grabbed their eyes,
because I was mixing
different pinks and purples
with blues I helped the
pages flow more and made
the colour scheme carryon
through each page making
the magazine as a whole
look more professional.
Different ways which
my genre attracted
the target audience
is firstly through the
colour scheme for
example because I
am having a more
feminine audience, I
chose the
backgrounds of my
pages to have the
colours pink and
purple on them and
then a tint of blue as
well to try attract
some males.

13. Also I chose to have on my double page
spread and front cover long shot photographs
which are the full length of the body, this is
because the audiences are able to see the full
model and not only the head. However on the
contents page I went against this and
wanted to add more variety of shots. I chose
to use medium shots (waist upwards) and
short shots (collar bone upwards). This meant
I could have a variety of shots instead of
having a few and making the magazine look
boring.
When I edited the photos I wanted to keep the
models fairly natural so I am not giving the
wrong impression for young teenagers to wear
full makeup at their age. Therefore I edited
them keeping them natural and just blurring
out some blemishes but nothing major.

14. Different ways which my choice of models helped
attract the target audience is that firstly their age,
the models I chose were all aged between 14 and
17 which is moving into the older age bracket of
my target audience this helps my audience be
inspired by them and be able to look up to them
more, idolizing towards them.
However when choosing my models I feel now like I
should have included some male models to help bring in
the boys within my target audience as this would make
the range of my audience bigger.

15. The models themselves help
promote the genre of my
music magazine which is pop
by always looking happy
because this is what pop
music I all about. By having
my models always smiling
and looking excited to be
there this helps the audience
feel like this more and helps
promote ‘pop’ as a genre of
music more.
Secondly the models
were chosen who had
different identities and
not all blonde or all
brunette this is so I can
attract different
audiences as well as
different ages of
audiences.

16. In the headlines I
included words
which related more
to the younger
audience so they
notice them first
such as ‘school
desk’ and ‘super
school stress’.
and understand
the text such as
‘hear 7 years and
hello and how
they’re flying to
number 1’ and
‘Hash tags that got
the nation talking’.
I feel older
audience will
understand longer
sentences more
and this is why I
laid my magazine
out like this
This is because a
younger audience
will not read the
small print
because they
would get bored
unlike an older
group who would
read more into it

17. I chose to add in different cover lines and
headlines to my magazine and these
attracted my target audience by including
most of their problems which they may be
facing as well as cheering up their day
more.
I included some well known artists and
not just my own to help the audience
idolize towards them more.
I included some alliteration in my cover lines so it
sticks in the audiences head more and is read more
easily, these help my younger target audience
remember the sentence for a longer period of time
making them remember our magazine as a whole
for longer.

18. Different marketing companies which may take on my
magazine after it is released to attract my target audience
are possibly one ‘IPC’ which is the International
Publishing Corporation known mainly in the United
Kingdom however still is known world wide.
IPC would be able to get Neon Pop known in the music
magazine industry over the UK and around the world
with other magazines such as Top of the Pops, We
(heart) Pop and Shout.

19. Different marketing campaigns which would attract my target
audience when my magazine is released are promoting my own
magazine through other magazines such as the ones represented by
IPC Media so Neon Pop is shown and marketed to more audiences.
Another marketing campaign which would attract my target audience
is having my own Facebook page, this is because the social media
these days are apart of everyone's day life and Facebook and
Snapchat are two of the most popular. It would be a safe environment
for audiences to socialise on and know what is popular with neon pop
and what is trending in music.