The target audience for the media product is 19-year old Kieran who enjoys dance music artists like Rudimental and attends music festivals annually. He works as a bartender at a local nightclub. To attract this audience, the magazine uses short, snappy cover lines written in an informal tone with minimal but punchy text. The language relates to and can be understood by the target readership, helping them connect with the magazine.

1. EVALUATION
QUESTION 4 & 5
Josh Tull

2. Q4. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
 The audience for my media would be
individuals similar to the image on the
right. The typical viewer such as Kieran,
his favorite dance music artist is
Rudimental. He is 19 years old and he
goes to Boardmasters Festival every
year. He works behind the bar at a local
night club.

3. Q5. HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
 In my magazine I used short and snappy cover lines
to attract the audience as the tone that I used is
very informal. I did not use big parts of text as this
wouldn’t interest the reader. The small amounts of
text are punchy and are straight to the point to
address the audience.
 Also the language that I have used relates to the
audience and they can understand it. This is
important because the similar vocabulary can help
the audience to relate to the magazine therefore
becoming more interested in the magazine as there
is a connection between the reader and the
producer of the magazine.