The document discusses how the author addressed their target audience for a new music magazine. They aimed to attract a young audience aged 16-25, primarily female. To do so, they featured an attractive female model on the front cover similar in age to readers. They also used the colors black, white, and burgundy which were not too bright or gender-biased. The front cover model was intended to attract both male and female audiences through her costume, taking inspiration from Rihanna's provocative red lips. The magazine also featured various music genres like R&B and pop to appeal to mainstream tastes.