Music Video Pitch #2

1. A2 Music Video

2. Song Choice
 The song I have chosen is ‘Dressed in Black’
from Sia’s 2014 album 1000 Forms of Fear.
 The genre is classified as pop since the song
has upbeat and low beat instrumental track.
 Sia is known for disguising herself in
performance to focus on her vocals.
 Maddie Ziegler from Dance Moms who uses
expressive dance to represent Sia as a child.
https://www.youtube.com/watch?v=IVLNTMFScb8

3. Lyrics
I had given up
I didn’t know who to trust
So I designed a shell
Kept me from heaven and hell
And I had hit a low
Was all I let myself know
Yeah I had locked my heart
I was imprisoned by dark
You found me dressed in black
Hiding way up at the back
Life had broken my heart into pieces
You took my hand in yours
You started breaking down my walls
And you covered my heart in kisses
I thought life passed me by
Missed my tears, ignored my cries
Life had broken my heart, my spirit
And then you crossed my path
You quelled my fears, you made me laugh
Then you covered my heart in kisses
I was down for the count
I was down I was out
And I had lost it all
'Cause I was scared, I was torn
And I took to the night
I’d given in to the fight
And I slipped further down
I felt like I had drowned
You found me dressed in black
Hiding way up at the back
Life had broken my heart into pieces
You took my hand in yours
You started breaking down my walls
And you covered my heart in kisses
I thought life passed me by
Missed my tears, ignored my cries
Life had broken my heart, my spirit
And then you crossed my path
You quelled my fears, you made me laugh
Then you covered my heart in kisses
I was hopeless and broken
You opened the door for me
Yeah I was hiding and you let the light in
And now I see
That you do for the wounded
What they couldn't seem to
You set them free
Like a butterfly kissing a child with an eye
for the minor key
You found me dressed in black
Hiding way up at the back
Life had broken my heart into pieces
You took my hand in yours
You started breaking down my walls
And you covered my heart in kisses
I thought life passed me by
Missed my tears, ignored my cries
Life had broken my heart, my spirit
And then you crossed my path
You quelled my fears, you made me laugh
Then you covered my heart in kisses
Covered my heart in kisses

4. Conventions of Pop Music Videos
 Mainstream
 Artists look fashionable and stylish
 Love and heartbreak influences
 Relatable for a teenage audience
 Bold and vibrant colours (positive vibe)

5. Video Influences
• Video influences have
used a variety of shots to
demonstrate the
performers actions
• Dark lighting using
green/blue filters to
create a gritty effect.
• Uses anonymity at the beginning.
• Then slightly reveals identity towards
the end.
https://www.youtube.com/watch?v=IVLNTMFScb8
•This video portrays the issues in a realistic way
making the narrative more believable.
•The narrative of my music video is about a girl who
is off the rails being reckless and pushing every
boundary to destruction.

6. Influences
Ed Sheeran – A Team
https://www.youtube.com/watch?v=UAWcs
5H-qgQ
Iconic for her battle with
alcohol/drug addiction
and the many times she
has been through
rehabilitation for other
mental health issues
related to addiction.
Effy from skins is the type of
character I want my
performer portray.

7. Video Concept
 Darkness and keeping the video to black and white filters and low key lighting. This will
give the “mysterious” effect to the music video.
 From the Dressed in Black fan video I will shoot my music videos on the streets and
use street lighting to create a mysterious effect.
 Sia’s music videos uses anonymity of the performer using disguises to break eye
contact to create enigma. In my music video I hope to incorporate this to go with
tradition. Going against the pop music conventions.
 Using a variety of camera shots and angles to create a flowing music video and to
emphasise the performer’s actions.

8. Target Audience
 The main target audience of this music video is to focus on
young adults from 17 – 25 since the concept of the video could
be sensitive to younger people.