1) The document discusses the target audience for a pop music magazine called Neon Pop. The target audience is identified as females aged 11-20 who enjoy pop music, particularly British artists. 2) Various design and content elements are described that aim to appeal to this target audience, such as using bright colors, full-length model photos, relatable cover lines and headlines. 3) Potential marketing strategies are proposed after the magazine's release, such as promoting Neon Pop through other magazines published by IPC Media and creating a Facebook page to engage the target audience.