This document discusses how a music magazine product would engage its target audience of young rock music fans aged 17-21. It would do so through digital distribution, targeting the rebellious styles and tastes of this demographic. The color scheme and layout were designed based on similar magazines, while the language aims to be accessible without being too formal. Advertisements were deemed unnecessary according to audience research showing young adults value experiences over material goods. Overall, a digital-only distribution strategy via mobile platforms is proposed to best reach this technology-savvy target market.

1. HOW MY PRODUCT
ENGAGES WITH
AUDIENCES AND BE
DISTRIBUTE AS REAL
MEDIA TEXT
BY JONAS LAURSEN

2. TARGETAUDIENCE
The Audience targeted are young adults who,
obviously, are rock fans.
The age range is some-
Where between 17 and
21 years old.
This audience is mainly
being targeted though
the methods of
distribution and the style of the main featuring
artists. The main artists where dressed with
fancy, un-conventional and unbranded clothes,
to appeal to the rebellious sense of old
teenagers and young adults. The colour-swap
was selected based on magazines of the same
genre, to target these kind of people.

3. AUDIENCEPROFILE
Heres Timophy. Tim is our average target
audience. He is 19 years old, and really love
Rock Music. Tim generally does not really like
to play football, he dosen’t have anything
against sports, but it’s not his favorite activity,
as he would much rather sit around and listen
to music with his friends.
Tim does how-ever have a broad taste in music,
and also enjoy listening to popular pop music
as well as some techno artists.

4. TEXTREGISTER
Regarding the text of the double spread page, I
have tried to keep it free of slang, yet not
“uncool”. I intentionally refrained from using very
fancy words that would make the text hard to read.
I did use a few expressions that teenagers of the
target age-range should understand.
A sentence like “most north you can go before
hitting the lands of always winter” would likely be
very unappealing for adults, as the turn of the
sentence likely would feel weird, how-ever young
adults, often uses phrases like this. Especially the
word “hitting” has a particular meaning for
teenagers, and is used much above the dictionary
definition.
Another line used, which would likely repulse
many adults as they would not appreciate the
irony in the sentence is one on the front cover
saying “Its cool, no-one died” – This sentence
many young adults find funny (I’ll talk more about
this in question 5).

5. COLOURSCHEME
The colour scheme that I ended up selecting is
the result of looking at many various magaziens
from my music genre and then picking colours
simular to their schemes that I like.
This method I believe ensures engagement from
people who enjoy the target genre and are part
of the target age-range. As the colours are
based on genre related colours but the colours
themselves are those I enjoy, as I myself is part
of the target age-range.

6. LAYOUT
The layout of the font cover and the contents
page contains no specific elements to directly
engage with the audience, except regular
techniques used on various other magazines as
well.
On the Double Spread how-ever I put the title on
the right page – mainly for two reasons.
One reason was to keep the balance of the
page, because I also had the big merged
picture, the second reason is to appeal to the
rebel spirit of teenagers by breaking some of
the most usual conventions, not just for
magazines but for general writing.

7. ADVERTISEMENT/
PROMOTION
I have decided against using any advertisement
or promotional material on my cover page. My
initial audience questioner showed that extra
items like posters is not a great incentive to
purchase a magazine nor a factor in the
decision process.
I believe this may be related to how young
adults don’t want to feel materialized, not
basing their decision on “things” included.
Therefor I decided I might as well save the
money. Also, as it is a digital distribution,
additional content could be a challenge.

8. DISTRIBUTION
As the current teenage generations gladly
utilize technology, and often does not like “hard
copies” I do not feel the need to distribute a
physical copy of the magazine.
I would properly go with
someone like Dennis Publishing as they seem
to have a great knowledge of distribution online
magazines, and seem willing to go with the 21st
century.
As they state on their own website:
“Dennis Publishing is a dynamic
21st century media company
that values its people above
all else”

9. DISTRIBUTION
Reasons for me to use the digital distribution
method is that most teenagers are not bothered
to start with, so if they had to go all the way to a
store to buy the magazine this would defiantly
decrease the market. Therefor I would wish to
focus completely on the digital distribution, and
optimize for reading on mobile devices like
phones and tablets.
I believe this is the best method to reach the
biggest market share for my target audience.