The document summarizes feedback received on a music video project. It discusses: 1. Previous feedback from pitching the video idea which led to changes like adding more locations. 2. How feedback helped identify the video as narrative rather than performance-based. 3. Further changes made in response to feedback, such as using more props and adapting tone. 4. Methods used to gather feedback on the final video from target audiences, including showcasing, online surveys, and social media posting. 5. Examples of feedback received which was positive about elements like genre matching visuals and successful editing.

1. Question 3:
What have you learned
from your audience
feedback?

2. Previous feedback from pitch
O Here’s the link to the pitch that I gave to
my Media class, describing my plans for
the video. This helped me to gain
feedback on my plans for my music video:
O http://www.youtube.com/watch?v=h1iTAO-
xfZ4&feature=plcp&context=C3ca224fUD
OEgsToPDskIoWbp8WNVmtfJ3GOUeox9
G
O And the feedback I received was…

3. Previous feedback from pitch

4. Previous feedback from pitch
O By analysing my ‘Even better if…’
comments, I managed to make changes
of improvement to my plans when crafting
my final storyboard as well as when
filming.
O I did this by taking on board these
comments and making these changes…

5. Changes made due to feedback
Even better if…
‘There was more variety of locations and mise-en-
scene’
O I went back and found more variety in the location I
had found, and took more pictures, as well as
using them within my video.
O Some of these pictures are shown below:

6. Changes made due to feedback
Even better if…
‘You made the video clear as to whether is was a narrative or
performance based video’
O I did struggle when first deciding if the
video was going to be performance or
narrative based, but after filming and
finalising my storyboard, I think that the
video is narrative based.
O Even though there are quite a few
performance shots, there isn’t a band
playing behind the singer, so the
music isn’t portrayed in full, which is
usually the case when performance
based videos are constructed.

7. Changes made due to feedback
Even better if…
‘You made the video clear as to whether is was a narrative or
performance based video’
O The narrative is fragmented in the
video, but the story can be interpreted in
full by the use of the audience’s
imagination. I think the narrative is also
enhanced by the singer being the actor as
well, emphasising the narrative, concluding
that this is a narrative based video.

8. Changes made due to feedback
Even better if…
‘You adapted the tone of the video through
the weather and editing effects’
O In reaction to this comment, I made use of
the Autumn leaves in one of the locations
when shooting the video. You can see this
in the shot of Ellie and Kieran kicking
leaves at each other.
O I also used a black and white effect to
match the tone of the music at the start of
the video, as it has a radio effect of the
voice, which is more old fashioned, like
black and white is, as well as matching the
vintage microphone really well.

9. Changes made due to feedback
Even better if…
‘A wider range of props were
used with both actors to add
interest’
O In reaction to this, I looked
further into the theme of time
throughout my video, adding
more calendars and clocks. I
also made the microphone
feature regularly as an
image motif.

10. How was the previous
feedback useful?
O Helped me to gain even more inspiration about
how to make my video more intriguing to the
my target audience.
O Helped me to develop my original ideas into
something even better and more professional
looking.
O Made me spot the my faults that I had made but
not noticed, and gave me solutions about how
to fix them.

11. Final Music Video Feedback
O I used three different methods to gain feedback from
my target audience about my music video.
1)
My video was
showcased to my
Media class as well
as an invited
audience of a similar
age to make sure
feedback was gained
from my target
audience in
particular.

12. Final Music Video Feedback
O I used three different methods to gain feedback from
my target audience about my music video.
2)
I also posted the video
onto Facebook, as
many of the people I
have on this social
networking site are
within my target
audience.

13. Final Music Video Feedback
O I used three different methods to gain feedback from
my target audience about my music video.
3)
I created an online survey using
SurveyMonkey and used social
networking sites to spread awareness of
the questionnaire and gain responses.

14. Final Music Video Feedback
Method 1 - Showcase
O I gave out a questionnaire to
the whole focus group, and
everyone filled it in, and then
I added these responses
onto my results from my
online survey to make it easy
to compare and analyse the
responses.
O An example of one of these
questionnaires is to the right:

15. Final Music Video Feedback
Method 2 - SurveyMonkey
O I created an online questionnaire
out of the same questions used
on my tangible questionnaire
during the showcase. I then
shared it online through Social
Networking sites such as
Facebook and Twitter, both of
which there are many members
that are within my target
audience range.
O An example of this survey and
how it was presented online is to
the left:

16. Final Music Video Feedback
Method 3 - Facecbook
• To reach my target audience I put the final
music video on Facebook, and received
around 40 ‘Likes’ as well as a large number of
complimenting comments.
•You can see this through the screen shots
shown:

17. Final Music Video Feedback
1. What was your favourite part of the music video?

18. My Thoughts: Question 1
O I was really pleased with these results due to the quite wide
variety of different parts mentioned in the feedback.
O I was relieved to know that
the fighting scene flowed
well, and that the story was
understandable to the
audience, as I spent a lot of
time on the deciding the
sequence to gain the best
continuity.

19. Final Music Video Feedback
2) Did the genre of music seem to match the visuals?
Slower transitions during
slower instrumental
Vintage
Lyrics represented
microphone, especially at
through Clocks
the start
Yes
through:
Style of characters match Lyrics represented
genre through Eyelashes
Jump cuts on beat Mise-en-scene

20. My Thoughts: Question 2
O I was delighted with the results to this question as every one that
answered it said yes, which meant that I had managed to match
the genre of the music to the visuals of the video effectively.
O I was particularly happy that
people had said that they
understood the reason behind
the eyelashes, as they linked
to the lyrics in the song, and
didn’t just think they were a
prop that I just happened to
put in there.

21. Final Music Video Feedback
3. Did you think the use of camera angles and editing was successful? Why?
These are a sample of I loved how you
Yes really well, I really the most common managed to layer up the
like the jump shot of clock and Kieran walking
thoughts given through
the clock with the around in the
character moving the feedback that I background. Also you
behind. The transitions received. used so many camera
were also effective angles which made it
changing with the beat. interesting.
I like the fact you have used
many different camera
angles throughout the video.
The editing is successful as
you have used many
different effects to move
between scenes and all the
music is in time with the
The use of camera angles
video.
was good because it made
Yes, clear story the video interesting and
represented in the keeps the audience
music video, the interested, the editing was
camera angles and good, especially at the end
editing really with all the different
eyelashes.
emphasise this!

22. My Thoughts: Question 3
O Again I was really happy with the results from this question, especially as
people had picked up on a variety of different areas where they thought
camera angles and editing was used effectively, indicating that it was
effective throughout a lot of the video.
O It also took me along time to
put together the section
where the clock forwards
time with Kieran jump-cutting
to different areas of the
background, so to have this
recognised was a relief that
this was appreciated by the
target audience.

23. Final Music Video Feedback
4. Did the video keep hold of your attention throughout? How?
All responses were positive, and these were the reasons they gave:
Mise-en-scene:
• Costumes
• Make-up
• Calendars
• Clocks
• Vintage microphone
• Eyelashes
• Different locations
Other:
• Effective jump-cuts
• Story being told
• Visuals match the lyrics

24. My Thoughts: Question 4
O In response to question 4 I was really pleased
at the variety of comments stated in the
feedback. I was really happy that a large
range of extras that I added in to improve my
video were picked up on and appreciated

25. Final Music Video Feedback
5. Did you think the storyline matched
the song?
No
Yes

26. My Thoughts: Question 5
O I was really happy at the
result to this question, as
I wasn’t sure how well the
audience would
understand the story
within the video. Knowing
that the majority of people
thought that the lyrics
matched the song is a
great result.

27. Final Music Video Feedback
6. What would you do to improve the video?
Improvement suggestions:
O Use of a more exciting location
O Brighter costumes and make-up
O Make the actors more dynamic
rather than just standing or sitting
O More colour effects like the black
and white
O Consider having a band in the
background with Kieran

28. My Thoughts: Question 6
O The comments for this question had some great ideas for
what I could do to make the video even better if I was to do it
again.
O I did consider having a band in the
background of Kieran, but because I
had trouble finding an actor to be
the singer, I didn’t think I was going
to have much luck finding a
band, and didn’t want to waste
precious time when creating the
video.
O I do agree with the other comments made though, and
would definitely use these if I was to do it all over again.

29. Final Music Video Feedback
7. Did you pick up on any running themes/images throughout the video?
To create this, I copy and pasted all of the answers given to the above question as feedback
using a website called Wordle. It makes the most common words used larger than the less
commonly words used, showing which words were more popular when answering the question.

30. My Thoughts: Question 7
O I thought that the feedback from this question was a great
summary of what my video is all about.
O It identified themes that hadn’t crossed
my mind but are very true about the
video, showing that the story and ideas
behind the video came across well to
the audience, and got them thinking with
more depth into the video.
O This indicates that the video must have
captured their attention for them to find
hidden themes in it.

31. Final Music Video Feedback
8. What would you mark the video out of 10?
12
10
8
6
4
2
0
1/10 2/10 3/10 4/10 5/10 6/10 7/10 8/10 9/10 10/10

32. My Thoughts: Question 8
O I am incredibly happy with the results to this question being so
positive, as it feels great to have created something that is
looked on so popularly with my target audience.
O I was even more happy that there were no ratings lower than
8, which was the average, showing that my target audience
really did enjoy the video.

33. Were there any unexpected or
predictable answers?
O I thought it was likely that people would
mention the image motifs such as the
eyelashes and the use of the vintage
microphone as these stand out the most in the
video, and are repeated a number of times.
O On the other hand, I honestly didn’t think the
results about the marks out of 10 would be so
high, not because I thought my video wasn’t
good enough, but I wasn’t completely sure if
I’d targeted the right audience through the
video, and if what I had presented would be
appreciated by them as much as it was.

34. What would you change if you
created this video again?
O If I was to do the video again, I would definitely take on board the
improvement suggestions given in the feedback that I received.
O In particular, I think I would change the location to
somewhere a bit more unique, like in the woods. I
could even use the original location for the
story, and add another location for the performance
shots.
O I think I would also consider using more
colour effects, so maybe bringing back the
black and white during the break up scene
of the video, illustrating that this is the
darker part of the video.

35. What are you particularly
pleased with?
O I was pleased with a number of things
about my video, the main being that I
managed to create the video itself in the
way I imagined it, with little experience
of ever making any type of film or using
the iMovie software on the Mac
computer. It’s increased my technical
skills, as well as giving me more
confidence with producing creative
ideas.
O I was also happy with the amount of
positive feedback I received through the
questionnaire, as it made me feel that I’d
done well to appeal to my target
audience and that it was highly
appreciated by them.