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Article Research - Kerrang


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Article Research - Kerrang

  1. 1. AMY DINSEY 12B Article Research and Preparation The magazine that I will be using to carry out my research on to help with the article I’m going to write myself for my own magazine, ‘The Mix’, is ‘Kerrang!’ as the layout and style is the most similar out of other music magazines. There is also a informal and laid back style to this magazine, more than there is to a magazine like ‘Q’, and this is the style me and my partner want to go for in ‘The Mix’, making Kerrang one of the best magazines to use for research. The band on the front cover is ‘Good Charlotte’, which is also a band that we may consider to use on the covers of ‘The Mix’ in the future, that we will be creating. The magazine ‘Kerrang!’ presents its front cover as being very eye-catching from the use of large text on important stories, as well as a large picture covering the majority of the page, and by its colour scheme which runs throughout the magazine as well as working well with the images. The heading on the cover that relates to Good Charlotte, uses a quote to hint at what the article is about ‘we’ve been through a really dark time...’, emphasising the ‘really dark time’ by putting it into a larger font, making the eyes of a reader want to read this part first. Underneath this, the band’s name ‘Good Charlotte’ is written in a much larger font, becoming the largest text on the whole page, apart from the masthead of the magazine’s name. Underneath the band’s name, the two brothers from the band’s names are mentioned in the heading ‘Benji and Joel Madden battle back from the edge!’. This gives us a hint on what the article is going to be on, them struggling in some way to keep the band alive, but succeeding, and gives the two men on the front recognition to who they are in the band, i.e. the main focus. The rest of the articles advertised on the front cover are much smaller to keep the main focus on the main feature, but they all still follow the colour scheme, and use the same font/s.
  2. 2. AMY DINSEY 12B The first page of the article on Good Charlotte simply provides an image of the two brothers from the band that this article is focusing on, the heading of the article (up the side of the page) and a fairly short introduction. In the top right hand corner of the page, there is also an advert or note of a tour that the band are going on soon, that tickets are still available. The band’s name ‘Good Charlotte’ is also highlighted underneath this in white text on a red background, making it obvious to the reader who the band are if they don’t know already. It also makes it quicker for the reader to see what this article is about, without having to read the first paragraph again if they’ve already done so, or aren’t actually interested in reading it. The heading of the article is unusually up the side of the page. I think that this is still effective as it makes you look at the picture first, and from looking at it you may think the two men look similar, it’s only then that the reader will notice the heading at the side, reading ‘Band of Brothers’, evidencing that the two men are brothers, and also notifying the reader that this article is about the two brothers of the band, and not really talking about any of the other members. The ‘of’ is also written in white so that it matches the white text of the two short paragraph introductions, and makes the reader see ‘Band Brothers’ before noticing the ‘of’. I think that this is extremely effective as it stands out and is very bold, representing the strength of the brothers, and how they’ve made it through their tough time. The two pieces of text on this page both add a different twist on the introduction on the article, for example the first paragraph talks about the past and how the band was ‘washed up’, but the second paragraph goes into the present, saying that ‘things couldn’t be more different’. The next two pages contain the actual copy of the article. They both follow the similar layout to the first page. The second page, shown to the right has the picture on the left and the text on the right, just like the first page does, and the third page of the three is practically the same layout as the second page, but flipped, meaning that the text is on the right and the image is on the left. This
  3. 3. AMY DINSEY 12B adds fluency to the whole article, impacting the reader by making them feel comfortable with how the article flows, and where it carries on to. The text itself is laid out into two columns on both pages, with a red line dividing the columns, again making it easier for the reader to know where the text leads to, and also ties in with the effect of the colour scheme throughout the article. The colour scheme itself is very strong and powerful represented by the red, but also works well with the white contrasting the dark images so it’s clear to see and read, satisfying the reader. The dark images and black underneath the text is also effective as I think it represents both the music produced by this particular artist, but also suits the article well as it’s talking about some dark times that the two brothers have fought through together. The red phrase beginning each new paragraph awakens the article as it brings the straight into the next paragraph in a different and interesting way by enlarging and changing the text colour to red. It also helps to separate the paragraphs, without making the design and layout look boring and hard to read by just having paragraph after paragraph of small white copy. On the second and third pages, there is also a pull quote on each. This quote is written in red, again following the colour scheme, and is much larger than any other text on that page, instantly drawing the reader’s attention to this, making them more likely to take the time to read the article. Underneath the quote, there is the name of the brother who made this statement, so the reader is not confused as to whom it has come from, and isn’t mislead in anyway. Interestingly, both of the pull quotes on these two pages are statements given by Joel Madden. This also collides with the fact that in two of the three large images, Joel is also standing slightly further forward than his brother, Benji. This connotes that even though the article is based on both of them, Joel is the front-man of the band, and also perhaps that this article is more about him that Benji. The content of the text itself has an extremely pleasant structure, starting out by introducing Joel and Benji Madden as coming ‘pretty close’ to the cliché of Dave Grohl being ‘the nicest man in rock’. This opening sentence tells us a huge amount of information about this article, without even reading any further. It obviously shows us that these two men were exceptionally great to work with, but also hints that the article is going to be quite informal after the use of the phrase ‘pretty close’, which in day to day language of the target audience of this magazine
  4. 4. AMY DINSEY 12B is a high frequency word/phrase, but in text this would usually be expected to be low frequency. From this we can see that this article will probably be quite chatty and relaxed, rather than an in depth formal demand from the interviewer. The introduction to the article carries on for a few paragraphs, emphasising how happy Kerrang was with how friendly the both were, by quoting them which phrases such as ‘no problem at all’ and absolutely fine’. The article properly begins by stating ‘it’s now’, and then goes into a quick summary of what the brothers are doing here, and what they’re here to promote and talk about, as well as giving a clue to the gist of the article. Quotes from the interview aren’t used until the next section of the article, beginning ‘the Madden brothers’. This section goes into how the rest of the band are doing, and then focuses on the trouble that Joel has been through. The fact the Joel’s problems are spoken about first may just be a coincidence, but could relate back to the point I made earlier about Joel being the actual front-man of the band, but this only being connoted by the structure and images of the article. After Joel’s problems have been spoken about, the article moves into the troubles that Benji had encountered. After this, another section is issued to talk about both of the problems colliding and happening at a similar time, making it harder and harder to support each other, but even though this happens, they are still always there for each other. The last section of the article talks about their new album coming out the next week, ‘Cardiology’ and all of their excitement for this. Their tour that is happening in March 2011 is also mentioned at this point, bringing the article to a finish as all information on Good Charlotte has been brought to the surface and cleared up. Fans reading this will now know the exact truth of where the band have been for so long, and can be easily made up with the news of the new album and tour dates. The end of the article I personally think is brilliant. Two quotes are used, the first being ‘We’re ready to give the world a run for their money’ and the second being ‘Let’s do this’. These quotes are not matched up with either of the brothers, instead it is just stated ‘says one brother’ and ‘says the other’. This shows that either of the quotes could have come from either brothers, showing that they’re both up for this next round of their musical careers, ending the article in an extremely clever and effective way.