My media product uses, develops, and challenges some conventions of real music videos, digipaks, and magazine ads. It uses conventions like a variety of camera shots and angles in the music video, bright colors linked to the genre of pop music, singing and dancing, and costume changes. However, it challenges conventions by not making the dance sequence a major part of the video and by including images from the digipak in the music video. The digipak uses conventions like fun, upbeat images and bright colors to represent the pop genre. The magazine ad centers a large image of the lead singer looking to the side rather than straight on, similar to other ads that draw viewers' interest without direct

1. 1) In what ways does your
media product
use, develop or challenge
forms and conventions of
real media products?

2. Conventions of a music video
Camera angles and shots.
This is a essential part of a
convention of a music video. As
in any and every music a variety
of defend shots are used to
make the video the most
interesting and impressive.
The use of camera angles and
shots has become increasingly
Effects popular as different techniques Colours
have been developed, for These are important part of a
As technology has advanced example shooting the video
so has the use of effects in music video convention. The
from someone's point of view to reason being that colours
music videos and has earned make it more intriguing.
its place as a convention of a invoke emotions and attract
music video as in almost people or viewers. Colours
every music video the blue or are usually linked with the
green screen is used to insert music video depending on its
some sort effect whatever it genre. For example if it is a
may be. In our music video nice up beat pop song the
we followed the conventions brighter the colours will be
of the artist who’s song we and if it is more of a sad song
chose as they use a lot of like “Jar of hearts” the much
effects in their music videos. duller and less vibrant the
colours will be.
Singing and dancing Props and costume
Key to the conventions of A large part of the
a music video. Without conventions of a music video
these two things more so are to do with the props and
the singing than the costume. Partially because
dancing as without it they can be linked to the
their would be no song or colours as they are usually a
video. However abstract main focal point of a music
videos have had an video as style and setting is
increase in popularity in very important as it sets the
particular genres of boundaries of the music
music. video.

3. Conventions of my music video
Camera angles and shots.
In my music video used a lot of
different types camera shots for
Effects example in the bridge I used a
extreme close which is typical in
Again conformed to the forms
music video when it comes to the
and conventions of a pop music
bridge. And for the majority of the
video as I used a lot of effects in
rest of the video like others I used
the music video as in the pop
medium shots, long shots, close ups
genre of music a lot of green
etc. this is how we conformed to the
screen is used in music videos by
conventions of a music video.
various artists e.g. Jessie J who's
song that we chose. Colours
I used the conventions of music
video in the aspect of colours by
using bright colours through to
keep the viewers engaged and
interested and to keep as
Singing and dancing entertaining as possible. This was
Again we did not challenge done as bright colours catch
the form and conventions of peoples attention and draws
a music video as we had a lot them to it.
of singing in the music video
and like most ideas in the
same genre as we did have a
dance sequence as some
other in the music video but
we did have similar actions to
the original music video
(images on next slide).
However in a way we did
challenge the conventions of
a music video dance sequence Props and costume
as we did not make into a A large part of the music video
huge part of the music video was filmed on a bus so in this
but just a small fraction of it. sense we did not challenge the
forms and conventions of a music
video. Also we had many
different outfit/costume changes
which is a convention and form of
a music video.

5. Things we challenged
In the music video one thing that we did do that was
different was the fact that we used images that appeared in
our didgipak in our music video.

6. Conventions of my Digigpak
We had a large selection of images so we had a choice of what we could use for
our digipak. We had different shots of our main person using different props
e.g. balloons. We had our main person looking like they were having a fun and
upbeat time so it would match our music video and the song. We chose to do
this as other artists have similar types of images (having fun) on their digipaks.
We used bright colours to show the fun, stylish pop genre in which we decided
to do and to make it stand out from the crowd. An example of this would be of
the didgipak in the bottom left hand corner.

7. Forms and conventions of my
magazine advert.
My magazine advert has a centralized large image of the
main/lead person. This is done in a lot of magazine adverts
especially the way that she is positioned and where she is
looking. As you will see on the next slide that she is not looking
straight on but is looking to the side as to not make eye contact.
This can conote many different things e.g. she is distracted or is
looking at something beautiful or attractive maybe she is drawn
to music. The music could be the song she is promoting. This
can intrigue a viewer and make them what to know more or
listen to it.
On the next slide you will also see other examples that do the
same thing.

8. My magazine advert
Similar conventions.