Laura Mulvey developed the male gaze theory to analyze how women are portrayed in media through the perspective of the male viewer. She argues that women are often presented as sexual objects through camera techniques like shot types and movement that emphasize their physical form. Mulvey also examined how these objectifying portrayals influence how women see themselves and each other. Examples of popular music videos from the time were analyzed and found to reflect Mulvey's theory through their sexualized depictions of women designed to please the male gaze.

1. Laura Mulvey
Male Gaze Theory

2. “How the audience view women who
are presented in the media. She states
that women are there to be seen and
that the use of camera portrays them
as sexual objects through shot types
and movement”

3. Laura Mulvey’s focus:
How men look at women
How women look at themselves from those
images
How women look at other women from those
images (do they also see them as unrealistic?)

4. Mulvey States..
The male gaze typically focuses on emphasising curves, referring to women
as objects, a display of women is how men think they should be received
and women are often sexualised and seen as sexual objects rather than
people.
 The camera use particular movements to perceive women in a idealistic
view. Some women may disagree with this use of camera yet others may
feel liberated.

5. Top 5 charts
• Blame-Calvin Harris
• Prayer in C- Lilly wood
• I’m not the only one-Sam Smith
• Shake it off- Taylor Swift
• Black Widow-Iggy Azalea ft Rita Ora
Each one of these songs show Laura Mulveys Theory correct as
all of the above display in a way to please men, emphasis the
curves and show women as objects

6. Examples of Laura Mulveys Theory
Blame- Calvin Harris

7. Black Widow
Iggy Azalea