The magazine represents working class social groups through its target audience of teenagers and early 20s individuals, and by featuring artists dressed in punk rock clothing associated with working classes. It also features only artists from the working class city of York. The magazine targets ages 18-early 20s, representing modern rock and punk music genres popular with teenagers. The female artist on the cover enforces stereotypes of thin, attractive women conforming to expectations of looking sexually appealing, while the male artist is represented casually. Only white British artists are featured to appeal to the white majority in Britain and because punk rock features mainly white artists.