This document discusses the target audience and positioning of a magazine product. The target audience is described as females aged 16-20 who are working or middle class, sociable, interested in rock music and concerts, confident and fashionable with piercings. The front cover, contents page, and double page spread are designed to appeal to this rock music-oriented social group with its color scheme and intimidating yet relatable facial expression of the cover model. Four example people are presented who would be suitable buyers because they enjoy reading about rock artists, fit the target profile of being music lovers with alternative style and piercings, and currently read similar rock magazines.

1. How does your media product represent
particular social groups?
My target audience:
Females, aged 16-20, working / middle class.
Sociable, interested in concerts, rock music and surrounded by
music, confident and outgoing personality, interested in shopping
and has a unique fashion style to match their personality for
example; skirts and boots, fun hair colours. They have a semi busy
lifestyle because they are still in education or part time work. They
wouldn’t read a lot unless it’s about music. They have piercings but
have a lovely fun-loving personality.
How does your front cover, contents page and double
spread relate to a particular social group? :
My front cover, contents page and double page spread look as if they
are parts of the same magazine. Also the colour scheme fits with the
rock genre, as we as the model’s position and facial expression on
the front cover appeal to fans of rock as he looks slightly intimidating
yet relatable. This attracts the target audience and a rock-orientated
social group who are sociable and enjoy rock music.
People who fit my audience profile:
These 4 people are interested in rock music and are sociable. They
bond best with other music lovers and have an alternative, unique

2. style. They have piercings, enjoy fun makeup and unique fashion.
They listen to rock music regularly and enjoy reading about their
favorite artists.
Why are they suitable to buy your magazine? :
These 4 people are suitable to buy my magazine because they enjoy
reading about new artists as well as their favourite rock artists. They
also read current rock magazines and fit my target audience very
well. They all have unique styles which my magazine will feature for
example; the model’s outfits.