The document summarizes the target audience for a rock/pop genre magazine. It aims the magazine at a 16-24 year old audience, mainly female but also appealing to males. Research on existing magazines like Q informed the design choices - using stereotypical rock colors of red, black, and white for the cover design and featuring a female model in dark clothing to associate with the rock genre. Both males and females can be featured on rock magazine covers. The magazine price of £2 every two weeks was meant to be affordable for the target demographic.