compete presentation on QMobile

2. Mian Zeeshan Akhtar
Founder and CEO of Q-Mobile
Company is Mian Zeeshan Akhtar he
is also assembler, importer and
distributer of LG mobiles and have
professional experience with Microsoft
in all over the Pakistan. A world class
marketer with in depth knowledge
and understanding of the total
cellular and IT. He received Brand
Scientist Award in November 2012 for
launching most innovative products in
the market with affordable prices with
exciting feature.

3. Mian Zeeshan Akhtar
Importer, assembler Owner of
and distributer of LG Allied electronics
 1nd largest smartphone selling brand in Pakistan
 1st Pakistani mobile Karachi based company
 6 years ago introduced in market (2009)
 Manufacturing in China but sell under the brand name of QMobile
 Head office in Karachi
 2 offices in Multan regarding their stocks Ware House & Gallery
 Service centers in Business City Plaza & Sadar Cantt

4. Mission Statement:
Mission of Q-Mobile is to establish brand loyalty and
high revenues through customer loyalty by offering
innovation, quality and reliability with excellent customer
care.
Vision Statement:
The vision of Q-Mobile is to empower our customer
to connect with the world around them through a
telecommunication medium that spells quality at affordable
rates.

5.  Objectives:
Q-Mobile introduced new quality mobiles for their customers that they could
enjoy latest features at low price that is affordable to any one and anyone can avail it
easily to better life style they want them to be more specific for their needs.
 Target Market:
First of all they target middle class and lower class people after that their target
is Youth as they are more engage in using mobile phones
 Challenges:
Q-Mobile faced many challenges which are given by loyal customers of
Samsung, Nokia, Apple, HTC and many other mobile brands which are giving good
services from a long time to their customers
 Point of difference:
They want to create a great difference in quality, battery timing and software their first priority is
battery timing that is every user’s is first priority while purchasing any phone.

6.  Youth
 SMS conscious people
 Multimedia conscious people
 Internet surfing people
 Middle class people
 Lower class people

7.  Quality
 Low Price
 Battery Timing
 Resale Value
 User Friendly
 Java supported
 Every type of Multimedia supported

8.  Direct Competitors:
Nokia
Samsung
 Indirect Competitors:
HTC
Lenovo
Sony
REVO

9. Starting price of Q-Mobile is 1,490 PKR only with many features which no
other mobile company possibly give. This is L1 long
battery timing vga camera and many other
features. There is another smartphone E8
This smartphone contain many features most of
mobile phone companies provide that type
features at very high cost
but this smartphone worth only 45,000
which is the most expensive smartphone
in Q-Mobile’s collection.

10.  Industry Analysis
 Competitor Analysis
 Current Market Situation Analysis
 Customer Analysis

11.  Strength
 Weakness
 Opportunity
 Threats

12.  Easy to use
 Pocket phones
 Reasonable and affordable prizes
 No comparisons on features
 Better services
 Provide services with in given time
 Good promotion

13. o Technical Problems
o Small number of users in rural areas
o No awareness regarding smartphones as compare
to cellular phones

14.  Professional experience of CEO
 PR while working professionally with LG & Microsoft
 Good will
 Wide range of mobile phones
 High demand

15.  Local competitors
 Price war
 Loyal customers of (HTC, Apple, Samsung)
 Economic condition of Pakistan

16. In starting Q-Mobile targeted market were low ended users who only
want to buy cheap cell phone with perfect battery timing and nice
shape.
 Revenue of company taking boost every year
 From cheap phonetic simple styles they move forward and
introduced touchscreen and android smartphones.
 They also introduced window phone in 2015 “QMobile W1”
 Company promote their new launched cell phones with huge
budget and target youth by casting singers, models and actors in
their TVC ads.
 Now they also announce their new model at radio and made adds
on social media sites like Facebook, YouTube and other local
websites .

17. A planned mix of the controllable elements of a product’s
marketing plan commonly termed as 4Ps
 Product
 Price
 Place
 Promotion
Q-Mobile company follow all these 4Ps for their better
results day by day.

18. Q-Mobile introduced many models of mobile phones but they always
take care about the need and want of customers that customer to
expect mostly, company try to provide maximum facilities in affordable
price. Q-Mobile give another benefit to their customers by giving 1 year
mobile warranty through which u can get services from customer
service center free of cost if there is any fault or any issue or fault with
any of Q-Mobile if that fault is fulfilling terms and conditions of company
policy. Firstly Q-Mobile introduced simple bar phones with cheapest
prices after successful of those models they introduced various mobiles
like QWERTY phones, smartphones, simple touch mobiles, tablets and
they also launched window phone named as W1 but lake of customer’s
response and interest they don’t launched any other window phone
again and now a days focused on smartphones with different features
and rare cameras they mainly focused on battery timing of phones.

19. Q-Mobile mostly known for their
battery performance android users
mostly listen music and play games
and Q-Mobile introduce very imp.
feature which is very useful and that
is remaining time of battery.
Our mobile phone is just like our bank
account or more than that that is why
we care about as much as for
ourselves because of privacy and
similarly QMobile provide various
security options by which we can
protect our data.

20. Q-mobile take care of customer and make many possible
things that any customer can avail their product and this is
the reason company charge low price for android
smartphones and recently company gave vouchers with
new cell phones like gifts and cash prizes. Just for the ease
of customer. Company charge very reasonable prizes for
their products but still most of the rural areas can’t afford
android smartphones that is the reason company
introduced new modals and try to charge low price that
every one easily buy their products. Target of ware house
in Multan is to sale minimum amount 5 Lacks PKR every
month.

21. Rite now Q-mobile is 1st largest mobile phone selling
company in Pakistan their revenue boost up every year
company’s motive is to make their customer loyal. They
care about what customer want in low affordable and
reasonable price in 2015 Q-mobile’s revenue was 1.4
Billion PKR according to Zeeshan Akhtar his biggest
challenge is to win trust of a customer and make him loyal
that non of company’s customer switch to another mobile
company. Affordability is his major concern. Dream of CEO
is to make Q-Mobile Pakistan’s most beloved handset
brand in every major consumer segment.

22. By launching new models Qmobile use heavy market
campaigns they cast famous actors, singers and models
like Atif Aslam, Shahid, Kareena kapoor.
Company assign these type of activities to promotion
companies or radio and now a days they also run ads on
internet and posters their agents go door to door and giving
pumflits and broachers and they also do mobile promoting
on bikes and vans.

23. Q-Mobile is the famous brand and now it is the largest
selling smart phone brand in Pakistan. Basic motive of
the CEO of Q-Mobile is to make customer loyal and to
facilitate that is why they are providing best featured
mobile phones in lowest price they compete many mobile
phone brands and succeeded also but there is still many
things they don’t achieve yet. Q-Mobile is growing day by
day and according to CEO who is also known as Brand
Scientist Q-Mobile will be at its peak one day but for that
people of Pakistan should be aware of what company try
to provide them or facilitate them.