This presentation provides an overview of Walton mobiles in Bangladesh. Walton is a local Bangladeshi company that holds a good market share in Bangladesh for mobile phones. It competes with international brands by providing cheap but high quality phones. The presentation discusses Walton's target demographics, product lines, strengths, weaknesses, opportunities, threats, sales forecasts, and marketing objectives which include maintaining positive growth and increasing market penetration. It aims to establish itself as a premier mobile company in Bangladesh.
These slides are on the marketing mix of Walton Group,prepared by me on behalf of the team Trend Setters.From these slides you can know about the 4p's of marketing and their application in Walton
WALTON BD LTD various product presentation..
The Presentation completed by Pheledendron group..
From Bangladesh University of Business & Technology (BUBT) .
Department of EEE...
These slides are on the marketing mix of Walton Group,prepared by me on behalf of the team Trend Setters.From these slides you can know about the 4p's of marketing and their application in Walton
WALTON BD LTD various product presentation..
The Presentation completed by Pheledendron group..
From Bangladesh University of Business & Technology (BUBT) .
Department of EEE...
Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
It is a sister concern of R.B. Group.
Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
It’s headquarters is situated at Dhaka, Bangladesh.
From this file you can know about walton company. the main part of this slide is you can know some important things like history, there product, target market,competitors, advertisement policy, csr activities etc.
Mini class project of NSU and also it can be very good starting point of students who are looking for sample project on the best Bangladeshi electronics brand " WALTON" ; which is famous among the countrymen for stylish, colorful, innovative and affordable electronic products.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
It is a sister concern of R.B. Group.
Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
It’s headquarters is situated at Dhaka, Bangladesh.
From this file you can know about walton company. the main part of this slide is you can know some important things like history, there product, target market,competitors, advertisement policy, csr activities etc.
Mini class project of NSU and also it can be very good starting point of students who are looking for sample project on the best Bangladeshi electronics brand " WALTON" ; which is famous among the countrymen for stylish, colorful, innovative and affordable electronic products.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Walton Hi-Tech Industries Ltd. is the one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
a hypothetical business plan for vodafone against its new competitor reliance jio.
reliance has given a very tough competition in Indian telecom industry and would become a major player in the future.
1. Welcome to my Presentation
Presented by
Md. Mosiuddin Hisham
Id: 151007102
2.
3. Walton is a Bangladeshi
company. Beside the other
products Walton mobile is
holding a good market share
in Bangladesh. Every day it is
competing with the
international brands like
Nokia, Samsung, Sony, HTC,
Symphony etc. Walton
mobiles are cheap in cost,
good looking, and provide
high quality.
4. Companies try to attract customers of
different levels through providing quality
products. Walton mobile provides
different types of mobiles as market
offering.
5. The total targeted population is 10 million users.
There is an almost equal ratio between male and female
users
Ages from 18-51 are seen to use Walton mobiles
frequently.
Users enjoy using normal Walton mobile phones with its
easy functions.
Aged people can fulfill their needs by its general facilities.
Teen and mid agers have great fun with the androids.
9. S
W
T
O
Weakness
Unable to capture high income
group.
Relatively new in market.
Production halted by lack of
power.
Reliability and trust.
Non listed company.
Lack of variety.
10. S
W
T
O
Opportunities
Achievement of sales growth
through introduction of new product.
Introduction of sales in major cities.
Only company to export electronics.
Potential untapped market in Africa
and Eastern Europe.
Tax break on import of part.
New innovation and technology.
11. S
S
T
S
Threats
Unethical competition prevailing in the
market.
Market share dominated by foreign
brands.
Compare like LG-Butterfly, Sony-
Range in line of start their own
manufacturing plant in the country.
Price inflation.
Corruption in ports harming import.
Competitors new product and
innovation.
12. The first type of mobile that has been
developed is Walton b series. Maximum of
which are simple mobile phone in character.
Then they introduced Walton L, T, Q series
which are actually multimedia phones.
At last Walton has introduced primo series
in the market. This series is androids that
are smart phones, which are made with the
latest technology.
13. Establish itself as the premier mobile accessory
company.
Pursue controlled growth that dictates that
payroll expenses will never exceed the revenue
base. This will help protect against recession.
Constantly monitor customer satisfaction,
ensuring that the growth strategy will never
compromise service and satisfaction levels.
14. MISSION
Walton mobiles mission is to provide the customer with
the premium mobile phones and accessories available.
Their motto is “Walton mobile at every hand”. Basically
Walton mobile wants to serve the customers with world
class service.
MARKETING OBJECTIVES
Maintain positive, strong growth each year.
Achieve a steady increase in market penetration.
Decrease customer acquisition costs by 1% per quarter.
15. MARKETING RESEARCH
Walton mobile has its own research team.
This team is always in the search to find the
opportunities, lacking and other activities
of Walton mobile.
16.
17. Sales 2011 2012 2013
General needs $455740 $598877 $687785
Necessities $72918 $95820 $110842
Recreational $57890 $102367 $123659
Total sales $586548 $694697 $797807
SALES FORECAST
Walton mobile feels that the sales forecast
figures are conservative. It will steadily
increase as sales as the advertising budget
allows.
18. Difficulties and Risks
Walton is an Internet-based
start up organization. So
most of the time customers
can’t access its product.
An entry into the market by
an already-established
market competitor
Worst-Case Risks
Determining that the
business cannot support
itself on an ongoing basis.
Having to liquidate
equipment or intellectual
capital to cover liabilities.