This is my marketing assignment the product which I've choose is one of leading brand in Pakistan

1. PRESENTED TO
Sir Aamir Saifullah
PREPAYED BY
Amjad
Syeda Zehra
Saad

2. CELLULAR

3. • VISION & MISSION
• INTRODUCTION
• MARTKET PRODUCT FOCUS
• MARKET MIX
• PEST ANALYSIS
• SWOT ANALYSIS
• RECOMMENDATION

4. VISION

5. Become No 1
Keep It Simple
Do what You Say
Take The Leap Of Faith
Keep On Checking
Stay True To Your Values
MISSION

6. INTRODUCTION
• LG is renowned in cell phone industry.
• They re-launched their cell phone accessories
in Pakistan with new brand name of QMobiles
under new company.

7. MARKET PRODUCT FOCUS
CHALLENGES
TARGET MARKET
POINT OF
DIFFERENT

8. OBJECTIVE
Q-Mobile Develops New Quality Cell Phones For Its Consumer
Q-Mobile Gives Life Style
Oriented Products
Q-Mobile Provides a New
Technology In Law Prices.

9. TARGET MARKET
Youth
SMS Conscious People
Multimedia Conscious people
Middle Class People
Internet Surfing People

10. TARGET MARKET

11. POINT OF DIFFERENCE
> Quality
> Software
> Battery Timing
> Resale value
> User Friendly
> Java Supported
> Multimedia Supported

12. CHALLENGES
> No Of Cell Phones Like Nokia, Samsung, China
Mobile etc.
> There Will Be Huge Competition In The Market.
> Already Low Cost Mobiles Are Available In The
Market

13. MARKET MIX

14. Qmobile Noir A34
– - Android OS,
– v4.2 Jelly bean
– - Built-in camera
– - 3G (UMTS)
– - GPRS
– - Touchscreen
PRODUCT
QMobile E950
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Q Mobile E787
- Built-in camera
- No 3G (UMTS)
- No GPRS
- No Touchscreen

15. PRODUCT
Qmobile Noir A100
- Android OS 2.2 Frozen
Yogurt
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Qmobile A5
- Android 2.3 (Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Qmobile A2
- Android 2.3 (Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen

16. PRICE
 Q-Mobile Produce are usually sold at low price
 Q-mobile are usually competitor based they try to keep their
prices a bit lower then those of the closest competition
 Price details are Given:
 Q-Mobile Noir A34 Rs:7,999/-
 Q-Mobile E950 Rs:3,999/-
 Q-Mobile E787 Rs:2,499/-
 Q-Mobile Noir A100 Rs:7,999/-
 Q-Mobile A2 Rs:6,599/-
 Q-Mobile A5 Rs:10,500/-

17. PLACE
Q-Mobile phones are generally sold at all established
mobile phone dealership although they are also sold
at other retailers and other electrical suppliers. As
this will encourage younger consumer to buy them.

18. PROMOTION
Direct Selling
Advertising On T.V Radio
Personal Selling
Different Offers
Motivating The Channels
Gifts who purchase Q-Mobile

19. PEST ANALYSIS

20. Political & Economical Factors
 Tax policy
 Employment Laws
 Trade Restriction
 Political Stability
 Economic Growth
 Exchange Rate
 Inflation Rate
Economic Factor
Political Factor

21. Social & Technology Factors
 Population Growth Rate
 Age Distribution
 Career Attitudes
 Emphasis On Safety
 Lower Barriers To Entry
 Reduce Minimum
Efficient Production
Level.
 Influence Outsourcing
Decision
Technology Factor
Social Factor

22. SWOT ANALYSIS

23. STRENGTHS
 User Friendly
 Long Time Battery
 Brand Availability
 Extra Accessories
 Wide Model Range

24. WEAKNESS
 Technical Weakness
 Small Users
 No Information In
Rural Areas
 No Awareness
 Physiological Matters

25. OPPORTUNITIES
 Lead In The Market
 Smart Phones
(Android)

26. THREATS
 Local Competitors
 Price War
 High End Consumer
(HTC, APPLE)
 Uncertainty in the
Economic Condition in
Pakistan

27. Recommendation
Improve the
Software
Quality
Increases Its
Market Share
Provide frequency
Programs More &
More
RECOMMENDATION

28. QUESTIONS & ANSWERS

29. THANK YOU