QMobile, a leading mobile phone manufacturer in Pakistan, is launching its own laptop brand called Q-Laptop. Q-Laptop aims to provide an affordable laptop for middle-class users with stylish design and built-in apps and software. By leveraging QMobile's brand reputation for quality and affordable phones, Q-Laptop hopes to compete in the laptop market dominated by bigger brands. However, it will face challenges from established competitors and economic and political instability in Pakistan.

3. INTRODUCTION OF COMPANY
 QMobile is the fastest growing mobile
manufacturing company in Pakistan.
 QMobile stands for Quality Mobile and was
launched couple of years ago.
 QMobile is the first regular mobile manufacturing
company which is reliable and provides high-
quality mobile phones.
 Qmobile has become a competition for Nokia and
Samsung. With its innovation of QMobile
Smartphone series it has proved that Pakistan
has the remarkable talent to create its own Smart
Phones.

4. Q-Mobile now launch q-laptop
 For the first time a mobile company is
launching a laptops.
 It cost not so high as compare to others.
 It has some new features with easy to carry.
 It has stylish design laptops.

5. CORE MARKETING CONCEPT
 Need: Easy to purchase because of low cost.
 Wants: It has stylish feature and attractive look
become want of peoples.
 Demand: Now a days technology arise day by
day and a laptops is become need of peoples.

6. CONCEPTS OF MARKETING
 Production Concept:
 Q-Laptops are made for all generation. It is
easy to use and compatible to every one.
 Marketing Concept:
 Q Company take feedback and suggestions
form the people through websites.
 Customer Concept:
 Q-Laptops give 1month free warranty for
exchange laptops if there is any problem
found.

7. MARKETING MANAGEMENT PHILOSOPHY
 Middle Class:
 It is launch for middle class who has need of
laptops for the working environment.

8. SWOT ANALYSIS

9. STRENGHTS and opportunities
 Q-Laptops are giving cost which easily
affordable for middle class.
 The name of brand Q-Mobile is already been
loved by customers.
 Stylish in design and some apps and software
are built-in in the bios.

10. WEAKNESS and threats
 Already some big competitor are in market
since along time.
 Up and down in economy.
 Current situation of country.

11. VISION AND MISSION
 Vision:
 “let go invent tomorrow instead of worrying
about yesterday.”
 Mission:
 Our mission is to make the era of new
technology using by people.

12. BCG MATRIX

13. BCG MATRIX
 QUESTION Mark:
 New in market with our new invention laptops.
 Star:
 In future our product will be a star because we
are giving quality in Low cost.
 Cash Cow and Dog:
 We are in launching period.

14. INTERNAL AND EXTERNAL FACTOR
 External Factors:
 Current position of economy effect somehow
to company and product.
 Some problem arise because of political
instability.
 Internal Factor:
 Supplier and market intermediaries problem.

15. CONSUMER BUYING BEHAVIOR
 Complex Buying Behavior:
 We clearly define the cost as compare to other
brands of laptops.
 We giving good quality with unique feature in
affordable price.

16. MARKETING MIX

17. Marketing mix
 Product:
 Laptops.
 Price:
 Rs : 30,000
 Place:
 Imtiaz Super market , Hyperstar , Technocity.
 Promotion:
 Advertising in ATL.

18. UNIQUE SELLING POINT
 We are giving the finger print scan in laptops
 High resolution web cam.
 Loud Speakers.

19. LINE EXTENTIONS
Q
COMPANY
Q-
MOBILE
Q-
TABLETS
Q-
LAPTOPS