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INTRODUCTION OF COMPANY
 QMobile is the fastest growing mobile
manufacturing company in Pakistan.
 QMobile stands for Quality Mobile and was
launched couple of years ago.
 QMobile is the first regular mobile manufacturing
company which is reliable and provides high-
quality mobile phones.
 Qmobile has become a competition for Nokia and
Samsung. With its innovation of QMobile
Smartphone series it has proved that Pakistan
has the remarkable talent to create its own Smart
Phones.
Q-Mobile now launch q-laptop
 For the first time a mobile company is
launching a laptops.
 It cost not so high as compare to others.
 It has some new features with easy to carry.
 It has stylish design laptops.
CORE MARKETING CONCEPT
 Need: Easy to purchase because of low cost.
 Wants: It has stylish feature and attractive look
become want of peoples.
 Demand: Now a days technology arise day by
day and a laptops is become need of peoples.
CONCEPTS OF MARKETING
 Production Concept:
 Q-Laptops are made for all generation. It is
easy to use and compatible to every one.
 Marketing Concept:
 Q Company take feedback and suggestions
form the people through websites.
 Customer Concept:
 Q-Laptops give 1month free warranty for
exchange laptops if there is any problem
found.
MARKETING MANAGEMENT PHILOSOPHY
 Middle Class:
 It is launch for middle class who has need of
laptops for the working environment.
SWOT ANALYSIS
STRENGHTS and opportunities
 Q-Laptops are giving cost which easily
affordable for middle class.
 The name of brand Q-Mobile is already been
loved by customers.
 Stylish in design and some apps and software
are built-in in the bios.
WEAKNESS and threats
 Already some big competitor are in market
since along time.
 Up and down in economy.
 Current situation of country.
VISION AND MISSION
 Vision:
 “let go invent tomorrow instead of worrying
about yesterday.”
 Mission:
 Our mission is to make the era of new
technology using by people.
BCG MATRIX
BCG MATRIX
 QUESTION Mark:
 New in market with our new invention laptops.
 Star:
 In future our product will be a star because we
are giving quality in Low cost.
 Cash Cow and Dog:
 We are in launching period.
INTERNAL AND EXTERNAL FACTOR
 External Factors:
 Current position of economy effect somehow
to company and product.
 Some problem arise because of political
instability.
 Internal Factor:
 Supplier and market intermediaries problem.
CONSUMER BUYING BEHAVIOR
 Complex Buying Behavior:
 We clearly define the cost as compare to other
brands of laptops.
 We giving good quality with unique feature in
affordable price.
MARKETING MIX
Marketing mix
 Product:
 Laptops.
 Price:
 Rs : 30,000
 Place:
 Imtiaz Super market , Hyperstar , Technocity.
 Promotion:
 Advertising in ATL.
UNIQUE SELLING POINT
 We are giving the finger print scan in laptops
 High resolution web cam.
 Loud Speakers.
LINE EXTENTIONS
Q
COMPANY
Q-
MOBILE
Q-
TABLETS
Q-
LAPTOPS
Presentation1

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Presentation1

  • 1.
  • 2.
  • 3. INTRODUCTION OF COMPANY  QMobile is the fastest growing mobile manufacturing company in Pakistan.  QMobile stands for Quality Mobile and was launched couple of years ago.  QMobile is the first regular mobile manufacturing company which is reliable and provides high- quality mobile phones.  Qmobile has become a competition for Nokia and Samsung. With its innovation of QMobile Smartphone series it has proved that Pakistan has the remarkable talent to create its own Smart Phones.
  • 4. Q-Mobile now launch q-laptop  For the first time a mobile company is launching a laptops.  It cost not so high as compare to others.  It has some new features with easy to carry.  It has stylish design laptops.
  • 5. CORE MARKETING CONCEPT  Need: Easy to purchase because of low cost.  Wants: It has stylish feature and attractive look become want of peoples.  Demand: Now a days technology arise day by day and a laptops is become need of peoples.
  • 6. CONCEPTS OF MARKETING  Production Concept:  Q-Laptops are made for all generation. It is easy to use and compatible to every one.  Marketing Concept:  Q Company take feedback and suggestions form the people through websites.  Customer Concept:  Q-Laptops give 1month free warranty for exchange laptops if there is any problem found.
  • 7. MARKETING MANAGEMENT PHILOSOPHY  Middle Class:  It is launch for middle class who has need of laptops for the working environment.
  • 9. STRENGHTS and opportunities  Q-Laptops are giving cost which easily affordable for middle class.  The name of brand Q-Mobile is already been loved by customers.  Stylish in design and some apps and software are built-in in the bios.
  • 10. WEAKNESS and threats  Already some big competitor are in market since along time.  Up and down in economy.  Current situation of country.
  • 11. VISION AND MISSION  Vision:  “let go invent tomorrow instead of worrying about yesterday.”  Mission:  Our mission is to make the era of new technology using by people.
  • 13. BCG MATRIX  QUESTION Mark:  New in market with our new invention laptops.  Star:  In future our product will be a star because we are giving quality in Low cost.  Cash Cow and Dog:  We are in launching period.
  • 14. INTERNAL AND EXTERNAL FACTOR  External Factors:  Current position of economy effect somehow to company and product.  Some problem arise because of political instability.  Internal Factor:  Supplier and market intermediaries problem.
  • 15. CONSUMER BUYING BEHAVIOR  Complex Buying Behavior:  We clearly define the cost as compare to other brands of laptops.  We giving good quality with unique feature in affordable price.
  • 17. Marketing mix  Product:  Laptops.  Price:  Rs : 30,000  Place:  Imtiaz Super market , Hyperstar , Technocity.  Promotion:  Advertising in ATL.
  • 18. UNIQUE SELLING POINT  We are giving the finger print scan in laptops  High resolution web cam.  Loud Speakers.