branding walton mobile
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This document discusses Walton Smartphone and its mobile offerings in Bangladesh. It summarizes that Walton Smartphone provides fast and powerful processors along with the latest Android operating system. It allows for extended multimedia use and long battery life. Walton offers a variety of services and functions to enrich the mobile experience.
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Presentation about walton mobile
The document discusses Walton, a Bangladeshi company that manufactures electronics and appliances. It aims to provide affordable products and technologies to drive economic development in Bangladesh. The study utilized questionnaires with Walton customers to understand perceptions of its mobile phones. Most respondents believed Walton mobiles were long-lasting, reasonably priced, and had features that were better than competitors. However, some noted a lack of service centers in all necessary locations. Overall, the document examines Walton's products and customer perceptions to provide recommendations on how it can better compete in the market.
walton
This document summarizes a presentation and report on customer satisfaction with Walton Mobile phones. It introduces the topic and group members, describes the background, objectives, methodology including surveys and data collection, findings from the surveys showing customer opinions on various aspects of Walton Mobile phones, major findings on customer service and promotional activities, recommendations such as improving product quality and promotional activities, and a conclusion about Walton's history and achievements.
Marketing Mix of Walton
Walton is a leading electronics brand in Bangladesh that was founded in 1977. It focuses on providing innovative technology-based products and has a vision of becoming a true universal hi-tech brand. Walton offers a range of products including refrigerators, air conditioners, LED TVs, smartphones, and home appliances. It has a strong market share of 80% for refrigerators in Bangladesh and aims to expand further globally through quality products, competitive pricing, and effective promotional strategies.
Marketing plan of walton mobile
Walton Mobile is a Bangladeshi company that manufactures mobile phones. It holds a good market share in Bangladesh and competes with international brands by providing affordable, high-quality phones. Walton targets all age groups and offers basic phones for necessities as well as multimedia and Android smartphones. While it faces threats from established competitors, Walton believes its market research and focus on customer satisfaction can help it maintain growth.
Smartphones in bangladesh
This document analyzes the smartphone market in Bangladesh. It discusses key target consumer segments, the competitive landscape of major brands, and market share and trends. The top three points are:
1) The target consumer segment prefers brands that make them look modern and stylish. Local brand Symphony leads the market due to affordable prices, features, and strong distribution.
2) Smartphone shipments grew 222% in early 2013 though they still make up a small portion of the overall market. Feature phones are declining as 3G access and data usage drive smartphone adoption.
3) Major brands like Samsung and Nokia face challenges competing with local brands that offer better value. Growth opportunities exist in offering affordable smartphones and data plans tailored
Business plan on mobile store by ROAR group
The document provides an overview of the mobile phone industry and opportunities for a new mobile phone store called "Roar Mobile Stores". It analyzes key aspects of the industry including market size, competition, technology trends, customers, and success factors. The store aims to provide customers with a wide range of mobile phones and excellent service at an acceptable price.
Segmentation strategy of symphony mobile
Market segmentation is a strategy that involves dividing a broad target market into subsets of consumers with common needs. It is used to identify target customers and support marketing strategies. Businesses develop differentiated or undifferentiated product strategies for specific market segments depending on demand. An ideal market segment is measurable, profitable, stable, can be reached through promotion/distribution channels, is internally homogeneous but externally heterogeneous, and responds consistently to stimuli in a cost-effective way to inform marketing mix decisions. The document then discusses segmentation strategies for Symphony mobile phones in Bangladesh, including geographical, demographic, and psychographic segmentation to target different regions, age/income groups, and lifestyles.
Future of Smart phone in Bangladesh
- The mobile phone market in Bangladesh grew steadily from 2011 to 2014, with total phones reaching 23.6 million by 2014. Monthly mobile handset imports average 1.7 million, with smart phone imports growing rapidly at 184% in the first half of 2014.
- In 2014, 72% of imported mobile handsets were internet enabled, with 76% being 2G and 24% being 3G. Smart phones made up 24% of 3G enabled handsets. The share of smart phones is increasing quarter-over-quarter and is projected to reach 50% market share by 2017.
- After an initial surge, smart phone growth fluctuated monthly from 2013 to mid-2014 due to various factors like Chinese holidays,
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Presentation about walton mobile
The document discusses Walton, a Bangladeshi company that manufactures electronics and appliances. It aims to provide affordable products and technologies to drive economic development in Bangladesh. The study utilized questionnaires with Walton customers to understand perceptions of its mobile phones. Most respondents believed Walton mobiles were long-lasting, reasonably priced, and had features that were better than competitors. However, some noted a lack of service centers in all necessary locations. Overall, the document examines Walton's products and customer perceptions to provide recommendations on how it can better compete in the market.
walton
This document summarizes a presentation and report on customer satisfaction with Walton Mobile phones. It introduces the topic and group members, describes the background, objectives, methodology including surveys and data collection, findings from the surveys showing customer opinions on various aspects of Walton Mobile phones, major findings on customer service and promotional activities, recommendations such as improving product quality and promotional activities, and a conclusion about Walton's history and achievements.
Marketing Mix of Walton
Walton is a leading electronics brand in Bangladesh that was founded in 1977. It focuses on providing innovative technology-based products and has a vision of becoming a true universal hi-tech brand. Walton offers a range of products including refrigerators, air conditioners, LED TVs, smartphones, and home appliances. It has a strong market share of 80% for refrigerators in Bangladesh and aims to expand further globally through quality products, competitive pricing, and effective promotional strategies.
Marketing plan of walton mobile
Walton Mobile is a Bangladeshi company that manufactures mobile phones. It holds a good market share in Bangladesh and competes with international brands by providing affordable, high-quality phones. Walton targets all age groups and offers basic phones for necessities as well as multimedia and Android smartphones. While it faces threats from established competitors, Walton believes its market research and focus on customer satisfaction can help it maintain growth.
Smartphones in bangladesh
This document analyzes the smartphone market in Bangladesh. It discusses key target consumer segments, the competitive landscape of major brands, and market share and trends. The top three points are:
1) The target consumer segment prefers brands that make them look modern and stylish. Local brand Symphony leads the market due to affordable prices, features, and strong distribution.
2) Smartphone shipments grew 222% in early 2013 though they still make up a small portion of the overall market. Feature phones are declining as 3G access and data usage drive smartphone adoption.
3) Major brands like Samsung and Nokia face challenges competing with local brands that offer better value. Growth opportunities exist in offering affordable smartphones and data plans tailored
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The document provides an overview of the mobile phone industry and opportunities for a new mobile phone store called "Roar Mobile Stores". It analyzes key aspects of the industry including market size, competition, technology trends, customers, and success factors. The store aims to provide customers with a wide range of mobile phones and excellent service at an acceptable price.
Segmentation strategy of symphony mobile
Market segmentation is a strategy that involves dividing a broad target market into subsets of consumers with common needs. It is used to identify target customers and support marketing strategies. Businesses develop differentiated or undifferentiated product strategies for specific market segments depending on demand. An ideal market segment is measurable, profitable, stable, can be reached through promotion/distribution channels, is internally homogeneous but externally heterogeneous, and responds consistently to stimuli in a cost-effective way to inform marketing mix decisions. The document then discusses segmentation strategies for Symphony mobile phones in Bangladesh, including geographical, demographic, and psychographic segmentation to target different regions, age/income groups, and lifestyles.
Future of Smart phone in Bangladesh
- The mobile phone market in Bangladesh grew steadily from 2011 to 2014, with total phones reaching 23.6 million by 2014. Monthly mobile handset imports average 1.7 million, with smart phone imports growing rapidly at 184% in the first half of 2014.
- In 2014, 72% of imported mobile handsets were internet enabled, with 76% being 2G and 24% being 3G. Smart phones made up 24% of 3G enabled handsets. The share of smart phones is increasing quarter-over-quarter and is projected to reach 50% market share by 2017.
- After an initial surge, smart phone growth fluctuated monthly from 2013 to mid-2014 due to various factors like Chinese holidays,
Marketing Plan : Futuristic Cell phone
The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.
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The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
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Walton company
This presentation provides an overview of Walton mobiles in Bangladesh. Walton is a Bangladeshi company that holds a good market share in the country. It competes with international brands while providing cheap, good quality phones. The presentation discusses Walton's target demographics, product lines, strengths, weaknesses, opportunities, threats, sales forecasts, and marketing objectives which include maintaining growth and increasing market penetration. It aims to establish itself as a premier mobile company through controlled growth.
A business proposal Example
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Project on micromax mobile
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
Walton
This presentation provides an overview of Walton mobiles in Bangladesh. Walton is a Bangladeshi company that holds a good market share in the country. It competes with international brands while providing cheap and high quality phones. The presentation discusses Walton's target demographics, product lines, strengths, weaknesses, opportunities, threats, sales forecasts, and marketing objectives which include maintaining growth and increasing market penetration. It aims to establish itself as a premier mobile company in Bangladesh.
Walton company
This presentation provides an overview of Walton mobiles in Bangladesh. Walton is a local Bangladeshi company that holds a good market share in Bangladesh for mobile phones. It competes with international brands by providing cheap but high quality phones. The presentation discusses Walton's target demographics, product lines, strengths, weaknesses, opportunities, threats, sales forecasts, and marketing objectives which include maintaining positive growth and increasing market penetration. It aims to establish itself as a premier mobile company in Bangladesh.
Discover US! General Mobile
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The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.
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Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Strategy Analysis of Bangladesh Smartphone Industry 2013-14
Identifying the key players as the market leader, challenger, follower and niche in terms of market share in 2014 and analyzing the marketing strategies used by the market leader (Symphony), Market Challenger (Samsung), other market follower and niche brands.
Neozen mobiles
The document discusses the launch of a new smartphone called NeoZen by Vidyalankar Institute of Technology. Some key points:
1) NeoZen is positioned as an affordable smartphone for mass consumers in India, targeting youth in particular.
2) It emphasizes new technology with a dual layer screen and nano batteries that can be charged by sunlight.
3) The marketing strategy involves teaser campaigns on social media and with bloggers to build buzz prior to the launch. Print, online, and celebrity endorsements will also be used to promote the new phone.
Samsung promotion tools
Samsung uses various promotion tools and methods to target different customer segments. These include providing samples to try products, cash back offers, accessory giveaways, and sponsoring events. Samsung segments customers based on geographic region, demographics like age and income, behaviors like benefits sought and loyalty, and psychographics like social class and lifestyle. The goal is to highlight innovative features through advertising and increase brand visibility.
Edison symphony marketing-plan
This document provides a marketing plan for the launch of Symphony Mobile. It includes an executive summary of the company background and product. A SWOT analysis identifies strengths such as brand awareness and distribution network, as well as weaknesses like quality issues and increased competition. The objectives are to gain 46% market share in year 1 and 50% in year 2. The plan outlines the current marketing situation, target segments, product details, competition, distribution channels, and proposed strategies and budgets.
Example of Micromax launching a new phone
Micromax is an Indian electronics company that manufactures mobile phones, tablets, and televisions. It became the second largest smartphone company in India after starting as a distributor of computer hardware in 1991. Seeing an opportunity in the growing rural Indian market that international brands were not addressing, Micromax launched its first basic phone with a 30-day battery life for Rs. 2150. Its Canvas series of smartphones accelerated its growth, and revenue increased over 132% from 2009 to 2010 as it continued launching innovative new products at low prices to appeal to rural and budget customers. It is now the 12th largest mobile manufacturer globally.
Mobile Phone Industries of Bangladesh
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
rupak
The document discusses a white paper on the impact of branded mobile accessories on consumer buying behavior in India. It outlines the objectives to understand consumer attitudes and buying behaviors towards mobile accessory brands. A hypothesis is presented that there is huge potential in the branded mobile accessories segment. The methodology describes surveying 100 consumers in Mumbai areas through a questionnaire to understand their purchasing preferences. The challenges of grey market traders and retailers stocking both branded and unbranded accessories are also examined.
Fix My Phone Business Plan/ECO/561
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need continued support. Competition is rising, particularly from China, but the repair industry remains fragmented with no single player dominating. The proposal examines market structures, supply and demand factors, costs, competition and other economic principles relevant to establishing this business.
Walton company
This presentation provides an overview of Walton mobiles in Bangladesh. Walton is a Bangladeshi company that holds a good market share in the country. It competes with international brands while providing cheap, good quality phones. The presentation discusses Walton's target demographics, product lines, strengths, weaknesses, opportunities, threats, sales forecasts, and marketing objectives which include maintaining growth and increasing market penetration. It aims to establish itself as a premier mobile company through controlled growth.
A business proposal Example
This document proposes opening a Fix My Phone cellular repair business. It discusses the growing market for phone repairs due to phones' fragility and expense. While wireless job growth may slow, demand for repairs will remain high as older phones need fixing. The repair industry is fragmented with many small independent shops. Fix My Phone plans to franchise its brand, setting an initial franchise price of $40,000. The proposal covers supply and demand analysis, costs, competition and other factors relevant to launching this business.
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This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
Market Development Plan (Cherry Mobile)
This a paper that we prepared in compliance for the subject Market Development at Capitol University.
Hope it can help you guys.
Cell phone repair shop
The document proposes establishing a cell phone repair business in Bangladesh. It will offer repair services for phones, smartphones, and tablets. The business aims to become a leading repair brand in Dhaka and expand nationwide. It will employ certified technicians and offer repairs at reasonable prices within 72 hours. Market research found demand for convenient repair services. The business will promote quality service and use original parts to compete in the growing but fragmented cell phone repair industry in Bangladesh.
4p's of samsung
Samsung is a South Korean multinational conglomerate founded in 1938 that began as a trading company. It now has over 200 subsidiaries worldwide and offers a wide range of consumer electronics products across five categories: mobile devices, home appliances, TV/AV, IT, and memory/storage. For its marketing mix, Samsung focuses on continuous product innovation through research and development. It uses both skimming and competitive pricing strategies. Samsung sells directly to retailers and service dealers for distribution. Promotion is also a key part of its marketing mix, using celebrity endorsements, advertising, sponsorships, and festival discounts.
Project on micromax mobile
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
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Markiting Strategies of Samsung company and there product differences with other companies
prices and other strategies
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TUF Tech Ltd is an Indian smartphone brand that is among the top 3 sellers in India. It is analyzing the market to target older users seeking durable phones with compact screens. The document discusses TUF's market share and demographics, trends toward bigger batteries and durable screens. It performs a SWOT, PESTEL, and segmentation analysis to identify its niche. The marketing mix will target users over 35 years old through exclusive online sales and expanded offline availability, using promotions and incentives.
Strategic marketing management
Samsung has been the top selling smartphone brand in India for several years. It utilizes a comprehensive marketing strategy including market segmentation based on demographics, psychographics and geography. Samsung targets different groups including youth, professionals, businesses and common users. It positions itself as a high-quality, innovative brand through large investments in advertising, sponsorship, product innovation and distribution channels. Samsung continuously works to improve its marketing strategy and customer service to maintain its leadership position in the competitive mobile industry.
a-comparative-analysis-of-consumer-behavior-of-nokia-and-samsung-mobile-users...
This document summarizes a research paper that analyzes and compares the consumer behavior of Nokia and Samsung mobile users. It finds that from 1999-2007, Nokia dominated the mobile sales market. However, from 2012-2015, Nokia's sales declined while Samsung's rose, with Samsung now controlling 37% of the Indian mobile market compared to Nokia's 21%. The rise of Samsung is attributed to its adoption of new technologies like Android to satisfy consumers, while Nokia's fall is blamed on its inability to keep up with dynamic consumer tastes and preferences. The document recommends that mobile companies must continually pursue new technologies and focus on consumer research to survive in today's competitive global market.
Walton short assignment
Walton Mobile is the third largest mobile phone brand in Bangladesh with 12% market share. It is part of the larger Walton Group, which was founded in 1977 and has expanded into various industries including electronics. Walton Mobile started in 2010 and has grown significantly, expanding its product offerings. It aims to become the top brand in Bangladesh's mobile phone market by continuing to introduce new phones with advanced technology manufactured at its own factory.
Final PhoneBloks
Phonebloks is launching a customizable smartphone that allows users to detach and upgrade hardware components called "bloks". The marketing plan aims to increase brand awareness and traffic on the innovation platform through extensive online advertising campaigns targeting tech-savvy consumers aged 20-44. Initially, the smartphone will be distributed through online purchases on the Blok Store site to minimize costs. The plan outlines strategies for targeting, distribution, pricing of different smartphone models, and promoting the brand through the online store and partnerships. Execution will be closely monitored to ensure goals are met in the competitive smartphone market.
Generic strategy samsung
Samsung follows a differentiation strategy across its product lines. It focuses on innovation through heavy investments in R&D and developing products with unique features like large screens, connectivity, anti-microbial properties. This allows Samsung to maintain leadership in key categories like smartphones, TVs and appliances. The strategy has proven successful, helping Samsung increase its market share and sales significantly over the past decade.
Marketing strategy analysis_of_walton_ba
This report analyzes the marketing strategy of Walton Bangladesh Ltd. It finds that Walton has become a reliable brand for customers due to its countrywide network, focus on quality, and dedicated employees. While starting in home appliances, Walton now produces a variety of electronics, motorcycles, and air conditioners. Its goal is to double its market share in the next five years. Walton positions itself as customer-friendly and eco-friendly, and its after-sales service has helped build this image. As its target market is middle-income consumers, Walton keeps prices lower than competitors while maintaining quality. It will face challenges to maintain leadership from foreign brands in the growing electronics market.
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branding walton mobile
- 2. Mobile
- 3. Imagine only the best from Walton Smartphone, when it comes to performance. Fast and powerful Processor, coupled with the latest Android operating system allows you to work smoothly . It allows you to enjoy extended multimedia use and longer talk time. Walton Smartphone offers a wide variety of services and functions that run at the same time to enrich your mobile experience.
- 4. EXECUTIVE SUMMARY WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style. WALTON maintains a strict quality control process to ensure flawless quality.
- 5. Walton is a Bangladeshi company. Beside the other products Walton mobile is holding a good market share in Bangladesh. Every day it is competing with the international brands like Nokia, Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost, good looking, and provide high quality. SITUATION ANALYSIS
- 7. MARKET SUMMARY Companies try to attract customers of different levels through providing quality products. Walton mobile provides different types of mobiles as market offering.
- 9. MARKET DEMOGRAPHICS The total targeted population is 10 million users. There is an almost equal ratio between male and female users Ages from 18-51 are seen to use Walton mobiles frequently. Users enjoy using normal Walton mobile phones with its easy functions. Aged people can fulfill their needs by its general facilities. Teen and mid agers have great fun with the androids.
- 10. MARKET NEEDS Quality products Innovative features Customer service Android phone Windows phone MARKET TRENDS
- 11. Price Android version Ram Core Walton 22990 4.2.2 2gb 8 Symphony 22990 4.2.2 2gb 4 HTC 28900 4.2.2 1.5gb 4 MAXIMUS 30600 4.2.2 2gb 4 Samsung 46900 4.2 1gb 2 Comparison
- 12. MARKETING STRATEGY MARKETING RESEARCH Walton mobile has its own research team. This team is always in the search to find the opportunities, lacking and other activities of Walton mobile.
- 13. CONTROLS The purpose of Walton mobile’s marketing plan is to serve as a guide for the organization. The following areas will be monitored to judge performance- Customer satisfaction New client acquired New product development
- 15. THANK YOU