Q Mobile is a Pakistani mobile company that provides affordable smartphones with latest features. It aims to create value for customers by focusing on price and features. Q Mobile communicates this value through various marketing channels and market research. It segments the market based on demographics and psychographics to target customers interested in remarkable features at low prices. Q Mobile's revenues have increased significantly in recent years as it offers competitive products catering to the growing demand for sophisticated phones in Pakistan.

2. University of Poonch Rawalakot

3. Introduction of group(06)
Shahid
Aneel Zahid
Waleed said
Farooq khan
Ayesha Khan
Lishba Khan
Faiza Khan

4. Topic
Marketing Management of
Q Mobile

5. Introduction:
• This is the first Pakistani Mobile Karachi based company
which was established by the Mian pervez Akhtar.
• Q mobile were introduced in the market about 5 years ago
and the revenue of the company taking boost every year
and go far away from the last year revenue and the system
repeat every year.

6. Q Mobile Pakistan Head Office:
Suite# 302-303, 3rd Floor,
The Forum, Block-9,
Clifton, Karachi – Pakistan
Tel: +9221-35306851-54
Fax: +9221-35306856
Q Mobile Pakistan Website:
www.qmobile.com.pk

8. Creating Value To the Customers:
Customer value can be thought of as the difference
between what a customer gets from a product, and what
he or she has to give in order to get it.
• Focus on Value And Price:
 Q-mobile is building its strong customer value by
giving them the features in their products which the
consumers wants to see in a Smart phone.

9. Creating Value To the Customers:
They provide excellent services and Latest features at a
low price to compete in the market and create customer
value.

10. Creating Value To the Customers:
Customer Trust:
Customer trust is building customer relationship through
trustworthy dialogue and unbiased information.
Q-mobile is a well known smart phone selling brand in
Pakistan. They provide the latest technology to the people,
giving them a chance to experience the features which
were not available in the phones

12. Communicating Value:
Q Mobile Communication On A Strong Foundation, Q
MOBILE is a leading mobile messaging services provider
in middle east.
Sources:
Short Codes
TV Channels
Shared Services

13. Communicating Value:
Mobile Applications
Q-news
Q-Jokes
Different Communication Areas:
 Observational research is watching and carefully observing consumers’
actions of purchasing and consuming especially in stores, malls,
watching TV etc, is an extremely insightful way to learn what is
valuable or meaningful to consumer.

14. Communicating Value:
Survey Research:
 Survey research is the method in which a researcher asks
the consumer about what they prefer to buy and their
consumption preferences

16. Q Mobile Delivering Value To The
Customers:
The company started with selling basic mobile phones:
“Their low-end devices still account for most of their
revenues,” an industry source says.
Mobile has a large customer base in rural Pakistan, which
accounts for more than 65% of the population.

17. Q Mobile Delivering Value To The
Customers:
Its product range now includes phones with touch screen
features, QWERTY input and WiFi-accessibility. It has also
launched a series of smart phones powered by the Android
operating system,

19. Getting Value:
Market Segmentation:
• Market Segmentation is dividing the market into smaller subsets on
the bases of common needs, wants and characteristics.
• The four bases of segmentation are the following:
•
• 1. Demographic Segmentation
• 2. Psychographic Segmentation
• 3. Geographic Segmentation
• 4. Geo demographic Segmentation

20. Getting Value:

21. Getting Value:
Psycho graphic:
Q-mobile offers you Smartphone with unique features at a
very low price as compared to other brands. So people who
want remarkable features at fewer prices will go for Q-mobile
instead of any other multi-national brand, as they are way too
expensive.
Lifestyle:
Target Market:

22. Getting Value:
Target Marketing:

24. Keeping Customers:
• Motivation is the driving force within individuals that
impels them to action. Every individual has some need,
some are innate needs that are physiological like hunger,
thirst etc.
Goals:
Motives:
Arousal Of motives:

28. Growing Function Of QMobile:
• Growing greater number of Pakistani consumers shifting from
basic mobile phones to more sophisticated devices, one local
company seems to be making the most of out the increased
appetite for cellular multitasking. Q Mobile – the first Pakistani
mobile phone company – has introduced phones packed with high-
end features at very competitive prices to the Pakistani market, and
it seems to be doing great business.

29. Growing Function Of QMobile:
• Q-Mobile’s revenues have witnessed a phenomenal boost
since then: for the year ended June 30, 2012, its revenues
stood at Rs761 million.

31. Best Mobiles by Q Mobile Pakistan Q mobile the
growing Mobile Company of Pakistan.
• Q-Mobile the growing Mobile Company of Pakistan has
been in the news due to its performance for providing the
cheap feature and Smartphone and same time by
maintaining the standard.

32. Some Market Capturing Products
OfQmobile:
• 1: Q Mobile Noir A900: (Rs. 22,500)
• 2: Q Mobile Noir A600: (Rs. 19,500)
• 3: Q Mobile Noir A10 Quad Core: (Rs. 17,950)
• 4: Q Mobile Noir A15 3D: (Rs. 17,200)
• 5: Q Mobile Noir A500: (Rs. 15,999)