SlideShare a Scribd company logo
The coming era of NFC 'on-demand’ marketing for
Automobile showrooms!!
1
NFC Technology
 Nowadays NFC technology become a buzz word in current smartphone and tablet dominating world.
 NFC application not only dedicated to contact less Payments as of the past, now its Application evolved
rapidly to too many business segments.
2
Business Challenges of our customers
 Recently we come across business challenges facing by our Car showroom clients, challenges they
are facing day to day business
 Creating an On-demand marketing for the Cars and services
 Engaging customers in the showroom and increase the customer WOW experience
 Educating the customers to try for new car models is the biggest challenge
 Effective Marketing Promotional strategies
3
Tlick Value Propositions to our Customers
1. Car Information sharing:
 When customer walk in to showroom, if they tap their smartphone or Tablet on car, whole
information’s of the car will be displayed on customer’s smartphone screen.
 Price of the car and new technological features used and of the car
 To view promotional video of the car.
 Online reviews of the car, Facebook and twitter page of
the branded car model.
4
2.Customer engagement
 Any great brand success deepened upon, how they engage with the target customers,
same applies to car showroom business.
 We need to create a good customer engagement environment in the showroom, start from
customer entering the showroom up to the car purchasing and leaving the
showroom.
 Ultimate aim is to convert first time visitors to Long lasting Brand loyal
to auto showrooms.
5
3.Low cost on demand Marketing
 Whenever new brand of car is arriving to market or showroom , we need to educate the customers by
using promotions like billboard and hoarding promotions.
 By inserting NFC Tags attached with it promotion materials like billboard and hoarding, will add a great
value addition to business.
 Whenever customer tap their smart phone to billboard and
hoardings, they can view the video of the car
 Encouraging the customer to start registration for free test
drive for the car. It helps to build a brand for the showroom.
6
4.On demand service
 Service on demand is global mantra to get loyal business customers for any business.
 Whenever customer wants know due date for car service can tap their Smartphone on NFC Tag in
the car.
 It’s easily to schedule car service date with the respective showroom.
7
5.Customer will not buy unless, we educate them
 We need to educate the customer about our existing and new service offerings
 New car arrivals and additional services we are offering,
 Easy Auto finance facility and Promotional offers Etc.
8
6.Recommendation marketing
 We need to tap low cost World of mouth and recommendation marketing’s
 By offering coupons to customer to recommend cars and service provided by showroom to his
Facebook, twitter, Myspace friends
 It will be acts as a more credible influencing source while purchasing Car in the near future
9
Inotous Innovation
 Notous innovation INC is a two year old startup company, specialized in Developing and
consulting NFC solutions to different industry segment customers such as Retail, Automobile,
restaurants, digital marketing, events marketing , tourism and automobile industry.
 We having More than 10 years of rich experience in this technology and also worked with
fortune 500 companies.
Management information
 Founder & CEO : Sampath Reddy
 VP Of Marketing : Shantan Reddy
10
Contact us for free demo of solution
Name : N R Jaibhima
Email : jaibhima@Inotous.com
Phone no : +1-404-382-0581
11
Thank You
12

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NFC Auto tlick

  • 1. The coming era of NFC 'on-demand’ marketing for Automobile showrooms!! 1
  • 2. NFC Technology  Nowadays NFC technology become a buzz word in current smartphone and tablet dominating world.  NFC application not only dedicated to contact less Payments as of the past, now its Application evolved rapidly to too many business segments. 2
  • 3. Business Challenges of our customers  Recently we come across business challenges facing by our Car showroom clients, challenges they are facing day to day business  Creating an On-demand marketing for the Cars and services  Engaging customers in the showroom and increase the customer WOW experience  Educating the customers to try for new car models is the biggest challenge  Effective Marketing Promotional strategies 3
  • 4. Tlick Value Propositions to our Customers 1. Car Information sharing:  When customer walk in to showroom, if they tap their smartphone or Tablet on car, whole information’s of the car will be displayed on customer’s smartphone screen.  Price of the car and new technological features used and of the car  To view promotional video of the car.  Online reviews of the car, Facebook and twitter page of the branded car model. 4
  • 5. 2.Customer engagement  Any great brand success deepened upon, how they engage with the target customers, same applies to car showroom business.  We need to create a good customer engagement environment in the showroom, start from customer entering the showroom up to the car purchasing and leaving the showroom.  Ultimate aim is to convert first time visitors to Long lasting Brand loyal to auto showrooms. 5
  • 6. 3.Low cost on demand Marketing  Whenever new brand of car is arriving to market or showroom , we need to educate the customers by using promotions like billboard and hoarding promotions.  By inserting NFC Tags attached with it promotion materials like billboard and hoarding, will add a great value addition to business.  Whenever customer tap their smart phone to billboard and hoardings, they can view the video of the car  Encouraging the customer to start registration for free test drive for the car. It helps to build a brand for the showroom. 6
  • 7. 4.On demand service  Service on demand is global mantra to get loyal business customers for any business.  Whenever customer wants know due date for car service can tap their Smartphone on NFC Tag in the car.  It’s easily to schedule car service date with the respective showroom. 7
  • 8. 5.Customer will not buy unless, we educate them  We need to educate the customer about our existing and new service offerings  New car arrivals and additional services we are offering,  Easy Auto finance facility and Promotional offers Etc. 8
  • 9. 6.Recommendation marketing  We need to tap low cost World of mouth and recommendation marketing’s  By offering coupons to customer to recommend cars and service provided by showroom to his Facebook, twitter, Myspace friends  It will be acts as a more credible influencing source while purchasing Car in the near future 9
  • 10. Inotous Innovation  Notous innovation INC is a two year old startup company, specialized in Developing and consulting NFC solutions to different industry segment customers such as Retail, Automobile, restaurants, digital marketing, events marketing , tourism and automobile industry.  We having More than 10 years of rich experience in this technology and also worked with fortune 500 companies. Management information  Founder & CEO : Sampath Reddy  VP Of Marketing : Shantan Reddy 10
  • 11. Contact us for free demo of solution Name : N R Jaibhima Email : jaibhima@Inotous.com Phone no : +1-404-382-0581 11