This document provides an overview of Pak Elektron Limited (PEL), a leading home appliances manufacturer and distributor in Pakistan. It discusses PEL's history, mission/vision, operations divided into power and appliances divisions, ISO certification, appliances division performance, SWOT analysis, refrigerator products and market share, refrigerator product range, refrigerator USPs, and main players and BCG matrix.
Pak Elektron Limited (PEL) is a leading manufacturer and distributor of electrical goods in Pakistan. It has annual revenues of Rs. 20.3 billion and over 7,000 employees. PEL operates in two divisions: power, which produces transformers, switchgear, and provides EPC contracting; and appliances, which produces refrigerators, air conditioners, and other home appliances. PEL exports to over 10 countries, with major markets in Saudi Arabia, Kazakhstan, and other Gulf and Asian nations. The company faces competition from Chinese and other Asian manufacturers. PEL aims to increase exports, production capacity, market share, and lower costs through strategic planning while maintaining quality.
Complete information abount Pak Elekron Limited (PEL ) Ahmad Kamal
This document discusses Pak Elektron Limited (PEL), a major electrical goods manufacturer in Pakistan. It provides an overview of PEL's history, divisions, products, departments, strategies, and analyses. PEL has two divisions - appliances and power. The appliances division produces refrigerators, air conditioners, and other home appliances. The power division focuses on transformers and other electrical equipment. The document also examines PEL's vision, mission, marketing strategy, SWOT analysis, and recommendations for improving performance.
Pak Elektron Limited (PEL) is a pioneer electrical goods manufacturer in Pakistan established in 1956. It has two divisions: appliances and power. The appliances division produces refrigerators, air conditioners, and other home appliances. The power division focuses on transformers, switchgear, and other power equipment. PEL aims to provide quality products through continuous improvement and maximize stakeholder returns. It faces competition domestically and from cheap Chinese imports. PEL can strengthen its position by expanding its product range, increasing marketing investments, and improving organizational efficiency.
Pak Elektron Limited is a leading manufacturer and distributor of home appliances and electrical goods in Pakistan. The company has two main divisions: Power Division and Appliances Division. It has an annual turnover of Rs. 20.3 billion with gross sales split 89% from appliances and 11% from power. While the company has a strong brand image and dealer network, it faces financial problems and high prices which impact its net profit of Rs. 0.12 billion.
The document provides information about Pak Elektron Limited (PEL), a leading home appliances manufacturer and distributor in Pakistan. It discusses PEL's management structure, operations divided into power and appliances divisions, vision to excel through continuous improvement, and goals such as reducing costs. It also summarizes PEL's culture with shared values, outcome-oriented decision-making, and transactional leadership style.
This document provides information about Pak Electron Limited (PEL), a Pakistani manufacturer of electrical goods. It discusses PEL's history, divisions, products, mission, vision, organizational structure, and key departments. PEL was established in 1956 and comprises an Appliances Division and Power Division. The Appliances Division produces air conditioners, refrigerators, and deep freezers, while the Power Division manufactures energy meters and electrical equipment. PEL aims to provide quality products and services to customers through continuous improvement and development of its employees.
The document discusses Pak Elektron Ltd (PEL), a leading home appliances manufacturer and distributor in Pakistan. It was established in 1956 in collaboration with AEG of Germany. PEL has an annual turnover of Rs. 13.9 billion and comprises two divisions: Appliances and Power. The company follows a consultative management style and has over 11 departments. It uses a product layout and various material handling equipment like lifts, conveyors, and trucks in its manufacturing process.
Pak Electron Limited (PEL) is a pioneer manufacturer of electrical goods in Pakistan established in 1956. The document outlines PEL's group members, sequence of topics to be covered, and methodology for conducting the analysis. It provides an introduction to PEL including its vision, mission, goals, historical background, product lines, and division of branches. PEL's strengths, weaknesses, opportunities, and threats are analyzed. The document also discusses PEL's human resource practices covering recruitment, selection, training, performance management, and compensation. It concludes with recommendations to improve PEL's financial position, control operating expenses, expand advertising, and enhance coordination between departments.
Pak Elektron Limited (PEL) is a leading manufacturer and distributor of electrical goods in Pakistan. It has annual revenues of Rs. 20.3 billion and over 7,000 employees. PEL operates in two divisions: power, which produces transformers, switchgear, and provides EPC contracting; and appliances, which produces refrigerators, air conditioners, and other home appliances. PEL exports to over 10 countries, with major markets in Saudi Arabia, Kazakhstan, and other Gulf and Asian nations. The company faces competition from Chinese and other Asian manufacturers. PEL aims to increase exports, production capacity, market share, and lower costs through strategic planning while maintaining quality.
Complete information abount Pak Elekron Limited (PEL ) Ahmad Kamal
This document discusses Pak Elektron Limited (PEL), a major electrical goods manufacturer in Pakistan. It provides an overview of PEL's history, divisions, products, departments, strategies, and analyses. PEL has two divisions - appliances and power. The appliances division produces refrigerators, air conditioners, and other home appliances. The power division focuses on transformers and other electrical equipment. The document also examines PEL's vision, mission, marketing strategy, SWOT analysis, and recommendations for improving performance.
Pak Elektron Limited (PEL) is a pioneer electrical goods manufacturer in Pakistan established in 1956. It has two divisions: appliances and power. The appliances division produces refrigerators, air conditioners, and other home appliances. The power division focuses on transformers, switchgear, and other power equipment. PEL aims to provide quality products through continuous improvement and maximize stakeholder returns. It faces competition domestically and from cheap Chinese imports. PEL can strengthen its position by expanding its product range, increasing marketing investments, and improving organizational efficiency.
Pak Elektron Limited is a leading manufacturer and distributor of home appliances and electrical goods in Pakistan. The company has two main divisions: Power Division and Appliances Division. It has an annual turnover of Rs. 20.3 billion with gross sales split 89% from appliances and 11% from power. While the company has a strong brand image and dealer network, it faces financial problems and high prices which impact its net profit of Rs. 0.12 billion.
The document provides information about Pak Elektron Limited (PEL), a leading home appliances manufacturer and distributor in Pakistan. It discusses PEL's management structure, operations divided into power and appliances divisions, vision to excel through continuous improvement, and goals such as reducing costs. It also summarizes PEL's culture with shared values, outcome-oriented decision-making, and transactional leadership style.
This document provides information about Pak Electron Limited (PEL), a Pakistani manufacturer of electrical goods. It discusses PEL's history, divisions, products, mission, vision, organizational structure, and key departments. PEL was established in 1956 and comprises an Appliances Division and Power Division. The Appliances Division produces air conditioners, refrigerators, and deep freezers, while the Power Division manufactures energy meters and electrical equipment. PEL aims to provide quality products and services to customers through continuous improvement and development of its employees.
The document discusses Pak Elektron Ltd (PEL), a leading home appliances manufacturer and distributor in Pakistan. It was established in 1956 in collaboration with AEG of Germany. PEL has an annual turnover of Rs. 13.9 billion and comprises two divisions: Appliances and Power. The company follows a consultative management style and has over 11 departments. It uses a product layout and various material handling equipment like lifts, conveyors, and trucks in its manufacturing process.
Pak Electron Limited (PEL) is a pioneer manufacturer of electrical goods in Pakistan established in 1956. The document outlines PEL's group members, sequence of topics to be covered, and methodology for conducting the analysis. It provides an introduction to PEL including its vision, mission, goals, historical background, product lines, and division of branches. PEL's strengths, weaknesses, opportunities, and threats are analyzed. The document also discusses PEL's human resource practices covering recruitment, selection, training, performance management, and compensation. It concludes with recommendations to improve PEL's financial position, control operating expenses, expand advertising, and enhance coordination between departments.
The director's report summarizes the company's financial performance for the year ended December 31, 2011. Key points include:
- Sales were Rs. 13.548 billion, lower than the previous year's Rs. 19.895 billion.
- The company reported a post-tax loss of Rs. 1.269 billion compared to a profit of Rs. 189 million the previous year.
- Lower sales and fixed cost absorption led to losses, due to two unfortunate incidents - a holding of LG air conditioner inventory and stoppage in distribution transformer orders, affecting multiple product lines and resulting in lower sales, inventory turnover, and extra costs.
- The debt level and lower sales volumes contributed to inability to absorb financial
It’s an Internship Report of Pak Elektron Limited (PEL).
In this report following topics are covered;
INTRODUCTION, COMPANY PROFILE, PEL COMPANY STRUCTURE, OBJECTIVES, PRODUCT DIVISION, BUSINESS MODEL, PEL DEPARTMENTS, “WORKFLOW IN ACCOUNTS DEPARTMENT”, CORE VALUES, MARKET STRATEGY, SWOT ANALYSIS, ROLE OF COMPANY IN INDUSTRY, FUTURE OUTLOOK, CONCLUSION, REFERENCE.
If you want to access complete package of word file, Visio file, Script and etc. related to this project then contact me.
The document certifies that a research project titled "Procter & Gamble" was carried out and completed by a group of students under the supervision of Prof. Ayesha Malik. It includes signatures from the project supervisor, dean, and students to confirm the work is original. An undertaking signed by the students states that the research work titled "Engro Food in Pakistan" is their own work and properly cites any external materials used.
This document provides information about a marketing project submitted by Abdullah Sohail, Laiba Imtiaz, and Saad Nasir for Principle of Marketing. It includes an executive summary that gives an overview of Engro Foods and their flagship brand Olper's milk. It discusses Engro Foods' business type, quick facts, mission and vision statements, core values, objectives, competitors, product portfolio, marketing mix, customer segmentation, positioning, industry analysis using Porter's Five Forces and SWOT analysis, macroenvironmental factors, and BCG matrix. Recommendations are also provided at the end.
This document provides an overview of Engro Corporation, a Pakistani conglomerate operating in industries such as fertilizers, foods, power generation, petrochemicals, and storage terminals. It discusses Engro's history starting as a fertilizer plant established by Esso in the 1960s. In 1991, Engro employees led a buyout of Exxon's shares. The company has since diversified and expanded its businesses. It established subsidiaries such as Engro Fertilizers, Engro Foods, and Engro Powergen. The holding company structure was adopted in 2010 to manage the various business segments.
The document discusses Waves Cool Industries, a leading home appliance manufacturer in Pakistan. It provides details on the company's history, organizational structure, production capabilities, policies, and financial performance. Key points include that Waves aims to be the market leader in its products nationally and regionally, has manufacturing plants in Lahore, employs over 1500 seasonal workers, and captured over 80% of the local market for refrigerators, freezers, air conditioners and other appliances in 2014.
The document is a corporate briefing presentation by Nishat Mills Limited to the Lahore Stock Exchange on March 24, 2011. It provides an overview of Nishat Mills, including its mission, management, business segments, investments, growth plans, and financial performance highlights over the past 10 years. Nishat Mills is a large Pakistani textile company with over 15,000 employees and manufacturing facilities across Pakistan. It produces yarn, fabric, home textiles, garments, and generates power. The presentation shows Nishat Mills has grown its revenue over 270% in the last decade while maintaining profitability and increasing assets and shareholder equity.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
National Foods Limited is a major Pakistani food company founded in 1970 that started as a spice company and now provides food products to 33 countries. It is led by CEO Abrar Hassan and has a diverse product line including sauces, snacks, spices, and more. National Foods employs marketing strategies like promotions, diversification, and relationship building. It aims to expand internationally as a key opportunity while new competitors pose the main threat.
Financial Statement Analysis of Engro FertilizersWasif Ali Syed
Engro Fertilizers Limited is a subsidiary of Engro Corporation and a renowned name in Pakistan fertilizer industry.
It is traded on the stock market under the symbol ‘EFERT.
Engro holds a vast, nationwide production and marketing infrastructure and produces leading fertilizer brands optimized for local cultivation needs and demand.
Engro is also a leading importer and seller of Phosphate products, which are marketed extensively across Pakistan as phosphatic fertilizers.
National Safety Council USA for Safety Leadership
9th Annual Fire Safety Excellence Awards
Asia Responsible Enterprise Awards for PAVE
Green Office Certification by WWF
Shared Value Awards Australia for PAVE
16th Annual Environment Excellence Awards
CSR Initiatives for Livelihood & Health by NFEH
Best Environment Performance & Tree Plantation Award
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
The document is a presentation about Dawlance, a leading manufacturer of household appliances in Pakistan. It provides an overview of Dawlance, including its history, vision, mission, products, competitors, and achievements. Some key points include that Dawlance was established in 1980, has over 5000 employees, and maintains ISO quality certifications. It has the largest market share in refrigerators, freezers, and microwave ovens in Pakistan. The presentation covers Dawlance's objectives, strategies, organizational structure, and SWOT analysis.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
Habib Bank was founded in 1941 in Bombay and is now the largest private bank in Pakistan. It has over 1700 branches domestically and 55 internationally. The bank was nationalized in 1974 but privatized in 2004. Currently, its vision is to enable prosperity for customers, excellence for staff, and value for stakeholders. The bank offers various personal and commercial products and services including deposits, loans, credit cards, and digital banking. A SWOT analysis finds strengths in its large network and reputation, while weaknesses include some outdated technologies and centralized management.
This document provides a presentation on ratio analysis of Nishat Mills Limited, a textile company in Pakistan. It includes an introduction to the company, its mission statement, organizational structure, and product lines. The presentation then covers various financial ratios analyzed for Nishat Mills for 2012-2013, including liquidity, profitability, debt management, and activity ratios. Key findings are that liquidity, profitability, and debt management ratios improved from 2012 to 2013, while some activity ratios declined. The presentation concludes with recommendations for Nishat Mills to improve average collection period, asset turnover ratio, and basic earning power.
This document provides information about Engro Fertilizers, including its history, leadership, values, vision, mission, and subsidiaries. It discusses how Engro Fertilizers was established in 1964 and has since grown to become a leading fertilizer manufacturer and marketer in Pakistan, with key milestones like expanding production capacity and listing on the stock exchange. The document also outlines Engro Fertilizers' organizational culture, values of community, innovation, people, ethics and safety, and its vision to transform agriculture and help farmers grow.
PSO is Pakistan's largest oil marketing company with over 3,000 employees and a network of 3,689 petroleum filling stations. It holds a 54.8% market share in the petroleum industry. PSO's main competitors are Shell, Attock Petroleum, and Hascol Petroleum. The document provides an analysis of PSO's financial position compared to competitors and evaluates their relative strengths and weaknesses. It also gives recommendations such as focusing on high margin products, improving transportation, and finding stable oil supply sources.
Pak Elektron Limited (PEL) is one of the oldest and leading home appliances manufacturers in Pakistan. It was established in 1956 in collaboration with AEG of Germany and was later acquired by Saigol Group in 1978. PEL operates in two divisions: Power and Appliances. The Appliances Division manufactures and trades refrigerators, air conditioners, and other home appliances. PEL has a strong brand image, dealer network, and after-sales service. However, it faces threats from increasing competition and changing technology.
This document provides an overview of Keltron Lighting Division and Knowledge Centre. It discusses Keltron's history and establishment in 1973. It outlines the various departments, products, manufacturing processes, quality control procedures, and applications of LED lighting systems. Key advantages of LED lights are highlighted such as energy efficiency, lifespan, and environmental benefits compared to traditional lighting options.
The director's report summarizes the company's financial performance for the year ended December 31, 2011. Key points include:
- Sales were Rs. 13.548 billion, lower than the previous year's Rs. 19.895 billion.
- The company reported a post-tax loss of Rs. 1.269 billion compared to a profit of Rs. 189 million the previous year.
- Lower sales and fixed cost absorption led to losses, due to two unfortunate incidents - a holding of LG air conditioner inventory and stoppage in distribution transformer orders, affecting multiple product lines and resulting in lower sales, inventory turnover, and extra costs.
- The debt level and lower sales volumes contributed to inability to absorb financial
It’s an Internship Report of Pak Elektron Limited (PEL).
In this report following topics are covered;
INTRODUCTION, COMPANY PROFILE, PEL COMPANY STRUCTURE, OBJECTIVES, PRODUCT DIVISION, BUSINESS MODEL, PEL DEPARTMENTS, “WORKFLOW IN ACCOUNTS DEPARTMENT”, CORE VALUES, MARKET STRATEGY, SWOT ANALYSIS, ROLE OF COMPANY IN INDUSTRY, FUTURE OUTLOOK, CONCLUSION, REFERENCE.
If you want to access complete package of word file, Visio file, Script and etc. related to this project then contact me.
The document certifies that a research project titled "Procter & Gamble" was carried out and completed by a group of students under the supervision of Prof. Ayesha Malik. It includes signatures from the project supervisor, dean, and students to confirm the work is original. An undertaking signed by the students states that the research work titled "Engro Food in Pakistan" is their own work and properly cites any external materials used.
This document provides information about a marketing project submitted by Abdullah Sohail, Laiba Imtiaz, and Saad Nasir for Principle of Marketing. It includes an executive summary that gives an overview of Engro Foods and their flagship brand Olper's milk. It discusses Engro Foods' business type, quick facts, mission and vision statements, core values, objectives, competitors, product portfolio, marketing mix, customer segmentation, positioning, industry analysis using Porter's Five Forces and SWOT analysis, macroenvironmental factors, and BCG matrix. Recommendations are also provided at the end.
This document provides an overview of Engro Corporation, a Pakistani conglomerate operating in industries such as fertilizers, foods, power generation, petrochemicals, and storage terminals. It discusses Engro's history starting as a fertilizer plant established by Esso in the 1960s. In 1991, Engro employees led a buyout of Exxon's shares. The company has since diversified and expanded its businesses. It established subsidiaries such as Engro Fertilizers, Engro Foods, and Engro Powergen. The holding company structure was adopted in 2010 to manage the various business segments.
The document discusses Waves Cool Industries, a leading home appliance manufacturer in Pakistan. It provides details on the company's history, organizational structure, production capabilities, policies, and financial performance. Key points include that Waves aims to be the market leader in its products nationally and regionally, has manufacturing plants in Lahore, employs over 1500 seasonal workers, and captured over 80% of the local market for refrigerators, freezers, air conditioners and other appliances in 2014.
The document is a corporate briefing presentation by Nishat Mills Limited to the Lahore Stock Exchange on March 24, 2011. It provides an overview of Nishat Mills, including its mission, management, business segments, investments, growth plans, and financial performance highlights over the past 10 years. Nishat Mills is a large Pakistani textile company with over 15,000 employees and manufacturing facilities across Pakistan. It produces yarn, fabric, home textiles, garments, and generates power. The presentation shows Nishat Mills has grown its revenue over 270% in the last decade while maintaining profitability and increasing assets and shareholder equity.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
National Foods Limited is a major Pakistani food company founded in 1970 that started as a spice company and now provides food products to 33 countries. It is led by CEO Abrar Hassan and has a diverse product line including sauces, snacks, spices, and more. National Foods employs marketing strategies like promotions, diversification, and relationship building. It aims to expand internationally as a key opportunity while new competitors pose the main threat.
Financial Statement Analysis of Engro FertilizersWasif Ali Syed
Engro Fertilizers Limited is a subsidiary of Engro Corporation and a renowned name in Pakistan fertilizer industry.
It is traded on the stock market under the symbol ‘EFERT.
Engro holds a vast, nationwide production and marketing infrastructure and produces leading fertilizer brands optimized for local cultivation needs and demand.
Engro is also a leading importer and seller of Phosphate products, which are marketed extensively across Pakistan as phosphatic fertilizers.
National Safety Council USA for Safety Leadership
9th Annual Fire Safety Excellence Awards
Asia Responsible Enterprise Awards for PAVE
Green Office Certification by WWF
Shared Value Awards Australia for PAVE
16th Annual Environment Excellence Awards
CSR Initiatives for Livelihood & Health by NFEH
Best Environment Performance & Tree Plantation Award
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
The document is a presentation about Dawlance, a leading manufacturer of household appliances in Pakistan. It provides an overview of Dawlance, including its history, vision, mission, products, competitors, and achievements. Some key points include that Dawlance was established in 1980, has over 5000 employees, and maintains ISO quality certifications. It has the largest market share in refrigerators, freezers, and microwave ovens in Pakistan. The presentation covers Dawlance's objectives, strategies, organizational structure, and SWOT analysis.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
Habib Bank was founded in 1941 in Bombay and is now the largest private bank in Pakistan. It has over 1700 branches domestically and 55 internationally. The bank was nationalized in 1974 but privatized in 2004. Currently, its vision is to enable prosperity for customers, excellence for staff, and value for stakeholders. The bank offers various personal and commercial products and services including deposits, loans, credit cards, and digital banking. A SWOT analysis finds strengths in its large network and reputation, while weaknesses include some outdated technologies and centralized management.
This document provides a presentation on ratio analysis of Nishat Mills Limited, a textile company in Pakistan. It includes an introduction to the company, its mission statement, organizational structure, and product lines. The presentation then covers various financial ratios analyzed for Nishat Mills for 2012-2013, including liquidity, profitability, debt management, and activity ratios. Key findings are that liquidity, profitability, and debt management ratios improved from 2012 to 2013, while some activity ratios declined. The presentation concludes with recommendations for Nishat Mills to improve average collection period, asset turnover ratio, and basic earning power.
This document provides information about Engro Fertilizers, including its history, leadership, values, vision, mission, and subsidiaries. It discusses how Engro Fertilizers was established in 1964 and has since grown to become a leading fertilizer manufacturer and marketer in Pakistan, with key milestones like expanding production capacity and listing on the stock exchange. The document also outlines Engro Fertilizers' organizational culture, values of community, innovation, people, ethics and safety, and its vision to transform agriculture and help farmers grow.
PSO is Pakistan's largest oil marketing company with over 3,000 employees and a network of 3,689 petroleum filling stations. It holds a 54.8% market share in the petroleum industry. PSO's main competitors are Shell, Attock Petroleum, and Hascol Petroleum. The document provides an analysis of PSO's financial position compared to competitors and evaluates their relative strengths and weaknesses. It also gives recommendations such as focusing on high margin products, improving transportation, and finding stable oil supply sources.
Pak Elektron Limited (PEL) is one of the oldest and leading home appliances manufacturers in Pakistan. It was established in 1956 in collaboration with AEG of Germany and was later acquired by Saigol Group in 1978. PEL operates in two divisions: Power and Appliances. The Appliances Division manufactures and trades refrigerators, air conditioners, and other home appliances. PEL has a strong brand image, dealer network, and after-sales service. However, it faces threats from increasing competition and changing technology.
This document provides an overview of Keltron Lighting Division and Knowledge Centre. It discusses Keltron's history and establishment in 1973. It outlines the various departments, products, manufacturing processes, quality control procedures, and applications of LED lighting systems. Key advantages of LED lights are highlighted such as energy efficiency, lifespan, and environmental benefits compared to traditional lighting options.
Insel Rectifier started its operations with manufacturing of Selenium Rectifiers with Pragmatic business sense, professional approach and success. The company is leading manufacturer of semiconductors in India.
This presentation includes a detailed profile of Enercon Systems. from where we started and where we are today!
What are our products, who are our partners, and customers?
Our team in Pakistan, our successful projects and certifications.
This document provides information on the organizational structure and IT/IS systems of Dawlance and PEL (Pak Electron Company) in Pakistan. It includes:
1. Introductions and background on the two companies, including their missions, visions, products, and market shares.
2. SWOT analyses for each company.
3. Discussions of Porter's five forces model, generic strategies model, and value chain model as they apply to each company.
4. Data and findings on how each company implements Porter's models, including analyses of competitive rivalry, supplier power, buyer power, threats of substitution and new entry.
5. Information on the organizational structures and MIS (management information systems)
The document discusses Jack Welch's leadership and transformation of General Electric in the 1980s. It summarizes Welch's strategies to make GE the number one or number two company in every business it participated in through a focus on quality, excellence, and establishing a strong vision. Welch restructured GE into strategic business units, drove cultural changes around productivity and removing bureaucracy, and established best practices around identifying and eliminating waste.
Zeversolar is a leading Chinese solar inverter manufacturer that was founded in 2007 and acquired by SMA in 2013. The document provides an overview of Zeversolar's company development history, product portfolio which includes string inverters from 1.5kW to 30kW and three-phase inverters from 4kW to 10kW, global and regional presence, manufacturing and testing processes, software and monitoring tools, and key advantages around quality, bankability, installation and aftersales support.
- KEI Industries is an Indian electrical cable and wire manufacturing company headquartered in New Delhi.
- It has over 2,000 employees across India and reported gross sales of INR 10,557 million in FY 2009.
- The company provides a complete range of power cables including low voltage, high voltage, control, instrumentation, and house wires. It has manufacturing plants in Bhiwadi, Silvassa, and Chopanki and a pan-India sales and distribution network.
- KEI aims to become one of the world's leading electrical cable companies through expanding its product range, increasing production capacity, and growing its domestic and international customer base.
Started to create milestones, we, Omega Products Pvt. Ltd. marked our presence in the year 2005 and operate in the manufacturing/servicing of Thick Film Resistors, Wire Wound Resistors, Resistive Load Bank, RF Dummy Loads since 9 years. Our quality services products have been always appreciated by our clients. Our spontaneous attitude and confident approach in offering an excellent range of Thick Film Resistors, Wire Wound Resistors, Resistive Load Bank, RF Dummy Loads has deepened our roots in the market. We, Omega Products Pvt. Ltd. breathe with the aim of fully satisfying our clients with our high-quality products services. We are a unit of highly experienced professionals, all of them contributing at the best of their potentials to offer the highest degree of efficiency and client satisfaction.
Solid-State Lighting (using LEDs) presents both a risk and an opportunity for utility incentives programs. While LEDs are rapidly becoming a feasible technology for achieving maximum lighting efficiency, high costs and uncertain performance have hampered the adoption of LED measures into lighting incentives programs.
This webinar features presentations from the DesignLights Consortium, the Northeast Energy Efficiency Partnership's national program that takes much of the guesswork out of identifying quality LED products, and by the Lighting Facts program of US DOE, highlighting their Energy Efficiency Partner Resource that will allow Energy Efficiency Partners to list LED lighting incentive programs in association with products from the Lighting Facts web site. An overview of the resource is provided along with an online demonstration.
Viewers also receive information on the Product Snapshot, which was developed to help energy efficiency partners navigate the rapidly changing lighting market, including upcoming standards and labeling requirements, and the impact of these changes on LED replacement lamps. The FTC Lighting Facts label will be mandatory starting January 1, 2012 and we will review the label requirements and explain how the FTC Lighting Facts label relates to the DOE Lighting Facts label.
Eoplly is a leading Chinese solar cell and module manufacturer founded in 2006 with annual cell capacity of 180MW currently and 330MW by end of 2012. It has strong shareholders including clothing, liquor, and project development companies. Eoplly focuses on high efficiency mono and multi-crystalline cells and IEC certified modules manufactured on fully automatic lines. It provides solar solutions from modules to power plants and has over 20MW of project references in Europe, Asia, and Australia.
The document discusses Seesmart, a company specializing in LED lighting. It notes that the LED lighting market is growing rapidly due to government mandates phasing out incandescent bulbs and LEDs providing energy savings. Seesmart has developed over 125 LED lighting products, is achieving rapid revenue growth, and has distribution channels and customers such as major hotel chains and government agencies. The management team has extensive experience in technology companies and Seesmart is well positioned in the evolving LED lighting market for continued significant expansion.
A project on consumer behaviour at northern & eastern Odishabhabani shankar dash
The document provides information about Sterling Generators, a manufacturer of diesel generator sets and electrical panels. It is part of the Shapoorji Pallonji Group, one of India's largest construction conglomerates. Sterling Generators operates out of a large, state-of-the-art manufacturing facility in Silvassa, India. The facility fabricates sheet metal parts, assembles bus bars, and uses a 14-step painting and powder coating process to produce generator sets and panels for commercial, industrial and infrastructure clients.
Intertek provides the fastest PV module testing and certification in the industry, allowing manufacturers to get products to market faster. Their safety and performance testing can start within two weeks and provide results within 4 months. Intertek also conducts testing to international standards to help manufacturers gain market share and verify product claims.
This document provides information about Netral Elektrik, a Turkish company that manufactures electrical equipment. It discusses the company's history and milestones since 1998, its product lines including LV electrical panels, MV transformer substations, cable support systems, rack cabinets, and diesel generators. It also covers the company's design process, policies on quality, safety, ethics and the environment, and certifications. The document is intended to introduce potential customers to Netral Elektrik's capabilities and portfolio.
Netral Elektrik is a private Turkish company that manufactures electrical equipment including LV electrical panels, MV transformer substations, cable support systems, 19" rack cabinets, and diesel generators. The company has established international quality standards and certifications. It offers customized design, manufacturing, testing, and after-sales support to customers globally. Netral Elektrik aims to be a leader in the electrical industry through high quality products, continuous improvement, and strong customer satisfaction policies.
This document provides information about the Technology Ventures Corporation's Deal Stream Summit conference. The summit facilitates private investment partnerships between developers of emerging technologies from laboratories, the private sector, and investment community. Over the years, about 30% of companies presenting at the summit have received funding, fueling commercialization. The summit provides a platform for new technology presentations, keynotes, and panels. It is aimed at venture capitalists, corporate investors, startup executives, researchers, lab officials, and more. The program includes presentations on cellular services, medical devices, food safety technologies, and more. It also features a parade of technology posters from various DOE national laboratories.
The company offers a large range of integrated engineering services, procurement, construction and maintenance (EPCM) for the energy generation industry, as well as advanced property consulting and engineering for large projects. Aries Ingeniería y Sistemas combines these capabilities with a strong investment, of over 10% annually, in Research and Development (R+D). This allows for important, innovative technological developments that improve, for example, the energetic efficiency of concentrated solar energy plants, or the efficiency of CO² capturing systems.
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Similar to Pel Marketing Applicences Division (20)
2. Presented to: Presented By:
SIR FAHAN SHERAZI Rana Hassan Javad (Group Leader) 022 MMKT
Imran Khan 002 MMKT
Hairs Kamran 024 MMKT
Ali Abbas 001 MMKT
Dr. Faheem Anwar 019 MHA
Dr.Sagheer Ahmad 018 MHA
Pak Elektron Limited.
3. PEL
HISTORY
• Pak Elektron Ltd. is one of the oldest and amongst the leading Home
Appliances Manufacturer and Distributor in Pakistan.
• The company has an annual turn over of Rs 13.9 billion.
• PEL is the pioneer manufacturer of electrical goods in Pakistan.
• It was established in 1956 in technical collaboration with M/s AEG of
Germany.
• In October 1978, the company was taken over by Saigol Group of
Companies.
• Since its inception, the company has always been contributing towards the
advancement and development of the engineering sector in Pakistan.
Pak Elektron Limited.
4. MISSION
VISION
• To provide quality products & services to the complete satisfaction of our
customers and maximize returns for all stakeholders through optimal use of
resources.
• To focus on personal development of our Human Resource to meet future
challenges.
• To promote good governance, corporate values and a safe working
environment with a strong sense of social responsibility.
“To excel in providing engineering goods and services through
continuous improvement.”
Pak Elektron Limited.
5. COMPANY
OPERATIONS
Company’s operations are divided into two divisions:
1) Power Division 2) Appliances Division
Pak Elektron Limited.
6. APPLIANCES
DIVISION
• PEL’s Appliances Division is the flag carrier of the Saigol Group. This
Division of PEL consists of home appliances manufacturing.
• The Company is engaged in the manufacturing of the following home
appliances:
Manufacturing Trading
Refrigerators Window AC’s
Air-Conditioners Floor Standing AC’s
Deep Freezers Washing Machines
Microwave Ovens Generators
Water Dispensers
Pak Elektron Limited.
7. Distribution
Channel
• Extensive dealer network of over 1,600 dealers covering 271 cities and
towns across Pakistan.
• After-sales Network comprises of 24 Company Operated Customer Care
Centers.
• 467 Authorized Service Centers covering 185 cities and towns nationwide.
Pak Elektron Limited.
8. ISO
CERTIFICATION
PEL was 16th Company in Pakistan, which got ISO 9002 Certification in
1997, since then PEL Management is applying this International
Standard Practices for Effectively Managing Quality of Products and
Services that Company Offers.
Pak Elektron Limited.
9. PEL Appliance Division
PERFORMANCE
Annual Gross Sales Appliance Division - Pak Rupees
AD Expon. (AD)
14,000
13,278
12,000
10,000 9,643
9,223
8,521
7,915
8,000
6,209
6,000
4,000
2,000
-
2006-07 2007-08 2008-09 2010 2011 2012 Proj.
Pak Elektron Limited.
10. PEL
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Super Brand Award High Prices
Strong Dealer Network Lack of Advertisement
Strong Brand Image
Strong Grip in Home Appliances
Strong R&D Department
Good After Sales Service
OPPORTUNITIES THREATS
Product Range Hard Competition
Outsourcing China Products
Export Technology Changes
Rapid Changes in
Government
Pak Elektron Limited.
11. PEL
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Super Brand Award High Prices
Strong Dealer Network Lack of Advertisement
Strong Brand Image Cosmetic Improvement
Strong Grip in Home Appliances
Strong R&D Department
Good After Sales Service
OPPORTUNITIES THREATS
Product Range Hard Competition
Outsourcing China Products
Export Technology Changes
Rapid Changes in
Government
Pak Elektron Limited.
12. PEL
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Super Brand Award High Prices
Strong Dealer Network Lack of Advertisement
Strong Brand Image Cosmetic Improvement
Strong Grip in Home Appliances
Strong R&D Department
Good After Sales Service
OPPORTUNITIES THREATS
Product Range Hard Competition
Outsourcing China Products
Export Technology Changes
Rapid Changes in Government
Pak Elektron Limited.
13. PEL
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Super Brand Award High Prices
Strong Dealer Network Lack of Advertisement
Strong Brand Image Cosmetic Improvement
Strong Grip in Home Appliances
Strong R&D Department
Good After Sales Service
OPPORTUNITIES THREATS
Product Range Hard Competition
Outsourcing China Products
Export Technology Changes
Rapid Changes in Government
Pak Elektron Limited.
14. PEL
REFRIGERATOR
• PEL Direct Cool Refrigerators were introduced in 1987.
• PEL refrigerators carry compressor made by Danfoss of Germany.
• The Pakistan refrigerators market has experienced growth in previous
years due to availability of local direct-cool refrigerators at lower
prices, economic growth and the upward trend of consumer financing
at lower interest rates.
Pak Elektron Limited.
15. PEL REFRIGERATOR MARKET SHARE
According to Current Market
Situation
Dawlance = Market Leader
PEL = Challengers
Orient = Challengers
Others = Followers
Pak Elektron Limited.
16. REFRIGERATOR
RANGE
Arctic Desire Xpression 6-Series Delux Mini
Series Series Series Series Series
Pak Elektron Limited.
17. PEL
REFRIGERATOR USP’s
Retains cooling for optimal
1. performance
Specially Designed to control the
2. humidity level in Vegetable box
Emits silver ions that reduce bacteria
3. growth
Specially designed to work in Pakistani
4. temperatures up to 55 C
Specially designed to generate Vitamin C in
5. crisper which helps in keeping the vegetable
freshness longer.
Specially designed tray holds more moisture to
6. keep fruits & vegetables fresh for longer
Pak Elektron Limited.
19. BCG
MATRIX
Question Mark
High
Market Growth
Cash Cow Dog
Low
High Low
Market Share
Pak Elektron Limited.
20. BCG
MATRIX
Question Mark
REFRIGERATOR WATER DISPENSER
MICROWAVE OVEN SPLIT AC
High
PEL GENERATOR FLOOR STANDING
Market Growth
Cash Cow Dog
Low
WINDOW AC
High Low
Market Share
Pak Elektron Limited.
21. BCG
MATRIX
Question Mark
REFRIGERATOR WATER DISPENSER
MICROWAVE OVEN FLOOR STANDING
High
Market Growth
Cash Cow Dog
Low
SPLIT AC GENERATORS
High Low
Market Share
Pak Elektron Limited.
22. YEARS ON YEARS MARKET
SHARE ANALYSIS
1,400,000
Market Share Analysis 1,240,000
1,200,000 40,000
150,000
1,048,239
984,210 20,000
1,000,000 88,560 125,000
918,000
60,000
851,000 35,000 97,500 80,000
65,000
17,000 45,000
800,000 50,000 70,000 75,000
80,000
65,000
280,000
222,265
600,000 312,210
310,000
285,000
400,000
544,914 565,000
425,000 440,000 465,000
200,000
-
2007~08 2008~09 2009~10 2010~11 2011~12
Dawlance PEL Waves Haier Orient Others Total
Pak Elektron Limited.
23. POSITIONING
MAP
Dawlance PEL Waves Orient Haire Others
29500
Dawlance
29000
28500
28000 PEL
P
Haire
R 27500
Orient
I
C 27000
E Others
26500
26000 Waves
25500
25000
-100000 0 100000 200000 300000 400000 500000 600000 700000
Volume
Pak Elektron Limited.
25. PRODUCT
Physical products vary in their potential for differentiation.
– Features
– Quality
– Performance
– Durability
– Reliability
– Reparability
Pak Elektron Limited.
26. PRICING
STRATEGIES
– Different Price Range available from
Rs. 16,100 ~ Rs.41,600
– Added Internal features & Accessories
Pak Elektron Limited.
27. POSITIONING
STRATEGY
PEL position its refrigerators on following positioning strategies:
• By Attributes
– Danfoss Compressor
– Environmental Friendly
– Energy Efficient
• By Competitors
– Different Refrigerator sizes
Pak Elektron Limited.
28. PROMOTIONAL
STRATEGIES
– Above the Line (ATL)
• Electronic
• Print
• Radio
– Below the Line (BTL)
• Outdoor
• POS material
• Dealers Incentives
• Giveaways
• Sales Schemes
Pak Elektron Limited.
29. PRODUCT
LIFE CYCLE
PEL Company PEL Refrigerator
Sales and Sales and
Profits Profits
Development Introduction Growth Maturity Decline Time Development Introduction Growth Maturity Decline Time
Pak Elektron Limited.
31. CUSTOMER
NEEDS
The basic needs desired by the target customers are as follows.
Quality Product
Product range (colors, sizes)
Better Value for the price.
Warranty
Prompt and efficient after sales service
Pak Elektron Limited.
32. MARKET SEGMENTATION
& TARGET MARKET
• Age • 25 ~ 50 Household
• Income • Above Rs.22,000
• Occupation • Male & Female
• Geographic • Ruler + Urban Areas
Pak Elektron Limited.
33. PROMOTIONAL
ACTIVITIES
Displays and Contribution at Exhibition Displays at Dealer Shop
Dealers Shop-board
Pak Elektron Limited.
35. Customers Interaction through
In greeting Cards
PEL always remember its customers on every special day.
EID DAY 23rd MARCH
Pak Elektron Limited.
36. CUSTOMER
RELATIONSHIP
PEL cares for its customers that’s why it has
• 24 PEL Service Centers.
• 467 Authorized service centers.
• Customers Helpline: 111-102-103
• Toll Free Number: 0800-00735 (PEL)
Pak Elektron Limited.
37. Research
FEEDBACK
Suggestions from customers:
*Improve the external features e.g bottle shelves.
*Introduce new colors
*Designs should be more attractive
Pak Elektron Limited.