The document discusses the necessity for business transformation in response to unprecedented technological changes, such as the rise of cloud computing and big data. It outlines key business imperatives for 2012, including increasing enterprise growth and enhancing operational efficiencies through technology. Additionally, it emphasizes the shift in IT dynamics where business managers increasingly recognize the value of IT investments as integral to business projects.

1. Managing Unprecedented
Change with Business
Transformation
Sandy Hogan
Vice President
Americas Business Transformation
May 16, 2012

2. Agenda
• Shifting Landscape
• Business Imperatives & Technology Transformations
• IT Implications

3. Shifting Landscape
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4. From Connectivity to Hyper Connectivity
• By 2015, the amount of Internet content will be 540K
times the amount in 2003
• By 2015, 90% of content on Internet will be
video
• By 2020, 50B devices will be connected
to the Internet
• By 2015, 1M video minutes will traverse
Internet every second
• By 2020, 30% of all data will live in or pass
through the cloud

5. Top Four CIO Technology Priorities
Cloud Big Data
Technology
Priorities
Mobility Video

6. An IT Renaissance
From the Server Room to the Boardroom
2013+
Architecting
2000+ for Growth
1990+ Systems
Technology Management
Implementation
Building Systems Cost Center Strategic Enabler

7. Top 10 Business Priorities for 2012
Reported by CIOs
Business Priority
1. Increasing enterprise growth
2. Attracting and retaining new customers
3. Reducing enterprise costs
4. Creating new products and services
5. Delivering operational results
6. Improving efficiency
7. Improving profitability
8. Attracting and retaining workforce
9. Improving marketing and sales effectiveness
10. Expanding into new markets and geographies
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8. Business Imperatives
and Technology
Transformations
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9. Business Imperatives Leveraging Cloud
• Accelerates data center
• Provides care-at-a distance
consolidation Cloud • Safety & security of patients
• Reduce space allocations
& staff
and energy costs
• Administrative & operational
• Interagency sharing, co-
efficiency
location and virtualization
• Reduce complexity across • Faster responsiveness to
mfg. operations market trends – pricing,
• Respond quickly to supply customer needs etc.
chain disruptions • Greater agility – “pop-up”
• Enable “valued” two-way stores with cloud infrastructure
communication between • Dynamic, real-time supply
customer and manufacturer chain and inventorying
• Reduce branch technology
complexity, cost & management
• Simplify IT & provide agility to
meet new business demands

10. Business Imperatives Leveraging Mobility
• Drive operational efficiencies
Mobility • Securing patient data
• Compliance with govt.
• Seamless patient/clinician
mandates
experience
• Distance learning/elimination
• Faster clinical diagnosis
of PCs
• Recruit and retain tech savvy
workforce • Integrating mobile shopping
• Less expensive infrastructure experience with online and
• Provide differentiated in-store
products and service that -- Omni-channel retailing
respond quickly to ever • “Advantaged” sales associates
changing • Drive customer loyalty via
digital rebates, coupons,
discounts
• On/off-line integration , multichannel
• Improve business processes
• Mobile trading

11. Business Imperatives Leveraging Big Data
• Reduce costs and improve
• EMR and transition from
services Big Data paper-based systems
• Transform government and
• Improve outcomes with
deliver innovative services
better data
for citizens
• Evidence –based medicine
• Data center consolidation
• Reduce costs and streamline
oil and gas exploration • Web-site interactions, loyalty
• Track and manage utilities card, POS data
consumption • Real-time pricing
• Adapting the supply chain to • Customer data security (PCI,
events SOX, HIPAA)
• Model customer behaviors and credit worthiness
• Improve insurer risk management efforts
• Automated trading and market volatility

12. Business Imperatives Leveraging Video
• Enhance security while
• Provide care-at-a-
protecting privacy
Video distance/tele-health services
• Ensure collaboration and
• Safety and security of
performance between
patients and staff
multiple agencies
• Administrative
• Reduce travel costs –
and operational efficiency
interagency sharing
• Enhance customer experience
• Real-time collaboration to through digital signage, experts
speed time to market on demand, etc.
• Monitor production line to • Improve training while reducing
improve uptime costs
• Improved safety and security • Speed product development
cycle and supply chain
• Scale expertise to reduce costs and improve wallet share
• Deliver personalized customer service across multiple
channels
• Assimilate M&As and different cultures

13. Business Driving Technology Budgets
IT Budgets are Flat
Corporate Tech
Budgets are
Up by 17-20%
Source: July 13, 2011 Harvard Business Review – Ray Wang, Principal Analyst and CEO at Constellation Research Group. #CiscoPlusCA

14. Changing Dynamic
“
.”
“Business managers and employees see the increased value in IT (versus IT
departments) …the resulting dynamic will play out for the funding processes.”
“There is no such thing as a pure IT project anymore. Whether
investments are more IT-intensive or less so, they are all business projects.”
Sources: Constellation Research Group ,Forrester, Gartner #CiscoPlusCA

15. Adjusting to Change
Market Trends Implications for IT
Business
Goals
Companies seeking growth opportunities • Technology alignment to the business
and sustained competitive advantage
Growth • Architectural planning
IT transformation with focus on Mobility, • Business process implications
Cloud, Big Data and Video/Collaboration
Process • Change management
• Analytics
• Lack of business alignment make it
Business and industry imperatives Risk difficult to cost justify projects
driving IT budgets and projects • Allocation of budget and new
consumption models

16. Demand your vendors provide an
architectural strategy that makes your
IT investments smarter and tied to
business imperatives.
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17. Q&A
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