HP is expanding its mission critical converged infrastructure with Project Odyssey. The project aims to modernize mission critical computing by bringing Integrity/HP-UX technology to x86 servers, extending HP's strategy. This will allow customers to do mission critical computing on their terms with a variety of operating systems and applications, providing flexibility and choice. Intel supports the project as continuing innovation in Itanium and Xeon will allow HP and Intel to deliver customer-driven mission critical solutions. Industry analysts and users have praised Project Odyssey as a smart move that promises gains for HP customers.

1. HP Mission Critical Converged Infrastructure
Expanding with Project
Odyssey
Speaker Name -
Title -
© 2011 Hewlett-Packard Development Company, L.P.
1 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

2. HP’S STRATEGY
Only HP Can Deliver
Infrastructure – the core
World’s largest provider of IT infrastructure
Software – extend the core
Best-in-class software to expand, optimize, and
manage the core
Services – add value to the core
Services that add value to the core
Solutions – make it work
Customer-centric solutions that make it all work
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2 © Copyright 2011 Hewlett-Packard Development Company, L.P.

3. HP’S PORTFOLIO
Only HP Can Deliver
Healthcare Energy & Comm. Media Public Financial
Manufacturing
Life sciences Distribution Entertainment Sector Services
Make it Work Application Converged Enterprise Information Hybrid
FINANCIAL SERVICES - CAPITAL OPTIMIZATION
Instant-On Solutions Transformation Infrastructure Security Optimization Delivery
SOLUTIONS: ASSET MGMT & LEASING
Add Value to the core Application and Business Technology
ITO Services
Services Services Services
Expand the core Applications & Infrastructure Information Security & Risk
Software Management Management Management
The core Enterprise Servers,
Personal Systems Imaging & Printing
Infrastructure Storage & Networking
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© 2010 Hewlett-Packard Development Company

4. Customer Are Migrating Toward Cloud (APJ customer survey)
 Private Cloud is the preferred choice
for large orgs across all countries
(58%) Unsure Public
• Private Cloud is accepted by most of 6% 9%
customers
• Public cloud has less acceptance Both
• Concern with service level 27%
• Concern with data security
• Significant number of hybrid cloud
Private
• Mission critical application/data will still
be deployed in private cloud 58%
 Few customer has no cloud strategy
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4 © Copyright 2011 Hewlett-Packard Development Company, L.P.
Source: Springboard Research, 10/2010

5. Converged Infrastructure Maturity Model
HP Cloud strategy is to assess current state based on standardized metrics of Converged
Infra and , to set up migration plan and to provide a strategy to the customers
Domains
Technology & Management tools Culture & staff Demand, supply
architecture & processes (IT personnel) & IT governance
Stage 5: Adaptive, Pooled,
Automated
Policy-Based, End-To-End,
Management
Business
Process Focused
Real Time
Alignment of Customer
Adaptive, Infrastructure Supply to
shared IT Processes Automated &
Demand
Desired
Integrated with Business
infrastructure Processes
state
Stage 4: SOA- Compliant Service-Based Service Focused Supply Driven by
Infrastructure Management. Service Demand
Service Services Service Centric, Forecast
Oriented Integrated IT
Processes
Consolidated, Integrated, Tools & Cross Functional Centralized
Stage 3: Virtualized, Information Expert Teams Governance Personal
Shared Collection roadmap
Optimized Infrastructure Consolidated,
based on
Rationalized, IT
Processes priorities
Stage 2: Standardized Standardized Departmental/Te Centralized
Technology Tools Standard ams Policies, Supply
Standardized IT Processes, Constrained
Current
ITIL
Stage
Stage 1: Dedicated, Project-Based Technology Manage to
state
Project-Based Management Tools & Focused Project
Compart- Information Resources &
mentalized Ad Hoc IT Processes Budget
5 © Copyright 2011 Hewlett-Packard Development Company, L.P.

6. HP: COMPLETE SOLUTIONS FOR HYBRID DELIVERY
Foundational Solutions
CLOUD SERVICE AUTOMATION
CLOUD MANAGEMENT AND SECURITY SOLUTIONS
MANAGE AND SECURE
Cloud and existing IT services
BUILD CONSUME
Cloud Solutions Flexible ENTERPRISE CLOUD
for Private & cloud
Public Clouds Burst services SERVICES (COMPUTE &
SECURITY)
CLOUDSYSTEM
HP CLOUD SERVICES
TRANSFORM (COMPUTE & OBJECT STORAGE)
Infrastructure and applications for the Cloud
CLOUD DISCOVERY WORKSHOP
APPLICATION TRANSFORMATION TO CLOUD
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7. THE NEXT GENERATION DATA CENTER
SHIFTING FROM DISCRETE/DISTRIBUTED TO VIRTUALIZED AND
ORCHESTRATED
HP Converged Infrastructure
Today’s Datacenter Data Center of the Future
Hierarchical
Network
Logical Switch
Discrete Flat Network
Switches
1-1 Cabling Server Pool
Virtual Orchestrated
Resource Automated
One-off
Pool Provisioning
Provisioning
Storage Pool
Integrated Service
Management and
Security
Discrete Distributed Resources
Poorly Integrated Power Optimized Power
Cooling Infrastructure Cooling Infrastructure
7 © Copyright 2011 Hewlett-Packard Development Company, L.P.

8. MODELING CI’S EVOLUTION
Physical Data Center Virtualized Data Center CI Data Center
• Servers: 1000 • Servers: 250 (x4) • Servers: <250
• Ports: >10k • Ports: >3k • Ports: >1k
• Switches: 32 • Switches: 16 • Switches: 6
• Cables: 9000 • Cables: 3000 • Cables: 600
• NIC/HCA: 8000 • NIC/HCA: 2000 • NIC/HCA: 500
• Power: $0.12/kwh • Power: $0.12/kwh • Power: $0.12/kwh
Power/Cooling
Power/Cooling
Power/Cooling
Complexity
Resources
Complexity
Resources
Complexity
Resources
Space
Space
Space
Cost
Cost
Cost
8 © Copyright 2011 Hewlett-Packard Development Company, L.P. 8

9. AUTOMATION BENEFITS CLOUD
Proven customer success Manual Automated Improvement
Deploy security patch 2 days 3 minutes >99%
Discover network vulnerability 2 weeks 2 minutes >99%
Automate compliance 32 weeks 2 days >99%
Provision new storage 4-8 hours 15 minutes 90%
> 65%
Manage incidents High alert volume $4M savings
automation
Deploy application updates to 2 weeks 20 minutes 99%
2600 servers
Provision and configure 600 3-4 months 2 weeks 85%
Windows servers
80+ sev1
Automatic health check 1 incident/week 99%
incidents/week
9 © Copyright 2011 Hewlett-Packard Development Company, L.P.

10. Odyssey Project Benefit
Customer Invest protection
- Capable of developing and operating Itanium HP-UX /x86 Windows,
Linux Business apps in a Single Platform – Almost all applications in a
Single Platform!!
- A simplicity of system management
- Saving floor cost ( no need to buy any separate heterogeneous System)
Free from Vendor Lock-In
- Open Architecture + ISV
- No issue of SLR(S/W License Review)– SLR issue occurs when migrating
a Platform and S/W of one vendor to another vendors.
- Can leverage total price by adding service price after proposing lower
initial purchase price

11. ONLY HP IS PAVING A PATH TO THE FUTURE
MISSION-CRITICAL YOUR WAY
The most mission-critical applications
where downtime is not an option
Compelled to trade off always-on
resiliency for price performance
Best of both worlds
with no trade-offs
11 © Copyright 2011 Hewlett-Packard Development Company, L.P.
1

12. Only HP is Modernizing Mission-Critical Computing
CONVENTIONAL IT CONVERGED IT
Multiple Infrastructures
NonStop
Mainframe Architecture
Legacy RISC Architecture
x86 Architecture
Locked-in cost Liberated to innovate and drive
prohibitive legacy IT down data center economics
HP Confidential

13. TECTONIC SHIFT IN CUSTOMER EXPECTATION FOR
MISSION-CRITICAL
MISSION-
CRITICAL
MISSION- x86
CRITICAL
MAIN-
FRAME
x86
EPIC/RISC
EPIC/RISC
MAIN-
FRAME
INDUSTRY STANDARD GREATER EXCEED
MISSION-CRITICAL FLEXIBILITY SLAs
13 © Copyright 2011 Hewlett-Packard Development Company, L.P.
1

14. INTEGRITY IS THE DESIGN CENTER FOR
MISSION-CRITICAL
ISV Ecosystem Innovation
Itanium Roadmap Support Life
VIBRANT CUSTOMER BASE
14 © Copyright 2011 Hewlett-Packard Development Company, L.P.
1

15. ADVANCING MISSION-CRITICAL INTEGRITY/HP-UX
EXPERIENCE
HP VIRTUALSYSTEM
32 SOCKET FOR SUPERDOME 2/HP-UX
SUPERDOME 2
HP CLOUDSYSTEM
HP VIRTUAL MATRIX WITH HP-UX
PARTITIONS v6
HP CLOUD MAPS
HP SERVICEGUARD
15 © Copyright 2011 Hewlett-Packard Development Company, L.P.
1

16. HP’s strategy for mission-critical computing
Continued innovations in traditional mission-critical
NonStop
Making mission-critical x86 a reality
Extending HP’s Mission Critical Converged Infrastructure Strategy
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17. Bringing Integrity/HP-UX Technology to x86
HP Mission-Critical Infrastructure Software
HP Mission-Critical
Cascading
Innovations
HP Mission-Critical System Software
HP Mission-Critical Servers
HP Mission-Critical Services
SUPERIOR ECONOMIC
SCALING BREAKTHROUGH EFFICIENCIES
INTELLIGENT ULTIMATE
RESILIENCY MANAGEMENT FLEXIBILITY
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18. Only HP will enable the
full x86 mission-critical experience
DRAGONHAWK
Serviceguard System
for Linux nPars Software
HYDRALYNX
x86 in
Crossbar
Analysis Engine Superdome 2
Fabric
Enclosure
SUPERIOR ECONOMIC
SCALING BREAKTHROUGH EFFICIENCIES
INTELLIGENT ULTIMATE
RESILIENCY MANAGEMENT FLEXIBILITY
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19. Completing mission-critical x86 experience
with Services
SERVER STORAGE
PROVEN MISSION-CRITICAL SERVICES
Focus on
Customer Experience
SERVICES INVESTMENT IN x86
Mission-Critical Mission-Critical
Services for Windows Services for Linux
SERVICES NETWORKING
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20. Smart Path to Mission-Critical
NonStop • NonStop OS H06.24 and J06.13
• NS2200
NonStop • BladeSystem (Quad-Core)
• Extending mission-critical reach • Flexible workload solutions • Mission-critical integration
Integrity 32s Superdome 2
• v8.4 Update • v8.x
Serviceguard for
Building mission- Linux
• DragonHawk
Critical x86 • HydraLynx
DL980
• SQL Optimizer • Error analysis & recovery, online patching • Dynamic utility computing
2011 2012 Future
2020

21. “Intel’s continued innovation with a
multi-generation Itanium processor
roadmap, combined with existing and
future mission-critical capabilities of
Intel Xeon processors, allows HP and
Intel to provide customers with greater
flexibility and choice. Together with HP
we will be able to give customers the
ability to do mission critical computing
on their terms, with a broad range of
operating systems and applications.”
Kirk Skaugen,
Vice President and GM
Datacenter and Connected Systems Group
Intel
21 © Copyright 2011 Hewlett-Packard Development Company, L.P.

22. Market Praise for HP’s Project Odyssey
“All in all, my take is that this a smart move on
HP’s part… and a positive for both current HP-UX
customers as well as anyone looking for future
high-end Linux or Windows platforms.”
HP-UX users on Integrity should “wait” if possible
“HP's Odyssey program promises even greater
gains in the future for HP customers.” 1
22 © Copyright 2011 Hewlett-Packard Development Company, L.P.

23. THANK YOU