Cogent Company is a technology and management consulting firm based in Dallas, focused on delivering value through Microsoft's enterprise solutions and continuous client service. They offer a range of services including infrastructure optimization, identity management, application development, and business productivity enhancements, all underpinned by a unique engagement model. Their experience spans various industries, evidenced by successful implementations for Fortune 50 companies and an emphasis on improving technology adoption within organizations.

1. Who We Are
What We Do
What We Have Done
COGENT COMPANY OVERVIEW

2. Who Is Cogent Company?
Dallas-based technology and management consulting firm…
• Founded on the premise that:
• Microsoft’s Office server and productivity tools would be revolutionary in the enterprise
application space.
• Client service should involve more than just providing a good hourly rate, but rather should
focus on delivering value fast and continuously.
Team brings unique experience to the table…
• Industry-recognized expertise in Microsoft and related enterprise technologies
• Experience advising client executives and implementing enterprise-class applications in
multiple industries and client sizes.
A unique approach…
• Whether client serving, recruiting, or developing business, Cogent strives for excellence in
every aspect of our business.
• Unique engagement model that helps Cogent become a steward of our client’s resources
(people, process, and technology)
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

3. What Services Do We Offer?
Core Infrastructure Services
Identity and Access Security and Data Protection and IT Management and Desktop, Device, and
Management Networking Recovery Security Server Management
Productivity Services
Decision Services Communication Enterprise Content Enterprise Project Unified
Enterprise Search
(BI/LI) and Collaboration Management Management Communication
Custom Application Development Services
Service Oriented Architecture
User Experience Data Management Software Development
and Systems Integration
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

4. Framework for Discussion
Integration of Frameworks Gets Us to Infrastructure Optimization
• Technology sequencing
framework to build
Application Platform Infrastructure for a
Basic Standardized Advanced Dynamic People Ready Business
• Maps IT to business needs
Business Productivity • Drive cost reduction,
Basic Standardized Advanced Dynamic
security & efficiency gains
• Backed by analysts
Core • Provide guidance and
best practices for step-by-
Basic Standardized Advanced Dynamic
step implementation
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

5. Core Infrastructure Optimization
Model
Identity and Access Management
Manage Identities and Access to Resources * Protect Identities
Desktop, Device, and Server Management
Manage Desktops and Mobile Devices * Deploy Applications
Security and Networking
Protect Information * Protect Infrastructure * Provide Access to Resources
Data Protection and Recovery
Provide Backup * Protect Information * Recover Data Quickly
Basic Standardized Rationalized Dynamic
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

6. Business Productivity
Infrastructure Optimization Model
Unified Communications & Collaboration
From: Basic e-mail & phone, with ad-hoc teaming
To: Secure unified business communications & collaboration beyond firewall
Enterprise Content Management
From: Content on files shares & poor discoverability
To: Federated documents & records mgmt with integrated search capabilities
Business Intelligence
From: Data silos & manual analysis
To: Real-time, strategy-driven closed loop analysis
Basic Standardized Rationalized Dynamic
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

7. Application Platform Infrastructure
Optimization Model
User Experience
Move from no UX awareness to proactive collaboration of design and development
SOA and Business Process
Move from disconnected applications and services to SOA and adaptive business processes
Data Management
Move from managing disparate data silos to a scalable, integrated data management platform
Development
Move from ad hoc development on legacy systems to modern, team development throughout the SDLC
Business Intelligence
Move from data silos and manual analysis to real-time and closed loop analysis
Basic Standardized Rationalized Dynamic
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

8. How Do We Work?
Microsoft
QuickStart
Packaged Toolkits Accelerators
Series
Services
Business Value Desktop Deployment
Accelerator Planning Services SharePoint Development
Accelerator
PMO Toolkit
Exchange Deployment
Managed Content Portal
Planning Services
Office Business
Business Process SharePoint Deployment
Application (OBA)
Automation Planning Service
Integration Accelerator
Office Business Value
Collaboration and Search
Planning Service Requirements
Management Toolkit Infrastructure
Optimization
Rapid Collaboration Microsoft Online Services Accelerator
(CorasWorks) Advisory Program
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

9. What Have We Done?
Client Firm Solution Technologies Cogent Solutions
Fortune 50 wireless Implement PMO for integration of billing • Microsoft Project 2003 Cogent PMO Toolkit
telecommunications and customer care systems for largest • Microsoft SharePoint 2003
firm wireless merger.
Fortune 50 financial Customize Microsoft Outlook and • Microsoft Office 2003 Cogent Office Application
services firm integrate to third party CRM system and Integration Accelerator
processes.
Fortune 50 software Customize SharePoint to manage Microsoft SharePoint 2007 • Cogent SharePoint
firm channel sales process. Development Accelerator
Fortune 500 real estate Implement reporting system on legacy Microsoft SQL Server 2005 • Cogent PMO Toolkit
services firm operations systems and processes. • Cogent Requirements
Management Toolkit
Global direct marketing Develop image selection application and Microsoft SharePoint Portal Cogent SharePoint Development
service agency integrate digital asset management Server 2007 Accelerator
system. Implement web site design.
Regional Health Develop and deploy content • Microsoft SharePoint Portal • Cogent Business Value
Insurance Firm management system and integrate 3rd Server 2007 Accelerator
party applications. • CorasWorks Suite • Cogent Requirements
Management Toolkit
• Cogent SharePoint
Development Accelerator
National Specialty Deploy IT governance process and • Microsoft Project Server 2003 • Cogent Business Value
Hospital system. • Microsoft SharePoint 2003 Accelerator
• Cogent PMO Toolkit
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

10. Cogent Thinking
Books
•Office 2003 Programming: Real World Applications
•Pro ASP.NET 2.0 Website Programming
•Pro Office 2007 Development with VSTO
Articles (call for links)
• 5 Business Reasons for Adopting the Windows Platform - CIO.COM
•Easy Time & Billing with SharePoint, Outlook, & Excel (and VSTO tool) - Devx.com
•Repurpose SharePoint Services Data Using Excel's Spreadsheet XML - Devx.com
•Outlook the Way You Want It—Build Custom Outlook GUIs with WinForms & VSTO - Devx.com
•Create a Sales Dashboard using Excel, InfoPath and VSTO 2005 - Devx.com
•VSTO's Outlook Integration Makes Building Managed Add-ins A Snap - Devx.com
•An Office Developer's Timesaver: Using VSTO 2005 to Integrate Excel and Access - Devx.com
Blogs (call for links)
•Business System Builder
•Office Developer
•Simple Talk
Academics
•Southern Methodist University, Cox School of Business: Adjunct Faculty; Guest Lecturer, IT and Operations Management.
•University of North Texas: Guest Lecturer in College of Business Administration and English Department; Advisory Board, College of
Business Administration, Information Technology & Decision Sciences Department
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

11. Cogent Business Value Planning Services
IMPROVE MY BUSINESSES
PRODUCTIVITY!

12. Trends and Issues in Technology
Adoption
Primary Finding: Internal Adoption of information worker platforms is
inhibited by cultural issues, i.e. People and Process
Issue Result
New information worker technologies are Low chance of adoption: Not visible on desktop,
deployed in a legacy context as tools/products Not visible to users.
Little effort focused on integrating tools to Tools not integrated into business processes
solve a specific business problem will often be ignored
Capabilities are not actively marketed to the Business is not aware of the potential and
business therefore not driven to adopt
Absence of a business case for specific solutions Executive or BU management not aware of the
or overall strategy. tangible benefits and therefore no push to
adopt
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

13. Unlock the 2007 Office System with
Cogent’s Adoption Planning Services
Cogent-led Engagements to design an Office System
solution to improve a specific business process or workflow
Develop a formal Business Case for the proposed solution
to justify the initiative
Develop a detailed Adoption & Implementation plan
Workshops will be either 1, 3, 5, 10, or 15 days in length
Can be funded through Microsoft Software Assurance
benefits
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

14. Solution Workshop Components and
Participants
Solution Engagement/
Strategy Briefing Solution Workshop
Implementation
Solution Strategy Workshop
Conduct Workshop
Workshop Briefing Preparation
Workshop Follow-Up
Components Follow-Up Meeting
• Complete Solution • Narrow Problem Areas • Document and Analyze • Review and Refine
Activities Workshop Discovery and Workshop Scope As-Is Process Deliverables as
Questionnaire • Identify and Review • Develop To-Be Necessary
Relevant Client Solution Design • Launch Solution
Documentation and • Develop Deliverables Engagement
Materials
• Cogent Company • Cogent Company • Cogent • Cogent
Participants • Client Lead / Liaison • Client Lead / Liaison • Client Lead / Liaison • Client Lead / Liaison
• Client Subject Matter • Client Engagement
Experts (SMEs) Team (CET)
• Client SMEs
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

15. Solution Workshop Deliverables
Deliverables Description
Current State Review, documentation, and analysis of the
Analysis way a process is currently performed
Future State Develop a revised and improved business
Analysis process utilizing 2007 Office System
Solution
Business Case Develop a cost / benefit analysis and case
for proposed process change, including key $50.0 Estimated 3-Year Cumulative Cash
Flow (Most Likely)
performance indicator improvement and $40.0
multi-year cash flow analysis $30.0
Benefits (in Millions)
$20.0
Adoption & Guidance on resources required, solution $10.0
Implementation owners, risk mitigation, task sequencing, $0.0
Plan change management, and communication Year 0
($10.0) Year 1 Year 2 Year 3
required to implement the proposed ($20.0)
solution
Deliverable / Proposal to implement developed solution,
Proposal including summary of current state, future
state, and business case analyses
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

16. Deliverable Content and Detail
1-Day 3-Day 5-Day 10-Day 15-Day
Executive Summary
Current State Analysis
Current State
Analysis
Current State Process Diagram
Current State Infrastructure
Optimization Assessment
Future State Analysis
Future State
Analysis
Future State Process Diagram
Future State Infrastructure
Optimization Assessment
Business
Anticipated Benefits
Case
Anticipated Costs
Adoption / Implementation Overview
Adoption & Implementation
Resources Required
Roles & Responsibilities
Planning
Project Plan
Risk Assessment & Mitigation
Training, Communications, and
Change Management Planning
Deliverable / Proposal
Level of Content Detail High-Level Moderate In-Depth
© 2009. Cogent Company. All Rights Reserved. Proprietary and Confidential.

17. For More Information, Contact
Marc Hoppers
Office: 214.341.1004
Email: mhoppers@cogentcompany.com
www.cogentcompany.com