This document summarizes a video about a woman named Sherry shopping at food stalls. It describes how Sherry initially had a more positive first impression of the cleaner stall and was attracted by its seemingly lower price due to framing heuristic. She exhibited sexism by assuming only girls could cook well. She was ultimately persuaded to buy from the male salesperson due to his polite and friendly persuasion, which increased her liking of him compared to the rude female salesperson. After eating the food, through self-awareness Sherry realized boys can also cook delicious food and changed her perspective. The concepts demonstrated in the video were listed as first impression, framing heuristic, sexism, persuasion, liking, and self-aware

1. SocialPsychology
FinalProject

2. Charity Drive
Our Video Clip:

3. Storyline
Sherry came to
the stalls to buy
some food.
Stalls selling foods. Salesman and salesgirl
approched Letty to
promote their goods.
She decided to buy food from
the salesman due to their
confidence and polite when
promoting their products.

4. 1.FirstImpression
An event when a person first
encounters another person and forms
a mental image of that person.

5. Based on our video, Sherry observed both food stall
and conclude that one of them was clean and tidy,
whereas another stall was dirty and messy.

6. 2.Framingheuristic
People tend to reach conclusions based on
the framework in which a situation or item
is presented.

7. In our video, Sherry saw the price of the booth is
different felling that the first group pricing is
actually cheaper than the second group and she was
attracted by the price of first stall. Reality it was just
10sen different from each others.

8. 3.Sexism
Prejudice or discrimination based on sex.

9. Sherry thought that every boys is bad in managing
stuffs and cooking. So, she assumed that only girls
can cook well.

10. 4.Persuasion
The action or fact of persuading someone or
of being persuaded to do or believe
something.

11. A girl and a boy came to persuade Sherry to buy
their food. The boy used a good tone of voice and
being friendly while promoting, whereas the girl
was acting rudely when promoting her food.

12. 5.Liking
The feeling of liking or enjoying something
or someone.

13. Sherry felt more likely to support the boy who
politely convinced her. And so, she rejected the girl
and went to the boy’s booth.

14. 6.Self-Awareness
When we pay attention through
introspection or some other way, we judge
ourselves according to our values.

15. She bought the food from the boy’s stall and realized
that their food was actually quite delicious. Now, she
knows that not only girls can cook but boys also.

16. Conclusion
The concept that was incorporated in
our video was:
1. First impression
2. Framing heuristic
3. Sexism
4.Persuasion
5. Liking
6.Self-awareness

17. PresentedBy
1. Law Zhi Chang 0323813
2. Sii Siaw Hua 0322608
3. Lettitia Lois Hiew 0323908
4. Christina Chua Yi Mei 0323859

18. THANKYOU