The comic strip illustrates 5 concepts from social psychology: 1. Social loafing, where Ben asks his friend to help distribute brochures to serve more customers and get higher bonuses. 2. Scarcity effect, where Ben is persuaded to buy a Proton car due to a limited time offer rather than a Honda. 3. Halo effect, where Ben's boss promotes him to sales manager based on his sales skills despite lacking leadership skills. 4. Stereotyping, where Ben assumes a smoker outside a cafe is a man but turns out to be a woman. 5. Counterfactual thinking, where Ben regrets buying the Proton after finding it was more expensive than the Honda and he

1. Social Psychology Comic Strip
Ben And His Proton

2. Synopsis
Stereotypical
Ben
Honda VS Proton
-Got cheated
Dream Watch

4. 1. Social Loafing
Social loafing refers to the concept that people are prone to
exert less effort on a task if they are in a group versus when
they work alone.

5. 1.
Both these scene show that Ah Beng tend to be social
loafing as he ask his friend to help him distribute the
brochure to the customers. This is because he could serve
more customer in order to achieve higher bonuses.

6. 2. Cialdini’s Six Weapon Of
Influence - Scarcity
Scarcity is the perception of products seeming to become more
attractive when their perceived availability is rather limited.

7. 2.
In the comic, Ben was deciding whether to buy a
Proton car or a Honda car. He then decided to take
the Proton car because of the limited time offer.

8. 3. Halo Effect
Halo effect is a type cognitive bias in which our overall impression of a
person influences how we feel and think about his or her character.

9. 3.
The boss thinks that Ah Beng was a good
salesman and he promoted him as sales
manager. But he made a mistake on his
decision because Ah Beng was only good in
promoting but not in leading.

10. 4. Stereotyping
Stereotype is an over generalized belief about a particular
group or class of people.

11. 4.
When Ben came to a coffee shop, he saw a person
smoking infront the entrance and he think that the
person was probably a guy. This is because in Ben’s
thought, only guy like smoking but girl loves shopping.
But when he approched the guy, he realize that “he” was
actually a girl!

12. 5. Counterfactual Thinking
Counterfactual thinking is thinking about a past that did not
happen.

13. 5.
Ben found out that the Proton car he bought was
actually more expensive than the Honda ones. If
and only if he bought the Honda car, he could buy
a new Rolex watch now.

14. Conclusion
Five concept is incorporated in the comic:
1. Social Loafing
2. Cialdini’s Six Weapon of Influence – Scarcity
3. Halo Effect
4. Stereotyping
5. Counterfactual Thinking

15. thanks!
Social Psychology
Comic Strip Presentation
Presented by
Law Zhi Chang
Sii Siaw Hua 0322608
Lettitia Lois Hiew 0323908
Christina Chua Yi Mei 0323859