Proposal2
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The proposal outlines a campaign to raise awareness of domestic violence among teenagers and young adults in the UK. It will tell the story of Malvina, a college student facing domestic abuse from her boyfriend, through a 2-minute video posted on YouTube and Facebook. The video will use flashbacks and quick cuts to illustrate the physical and emotional toll of the relationship without graphic violence. It will be filmed at Leyton Sixth Form College and Malvina's house to portray where abuse can occur for students.
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Task 2
The document discusses the representation of characters in a film product. The female characters represent young, lower-middle class British teenage girls who socialize together. The male character is meant to be disliked as the antagonist and his face is hidden to add mystery. Close-ups were used with the female characters to engage the audience but the male character's face was hidden. Props like drinks and cigarettes help convey the idea of the teenagers being naughty. The characters generally reinforce social stereotypes but some changes were made to suit the target age group.
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Evaluation question 2
The document discusses how the filmmaker's media product represents social groups. It summarizes:
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Question 2l
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Print advert
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Evaluation Task 2
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How did I attract/address my audience
The document discusses how the author attracted and addressed their intended audience of females aged teenagers to young adults for their media product. They did this by using young and attractive actors that the audience could relate to, setting the opening scene in a school classroom familiar to the target age group, choosing the popular romantic comedy genre preferred by that audience, and challenging expectations with an unconventional "boy meets girl" storyline to intrigue the audience.
Evaluation question 2
The document discusses how the filmmaker's media product represents social groups. It summarizes:
1) The target audience of the film "Cessation" is males and females aged 15-30 because this age group is most likely to watch horror/thriller films and go to cinemas. Both male and female actors within this age range were chosen so audiences could relate to the characters.
2) The male character is dressed in dark, sinister clothes to portray him as the villain, while the female victim wears girly, innocent clothes to gain audience sympathy. Shots are framed to remind viewers of her vulnerability and his villainy.
3) The film conforms to thriller conventions like tense music
Social groups
My media product represents the working class through a character dressed in fingerless gloves, usually associated with little wealth. The target age rating is 15+ to appeal to both teens who want to aspire to be like the older main character, as well as older viewers who can relate to him. While the male character wears dark clothes typically seen as intimidating and masculine, he is portrayed as more timid and lonely, challenging stereotypes of older generations and masculinity.
Question 2l
The document discusses the representation of social groups in a film opening. The target audience is described as adults aged late 20s to late 30s who enjoy crime dramas. The mise-en-scene aims to represent this group through settings like a nicely decorated home, and costumes like a casually dressed mother and formally dressed detective that appeal to career-driven viewers. However, the document notes that making the setting more modern would better conform to how the target Hollywood audience lives.
Print advert
1) The central image shows half a woman's face looking happy with hair and makeup and the other half distressed with smudged makeup and no hair, representing inner turmoil.
2) The image tells a narrative of someone who looks lovely but hides problems inside that have caused her to pull her hair out.
3) The ad includes the well-known Channel 4 logo to identify the channel and information about the documentary's name, slogan "You either have it, Or you don’t", and air time/date.
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This document analyzes and summarizes three different charity advertisements.
The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers.
The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love.
The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.
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This document discusses three advertisements that have influenced the author's own work. The first advertisement uses a positive situation that turns negative, features both male and female actors of all ages, and includes an identifying logo. The second advertisement uses dark lighting to create tension, features a naive teenage girl, and suggests her vulnerability. It also includes disturbing images. The third advertisement uses graphic imagery to shock viewers into realizing the dangers of binge drinking. It has a negative feel throughout and features everyday situations anyone can relate to through interesting camera shots.
Evaluation q2
Our media product represents particular social groups in the following ways:
1) It subverts gender conventions in thrillers by having a strong female protagonist instead of a victim, challenging stereotypes of women in the genre.
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3) All the characters are teenagers to reflect the target audience and create tension by putting people their age in danger.
Main influences
Tina Hartnell discusses three advertisements that have influenced her own work. The first ad uses a positive situation that turns negative, implying danger to appeal to a wide audience. Hartnell likes how the camera introduces each character to make the audience empathize. The second ad uses dark lighting to create tension and features a naive teenage girl getting ready for a night out to show vulnerability. Hartnell appreciates how the girl in her underwear suggests naivety. The third ad uses graphic imagery to shock viewers into realizing the dangers of binge drinking. Hartnell wants to achieve a negative feel throughout and show everyday situations everyone can relate to through interesting camera shots.
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The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
How does your media product represent particular social groups?
The document discusses how the media product represents social groups. Specifically, it discusses:
- The target audience is mainly both genders aged 15+, and the story line and characters relate well to stereotypical behaviors and issues teenagers and adults face today.
- The main character Amber is portrayed positively to elicit empathy due to her difficult background of family problems and bullying.
- The demon character is portrayed negatively as the cause of Amber's parents' death and her negative views, eliciting more sympathy for Amber.
- Costuming choices were made to represent characters - the demon in all black for power and evil, and Amber in plain bold colors like black and green to represent balance as she tries to recover from
Evaluation Task 2
The film includes a female character representing a middle-class English teenage girl studying in college, shown to be innocent and on her phone frequently like most teenage girls. It also includes a male stalker character dressed in all black to appear evil and scary without being too obvious initially to build suspense. Camerawork, lighting, editing and sound were used to manipulate audience perception of the characters, with dark lighting for the male and bright lighting for the female. While diverging somewhat from genre conventions by not using props for the male, the representations generally reinforce social stereotypes with the upbeat female and negatively portrayed stalker male.
Main influences
This document discusses three advertisements that have influenced the author's own work. Specifically:
- The "See track think train" ad uses a positive situation that turns dangerous, appealing to all audiences. The logo and camerawork make viewers empathize with characters.
- "Girls night out" influences the author with its dark lighting, teenage female protagonist, and images suggesting naivety and powerlessness. Shocking imagery aims to disgust viewers.
- "Live with it" inspires graphic images to shock the intended audience into realization. It has a negative feel throughout and depicts everyday situations everyone can relate to, with camera shots showing full scenes even if partially seen.
Proposal form
The proposal is for a music video for the song "Likely Story" by Great Whit Buffalo. The narrative will portray a love story showing the real hardships of being in love, with a boy obsessed with a girl who only pays attention to him when she needs something. Though frustrated, the boy cannot stop thinking about her or indulge in other activities without being reminded of her. The story will feel very real and relatable so that the audience identifies with the main character and suffers his hardships along with him. To achieve realism, filming will take place in ordinary locations with no costumes, though footage speed will be manipulated to emphasize mood and feeling.
Film poster and interview evaluation essay
The document discusses strategies for promoting a film poster and interview targeting teenage girls. It explains that the film poster uses bright colors, prominent text, and popular actors to appeal to fans. The interview provides information about the film and shows clips to give viewers a sense of what it is like. To promote these, the document suggests placing the poster in public transit, websites, malls, and cinemas, and airing the interview on popular music channels. It also recommends TV and cinema ads, competitions, social media campaigns, and having actors generate buzz online.
Question 2
The document discusses representations in coursework, both reinforcing and subverting stereotypes. For the main tasks of a poster and magazine, the creator aimed to represent both genders equally. Traditional gender roles were reinforced, such as women being dressed up and men in suits. However, in the trailer some stereotypes were subverted, including depicting the female protagonist in black to subvert expectations of how women are usually dressed, and showing her as aggressive and independent rather than passive. The layout connects the magazine and poster with shared elements like an actor and black and white theme to imply they relate to the same trailer.
Me, myself and irene poster analysis
1) The poster features Jim Carrey with a split face representing his character's dissociative identity disorder which allows him to switch between a mild-mannered cop and his maniacal alter ego.
2) The tagline "From gentle to mental" and portrayal of disability as sinister receive criticism for negatively representing disability.
3) While the poster effectively conveys the comedy genre through its use of bright colors, exaggerated facial expressions, and popular comedy stars, it may offend or deter audiences through its poor representation of disability.
Connotations and detonation
This advertisement portrays women as submissive through the positioning of images. The large burger is depicted as dominant over the woman's wide-open mouth. While no male figure is present, the ad continues themes of male superiority by symbolizing fellatio and showing the burger as bigger than the woman's mouth. The ad aims to appeal only to men by using sexual innuendos that belittle women to promote the product.
Media work tuesday
This advertisement portrays women as submissive through the large size of the burger relative to the woman's mouth and her shocked facial expression. It aims to appeal primarily to men by using sexual innuendos. The positioning and lighting draws attention to the woman's face and mouth to imply fellatio and convey the message that men are dominant over women, as suggested by Goffman's theory of gender representation in media.
Analysing posters
The movie poster uses various design elements to convey that the film is a horror/thriller. These include a screaming female figure holding a doll, dark color palette, mention of famous horror directors, a menacing title font, and a distressed filter over the image to indicate violence. It aims to attract viewers seeking a true horror experience by intriguing them about the plot without revealing too much, while also relating to a target demographic of teens through imagery of a prom. The poster successfully employs typical horror conventions to draw attention and communicate the genre.
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Crew list and cast list
This document lists the crew and cast for a production, including Malvina as the main character who is a domestic violence victim, her abuser Anzar, and friends Gaetan and Stacey, played by the crew member of the same name.
Shot list
The document outlines the shot list for a film divided into four scenes. The first scene contains 7 shots ranging from establishing shots of a college to close-ups of facial expressions and smartphones. The second scene has 6 shots including establishing shots, close-ups and medium shots. The third scene focuses on close-ups of faces from 5-15 seconds. The fourth and longest scene contains 10 shots, primarily medium and over the shoulder shots ranging from 5-15 seconds.
Commentary
The document discusses a group's plans for a public service campaign on domestic violence. The group decided to create a 2-3 minute video to raise awareness among teenagers. They received feedback from other teenagers that suggested limiting locations in the video to keep it short and focused, as switching between multiple locations could confuse the audience. However, some felt there wasn't enough time to include all the necessary information in such a short video. In the end, getting opinions from other teenagers helped the group strengthen their campaign targeting domestic violence awareness among youth.
List of props, costumes, make up
The document lists props, costumes, and makeup needed for a domestic violence campaign. Props include a phone, bag, pens, and book. Costumes consist of casual wear like jeans and tops to portray ordinary people and make the campaign realistic. Makeup involves bruises on the body like around the eye and on the arm to depict the main character Malvina.
Evaluation let it go campaign
The group aimed to raise awareness of domestic violence against females through their "Let It Go" campaign. They wanted viewers to feel informed about the issue and to experience how difficult it is to escape an abusive relationship. Their original ideas involved depicting domestic violence through images and captions. Filming went well through teamwork and following storyboards. Editing techniques like transitions, text effects, slow motion and captions conveyed emotion without dialogue. Feedback suggested including more domestic violence scenes and steadier camerawork. The target for future projects is better time management, committed actors, and a clearer narrative structure.
Notes for photography
The document provides instructions for beginner photographers on using studio lighting. It explains that studio lights have dial settings from 1 to 6 to control the brightness, with 1 being the softest light. It recommends starting at setting 3 for beginners. Proper lighting techniques include using a key light as the primary light on the subject, a fill light to reduce shadows, and a hair light 3 feet above and behind the subject's head. Accessories like reflectors and umbrellas can help enhance and bounce the existing light. Photographers should have their model 5-6 feet away and turn off any additional room lights to avoid affecting the shoot.
Camera notes
This document provides notes on camera settings for photography. It discusses using reflectors to create moody lighting effects, and focuses on settings for a Nikon D7100 camera including using manual mode where the user controls the aperture, shutter speed, white balance set to flash, and lens. The document distinguishes auto mode where the camera controls settings and manual mode where the user has full control.
Recce
Masood is a 16-year-old boy with ambitions of becoming a businessman, but he gets involved with a local gang and finds it difficult to leave that life behind. He is bullied both in person and online. Scenes take place on the street, where Masood's gang hangs out, and at school, where Masood runs away upset after his class laughs at him online. Masood feels depressed and isolates himself in a locked room, struggling with low self-esteem from the troubles around him.
Evaluation
The document summarizes an evaluation of a school campaign about bullying awareness. It aimed to raise awareness that bullying can happen to anyone and promote an anti-bullying website. The target audience was teens ages 13-19. Original plans had multiple bullies and a victim, but it was reduced to one of each due to lack of actors. Last minute the main roles were played by group members instead of originally planned actors. Weaknesses included lack of communication when one member was absent, and not being informed of changes. Strengths were smooth pre-production and filming went okay despite delays, but there was a lack of teamwork and participation from one member. Audience feedback was mainly positive.
Evaluation
The document summarizes the design process of a reggae music poster. The designer chose the colors orange, yellow, and green to represent reggae music and Rastafarian culture. A 3D effect was added to the title to make it eye-catching, and the title was placed diagonally so images could be arranged around it. Text providing history and genres of reggae was added in an old-school font. Images of reggae artists were found online and cropped. Based on feedback, the title color was changed to black for clarity and the text was moved below the images for better flow. The images were recolored slightly to avoid copyright issues and made larger for impact.
Task 2 a
The poster campaign features Barack Obama's face as the main focus, with the American flag behind his head to imply he supports Americans. The bold text encourages people to vote for Obama. It provides information on early voting locations and compares Obama to his rival Biden. The colors blue and red are used to represent American patriotism.
The website is targeted mainly at Americans to provide facts and get people involved in the campaign. Navigation buttons simply guide users to find information or get involved. Images of Michelle Obama are intended to portray her as a strong woman and country leader. Dynamic content like live streaming makes the site more interactive.
The moving image campaign features Obama speaking to formally encourage voting for him. The slow, steady pace
Task 3B evaluation of final desgin
The document summarizes the key elements of a poster design about reggae music. It uses an A3 international paper in landscape orientation to display the design in Photoshop, which allows for text effects and color grading. The main focus is an image of Bob Marley, chosen because he is iconic in reggae music and his colorful image captures attention. Yellow is the dominant color used, as it stands out against a black background and conveys the lively vibes of reggae.
Capturing images
The document discusses components of a digital camera, including the view finder which helps frame shots, lenses which focus images, and image sensors which convert optical images to electronic signals. It also mentions memory cards which store captured files.
Photography
The document discusses key components and features of cameras, both film and digital, for capturing images. It covers the aperture, shutter, lenses, film/image sensor, viewfinder, and memory storage. It also discusses lighting aspects like flash, exposure, color, and white balance. Support devices like tripods and handheld use are mentioned. The advantages of RAW file format include retaining more image information and flexibility for post-processing compared to JPEG. File storage options are also reviewed.
Film Industries
Avatar had a high budget of $200 million, extensive advertising, and was directed by a well-known director, characteristics of a mainstream film. In contrast, The Blair Witch Project had an extremely low budget of only $60,000, minimal equipment like handheld camcorders, and unknown actors improvising lines, marking it as an independent film. Niche films like Piranha have a specific target audience, higher budgets than independent films but lower than mainstream, and focus on unique concepts that have endured over time.
Regulatory bodies
Ofcom is the communications regulator in the UK that regulates television, radio, telecoms, postal services and the airwaves. It has a statutory duty to represent citizens and consumers by promoting competition and protecting the public from harmful material.
The BBFC classifies films, videos and other works submitted to preserve its independence. It is funded solely through fees charged based on running times. The BBFC ensures strict age restrictions on all types of films and games.
PEGI assigns age ratings and content descriptors to video games based on an online assessment completed by publishers regarding violence, sex and other sensitive content in their games. Publishers are then issued licenses to use the ratings labels.
Presentation2
This document describes the basic parts and functions of a digital camera, including the zoom ring, focus ring, auto flash, shutter release, digital screen, control buttons, lens release, lens, delete button, menu, playback mode, command dial, built-in flash, attachment point, and multi-selector. It explains what each part is used for, such as the zoom ring zooming in and out, focus ring focusing shots, and shutter release button taking pictures.
Cameras
Manual mode on an SLR camera allows the user to control the aperture setting, while proper exposure is determined by the shutter speed. Automatic modes make all exposure decisions for the user, adjusting ISO, white balance, aperture, and shutter speed. Macro mode on SLRs focuses on close subjects. iPhone cameras are convenient because they are easy to use with automatic settings already selected, just requiring the user to point and shoot.
Media industries and structure
The radio industry is made up of public service broadcasters, which are funded publicly, and commercial broadcasters, which are funded through advertising. Major developments in radio included Marconi's demonstration of wireless telegraphy in 1895, the establishment of the first commercial broadcasting station KDKA in 1920, and the formation of the first broadcasting network in 1926. The rise of television in the 1940s-50s caused radio programming to shift mostly to music and news. The video game industry follows a process beginning with game development, then publishing and distribution. Game development occurs through first, second, and third party developers, while publishers acquire rights and handle marketing and manufacturing.
Light
A flash illuminates the scene with artificial light. The amount of light used when taking a photograph is controlled by shutter speed and aperture, which determine exposure. White balance removes unrealistic color casts to accurately render whites, while color temperature is an important characteristic of light for photography, with warm colors like red appearing at lower temperatures and cooler colors like blue at higher temperatures. A tripod stabilizes and elevates the camera to get a steady shot, while hand holding risks blur from camera movement without stabilization. JPEG compresses image files while RAW files maintain the most image data directly from the camera's sensor.
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Proposal
1. The proposal is for a domestic violence awareness campaign targeted at teenagers and young adults. It will be distributed on YouTube and social media platforms like Facebook.
2. The purpose is to inform viewers about domestic violence and promote healthy relationships. It will illustrate the physical and emotional impacts of domestic violence.
3. The campaign video will follow a college student named Malvina experiencing domestic abuse from her boyfriend, using flashbacks to depict their abusive relationship. It will be around 2 minutes to engage teenage audiences.
Evaluation
The media product represents unconventional social groups by featuring a female teenager as the killer, challenging typical thriller conventions. It would be well-suited for distribution by Icon Film Distribution UK, a British company known for horror and thriller films. The target audience is primarily adults and older teenagers, as the R-rated film has inappropriate content for younger viewers. Feedback on specific elements was gathered through surveys shared on Facebook to engage the target audience.
REI - C-Suite Presentation - Speaker Notes
The #IAmExploringNow campaign aims to bring new consumers to REI through a 6-month social media contest and pledge commitment drive targeting disenfranchised outdoor groups. It projects adding over 141,000 new lifetime memberships and growing REI's online community by 115,000 for a 167% return on its $1.6 million investment. The campaign will feature videos, social media posts, and articles encouraging participants to share their outdoor experiences or commitments using the campaign hashtag. It anticipates over 700,000 social engagements and growing REI's brand awareness and membership conversions through various online and advertising initiatives.
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The document proposes a social media campaign for a child safety nonprofit called Safety Line. The campaign aims to raise awareness and funding by sharing graphic videos depicting child abuse situations on YouTube, Facebook, and Instagram. The shocking videos are meant to elicit an emotional response and link to a microsite where viewers can learn more about Safety Line's services and donate.
Jackmedia eval
This document summarizes a student's media evaluation project. The student created a film opening scene based on conventions of teen dramas like Breaking Bad and Requiem for a Dream. Their opening scene represents older teenagers ages 17-21 and portrays the struggles they face with money and drugs. The intended audience is people ages 16-25 who would find it most relatable. Through the process, the student learned how to use movie editing software and camera techniques to construct their opening scene. They felt they improved at editing over their previous continuity task and better understand how to craft different genres and moods.
Presentation for documentary
This document outlines a proposed documentary about bullying. It will focus on interviewing victims, bullies, teachers, and parents to show the psychological impacts of bullying on both victims and bullies. The target audience is 12-18 year olds. It will take a poetic documentary style to convey emotional experiences and images. Techniques like reconstruction scenes and interviews will be used. The documentary aims to inspire, teach, and prevent bullying through raising awareness of its impacts.
Presentation for documentary
This document outlines a proposed documentary about bullying. It will focus on interviewing victims, bullies, teachers, and parents to show the psychological impacts of bullying on both victims and bullies. The target audience is 12-18 year olds. It will take a poetic documentary style to convey emotional experiences and images. Techniques like reconstruction scenes and interviews will be used. The documentary aims to inspire, teach, and prevent bullying through raising awareness of its impacts.
Yl2014 cyber 16
The campaign aims to get users to donate to Linka Bezpečí by simulating the frustrating experience of not being able to reach their helpline. It uses fictional stories on Facebook and videos on YouTube to draw attention to Linka Bezpečí's inability to help all clients due to reduced capacity. An interactive phone call then encourages donations by allowing users to experience the problem firsthand and support Linka Bezpečí's work helping children in need.
Q2
This document summarizes the creation of promotional materials for a new soap opera called "Leavers". It describes a billboard poster taking inspiration from existing melodrama posters. It also outlines a soap website disguised as coursework, including features like character profiles, links to watch episodes, and advertisements to help audiences relating to difficult storylines. The target audience is described as young adults aged 14-25, with storylines addressing issues like teen pregnancy, bullying, and domestic abuse.
Sponsorship analysis
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
Media Evaluation
The document summarizes the media evaluation of a short film project by Alex Frost. It discusses several ways the short film uses conventions of real media products, such as setting the scene in the opening and using black and white for a "flash forward" scene to create a film noir effect. It also describes how mise-en-scene was used to develop the setting and character. The document then discusses how the film represented the social group of a stereotypical teenage girl through her clothing, behavior, and isolation. It suggests the film would be a good fit for smaller independent film companies and film festivals, and that the target audience is 15-25 year olds interested in thrillers.
PEPY_commnications_guidelines
This document outlines PEPY's values and guidelines for ethical communication. It discusses why communication strategies are important, particularly for organizations representing communities they are not part of. It then details PEPY's values of being humble, focusing on impact, being accurate, being clear, engaging audiences, and following language guidelines. The language guidelines provide examples of terms to avoid and alternatives to use instead in order to avoid stereotypes and represent people positively.
PEPY Communication Guidelines
We believe that what you communicate, how you communicate, and why you communicate are important choices for any organization. We believe they are particularly important for organizations working in the development sector and representing communities they are not themselves a part of.
We have some strong values and beliefs in this area, and have done our best to articulate them in the following presentation.
We want to share these values with our supporters so that we can be held accountable. We are committed to practising what we preach, and if, for some reason, we fall short, we want to know about it.
If you see something on any of our communications, whether it’s our website, Facebook, Twitter, newsletter or annual report, that you feel does not align with our values, please contact us at contact@pepycambodia.org and let us know.
Pitch work
This document outlines a pitch for a short film about child abuse that aims to promote Childline. The film will target 16-18 year olds and those affected by abuse. It will film at the college, streets, and performing arts studio to depict how abuse can happen anywhere. Costumes will resemble typical college attire and props will be used to make the audience relate to how anyone can be affected by abuse. Non-diegetic sound will be added in editing to create tension. Characters will be diverse in age (14-18), gender, and race so the message doesn't offend and widens the audience. The film aims to show bullying should be reported to Childline and how bullying can escalate if not
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old and new media techniques. On social media, they posted links to the opening title sequence on Facebook and Twitter to encourage views and feedback. They also created posters to reach those not online. Feedback showed social media was most effective at spreading the film, as people shared the video widely. The filmmakers gained useful feedback on what audiences liked and disliked to apply to future films.
AS media pitch
The document outlines a pitch for a film called "Reality" that will be produced by Dollhouse Productions. It will focus on social realism and stigmatized issues through the story of Riley, a 6-year old boy living with his mother in Tamworth. The film will use a handheld camera style to immerse viewers in Riley's perspective and struggles. The target audience is teenagers and young adults aged 15-24, especially females, and the film will be promoted through social media, film posters, and screenings for support and student groups.
Sofia task 3
Icon Film Distribution would be most interested in distributing the media product, as they have distributed similar thriller films in the past like "Alpha dog" and "Fairytale" that have older target audiences. Film Nation Entertainment also seems suitable since they distributed the similar thriller "Crush". The media product would mainly appeal to UK and US teenagers and young adults since it relates to typical high school experiences. Marketing through social media, TV, and radio ads would be most effective given the target demographic. Self-distribution in UK cinemas and on Netflix could work well to reach a wide audience, especially younger viewers who use Netflix.
Supporitng piece powerpoint
The advertising campaign will target audiences aged 13-19 and 20+ to promote a documentary comparing public and private schools. It will include PowerPoint presentations shown in schools and colleges featuring pros and cons of each school type. A short animated clip will also be shown. Students will then choose a wristband (blue with either "public school" or "private school" printed on it) to show their support. Posters will also be on public transport. The campaign aims to get audiences actively involved through quizzes, games, and acted scenarios to relate to the topic and persuade them towards one side or the other. Different members will be responsible for the PowerPoints, posters, scenarios, and quizzes while the wristbands will
To Protect And Serve
The police department will conduct a public relations campaign to improve its reputation following negative portrayals. The campaign will include publishing articles in major newspapers and television news releases about firing officers involved and promoting positive stories. Testimonials from victims helped by officers will be featured to elicit an emotional response from the public. Brochures and surveys will also be used to share the message and evaluate the campaign's success in regaining public trust.
Documentary research
This document summarizes research into three similar documentary products to inform the production of a new documentary. Documentary 1 focuses on a teenage girl with a rare disease pursuing a career in fashion. Documentary 2 investigates people who use fake profiles to form relationships online. Documentary 3 tracks the online and social media habits of university students. Key lessons from the research include incorporating elements of reality TV storytelling, focusing on a relatable teenage target audience, and depicting both carefree and secret sides of teenage life. The new documentary will explore themes of body image and social media influence while appealing to Channel 4's expected viewership statistics.
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Task 2 evaluation
1) The document describes editing a radio broadcast about the London Bridge attacks, including introducing jingles and theme songs.
2) It discusses targeting a young audience in East London and choosing a serious topic about the London Bridge attacks that some may find upsetting.
3) The planning and structure of the radio segment helped it record smoothly, with researched content and questions for an interview with a victim's mother. Areas for improvement include being more prepared to avoid retakes and making the script sound more natural.
Task 2 evaluation
My radio segment aimed to inform young people in East London about the London Bridge attack. I researched the attack thoroughly so I could structure my script and interview well. My interview with a victim's mother provided realistic and somber details about coping with loss. While my pre-production and editing went well, areas for improvement included being more prepared to avoid retakes from script mistakes or noises, and making the dialogue sound more natural.
Radio segment
Hanna's son Tim was killed in the London Bridge attacks. She is interviewed on a morning radio show to discuss her experience and loss. During the interview, she recounts the last time she saw Tim, getting the call that he had died, and going to identify his body at the scene. She urges the government to increase security at popular locations in London to help prevent future attacks. The interviewer thanks Hanna for sharing her story.
Sound unit 4
Sound is a vibration that propagates through a medium such as air or water. Humans can hear sounds between 20 Hz and 20 kHz. Sound is measured in decibels and moves through vibrations and reflections off surfaces. Dynamic microphones are used for live performances as they are ruggedly built to handle loud noises. They work through electromagnetic induction of a diaphragm, coil, and magnet. Condenser microphones are used in studios as they have better frequency response but are more sensitive. Types of microphones include lavalier, boundary, and cardioid microphones. Recording equipment includes Logic Pro, handheld recorders, acoustic cameras, and screen recorders. Multi-track recording captures multiple sources simultaneously like during
Sound unit 4
Sound is a vibration that propagates through a medium such as air or water. Humans can hear sounds between 20 Hz and 20 kHz. Dynamic microphones are commonly used for live performances as they are durable, while condenser microphones are commonly used in studios as they have better frequency response. Different types of microphones include lavalier, boundary, and cardioid microphones. Recording equipment includes digital audio workstations, handheld recorders, acoustic cameras, and screen recorders. Multi-track recording allows multiple sources to be recorded simultaneously.
Call the midwife
1) The documentary analyzes the use of sound and music in the TV show "Call the Midwife".
2) Different types of music are used to convey different emotions like tension during birth, happiness when the baby is born, and romance between couples.
3) Sound effects are also extensively used to immerse the viewer in the time period and location, with diegetic sounds like buses, barking dogs, and children playing in the streets.
Task 1 serial
The podcast Serial uses various sound effects and music to set different moods and illustrate key elements of the story. Incidental music at the beginning and end is upbeat, representing Hae Min Lee's normal life before her death. When discussing sad elements like her disappearance, slow music plays. Interviews include external sounds like a gate swing. Mysterious music builds tension around suspects. The varied soundscape helps listeners understand and follow the complex true crime story. In contrast, radio uses only upbeat music and jingles to keep listeners happy during their morning commute.
Task 1 serial
The podcast Serial uses various sound effects and music to set different moods and illustrate key elements of the story. Slow, sad music is used when discussing Hae Min Lee's death and the discovery of her body. Mysterious, upbeat music builds tension when introducing potential suspects like Jay or discussing how Hae was killed. Interviews from various people involved in the case help listeners feel connected to the story. In contrast, breakfast radio uses upbeat, loud music and jingles to wake listeners and keep the mood happy as people start their day.
Main article step by step 2 (1)
The document summarizes the process of creating an article on the influence of grime music on UK youth. It includes selecting an image of a model in a hoodie representing grime artist Chipmunk. The author imports the image and adds captions and text boxes in InDesign. Formats like JPEGs and screenshots are used to save and transfer the files. The final outcome achieved the goal of an organized article on grime's influence that does not come across as boring.
Task 3
The document summarizes the process of selecting images and importing them into an InDesign document for an article about grime artists in East London. Specifically:
1) The author chose a photo of a teenage girl as the main image to relate to the target teenage audience. Photos were taken with a Canon camera for quality.
2) Images and text were imported into a double-page InDesign spread with one column for text and one for the main photo. Text boxes and frames were used.
3) The title "THE IMPACT OF GRIME" and author byline were added. Photos were transferred from the camera to the computer by connecting and emailing.
Task 4
The document discusses the process of researching and drafting two digital articles on the topic of grime music for different target audiences. The author conducted research on existing grime articles to understand how to structure their own articles, including the positioning of text, images, and videos. They received feedback on early drafts from peers and teachers and made revisions to improve the formatting, fonts, images, and tone based on the target audience. Through iterative drafting and research, the author was able to create two polished articles that were appropriately tailored for teenagers and adults while informing and entertaining readers about grime.
1 b research
This document discusses the history and purpose of youth clubs in England. It notes that youth clubs have been around for over 150 years, providing evening activities, companionship, instruction, and guidance to help young people develop socially and morally. Today, youth clubs remain focused on giving young people ages outside of school a sense of belonging through fun, low-cost activities and support from club leaders and volunteers, helping them learn new skills and build confidence for the future. The document outlines that there are currently around 11,000 youth clubs across England that aim to support relationships among young people and with trusted adults.
1 b research
Grime emerged in East London in the early 2000s as a youthful response to socioeconomic conditions among working-class communities. Inspired by genres like hip hop, grime featured fast, minimalist beats and dark lyrical themes addressing economic issues. While initially an underground genre spread through pirate radio, grime has gained increasing mainstream popularity in the UK in recent years as evidenced by artists like Skepta winning awards and topping charts. Grime's popularity has also spread beyond London to other UK cities with emerging artists in places like Birmingham and Manchester.
Task 2b evaluation (1)
The student took photos for a mock Teen Vogue magazine cover shoot using a Canon 1300D camera. They selected an interior shot of a model in all black as the final image because it looked appealing. Both interior and exterior shots came out well due to planning and use of different techniques like lighting and angles. The photoshoot went smoothly overall and the student feels they improved their photography skills.
Task 2b evaluation (1)
The student took photos for a mock Teen Vogue magazine cover shoot. They took interior photos using automatic settings which helped capture facial expressions and clothing details. Exterior photos used natural lighting and a nature setting to enhance colors. The final chosen cover photo features a teenage girl in black, matching the fashion magazine's theme. The student evaluated that their photos came out well after practicing techniques like lighting, angles, and settings. They aim to improve by taking more test shots and keeping locations clear of extras.
Music video feedback
The music video feedback noted that good transitions, accurate lip syncing, varied locations and costumes, and special effects were positives. Areas for improvement included using a tripod more for steadier shots, capturing more varied shots, ensuring all participants stay focused during filming as some unplanned moments occurred, and utilizing additional locations.
Music video feedback
The music video received positive feedback for its good use of transitions, accurate lip syncing, varied locations and costumes, and special effects. Suggested improvements included using a tripod more to steady shots, capturing more varied shots, ensuring all participants stay focused during filming as some unplanned moments occurred, and including more locations.
Evaluation
The music video aimed to inform and entertain viewers with something different by featuring various locations. It tells an autobiographical story about the artist's life, friends, and struggles in today's society. Multiple locations and outfit changes were used to make the video look more polished and diverse compared to other artists' videos. Feedback was incorporated from the first draft by adding more scenes and cuts between locations, improving the overall flow and visuals. Areas for future improvement include steadier camerawork and ensuring actors are fully in frame.
Evaluation
The music video was created to influence entertainment and portray something different. It used various locations to tell an autobiographical story about the artist's life, struggles, friends, and environment. Feedback from the first draft helped improve the video, which was re-edited with more cuts, shots, and transitions to give it a smoother, more polished feel while maintaining an authentic and casual style. Areas for improvement include steadier camerawork and ensuring actors remain focused.
Task 1
The document provides details for a photography project to create the front page of a teen fashion magazine inspired by Teen Vogue. It includes plans for test shots, equipment to be used including a Canon camera, and backup plans to shoot outdoors if the photography studio is unavailable. Models will be volunteer friends and test shots will help determine lighting, poses, and how photos will work within the magazine layout focusing on fashion and makeup for a niche, high-end teenage audience.
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share - Lions, tigers, AI and health misinformation, oh my!.pptx
Proposal2
- 1. Proposal 1.) Target Audience: · The target audience is from teenagers to young adults to let young people understand that domestic violence is not acceptable our target is to make everyone aware of domestic violence and that it is still happening in the UK. We will make sure it is teen friendly and that it does not contain violent content as the primary audience is aimed for teenagers. . 2.) Purpose: · The purpose of campaign film is to inform and spread awareness of domestic violence around the UK. When the audience view our campaign, we want them to feel like they have been given new knowledge or a different view on domestic violence, and to feel certain of what is right and wrong in a relationship. Our purpose is to make sure people are aware of what a healthy relationship is compared to a relationship involving domestic violence. 3. Platforms: The platforms we are going to put our campaign on YouTube as it is a very popular platform. It is easy to access as well as other platforms, we want to spread the campaign on many social media platforms. We will also distribute our campaign on Facebook, as many videos uploaded to Facebook seem to get views and become popular, also Facebook is a very popular mainstream platform which will hopefully boost our campaign, so many people will be at least aware of our campaign. 4. Brief/Summary: · Malvina is facing domestic violence in college; we will show what physical and mental damage can cause in a domestic violence. Our campaign will include Malvina in college and her daily struggles getting through the day with her abusive boyfriend. Our campaign will be non-linear as it will include flashbacks. The beginning of the campaign will be of flashbacks of Malvina’s abusive relationship. We will have many quick cuts clips of different times of their relationship. It will be too long to include long cuts of their relationship. The campaign will become the cutting seconds will be quick to illustrate tension and importance; we will include this to create intense and to also make sure the audience remember our advert campaign.
- 2. 5. Length: · The length of campaign will be around 2 minutes as we don’t want our campaign advert to become boring towards the audience as the first targeted audience is teenagers. We want the advert to be simple but meaningful towards the audience. 6. Images: We will include images of our slogan this will illustrate the meaning behind our campaign; it will also be something to remember as a reminder, and importance of domestic violence. We will make sure the slogan is catchy or is memorable. We might include text of statistics and facts to make our campaign advert very informative and to make our campaign video look professional. 7. Logistics: · Our locations will be Leyton Sixth Form College, as domestic violence can take place in education settings as the main characters used in the campaign are teenagers. We want to make this realistic as possible. We will also film outside of college and at Malvinas house to represent their relationship at the house. Props will be used such as fake blood to represent the extreme of domestic violence. We will not make it too graphic due to the target audience being teenagers. The costumes will consist of casual clothing as most teens would wear. The couple will be attending college in our campaign video. 8. Resources: The resources we will be using to help us produce our advert campaign is a camera borrowed from the college, we may use lighting from the college if we feel that a scene in our campaign will need it. These resources will help us in the editing stage of our video. ·