This document summarizes the creation of promotional materials for a new soap opera called "Leavers". It describes a billboard poster taking inspiration from existing melodrama posters. It also outlines a soap website disguised as coursework, including features like character profiles, links to watch episodes, and advertisements to help audiences relating to difficult storylines. The target audience is described as young adults aged 14-25, with storylines addressing issues like teen pregnancy, bullying, and domestic abuse.

1. Q2

2. For our first ancillary product, we created a billboard poster that
would be used for advertising our soap.

3. We took inspiration for our
poster from existing posters of
current melodramas.

4. Eye contact
Ways to get in touch
via popular social
media platforms
Casual clothing to
support that the
melodrama is set in a
college
Similar fonts

5. I chose E4 as it has a
younger audience than
something like the BBC and
due to this viewers are bound
to be younger and are more
likely to relate to our
storylines.
I used the logo guide on the
channel 4 website to match
the brand realistically to my
soap.

7. •Our primary audience is young adults ranging from 14 to around 25.
•My trailer includes technology such as iPhones and things that have
come from that. Such as people taking „nudes‟ ... Everyone knows
someone that has bullied due to it in this day and age.
•Includes realistic stress for the age group, teen pregnancies, drug
issues, friendship and domestic issues.
•Some of the audience will still be in education and will be able to
relate to the „petty‟ drama on the show, other storylines are more
major yet a lot of people will still be able to relate.
•Other people will be older and will have part time/full time jobs, there
is more than petty drama in the melodrama as the more adult
storylines show themes such as domestic abuse and alcoholism.

8. For our second ancillary, I made a soap website which
contains all of my coursework but is disguised as a
promotional website for the soap LEAVERS.

9. Social media platforms
and how you can get
in touch advertised,
Facebook, Twitter and
4oD.
Clear image
showing a major
story line this week.
Clear links
leading to
other parts
of the
websites
Clear and bold
masthead in top right
of page, showing
which programme this
is.
Sponsor and
advertisement
Latest
news
banner
Hashtags are another
way to get involved
and connect with
other fans
Advertisement that is advertising help for fans
that may be suffering domestic issues in the
programme. This may help people suffering to
come forward.

10. Social media platforms
and how you can get
in touch advertised,
Facebook, Twitter and
4oD.
Clear indication
of what channel
to watch it on
Clear image
showing a major
story line this
week.
Clear and bold
masthead in top
right of page,
showing which
programme this
is.
Sponsor and
advertiseme
nt
Clear links leading to
other parts of the
website
Hashtags are another way to
get involved and connect with
other fans

11. Latest news banner
Advertisement that is advertising help for fans
that may be suffering domestic issues in the
programme. This may help people suffering to
come forward.

12. During my research on making a website I saw that each
website had a tab linking to „character profiles.‟ Character
profiles give you more of an insight as to what the character is
like, viewers may like this feature especially as the soap is new.
The main characters are included and this works effectively
because the major storyline is “Ruby‟s breakdown” and here
you can learn more about Ruby.