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Evaluation
Our aim in the campaign was to create awareness for bullying and that it can happen to
anyone meaning that they’re not alone in the situation they are in. It was also to create
awareness for the website we were campaigning for as people mainly use childline. The
audience we were aiming for was ages 13-19 as is mainly the time bullying occurs in their
life.
Our original ideas for our campaign is that there was going to be 3 bullies and one victim
and then the roles would reverse so one of the bullies could realise what it feels like to be the
victim in the situations, in the pitch the story enhanced. After the pitch we decided to stick to
one victim and bully as we couldn’t find 2 more people to play the role of the bullies. At first
we had actors to play the parts of the victim, bully and consulter but their schedule was
different to ours so it was nearly impossible to film with them, so we came to a last minute
conclusion that Desiree, Hamerdeep and Shifau should play the parts instead.
The weaknesses in planning was that I never got told about the changes that were
happening in the campaign and I almost felt like I wasn’t in the group. There was lack of
communication when I was off sick, so on the days that I was in I had to ask what was going
on. I didn’t find out about the change in actors until after they filmed and edited anything,
also even though I was in for filming and editing they had forgot to put my name in the
credits so it made it look like I had not contribution in the campaign. The strengths is that
pre-production documents went smooth and quick, we were done by the second lesson.
Filming went okay but we delayed by a day as there was a few complications with the
actors, we then came to the conclusion that the actors we chose were not going to be able to
take the parts in the campaign. There was lack of team work as I felt like I barely
participated in the campaign due to social issues, we didn’t re-shoot because our campaign
came out really good, I am not sure that we did any practice shoots, if we did then I was not
aware of this.
I didn’t take any part in editing the campaign.
The feedback the audience gave us was mainly positive, for example someone said they
loved how the music blended with the actor talking as the music wasn’t too loud or too quiet

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Evaluation

  • 1. Evaluation Our aim in the campaign was to create awareness for bullying and that it can happen to anyone meaning that they’re not alone in the situation they are in. It was also to create awareness for the website we were campaigning for as people mainly use childline. The audience we were aiming for was ages 13-19 as is mainly the time bullying occurs in their life. Our original ideas for our campaign is that there was going to be 3 bullies and one victim and then the roles would reverse so one of the bullies could realise what it feels like to be the victim in the situations, in the pitch the story enhanced. After the pitch we decided to stick to one victim and bully as we couldn’t find 2 more people to play the role of the bullies. At first we had actors to play the parts of the victim, bully and consulter but their schedule was different to ours so it was nearly impossible to film with them, so we came to a last minute conclusion that Desiree, Hamerdeep and Shifau should play the parts instead. The weaknesses in planning was that I never got told about the changes that were happening in the campaign and I almost felt like I wasn’t in the group. There was lack of communication when I was off sick, so on the days that I was in I had to ask what was going on. I didn’t find out about the change in actors until after they filmed and edited anything, also even though I was in for filming and editing they had forgot to put my name in the credits so it made it look like I had not contribution in the campaign. The strengths is that pre-production documents went smooth and quick, we were done by the second lesson. Filming went okay but we delayed by a day as there was a few complications with the actors, we then came to the conclusion that the actors we chose were not going to be able to take the parts in the campaign. There was lack of team work as I felt like I barely participated in the campaign due to social issues, we didn’t re-shoot because our campaign came out really good, I am not sure that we did any practice shoots, if we did then I was not aware of this. I didn’t take any part in editing the campaign. The feedback the audience gave us was mainly positive, for example someone said they loved how the music blended with the actor talking as the music wasn’t too loud or too quiet