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The document discusses a group's plans for a public service campaign on domestic violence. The group decided to create a 2-3 minute video to raise awareness among teenagers. They received feedback from other teenagers that suggested limiting locations in the video to keep it short and focused, as switching between multiple locations could confuse the audience. However, some felt there wasn't enough time to include all the necessary information in such a short video. In the end, getting opinions from other teenagers helped the group strengthen their campaign targeting domestic violence awareness among youth.
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Smile campaign rationale updated
This document outlines a campaign for Mind, a mental health charity, targeting 15-25 year olds. Research was conducted through surveys to understand the target audience. The campaign includes a TV advertisement showing a day in the life of a teenager dealing with stresses and coping mechanisms. A podcast was also proposed where the creator discusses struggles and coping strategies with another person. The goal is to make listeners feel less alone and encourage healthy coping. The campaign aims to appeal to the interests and needs of the target demographic based on the survey research.
Canon Rationale Analysis
A survey from my target audience who watched my rationale to see what they liked and what I could improve.
Q3
From receiving audience feedback, the document's author learned:
1) The importance of understanding their target audience's opinions to ensure product success.
2) Feedback from their target audience, who were other sixth form students, was easy to obtain through focus groups and questionnaires.
3) Verbal feedback from focus groups was one of the most effective ways to get constructive criticism that could be directly implemented in their music video and media products.
Shot list
The document outlines the shot list for a film divided into four scenes. The first scene contains 7 shots ranging from establishing shots of a college to close-ups of facial expressions and smartphones. The second scene has 6 shots including establishing shots, close-ups and medium shots. The third scene focuses on close-ups of faces from 5-15 seconds. The fourth and longest scene contains 10 shots, primarily medium and over the shoulder shots ranging from 5-15 seconds.
List of props, costumes, make up
The document lists props, costumes, and makeup needed for a domestic violence campaign. Props include a phone, bag, pens, and book. Costumes consist of casual wear like jeans and tops to portray ordinary people and make the campaign realistic. Makeup involves bruises on the body like around the eye and on the arm to depict the main character Malvina.
Mood board2
This document discusses mood boards and images to help structure a domestic violence awareness campaign. It includes pictures showing a woman experiencing emotional and physical abuse. The images will be used to illustrate scenes in a video campaign, such as a woman with a black eye, to show the dangers of domestic violence relationships. The mood boards and websites of other domestic violence campaigns will help determine how to structure their campaign, including the length, emotions to focus on, and potential bruises to include, while avoiding offending viewers.
Crew list and cast list
This document lists the crew and cast for a production, including Malvina as the main character who is a domestic violence victim, her abuser Anzar, and friends Gaetan and Stacey, played by the crew member of the same name.
Proposal2
The proposal outlines a campaign to raise awareness of domestic violence among teenagers and young adults in the UK. It will tell the story of Malvina, a college student facing domestic abuse from her boyfriend, through a 2-minute video posted on YouTube and Facebook. The video will use flashbacks and quick cuts to illustrate the physical and emotional toll of the relationship without graphic violence. It will be filmed at Leyton Sixth Form College and Malvina's house to portray where abuse can occur for students.
Recommended
Smile campaign rationale updated
This document outlines a campaign for Mind, a mental health charity, targeting 15-25 year olds. Research was conducted through surveys to understand the target audience. The campaign includes a TV advertisement showing a day in the life of a teenager dealing with stresses and coping mechanisms. A podcast was also proposed where the creator discusses struggles and coping strategies with another person. The goal is to make listeners feel less alone and encourage healthy coping. The campaign aims to appeal to the interests and needs of the target demographic based on the survey research.
Canon Rationale Analysis
A survey from my target audience who watched my rationale to see what they liked and what I could improve.
Q3
From receiving audience feedback, the document's author learned:
1) The importance of understanding their target audience's opinions to ensure product success.
2) Feedback from their target audience, who were other sixth form students, was easy to obtain through focus groups and questionnaires.
3) Verbal feedback from focus groups was one of the most effective ways to get constructive criticism that could be directly implemented in their music video and media products.
Shot list
The document outlines the shot list for a film divided into four scenes. The first scene contains 7 shots ranging from establishing shots of a college to close-ups of facial expressions and smartphones. The second scene has 6 shots including establishing shots, close-ups and medium shots. The third scene focuses on close-ups of faces from 5-15 seconds. The fourth and longest scene contains 10 shots, primarily medium and over the shoulder shots ranging from 5-15 seconds.
List of props, costumes, make up
The document lists props, costumes, and makeup needed for a domestic violence campaign. Props include a phone, bag, pens, and book. Costumes consist of casual wear like jeans and tops to portray ordinary people and make the campaign realistic. Makeup involves bruises on the body like around the eye and on the arm to depict the main character Malvina.
Mood board2
This document discusses mood boards and images to help structure a domestic violence awareness campaign. It includes pictures showing a woman experiencing emotional and physical abuse. The images will be used to illustrate scenes in a video campaign, such as a woman with a black eye, to show the dangers of domestic violence relationships. The mood boards and websites of other domestic violence campaigns will help determine how to structure their campaign, including the length, emotions to focus on, and potential bruises to include, while avoiding offending viewers.
Crew list and cast list
This document lists the crew and cast for a production, including Malvina as the main character who is a domestic violence victim, her abuser Anzar, and friends Gaetan and Stacey, played by the crew member of the same name.
Proposal2
The proposal outlines a campaign to raise awareness of domestic violence among teenagers and young adults in the UK. It will tell the story of Malvina, a college student facing domestic abuse from her boyfriend, through a 2-minute video posted on YouTube and Facebook. The video will use flashbacks and quick cuts to illustrate the physical and emotional toll of the relationship without graphic violence. It will be filmed at Leyton Sixth Form College and Malvina's house to portray where abuse can occur for students.
Evaluation let it go campaign
The group aimed to raise awareness of domestic violence against females through their "Let It Go" campaign. They wanted viewers to feel informed about the issue and to experience how difficult it is to escape an abusive relationship. Their original ideas involved depicting domestic violence through images and captions. Filming went well through teamwork and following storyboards. Editing techniques like transitions, text effects, slow motion and captions conveyed emotion without dialogue. Feedback suggested including more domestic violence scenes and steadier camerawork. The target for future projects is better time management, committed actors, and a clearer narrative structure.
Notes for photography
The document provides instructions for beginner photographers on using studio lighting. It explains that studio lights have dial settings from 1 to 6 to control the brightness, with 1 being the softest light. It recommends starting at setting 3 for beginners. Proper lighting techniques include using a key light as the primary light on the subject, a fill light to reduce shadows, and a hair light 3 feet above and behind the subject's head. Accessories like reflectors and umbrellas can help enhance and bounce the existing light. Photographers should have their model 5-6 feet away and turn off any additional room lights to avoid affecting the shoot.
Camera notes
This document provides notes on camera settings for photography. It discusses using reflectors to create moody lighting effects, and focuses on settings for a Nikon D7100 camera including using manual mode where the user controls the aperture, shutter speed, white balance set to flash, and lens. The document distinguishes auto mode where the camera controls settings and manual mode where the user has full control.
Recce
Masood is a 16-year-old boy with ambitions of becoming a businessman, but he gets involved with a local gang and finds it difficult to leave that life behind. He is bullied both in person and online. Scenes take place on the street, where Masood's gang hangs out, and at school, where Masood runs away upset after his class laughs at him online. Masood feels depressed and isolates himself in a locked room, struggling with low self-esteem from the troubles around him.
Evaluation
The document summarizes an evaluation of a school campaign about bullying awareness. It aimed to raise awareness that bullying can happen to anyone and promote an anti-bullying website. The target audience was teens ages 13-19. Original plans had multiple bullies and a victim, but it was reduced to one of each due to lack of actors. Last minute the main roles were played by group members instead of originally planned actors. Weaknesses included lack of communication when one member was absent, and not being informed of changes. Strengths were smooth pre-production and filming went okay despite delays, but there was a lack of teamwork and participation from one member. Audience feedback was mainly positive.
Evaluation
The document summarizes the design process of a reggae music poster. The designer chose the colors orange, yellow, and green to represent reggae music and Rastafarian culture. A 3D effect was added to the title to make it eye-catching, and the title was placed diagonally so images could be arranged around it. Text providing history and genres of reggae was added in an old-school font. Images of reggae artists were found online and cropped. Based on feedback, the title color was changed to black for clarity and the text was moved below the images for better flow. The images were recolored slightly to avoid copyright issues and made larger for impact.
Task 2 a
The poster campaign features Barack Obama's face as the main focus, with the American flag behind his head to imply he supports Americans. The bold text encourages people to vote for Obama. It provides information on early voting locations and compares Obama to his rival Biden. The colors blue and red are used to represent American patriotism.
The website is targeted mainly at Americans to provide facts and get people involved in the campaign. Navigation buttons simply guide users to find information or get involved. Images of Michelle Obama are intended to portray her as a strong woman and country leader. Dynamic content like live streaming makes the site more interactive.
The moving image campaign features Obama speaking to formally encourage voting for him. The slow, steady pace
Task 3B evaluation of final desgin
The document summarizes the key elements of a poster design about reggae music. It uses an A3 international paper in landscape orientation to display the design in Photoshop, which allows for text effects and color grading. The main focus is an image of Bob Marley, chosen because he is iconic in reggae music and his colorful image captures attention. Yellow is the dominant color used, as it stands out against a black background and conveys the lively vibes of reggae.
Cameras
Manual mode on an SLR camera allows the user to control the aperture setting, while proper exposure is determined by the shutter speed. Automatic modes make all exposure decisions for the user, adjusting ISO, white balance, aperture, and shutter speed. Macro mode on SLRs focuses on close subjects. iPhone cameras are convenient because they are easy to use with automatic settings already selected, just requiring the user to point and shoot.
Capturing images
The document discusses components of a digital camera, including the view finder which helps frame shots, lenses which focus images, and image sensors which convert optical images to electronic signals. It also mentions memory cards which store captured files.
Film Industries
Avatar had a high budget of $200 million, extensive advertising, and was directed by a well-known director, characteristics of a mainstream film. In contrast, The Blair Witch Project had an extremely low budget of only $60,000, minimal equipment like handheld camcorders, and unknown actors improvising lines, marking it as an independent film. Niche films like Piranha have a specific target audience, higher budgets than independent films but lower than mainstream, and focus on unique concepts that have endured over time.
Presentation2
This document describes the basic parts and functions of a digital camera, including the zoom ring, focus ring, auto flash, shutter release, digital screen, control buttons, lens release, lens, delete button, menu, playback mode, command dial, built-in flash, attachment point, and multi-selector. It explains what each part is used for, such as the zoom ring zooming in and out, focus ring focusing shots, and shutter release button taking pictures.
Photography
The document discusses key components and features of cameras, both film and digital, for capturing images. It covers the aperture, shutter, lenses, film/image sensor, viewfinder, and memory storage. It also discusses lighting aspects like flash, exposure, color, and white balance. Support devices like tripods and handheld use are mentioned. The advantages of RAW file format include retaining more image information and flexibility for post-processing compared to JPEG. File storage options are also reviewed.
Regulatory bodies
Ofcom is the communications regulator in the UK that regulates television, radio, telecoms, postal services and the airwaves. It has a statutory duty to represent citizens and consumers by promoting competition and protecting the public from harmful material.
The BBFC classifies films, videos and other works submitted to preserve its independence. It is funded solely through fees charged based on running times. The BBFC ensures strict age restrictions on all types of films and games.
PEGI assigns age ratings and content descriptors to video games based on an online assessment completed by publishers regarding violence, sex and other sensitive content in their games. Publishers are then issued licenses to use the ratings labels.
Media industries and structure
The radio industry is made up of public service broadcasters, which are funded publicly, and commercial broadcasters, which are funded through advertising. Major developments in radio included Marconi's demonstration of wireless telegraphy in 1895, the establishment of the first commercial broadcasting station KDKA in 1920, and the formation of the first broadcasting network in 1926. The rise of television in the 1940s-50s caused radio programming to shift mostly to music and news. The video game industry follows a process beginning with game development, then publishing and distribution. Game development occurs through first, second, and third party developers, while publishers acquire rights and handle marketing and manufacturing.
Light
A flash illuminates the scene with artificial light. The amount of light used when taking a photograph is controlled by shutter speed and aperture, which determine exposure. White balance removes unrealistic color casts to accurately render whites, while color temperature is an important characteristic of light for photography, with warm colors like red appearing at lower temperatures and cooler colors like blue at higher temperatures. A tripod stabilizes and elevates the camera to get a steady shot, while hand holding risks blur from camera movement without stabilization. JPEG compresses image files while RAW files maintain the most image data directly from the camera's sensor.
1 a comparison summary
E-newspapers, e-magazines, and e-books are similar as they share content and information online. They differ from leaflets, which are usually printed to promote events in public environments. Training manuals provide simple product instructions, unlike moving images and audio products which entertain and inform through film, music, and social media. While training manuals are typically instructional books or online, promotional materials like advertisements are intended to interact with viewers and promote products or events through various media like flyers, leaflets, and posters, similar to interactive media.
Legal and moral
The document discusses rules around legal and moral privacy, causing harm or offence, being misleading, and promotions in marketing communications. For each rule, the document explains that the author understands the rule and how they will overcome it in their campaigning film by obtaining permissions, avoiding offensive language, not causing fear or distress, not exaggerating claims, being clear and understandable, and describing the nature and objectives of their unregistered campaign.
Legal and moral 2
This document outlines rules regarding legal and moral privacy, harm and offence, misleading information, and promotion and copyright in marketing communications. The respondent indicates their understanding of each rule and how they plan to address the rules in their campaign film. For legal and moral privacy, they will obtain permissions from anyone appearing in the film to avoid legal issues. For harm and offence, they will remove offensive language and depictions. For misleading information, they will avoid exaggerating the film's message. And for promotion, they will cite any charities or causes benefiting and obtain formal agreements if needed. For copyright, they will obtain permissions to use other artists' music or not use other people's existing videos or work.
Proposal
1. The proposal is for a domestic violence awareness campaign targeted at teenagers and young adults. It will be distributed on YouTube and social media platforms like Facebook.
2. The purpose is to inform viewers about domestic violence and promote healthy relationships. It will illustrate the physical and emotional impacts of domestic violence.
3. The campaign video will follow a college student named Malvina experiencing domestic abuse from her boyfriend, using flashbacks to depict their abusive relationship. It will be around 2 minutes to engage teenage audiences.
Q3
The document discusses feedback received from the audience on a media project. It describes conducting a focus group with the target audience to get in-depth feedback on aspects like location and costumes. A questionnaire was also used to get audience opinions on mock-ups, helping decide which designs to pursue. While social media feedback was positive, it lacked constructive comments. Verbal feedback sessions on video edits proved most useful, providing suggestions to tighten shots, add humor, and avoid obvious endings. This feedback helped strengthen the project.
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Evaluation let it go campaign
The group aimed to raise awareness of domestic violence against females through their "Let It Go" campaign. They wanted viewers to feel informed about the issue and to experience how difficult it is to escape an abusive relationship. Their original ideas involved depicting domestic violence through images and captions. Filming went well through teamwork and following storyboards. Editing techniques like transitions, text effects, slow motion and captions conveyed emotion without dialogue. Feedback suggested including more domestic violence scenes and steadier camerawork. The target for future projects is better time management, committed actors, and a clearer narrative structure.
Notes for photography
The document provides instructions for beginner photographers on using studio lighting. It explains that studio lights have dial settings from 1 to 6 to control the brightness, with 1 being the softest light. It recommends starting at setting 3 for beginners. Proper lighting techniques include using a key light as the primary light on the subject, a fill light to reduce shadows, and a hair light 3 feet above and behind the subject's head. Accessories like reflectors and umbrellas can help enhance and bounce the existing light. Photographers should have their model 5-6 feet away and turn off any additional room lights to avoid affecting the shoot.
Camera notes
This document provides notes on camera settings for photography. It discusses using reflectors to create moody lighting effects, and focuses on settings for a Nikon D7100 camera including using manual mode where the user controls the aperture, shutter speed, white balance set to flash, and lens. The document distinguishes auto mode where the camera controls settings and manual mode where the user has full control.
Recce
Masood is a 16-year-old boy with ambitions of becoming a businessman, but he gets involved with a local gang and finds it difficult to leave that life behind. He is bullied both in person and online. Scenes take place on the street, where Masood's gang hangs out, and at school, where Masood runs away upset after his class laughs at him online. Masood feels depressed and isolates himself in a locked room, struggling with low self-esteem from the troubles around him.
Evaluation
The document summarizes an evaluation of a school campaign about bullying awareness. It aimed to raise awareness that bullying can happen to anyone and promote an anti-bullying website. The target audience was teens ages 13-19. Original plans had multiple bullies and a victim, but it was reduced to one of each due to lack of actors. Last minute the main roles were played by group members instead of originally planned actors. Weaknesses included lack of communication when one member was absent, and not being informed of changes. Strengths were smooth pre-production and filming went okay despite delays, but there was a lack of teamwork and participation from one member. Audience feedback was mainly positive.
Evaluation
The document summarizes the design process of a reggae music poster. The designer chose the colors orange, yellow, and green to represent reggae music and Rastafarian culture. A 3D effect was added to the title to make it eye-catching, and the title was placed diagonally so images could be arranged around it. Text providing history and genres of reggae was added in an old-school font. Images of reggae artists were found online and cropped. Based on feedback, the title color was changed to black for clarity and the text was moved below the images for better flow. The images were recolored slightly to avoid copyright issues and made larger for impact.
Task 2 a
The poster campaign features Barack Obama's face as the main focus, with the American flag behind his head to imply he supports Americans. The bold text encourages people to vote for Obama. It provides information on early voting locations and compares Obama to his rival Biden. The colors blue and red are used to represent American patriotism.
The website is targeted mainly at Americans to provide facts and get people involved in the campaign. Navigation buttons simply guide users to find information or get involved. Images of Michelle Obama are intended to portray her as a strong woman and country leader. Dynamic content like live streaming makes the site more interactive.
The moving image campaign features Obama speaking to formally encourage voting for him. The slow, steady pace
Task 3B evaluation of final desgin
The document summarizes the key elements of a poster design about reggae music. It uses an A3 international paper in landscape orientation to display the design in Photoshop, which allows for text effects and color grading. The main focus is an image of Bob Marley, chosen because he is iconic in reggae music and his colorful image captures attention. Yellow is the dominant color used, as it stands out against a black background and conveys the lively vibes of reggae.
Cameras
Manual mode on an SLR camera allows the user to control the aperture setting, while proper exposure is determined by the shutter speed. Automatic modes make all exposure decisions for the user, adjusting ISO, white balance, aperture, and shutter speed. Macro mode on SLRs focuses on close subjects. iPhone cameras are convenient because they are easy to use with automatic settings already selected, just requiring the user to point and shoot.
Capturing images
The document discusses components of a digital camera, including the view finder which helps frame shots, lenses which focus images, and image sensors which convert optical images to electronic signals. It also mentions memory cards which store captured files.
Film Industries
Avatar had a high budget of $200 million, extensive advertising, and was directed by a well-known director, characteristics of a mainstream film. In contrast, The Blair Witch Project had an extremely low budget of only $60,000, minimal equipment like handheld camcorders, and unknown actors improvising lines, marking it as an independent film. Niche films like Piranha have a specific target audience, higher budgets than independent films but lower than mainstream, and focus on unique concepts that have endured over time.
Presentation2
This document describes the basic parts and functions of a digital camera, including the zoom ring, focus ring, auto flash, shutter release, digital screen, control buttons, lens release, lens, delete button, menu, playback mode, command dial, built-in flash, attachment point, and multi-selector. It explains what each part is used for, such as the zoom ring zooming in and out, focus ring focusing shots, and shutter release button taking pictures.
Photography
The document discusses key components and features of cameras, both film and digital, for capturing images. It covers the aperture, shutter, lenses, film/image sensor, viewfinder, and memory storage. It also discusses lighting aspects like flash, exposure, color, and white balance. Support devices like tripods and handheld use are mentioned. The advantages of RAW file format include retaining more image information and flexibility for post-processing compared to JPEG. File storage options are also reviewed.
Regulatory bodies
Ofcom is the communications regulator in the UK that regulates television, radio, telecoms, postal services and the airwaves. It has a statutory duty to represent citizens and consumers by promoting competition and protecting the public from harmful material.
The BBFC classifies films, videos and other works submitted to preserve its independence. It is funded solely through fees charged based on running times. The BBFC ensures strict age restrictions on all types of films and games.
PEGI assigns age ratings and content descriptors to video games based on an online assessment completed by publishers regarding violence, sex and other sensitive content in their games. Publishers are then issued licenses to use the ratings labels.
Media industries and structure
The radio industry is made up of public service broadcasters, which are funded publicly, and commercial broadcasters, which are funded through advertising. Major developments in radio included Marconi's demonstration of wireless telegraphy in 1895, the establishment of the first commercial broadcasting station KDKA in 1920, and the formation of the first broadcasting network in 1926. The rise of television in the 1940s-50s caused radio programming to shift mostly to music and news. The video game industry follows a process beginning with game development, then publishing and distribution. Game development occurs through first, second, and third party developers, while publishers acquire rights and handle marketing and manufacturing.
Light
A flash illuminates the scene with artificial light. The amount of light used when taking a photograph is controlled by shutter speed and aperture, which determine exposure. White balance removes unrealistic color casts to accurately render whites, while color temperature is an important characteristic of light for photography, with warm colors like red appearing at lower temperatures and cooler colors like blue at higher temperatures. A tripod stabilizes and elevates the camera to get a steady shot, while hand holding risks blur from camera movement without stabilization. JPEG compresses image files while RAW files maintain the most image data directly from the camera's sensor.
1 a comparison summary
E-newspapers, e-magazines, and e-books are similar as they share content and information online. They differ from leaflets, which are usually printed to promote events in public environments. Training manuals provide simple product instructions, unlike moving images and audio products which entertain and inform through film, music, and social media. While training manuals are typically instructional books or online, promotional materials like advertisements are intended to interact with viewers and promote products or events through various media like flyers, leaflets, and posters, similar to interactive media.
Legal and moral
The document discusses rules around legal and moral privacy, causing harm or offence, being misleading, and promotions in marketing communications. For each rule, the document explains that the author understands the rule and how they will overcome it in their campaigning film by obtaining permissions, avoiding offensive language, not causing fear or distress, not exaggerating claims, being clear and understandable, and describing the nature and objectives of their unregistered campaign.
Legal and moral 2
This document outlines rules regarding legal and moral privacy, harm and offence, misleading information, and promotion and copyright in marketing communications. The respondent indicates their understanding of each rule and how they plan to address the rules in their campaign film. For legal and moral privacy, they will obtain permissions from anyone appearing in the film to avoid legal issues. For harm and offence, they will remove offensive language and depictions. For misleading information, they will avoid exaggerating the film's message. And for promotion, they will cite any charities or causes benefiting and obtain formal agreements if needed. For copyright, they will obtain permissions to use other artists' music or not use other people's existing videos or work.
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Proposal
1. The proposal is for a domestic violence awareness campaign targeted at teenagers and young adults. It will be distributed on YouTube and social media platforms like Facebook.
2. The purpose is to inform viewers about domestic violence and promote healthy relationships. It will illustrate the physical and emotional impacts of domestic violence.
3. The campaign video will follow a college student named Malvina experiencing domestic abuse from her boyfriend, using flashbacks to depict their abusive relationship. It will be around 2 minutes to engage teenage audiences.
Q3
The document discusses feedback received from the audience on a media project. It describes conducting a focus group with the target audience to get in-depth feedback on aspects like location and costumes. A questionnaire was also used to get audience opinions on mock-ups, helping decide which designs to pursue. While social media feedback was positive, it lacked constructive comments. Verbal feedback sessions on video edits proved most useful, providing suggestions to tighten shots, add humor, and avoid obvious endings. This feedback helped strengthen the project.
Media evaluation Q3
The document discusses obtaining audience feedback throughout the production of a promotional package for an upcoming thriller film. Surveys and sharing teaser trailers online allowed the group to gather feedback, which revealed that audiences enjoyed thriller films marketed in the online age. This feedback informed changes to improve the teaser trailer, poster, and magazine cover to better fit thriller conventions and ensure legibility. The process taught the group about garnering audience perspectives to strengthen ideas and create a successful promotional campaign.
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3 evaluation task 3
The document summarizes audience feedback gathered from a focus group about a music campaign, including a music video, website, and digipak. Feedback indicated that the website and digipak did not clearly relate to each other or the music video. Suggestions were made to improve visuals and add more information about the artist. Though the focus group was not the exact target demographic, their feedback helped strengthen consistency across the campaign. The music video successfully captured a mysterious tone open to interpretation, achieving the intended effect.
Sponsorship analysis
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
Evaluation 1,2 & 3
Our media product received feedback from audiences that helped us improve. Initially, the video's message was unclear and shots were too similar, losing viewers' interest. Later feedback praised the video's clear message, strong camerawork, and comical approach challenging stereotypes. Surveys showed most found the DigiPaks professionally complemented the video. The hijab-wearing woman with post-it notes referencing 9/11 stood out as portraying labels still attached to individuals. Audiences felt the editing was sharp and the video provided education for all, not just our intended target audience.
What have you learned from your audience feedback
The document discusses feedback received from audiences on a short film. It describes receiving feedback through online surveys, interviews with classmates, and views on YouTube. This helped identify elements in need of improvement, such as unclear dialogue. Scenes were removed and dialogue re-shot based on feedback. Showing the film to audiences during editing ensured it was appealing and the plot was understood. Audience feedback was found to be important for creating the perfect short film.
Evaluation question 3
The document discusses audience feedback received for a short horror film project. A questionnaire was used to gather feedback from the target audience of 13-18 year olds. The feedback identified that the film successfully conveyed the horror genre but could have improved lighting. Scenes were re-shot with darker lighting as suggested. The audience feedback helped shape the project to better meet expectations and conventions of the horror genre. Receiving this feedback was important for improving the film and ensuring a quality final product.
Evaluation question 3
The document summarizes feedback received from the audience at various stages of creating a social realist film trailer and other promotional materials:
1) Ideal readers provided qualitative feedback, requesting an exploration of real social issues from the genre. One reader felt the storyboard achieved this.
2) A questionnaire gauged that most wanted the trailer 1-1.5 minutes and to focus on modern social issues like gang culture and racism.
3) A focus group positively reviewed draft posters, magazines, and trailer storyboards, and selected an institutional logo.
4) Social media feedback on draft poster and magazine suggested design changes for readability.
5) Draft trailer feedback noted needed reordering and adding longer
Evaluation question 3
- Feedback on a music video posted to YouTube was positive, praising the simple yet effective mise-en-scene and smooth editing. However, some comments lacked detail.
- Interviews with the target audience provided useful feedback, finding the promotional package complementary and the video's storyline natural and immersive. Suggestions included brightening some materials' colors.
- Overall, feedback was mostly positive with constructive criticism that could help improve future work, fulfilling the goal of understanding the target audience's perspective.
Media Studies - Evaluation Question 3.
The document discusses feedback received on a film marketing campaign from test audiences and classmates. It provides details on:
- Feedback from a pitch presentation that helped clarify the narrative and genre for the audience.
- Comments on a YouTube video that provided final opinions on the teaser trailer.
- Notes from a rough cut screening that identified strengths like the comedy coming through but also areas to improve like the tagline and sound levels.
- Suggestions from the final feedback that the marketing campaign successfully conveyed the comedy aspects and characters, establishing it was an effective unified campaign.
Evaluation
The document discusses a music video project that challenges conventions. It developed the theme of relationship obstacles from a Schiller music video. Where typical music videos depict a woman's heartbreak, this one shows a man's psychological challenges after losing love. Feedback from a focus group confirmed the psychological thriller genre would be widely accepted. Color schemes, imagery and themes were carried over from the video to the digipak and magazine advertisement to create consistency across ancillary texts. Research involved watching other music videos online and reviewing digipaks to inform planning. Technologies like DSLR cameras, editing software and online resources supported different stages of production, research and evaluation.
Evaluation Q3
Tom received feedback on his music video and ancillary texts from Facebook, YouTube comments, and interviews. He learned that the storyline and mixing of live performance and storyline in the video worked well. Some suggestions included adding a new note at the end of the video. The digipak and advert effectively created a brand identity that linked the products together. Constructive feedback included minimizing effects on the digipak and improving font readability. The feedback helped Tom evaluate his work and identify areas for potential improvement in future projects.
Evaluation 3
The student collected audience feedback on their music video project in several ways, including online surveys, screenshots shared over text, and showing the video to a test group. The feedback was generally positive and helped the student learn that a simple, limited color design was preferred. Viewers also noted the difference in video quality between footage shot on different cameras. While most comments were constructive, the student was pleased with the feedback overall and felt it would help them improve future video projects by better understanding their target audience's expectations.
34. evaluation q3
Tom received feedback on his music video and promotional products from Facebook, YouTube, interviews, and surveys. The feedback was mostly positive and helped him recognize what aspects worked well, such as the video's storyline and linking of the different products. He also learned some ways to improve, like minimizing effects on the digipak and making the font more readable. The feedback showed that his goals of creating a brand identity were successful. Overall, Tom found the audience feedback very helpful for evaluating his work and identifying areas of strength and growth for future projects.
What have you learned from your audience feedback?
The document discusses feedback received from audiences on a short film. It describes gathering feedback through online surveys, interviews with classmates, and posting the film on YouTube. The feedback helped identify what worked well and what needed improvement, such as unclear dialogue. Scenes were removed and dialogue was re-shot based on this feedback. Showing the film to audiences multiple times during editing ensured it was appealing and the plot was understood. The feedback demonstrated how crucial audience input is to creating the best short film.
Evaluation
The document discusses the production of a music video for a German artist named Schiller. It explores how the video challenges conventions of the psychological thriller genre by focusing on a young man's loss of love rather than a woman's heartbreak. Audience feedback was gathered through focus groups and questionnaires to understand how the video would be received and make any necessary changes. A variety of media technologies were used in planning, construction, and evaluation, including YouTube, Google, DSLR cameras, tripods, lights, and editing software.
Audience feedback presentation
The document provides feedback from audiences on a crime documentary focusing on young people. Key learnings include: audiences wanted original content targeted at young people; interviews with a teacher and youth worker provided a unique perspective; and a survey showed audiences preferred a documentary on youth drug crime. Further feedback was gathered through draft versions and promotional materials. Changes were made to improve quality, consistency and storytelling based on audience recommendations. This helped the documentary appeal to audiences as intended.
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What have you learned from your audience feedback?
What have you learned from your audience feedback?
More from Stacey Johnson
Task 2 evaluation
1) The document describes editing a radio broadcast about the London Bridge attacks, including introducing jingles and theme songs.
2) It discusses targeting a young audience in East London and choosing a serious topic about the London Bridge attacks that some may find upsetting.
3) The planning and structure of the radio segment helped it record smoothly, with researched content and questions for an interview with a victim's mother. Areas for improvement include being more prepared to avoid retakes and making the script sound more natural.
Task 2 evaluation
My radio segment aimed to inform young people in East London about the London Bridge attack. I researched the attack thoroughly so I could structure my script and interview well. My interview with a victim's mother provided realistic and somber details about coping with loss. While my pre-production and editing went well, areas for improvement included being more prepared to avoid retakes from script mistakes or noises, and making the dialogue sound more natural.
Radio segment
Hanna's son Tim was killed in the London Bridge attacks. She is interviewed on a morning radio show to discuss her experience and loss. During the interview, she recounts the last time she saw Tim, getting the call that he had died, and going to identify his body at the scene. She urges the government to increase security at popular locations in London to help prevent future attacks. The interviewer thanks Hanna for sharing her story.
Sound unit 4
Sound is a vibration that propagates through a medium such as air or water. Humans can hear sounds between 20 Hz and 20 kHz. Sound is measured in decibels and moves through vibrations and reflections off surfaces. Dynamic microphones are used for live performances as they are ruggedly built to handle loud noises. They work through electromagnetic induction of a diaphragm, coil, and magnet. Condenser microphones are used in studios as they have better frequency response but are more sensitive. Types of microphones include lavalier, boundary, and cardioid microphones. Recording equipment includes Logic Pro, handheld recorders, acoustic cameras, and screen recorders. Multi-track recording captures multiple sources simultaneously like during
Sound unit 4
Sound is a vibration that propagates through a medium such as air or water. Humans can hear sounds between 20 Hz and 20 kHz. Dynamic microphones are commonly used for live performances as they are durable, while condenser microphones are commonly used in studios as they have better frequency response. Different types of microphones include lavalier, boundary, and cardioid microphones. Recording equipment includes digital audio workstations, handheld recorders, acoustic cameras, and screen recorders. Multi-track recording allows multiple sources to be recorded simultaneously.
Call the midwife
1) The documentary analyzes the use of sound and music in the TV show "Call the Midwife".
2) Different types of music are used to convey different emotions like tension during birth, happiness when the baby is born, and romance between couples.
3) Sound effects are also extensively used to immerse the viewer in the time period and location, with diegetic sounds like buses, barking dogs, and children playing in the streets.
Task 1 serial
The podcast Serial uses various sound effects and music to set different moods and illustrate key elements of the story. Incidental music at the beginning and end is upbeat, representing Hae Min Lee's normal life before her death. When discussing sad elements like her disappearance, slow music plays. Interviews include external sounds like a gate swing. Mysterious music builds tension around suspects. The varied soundscape helps listeners understand and follow the complex true crime story. In contrast, radio uses only upbeat music and jingles to keep listeners happy during their morning commute.
Task 1 serial
The podcast Serial uses various sound effects and music to set different moods and illustrate key elements of the story. Slow, sad music is used when discussing Hae Min Lee's death and the discovery of her body. Mysterious, upbeat music builds tension when introducing potential suspects like Jay or discussing how Hae was killed. Interviews from various people involved in the case help listeners feel connected to the story. In contrast, breakfast radio uses upbeat, loud music and jingles to wake listeners and keep the mood happy as people start their day.
Main article step by step 2 (1)
The document summarizes the process of creating an article on the influence of grime music on UK youth. It includes selecting an image of a model in a hoodie representing grime artist Chipmunk. The author imports the image and adds captions and text boxes in InDesign. Formats like JPEGs and screenshots are used to save and transfer the files. The final outcome achieved the goal of an organized article on grime's influence that does not come across as boring.
Task 3
The document summarizes the process of selecting images and importing them into an InDesign document for an article about grime artists in East London. Specifically:
1) The author chose a photo of a teenage girl as the main image to relate to the target teenage audience. Photos were taken with a Canon camera for quality.
2) Images and text were imported into a double-page InDesign spread with one column for text and one for the main photo. Text boxes and frames were used.
3) The title "THE IMPACT OF GRIME" and author byline were added. Photos were transferred from the camera to the computer by connecting and emailing.
Task 4
The document discusses the process of researching and drafting two digital articles on the topic of grime music for different target audiences. The author conducted research on existing grime articles to understand how to structure their own articles, including the positioning of text, images, and videos. They received feedback on early drafts from peers and teachers and made revisions to improve the formatting, fonts, images, and tone based on the target audience. Through iterative drafting and research, the author was able to create two polished articles that were appropriately tailored for teenagers and adults while informing and entertaining readers about grime.
1 b research
This document discusses the history and purpose of youth clubs in England. It notes that youth clubs have been around for over 150 years, providing evening activities, companionship, instruction, and guidance to help young people develop socially and morally. Today, youth clubs remain focused on giving young people ages outside of school a sense of belonging through fun, low-cost activities and support from club leaders and volunteers, helping them learn new skills and build confidence for the future. The document outlines that there are currently around 11,000 youth clubs across England that aim to support relationships among young people and with trusted adults.
1 b research
Grime emerged in East London in the early 2000s as a youthful response to socioeconomic conditions among working-class communities. Inspired by genres like hip hop, grime featured fast, minimalist beats and dark lyrical themes addressing economic issues. While initially an underground genre spread through pirate radio, grime has gained increasing mainstream popularity in the UK in recent years as evidenced by artists like Skepta winning awards and topping charts. Grime's popularity has also spread beyond London to other UK cities with emerging artists in places like Birmingham and Manchester.
Task 2b evaluation (1)
The student took photos for a mock Teen Vogue magazine cover shoot using a Canon 1300D camera. They selected an interior shot of a model in all black as the final image because it looked appealing. Both interior and exterior shots came out well due to planning and use of different techniques like lighting and angles. The photoshoot went smoothly overall and the student feels they improved their photography skills.
Task 2b evaluation (1)
The student took photos for a mock Teen Vogue magazine cover shoot. They took interior photos using automatic settings which helped capture facial expressions and clothing details. Exterior photos used natural lighting and a nature setting to enhance colors. The final chosen cover photo features a teenage girl in black, matching the fashion magazine's theme. The student evaluated that their photos came out well after practicing techniques like lighting, angles, and settings. They aim to improve by taking more test shots and keeping locations clear of extras.
Music video feedback
The music video feedback noted that good transitions, accurate lip syncing, varied locations and costumes, and special effects were positives. Areas for improvement included using a tripod more for steadier shots, capturing more varied shots, ensuring all participants stay focused during filming as some unplanned moments occurred, and utilizing additional locations.
Music video feedback
The music video received positive feedback for its good use of transitions, accurate lip syncing, varied locations and costumes, and special effects. Suggested improvements included using a tripod more to steady shots, capturing more varied shots, ensuring all participants stay focused during filming as some unplanned moments occurred, and including more locations.
Evaluation
The music video aimed to inform and entertain viewers with something different by featuring various locations. It tells an autobiographical story about the artist's life, friends, and struggles in today's society. Multiple locations and outfit changes were used to make the video look more polished and diverse compared to other artists' videos. Feedback was incorporated from the first draft by adding more scenes and cuts between locations, improving the overall flow and visuals. Areas for future improvement include steadier camerawork and ensuring actors are fully in frame.
Evaluation
The music video was created to influence entertainment and portray something different. It used various locations to tell an autobiographical story about the artist's life, struggles, friends, and environment. Feedback from the first draft helped improve the video, which was re-edited with more cuts, shots, and transitions to give it a smoother, more polished feel while maintaining an authentic and casual style. Areas for improvement include steadier camerawork and ensuring actors remain focused.
Task 1
The document provides details for a photography project to create the front page of a teen fashion magazine inspired by Teen Vogue. It includes plans for test shots, equipment to be used including a Canon camera, and backup plans to shoot outdoors if the photography studio is unavailable. Models will be volunteer friends and test shots will help determine lighting, poses, and how photos will work within the magazine layout focusing on fashion and makeup for a niche, high-end teenage audience.
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Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
Financial Assets: Debit vs Equity Securities.pptx
financial assets represent claim for future benefit or cash. Financial assets are formed by establishing contracts between participants. These financial assets are used for collection of huge amounts of money for business purposes.
Two major Types: Debt Securities and Equity Securities.
Debt Securities are Also known as fixed-income securities or instruments. The type of assets is formed by establishing contracts between investor and issuer of the asset.
• The first type of Debit securities is BONDS. Bonds are issued by corporations and government (both local and national government).
• The second important type of Debit security is NOTES. Apart from similarities associated with notes and bonds, notes have shorter term maturity.
• The 3rd important type of Debit security is TRESURY BILLS. These securities have short-term ranging from three months, six months, and one year. Issuer of such securities are governments.
• Above discussed debit securities are mostly issued by governments and corporations. CERTIFICATE OF DEPOSITS CDs are issued by Banks and Financial Institutions. Risk factor associated with CDs gets reduced when issued by reputable institutions or Banks.
Following are the risk attached with debt securities: Credit risk, interest rate risk and currency risk
There are no fixed maturity dates in such securities, and asset’s value is determined by company’s performance. There are two major types of equity securities: common stock and preferred stock.
Common Stock: These are simple equity securities and bear no complexities which the preferred stock bears. Holders of such securities or instrument have the voting rights when it comes to select the company’s board of director or the business decisions to be made.
Preferred Stock: Preferred stocks are sometime referred to as hybrid securities, because it contains elements of both debit security and equity security. Preferred stock confers ownership rights to security holder that is why it is equity instrument
<a href="https://www.writofinance.com/equity-securities-features-types-risk/" >Equity securities </a> as a whole is used for capital funding for companies. Companies have multiple expenses to cover. Potential growth of company is required in competitive market. So, these securities are used for capital generation, and then uses it for company’s growth.
Concluding remarks
Both are employed in business. Businesses are often established through debit securities, then what is the need for equity securities. Companies have to cover multiple expenses and expansion of business. They can also use equity instruments for repayment of debits. So, there are multiple uses for securities. As an investor, you need tools for analysis. Investment decisions are made by carefully analyzing the market. For better analysis of the stock market, investors often employ financial analysis of companies.
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Bridging the gap: Online job postings, survey data and the assessment of job ...
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OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.5 Tips for Creating Standard Financial Reports
Well-crafted financial reports serve as vital tools for decision-making and transparency within an organization. By following the undermentioned tips, you can create standardized financial reports that effectively communicate your company's financial health and performance to stakeholders.
Independent Study - College of Wooster Research (2023-2024)
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
Does teamwork really matter? Looking beyond the job posting to understand lab...
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Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.Recently uploaded (20)
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Commentary
- 1. Commentary on DomesticViolence Campaign: Our Focus in our group was to have domestic violence as our campaign topic. In the video we decided to have a two minute video, three minutes maximum campaign. We didn’t want to make it too long due to the target audience being teenagers, we don’t want our campaign video to come across as boring. We wanted our video to be very informative and structured very well. We decided it will be a maximum of two minutes or less. So the audience would connect with the campaign. The purpose of the campaign is to spread awareness. In the voice note we got a good amount of criticism as well as good feedback on our domestic violence campaign video. The group of girls were teenagers this was a good opportunity to get opinions on how we should produce our campaign. We were told to limit our locations due to wanting our campaign short and meaningful. We responded by saying we will have quick cuts included in our campaign to make it slick and to also illustrate the build-up of the relationship becoming to a climax rapidly. Audience feedback: Great ideas but not sure about target audience Limit on locations, as it may take time depending how we want our length of our campaign to be
- 2. There is not enough time to include the information we want in a two minute to three minute video It could be considered confusing towards the audience as we are using multiple locations In conclusion our review on our domestic violence campaign helped us a lot as we got opinions from a group of teenagers which is helpful, as the main target audience is teenagers. We want the audience to be aware of the increase in domestic violence in the UK.