The document discusses ways to attract and address the target audience for a film called "Crush". It suggests using beautiful natural scenery to appeal to nature lovers, and a typical romantic storyline of a boy instantly falling in love with a girl to attract general romance fans. It also aims to attract teenage girls with a storyline about relationship confusion and an attractive male actor, as well as those interested in travel through adventure scenes. Viral marketing online, advertising on TV channels like Sky Premiere and Channel 4 before similar genre films, are also proposed to reach the target audience.

1. How did you attract/ address
your audience ?
By Paloma Robinson

2. • We attracted our audience by using different
elements in our film.
• For example the beautiful surroundings and
nature in our film, possibly attracts not
someone who is looking to watch a romance
genre film , but a nature loving person who is
in admiration of the beautiful scenery.

3. • Another way we have attracted the audience ,
is the typical storyline.
• The boy falls in love with the girl at first sight
and instantly falls in love with her .
• This often happens in real life and so people
can relate to it – and feel intrigued to find out
more about the characters and how the story
ends.

4. • I’d also hope to attract the female audience
, as it is for all the women out there who
aspire to fall in love and live a happy life
together with the man they love……

5. Also attracting and addressing teenage
girls as an audience ……
• Teenage girls , are at the age when they might have
there first proper boyfriend and fall in love and fall
out of love , and may think they love someone when
they actually don’t .With the male role in our film
showing his confusion with love between the two
girls in the film , teenage girls can relate to this. He
represents also that teenage boys can also be
confused about relationships/love etc…
• (With the added bonus of the attractive male actor-
as teenage girls love to look at something handsome)

6. • Our film ‘Crush’ would also go on to show the
guy with the adventurous girl , simply going
on a bit of an adventure.
• Anyone aspiring to travel (particularly people
such as gap students ) would no doubt show
interest in the last quarter of the film as it
shows all the adventures to different countries
they go on.

7. There are a number of different ways
you could advertise your film to appeal
to your target audience ……………….
• Viral marketing – i.e. use of the internet to
promote the film is a good way of addressing
the younger age group. Having an advert of
‘Crush’ on YouTube, would get passed round
on social networking sites such as facebook
amongst friends ,(Probably similar target
audiences)where the film could be then well
known.

8. • The film I predict would be popular with
viewers, and has the potential of being a
successful film-hence why spending budget
would not be a massive issue .
• Advertising the film on TV channels such as
Sky premiere is a successful way to reach the
target audience , as people are desperate to
see new films all the time.

9. • Having the advert for ‘Crush’ on a channel like
channel 4 would be a great way to try and reach
different target audiences – as channel four have
lots of different types of viewers .
• In the cinema ,having the advert for Crush before
a film start’s. Using the same genre (Romance
), as the one which will play .
• A promising way to hit the target audience would
the Crush advert to be the before ad for movies
such as ‘One Day’, or ‘Something Borrowed’ , as
this is the target audience we want to hit. Also
people who enjoy those films will enjoy our film
, as it involves some complications with love as
Crush does.