The document outlines a pitch for a film called "Reality" that will be produced by Dollhouse Productions. It will focus on social realism and stigmatized issues through the story of Riley, a 6-year old boy living with his mother in Tamworth. The film will use a handheld camera style to immerse viewers in Riley's perspective and struggles. The target audience is teenagers and young adults aged 15-24, especially females, and the film will be promoted through social media, film posters, and screenings for support and student groups.

1. THE PITCH
BY KANNIKA FLETCHER & SOPHIE WYNN

2. PRODUCTION
COMPANY
As the production company would focus
on social realism films, we chose to call
it the Dollhouse Productions. Our film
would focus on stigmatised issues, they
would confront the viewers
misconceptions and make them realise
the truth behind certain issues.

3. FILM TITLE
We chose this as our film title because this is the name of our protagonists blog in which he expresses his
emotions. ‘Reality’ also reflects our genre- social realism, showing that this film gives a glimpse into the real
life struggles of a young teenager.

4. MAIN NARRATIVE
Riley, a 6 year old boy from Tamworth is a normal, ordinary boy who lives with his mother.

5. UNIQUE SELLING
POINT (USP)
Our unique selling point is our narrative. It tells a story of a young boy,

6. LOCATIONS
Riley’s home- in his bedroom

7. CHARACTERS

8. CAMERA STYLES
Our camera style we have chosen is very unique within the film industry. We have chosen to use the handheld
(POV) camera style, allowing the audience to become closer to our main character and to help feel the
struggles our main character is going through, as such, seeing it through his eyes. Breaking of the ‘fourth wall’
allows our audience to feel more involved. This style also increases the verisimilitude the handheld effect is
often used within the thriller genre, but we have chosen to adopt this style in order to make our film original
within the genre.
Another ‘style’ we’d like to use is the extreme close ups used when displaying information on computer/phone
screens so the audience can feel the emotions Riley is feeling, and get the audience more involved with the
narrative. These shots make our reactions and plot more realistic.

9. OUR TARGET
AUDIENCE
We have chosen our target audience to be teenagers/young adults (aged 15-24). We have chosen this age
group as our target audience because of the storyline of our film (the every day struggles of a teenager) and
the age of our actors.
Pearl & Dean’s Audience profile shows that 41% of cinema-goers are 15-24 years old.
We will target both male and females. However mostly females. This is because our main character is a
female which girls would find it easier to relate to and sympathise with.
Our target audience will also be form the working class, as they would have attended a public school and thus
have a better chance of identification.
We would make our film a 15, hence the strong language and references to abuse and suicide.

10. HOW WE WILL TARGET
THEM
Social network sites- Facebook, YouTube and Twitter.
This is an essential promotional base to use because 98% of 16-24 year olds (our target audience) use social
networking.
22% of teenagers log in and out if Facebook over 10 times a day.
The total amount of page views YouTube receives each month is 92 billion.
Film posters and billboards
The amount of people in the UK that drives cars is 75%. This means placing billboards in popular places in the
country will help reach a larger target market.
Support groups
We could also arrange previews for the NHS Mental Health support groups as well as LGBT support groups.
School, collages and universities
We could arrange previews for the film clubs in local schools, collages and universities in order to make sure
the product reaches its target audience. Doing this will also help promote word-of-mouth, meaning the word of
our film will get around our targeted age group rapidly.

11. WHY INVEST IN US?