Promotional strategies of tripple em pakistan

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Tripple EM Pakistan is a food producing company. The document discusses promotional strategies the company uses to market its products, including advertising through print, television, and billboards. It also discusses using cooking demonstrations in cities to introduce new products. The company employs both push and pull promotional strategies, using advertising, public relations, and sales promotions.

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Developing and Implementing Promotional Strategies by Tripple EM Pakistan By Muhammad Umair Younus

TYPES OF PROMOTION ,[object Object],[object Object],[object Object],[object Object]

PROMOTIONAL STRATEGY ,[object Object],[object Object]

PULL STRATEGY ,[object Object],[object Object]

PUSH STRATEGY ,[object Object],[object Object],[object Object]

COMMERCIALIZATION ,[object Object],[object Object],[object Object],[object Object]

SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object]

INTRODUCTION TO ADVERTISING AND MARKETING COMMUNICATION MARKETING COMMUNICATION Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.

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