A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
chapter2: global marketing strategies .pptxhiba423650
In this chapter, you will :
Understand the Concept of Global Marketing Strategies
Analyze the Benefits and Challenges of Global Marketing
Explore Effective Execution of Global Marketing Strategies
Develop Strategic Global Marketing Plans
Evaluate Different Types of Marketing Strategies
Understand the Role of E-commerce in Global Marketing
Appreciate the Importance of Localization and Global Standardization
Develop Adaptability and Agility in Global Marketing
Enhance Competitive Advantage in Global Markets
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Introduction
• It’s not enough for a business to have a good product sold at attractive prices but to
generate maximum sales & profit, besides the benefit of product have to be
communicated to customers. In marketing this is commonly known as “Promotion”.
Promotion is all about companies communicating with customers. A business’s total
Marketing communication program is called “Promotional Mix” & consist a blend
of Advertising, Personal selling, sales promotion, Public relation tools & Direct
mailing.
– PROMOTIONAL TOOLS
• Advertising
• Personal Selling
• Sales Promotion
• Publicity
– PROMOTION STRATEGIES
• Push & Pull Strategy
• Mix Strategies
• Product Life Cycle
3. Developing Your Promotional Strategy
• Developing an effective promotional strategy demands more than just
being aware of the tools of promotion. Promotion is an ongoing process
that requires planning. Strategy is a careful plan. The following steps for
developing an effective promotional strategy are:
– Establishing Your Identity
– Developing a theme
– Identify your target Audience
– Establishing your objectives
– Developing your message content, Structure & formate
– Choosing your delivery System
– Evaluation
– Put into Action Stage
4. Company Introduction
The area in which we are interested is food and beverages. Unilever is one
of the largest companies of this field and is a subsidiary of Proctor and
Gamble (P&G). Unilever has many consumer products. Some of its
popular brands are Surf Excel, Dove, Lux, Knorr, Brooke Bond, Lipton,
Fair & Lovely, WALL’S, Dalda, and Sun Silk etc. LBPL started its
operations in 1948. And presently its headquarters is at Avari Towers
Karachi. LBPL was incorporated as an independent Unilever company in
1955. Lever brothers have a sizzling market share of 60% in Pakistan. And
their field of business includes Tea, Detergents, Personal hygiene, Edible
fats, Consumer products and Ice cream.
5. Company History
• Lever Brothers Pakistan Ltd. is a subsidiary branch of British
Company UniLever. Unilever established in 1880 in Britain. Its
founder was SIR LORD LEVER. Its has a chain of directors,
which are responsible for its management. Its head office is in
London. It's started its business in Indo-Pak Subcontinent in
1888 with the name of Hindustan Lever Brothers.
• After the independence of Pakistan, Lever Brothers with name
the of Lever Brother Pakistan Ltd. Started its business in
Pakistan 1949. First product they manufactured in Pakistan
was sunlight Washing Soap. They started manufacturing
Edible Oil in Rahim Yar Khan in 1952 and soon started
manufacturing of Lux after two years.
6. Mission
“Vitality is at the heart of everything we do. It's
in our brands, our people and our approach to
business.”
7. Vision
The four pillars of our vision set out the long term direction for
the company – where we want to go and how we are going to get
there:
– We work to create a better future every day
– We help people feel good, look good and get more out of life with
brands and services that are good for them and good for others.
– We will inspire people to take small everyday actions that can add up to
a big difference for the world.
– We will develop new ways of doing business with the aim of doubling
the size of our company while reducing our environmental impact.
8. Walls
• Wall’s came to Pakistan in 1995 establishing the Wall’s factory on Multan Road in
Lahore. Fully equipped with state of the art machinery, the Wall’s factory is a
standard of hygiene and technology in the region and has become synonymous with
quality. In 1998 Wall’s acquired Polka, a local ice cream manufacturer. Some of the
most popular brands loved by the masses were now linked to Wall’s; making an
irresistible combination that few could refuse.
• Key facts about Wall’s Pakistan:
– Wall’s is the market leader of the Pakistani Ice cream market.
– All Wall’s products are Halal and are made with Halal ingredients in a Halal
compliant manner
9. SWOT
• Strength
– Financially Strong.
– Wide distribution, due to establish distribution channels.
– High Quality
– Good image in the mind of Customer.
– Aggressive Promotion scheme's.
• Weakness
– Pure milk is not used in ice cream
– There is no variation in Taste.
10. • Opportunities
– Gap in Mkt. for diet ice cream, which Wall's can cover because they are more,
establish than other's.
– Walls proves itself to be quality oriented product and maintain good taste and
standard, than it would be able to create a strong position in all (Pakistan) for a
long period of time.
• Threats
– Omore is also new comer, but rapidly increase in their Market share is a big
threat for Wall's
11. Promotional Strategies
“Our aim is to spark the taste and feeling of summer in everyone’s day.
Life is there to be enjoyed and we are the fun part of vitality. We
constantly provide new products and experiences that excite the senses
and inspire people of all ages to 'taste the fun side of life”--Promotion
Statement.
Promotional strategies of WALL’s ice-cream is consistent. It
uses Pull strategy for promoting its product because
WALL’s spent a lot on advertising and consumer promotion
to build up consumer demand.
12. • There are two main distribution strategies which are
– Pull strategy
– Push strategy
Walls have very effectively used both of there strategies and its
distribution plan has elements of both of them.
• Push Strategy
Features of push strategy include incentives like free deep freezers,
discounts on bulk purchases and eligibility for schemes such as free
camera tickets based on specific columns of ice creams sole.
• Pull Strategy
Pull strategy is supported by advertising campaign that reminds and
persuades customers to buy ice cream. This is facilitated by price off which
are frequently offered by the company.
13. Promotional Tools
Following promotional tools are used by walls.
– Advertising
– Sales promotion
– Publicity
• Advertising
The theme of advertisement varies with the product image and
positioning. But walls follow the same theme internally. The
advertisement run on TV are made in for foreign countries but now
they hire Nori, Call the band & other prominent stars for their
promotion.
14. The objectives of advertising are the three basic areas which include informing
persuading and reminding about different brands of walls.
Mediums:
– Electronic media
– Print media
– Outdoors
• Sales Promotion
WALL’S has been going a number of sales promotion activities like the:
1- Cycling System:
WALL’S started its cycling system for awareness but after that its task was
modified into doing sales promotions for the company. And also cycling
system has proved excellent in terms of sales and promotion.
2- Discount Coupons:
WALL’S launches very low price products for the purpose of both market
expansion and sales promotion. Like Solo for Rs.2 and Liter pack for Rs.45
was also to boost sales.
3- Discounts and Offerings:
Wall’s offered 5% discount in off-season.
15. • Public Relations
– For strengthening itself in relationship markets WALL’S is not only going for
customer satisfaction but also stressing upon building strong public relations.
1. Customers
– Price discounts
– Quantity discounts
2. Distributors
– Shares 50% of the distributors' expenses
– Off season discounts: 5%
3. Retailers
– Free freezers to retailers
– Investment on each retailer: Rs. 22,000
– Free freezers’ maintenance
4. Street Vendors
– Free Trikes
– To strengthen its relationship with the various public and customers WALL’s sponsors an Art exibition.
16. Promotional budget
One of the hardest marketing decisions facing a company is how much to spend
on promotion. How des a company decide on its promotion budget:
WALL’s ice-cream uses Objective-and-Task Method to set its budget for
promotional activities. This budgeting method entails
(1) defining specific promotion objectives,
(2) determining the tasks needed to achieve these objectives, and
(3) estimating the cost of performing these tasks. The sum of these costs is the
proposed promotion budget.
Wall’s determine its specific tasks to achieve its objectives which are defined by
the company’s management, to achieve these objectives WALL’s estimates the
costs of different tasks, which are to be done to promote its products.
17. Conclusion
• Wall's select to promote its product, personal selling, advertising, and sales
promotion. For personal selling it introduced "SPDs", for advertising, and
sales promotion it used printed and electronic media. Advertisement of
Wall's are eye catching and attractive. Through advertising it informs the
consumer about new brands and flavors. For sales promotion Wall's
introduced different Schemas which are:
– In solo ice cream, one ice cream piece is free in the packet.
– In max-cup the Wall's gives bubble gum free.
– The Wall's launch the scheme for 15% extra in top ten.
– In family pack i-e “King Kulfa, Mango or Select" special discount price
scheme.
18. Recommendations
• There is a gap in the market for Diet Ice Cream. Wall's should
introduce it because they are financially strong company. Through
this they can capture a big market of the people who are health
conscious.
• Wall's should increase its distribution area and should goes in that
area where Wall's is not available.
• They should continuously advertised on different media.
• Concentrate on delicious taste not too sweet or too fruity.
• Saving schemes should be introduced on special events like
Ramadan. Through this their sale will increase