The marketing mix, also known as the 4Ps, refers to the tactical elements - product, price, place, and promotion - that a company uses to market a product to its target audience. Product involves the goods or services offered, price is the amount charged, place means distribution and availability, and promotion covers advertising, personal selling, public relations, and sales promotions used to communicate with customers. Market research, including product testing and concept testing, is conducted before manufacturing to inform decisions about the product, price, and promotion. Color choices for products like toothpaste are also tested to appeal to customers' moods and desires. Innovation in products helps brands like Close Up gain an edge, while maintaining a youth-focused positioning and new

3. MARKETING MIX
RESEARCH
TOPIC

4. MARKETING MIX
The marketing mix is one of the most famous
marketing terms. *The Marketing Mix is the
set of tactical marketing tools - Product, Price,
Promotion, and Place - that the firm blends to
produce the response it wants in the target
market. The services marketing mix is also
called the 7Ps and includes the addition of
process, people and physical evidence.

5. 4P’S OF MARKETING
Product - Products are offerings that a
marketer offers to the target audience to
satisfy their needs and wants
Price - Price is the amount that is charged by
the marketer of his offerings or the amount
that is paid by the consumer for the use or
consumption of the product

6. 4P’S OF MARKETING
Place - Place or distribution refers to making
the product available for customers
at convenient and accessible places
Promotion - Promotion represents the
different methods of communication that are
used by marketer to inform target audience
about the product.

7. PRODUCT RESEARCH
There was an extensive market test
conducted by the producer before
manufacturing and offering the product
in the market.
The tests that were conducted were on
the basis of the concept, product testing,
communication route, and the final
advertisement.

8. PRODUCT RESEARCH
The color of the toothpaste depends upon the
flavor. The color also is decided with a motive
to evoke the mood and desire to affect the
purchase decision of the potential customer
Various colors of the same flavor were tested
in the market and the best color for that flavor
was selected.

9. PRODUCT INNOVATION
The first-move advantage in the gel market
has helped Close Up secure an edge over the
other brands. A large part of its success can be
attributed to two factors – youth centric
product positioning and an innovative
product pipeline.

10. PROMOTION MIX
Promotion is to make your customers aware
that your product exists.
Four major aspects of promotional mix
• Advertising
• Personal selling
• Public relations
• Sales promotion
• Direct marketing

12. ADVERTISING
• Any paid presentation and promotion of ideas,
goods, or services by an identified sponsor.
• Various medium of CLOSE UP tooth paste advertising are in:
Television
Radio
Newspaper and magazines
Travel trade press
videos
Print ads
cinema
exhibitions and trade fairs
Internet. E.t.c

13. SALES PROMOTION
Close up Involves the use of special short-term techniques,
often in the form of incentives, to encourage customers to
respond or undertake some activity. For instance, the use of
retail coupons, bonus, frees with expiration dates requires
customers to act while the incentive is still valid.

14. PERSONAL SALLING
Sales men selling to the
customer on a one to one
basis. Advantages being
that questions can be
answered straight away,
problems can be sorted
out at a personal level.
The sales man remains
with the customers case
through to the completion
of the sale.

15. PUBLIC RELATION
Non-paid non personal
Stimulation of demand for a
product, service, or
business unit by
planting significant
news about it or a
Favorable presentation of it
in the media. Close up
always maintains this rule.

16. DIRECT MARKETING
Direct marketing is a promotional method that involves
presenting information about the company, product, or
service to the target customer with out the use of an
advertising middleman. Close up always represents the
information of potential interest to a consumer that has
been determined to be a likely buyer.

17. THEAM OF PROMOTION METHODS

18. CONTROL
Close up’s control depends on the customer satisfaction. If
customer demand different things with which they feel
comfortable, then they simply change their controlling
techniques.

19. CONCLUSION
We all know that, today’s fast moving world respect the
new, innovative ideas. To keep the same pace with this
situation the company had decided to launch some new
product and it has a bright future in its market. As the
product is innovative, the consumers are going product
will be a strong product mix for the company.

20. THANKS
TO ALL FOR BEING WITH ME