This document summarizes the long term success of the Kit Kat brand through consistent marketing and promotion of its core message. Kit Kat has maintained its popularity for decades through its iconic "Have a break, have a Kit Kat" slogan and advertising focusing on television commercials and posters. The launch of new Kit Kat products like Kit Kat ChunKy proved very successful, with over 50 million bars sold in the first few weeks, demonstrating the strength of maintaining a classic brand over time through minor innovations.
Advertising model has been developed over the decades to try to quantify, scale and understanding the process that is very much complex because the consumers mind is constantly changing and evolving. The report will review and place context to the adverting models that are widely known within the industry. These model will then be applied the Nestle brand KitKat to show how macro PESTEL influences effected advertising.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Advertising model has been developed over the decades to try to quantify, scale and understanding the process that is very much complex because the consumers mind is constantly changing and evolving. The report will review and place context to the adverting models that are widely known within the industry. These model will then be applied the Nestle brand KitKat to show how macro PESTEL influences effected advertising.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Downfall of Nestle Maggi in Pakistan, Competitors of Maggi Pakistan, Introduction of Nestle, Introduction of Maggi, Reasons of Downfall, Comeback made by Maggi, Customer review, Nestle Pakistan, Death of nestle Maggi, Marketing management, Presentation
KitKat : Brand strategy concepts & theories Ian Adams
The report will look at the following brand concepts; brand community, brand identity, brand architecture, brand personality, emotional aspects to a brand, brand awareness, brand meaning, brand associations, brand loyalty and Brand experience.
Downfall of Nestle Maggi in Pakistan, Competitors of Maggi Pakistan, Introduction of Nestle, Introduction of Maggi, Reasons of Downfall, Comeback made by Maggi, Customer review, Nestle Pakistan, Death of nestle Maggi, Marketing management, Presentation
KitKat : Brand strategy concepts & theories Ian Adams
The report will look at the following brand concepts; brand community, brand identity, brand architecture, brand personality, emotional aspects to a brand, brand awareness, brand meaning, brand associations, brand loyalty and Brand experience.
Vegemite is a salty spread made out of yeast extract. It is a nutritious product, one of the richest known sources of Vitamin B.
The brand is a leader for Kraft foods (alongside Philadelphia Cream Cheese) and has long been an iconic breakfast spread for Australians, but also a brand leader across the globe according to IBM’s brand index.
It has its own story to tell and for Australians they have built it into a big part of their culture.
But as a brand it had also not changed in decades. We all know that people don’t like change but it is vital for brands to continue to evolve, even if ever so slightly. Even changing your marketing and approach to selling to your target audience can help. But for Vegemite, they kept everything the same.
So when sales started to fall (Vegemite household penetration had fallen from 80% to 72%), you can understand the apprehension of now wanting to change a brand to try and turn it around.
Group Project Part 1 Delivery 1By Zachary Toupin, C.docxshericehewat
Group Project Part 1 / Delivery 1
By: Zachary Toupin, Chaewon Lee, Takudzwa Mushosho, Paramvir Bajwa and Synclaire Ocici
MKT 3230 Consumer Behaviour
Instructor: Marcio Coelho
January 21, 2020
Group Project Part 1 Example
1: Original Brand Name of Product: KitKat
Product Class: chocolate bar / candy
Description: chocolate bar (wafer covered with milk chocolate)
2: Current Target Market: people of all ages and chocolate lovers
Are of all ages
People who like chocolate
Busy people who need a break
Need: having a snack, quick convenient way to eat
3: Currently Sold: Across Canada, in grocery stores, corner stores, convenience stores, etc
4: Price Range: $1 – $4
5: Three Major Environmental Factors are:
Demographics (ages / busyness)
Natural: ethical sourcing of ingredients (cocoa)
Political: ethical sourcing of ingredients again
6: Product Extension: Caffeinated KitKat (KitKat with caffeine added)
Same as original KitKat bar, but with added caffeine, helps those taking breaks to “recharge their batteries” or get a boost of energy, instead of coffee or energy drink
Group Project Part 2 / Delivery 2
By: Zachary Toupin, Chaewon Lee, Takudzwa Mushosho, Paramvir Bajwa and Synclaire Ocici
MKT 3230 Consumer Behaviour A01
Instructor: Marcio Coelho
February 2, 2020
This is our group’s chosen advertisement for Kit Kat. This ad for Kit Kat appeals to the large target market Kit Kat has chosen to advertise towards. Since Kit Kat is a food item, it tries to appeal to the public and consumers in general, although more consumers will be attracted if Kit Kat offers them something of value. Kit Kat has cemented itself as a snack you have when you need to take a break, or if you are feeling anxious or overwhelmed. Thus, Kit Kat also targets busy people who need a break, giving them that extra reason to purchase a Kit Kat over its competitors. The ad shows how anxiety will diminish when a person consumes a Kit Kat, giving those busy consumers a reason to try Kit Kat.
Chapter 1
As a group we decided that our target audience is anyone in general that likes chocolate. But to be more specific, our target audience could be people in the workforce, or people in general, that need a break – hence Kit Kat’s famous quote “Have a break, have a Kit Kat.” This is reflected in our chosen ad, as breaks are featured in the advertisement.
Since our product is a chocolate bar, we are not limited in the age groups we are targeting. The ages of our audience vary from toddlers all the way up to seniors. Our younger audience will be more attracted to our product for the sole reason that it is a chocolate bar, but our older audience may be more inclined to eat a Kit Kat as opposed to other brands because they associate having a break to having a Kit Kat.
Chocolate is a very diverse product that brings people from around the world together. The custo ...
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Youtube – https://www.youtube.com/startuplviv
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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