The document discusses the common associations and meanings of different colors. Red is associated with energy, passion, and love but also danger, while pink signifies romance. Orange represents joy and stimulation. Yellow suggests happiness and intellect but can be disturbing if overused. Green indicates nature, growth, and safety. Blue symbolizes depth, trust, and calmness. Purple conveys royalty and ambition. White suggests purity and cleanliness while black denotes power and formality but also mystery and death. Different shades of each color can have more specific meanings.

1. Colours
Red - Red can be a symbol of fire and blood, it can also be associated with energy, war, danger, strength, power,
determination as well as passion, desire, and love. Different shades of red can connote different types of emotion because it
can be seen to be an emotionally intense colour. The colour red has been proven to enhances human metabolism, increases
respiration rate, and raises blood pressure, this can aid in a person making impulse decisions. It has very high visibility, which
is why stop signs, stoplights which is good within important notices as it catches a persons eye . The colour red could
symbolise courage being found in many national flags. Red brings text and images to the foreground within magazines which
links with making quick decisions being mostly used within sell lines such as 'Buy Now. Finally, it can be seen as an erotic
colour enhancing strong emotions with the use of red lips, red nails etc. There are many types of red;
Light red representing delight, passion, and love.
Dark red is associated with rage, anger, leadership, which can be aimed more towards males.
Pink signifies romance, love, and friendship. It connotes feminine qualities and passiveness, which would be mostly seen in
pop magazines or magazines focused more towards young girls.
Orange - The colour is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination,
attraction, and stimulation. Orange is portrayed as a very hot colour, so it gives the sensation of heat and life. Orange
increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted
among young people hence being used in a range of magazines from KERRANG t Top of the Pops. As a citrus colour, orange
is associated with healthy food and stimulates appetite. It has very high visibility, so you can use it to catch peoples attention
and highlight the most important elements of your design or sell lines. Orange is very effective for promoting food products
and toys.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high
quality and luxury.
Yellow - The colour of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect,
cheerfulness, stimulates mental activity, and generates muscle energy, the denotation being a bright, childish colour at times.
Yellow is often associated with food. Bright, pure yellow is an attention getter, mainly used in cabs. When overused, yellow
may have a disturbing effect that hurts the eye. Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to
promote children's products and items related to leisure. Yellow is very effective for attracting attention, so it is used to
highlight the most important elements of a design. Men perceive yellow as light hearted, 'childish' colour, so not used when
selling expensive products.
Dull)yellow represents caution, decay, sickness.
Light yellow is associated with intellect and joy.
Green - Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional
correspondence with safety. Dark green is also commonly associated with money linking with the colours of purple and gold as
well as red. Green suggests that parties if the green is vibrant and it can also indicate growth and hope. Green, as opposed to
red, means safety for example in road traffic lights. Use green to indicate safety when advertising drugs and medical products.
Green is directly related to nature, so you can use it to promote eco products.
Dark green is associated with ambition, greed, and jealousy.
Olive green is the traditional colour of peace.

2. Colours
Blue - Blue is the colour of the sky and sea, often associated with depth and stability. The colour can
symbolizes trust, loyalty, wisdom, as well as having religious links to heaven and belief. It slows human
metabolism and produces a calming effect which means it is used within classical music rather than rock
and heavy metal. Blue is strongly associated with tranquillity and calmness. You can use blue to promote
products and services related to cleanliness for example water purification filters, cleaning liquids and vodka,
being pure and in its natural form. Stereotypically it can be seen as a masculine colour.
Light blue is associated with health, healing, tranquillity, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
Purple - Purple is associated with royalty, it symbolizes power, nobility, luxury, and ambition. It conveys
wealth and extravagance when a person wears such a colour. Purple is associated with wisdom, dignity,
independence, creativity, mystery, and sometimes magic. Light purple is a good choice for a feminine
design. You can use bright purple when promoting children's products.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.
White - White is a colour which is associated with goodness, innocence and purity. It is considered to be the
colour of perfection which links to safety, purity, and cleanliness with positive connotations foe example
wedding magazines use white within there housing style. In advertising, white is associated with coolness
and cleanliness because it's the colour of snow and sometimes winter. You can use white to suggest
simplicity in high-tech products. White is an appropriate colour for charitable organizations compared to
magazines within the rock genre. The colour can be used to make wording stand out against a coloured
background.
Black – The colour black is associated with power, elegance, formality, death, evil, and mystery many rock
music magazines use this as a main colour within their colour scheme yet other magazines will use the
colour to make wording stand out on their front page or within the masthead. Black is a mysterious colour
associated with fear and the unknown (black holes). It usually has a negative connotation such as anger,
hatred and death. Black denotes strength and authority; it is considered to be a very formal, elegant, and
prestigious colour for example male models will wear a black tie, suit and drive a black Mercedes. In
heraldry, black is the symbol of grief.