Eda Ozdemir proposes a new pop music magazine called "Retune". The target audience is females aged 16-21 who enjoy pop music. Each issue will include celebrity interviews, album reviews, and stories about pop artists. Marketing strategies include social media pages, billboards, and working with the distributor EMAP to reach the target young audience. The magazine will cost £3.80 monthly and offer subscriber discounts and music CD incentives to drive sales.

1. Initial Pitch
Eda Ozdemir

4. Genre
• My magazine genre will be Pop music.
• I chose Pop because I have found out from research that included my
survey that pop is mainly preferred by many people, besides this is also
my ideal genre of music. I also believe that this genre relates well with my
target audience.
• My magazine will include interviews with Pop artists, new releases,
reviews, stories/Articles related to Pop artists, upcoming Pop music
events.
Similar Magazines:

5. Target Audience
Demographics: Psychographics:
-Females aged 16-21 -Interest in Pop music
-Socio Economic -Middle social class
Class: D & E
-Mature
Name: Ahet Ozdemir
Age: 20
From: London
Studies at University of Westminster, she is now
currently in her last year. She used to have a part
time job in JD when she was studying her A levels in
sixth form. She is also very artistic!
Interests: Pop music, fashion and shopping, going out
with friends.
Hobbies: Used to do karate, loves reading and art.

6. Similar Magazines
• My magazine will be similar
to these magazines, the only
different thing is that my
magazine will be a music
magazine.
• The things that will be the
same are the layout,
composition, so where each
convention will be placed. It
will be a monthly magazine,
meaning that the front cover
will be less busy.

7. Masthead Ideas
• Replay – relates well to music and songs,
by referring to the replay button.
• Repeat – I thought repeat will be suitable
for a music magazine masthead as it easily links to
music. When you think of the word repeat, you
immediately think ‘music’.
• Shuffle- this word relates to songs, when
you think of ‘shuffle’ you think of songs, different
genres of music, however my magazine will only be
based on pop.
• Play – I like this masthead idea because it
easily links to music and its short and snappy.
• TuneIn – this masthead sounds classy and
very unique to other magazines.

8. I created a poll on my
website, and got people to
vote which masthead they
thought was the best, and
most appropriate for a pop
magazine. Most people
voted ‘repeat’. I think the
typography is suitable for a
music magazine, and is also
most importantly easily
read.

9. Price
£3.80
My music magazine will be an expensive monthly
magazine, with means it will be available to buy every
month. It will be less busy with professional
photography/models.

10. Concept
• The music genre I will base my magazine on will be pop
music.
• Potential target audience will be young adults.
• The unique selling points will include celebrity gossips, fact
files, release dates of latest singles/albums.
• My front cover will always have a famous artist at the
current date on it in the Pop genre, male or female. I could
mainly use male celebrities in my front pages as my target
audience is females and they are most hooked to the
magazine if there is an attractive male on the front cover.

11. Colour Scheme
• Colour scheme will be different on each issue,
each colour scheme will include 3 colours,
such as cream, burgundy tones. It is also
important that the colours match with the
models outfit.

12. USP
• As my music magazine will be sold
monthly, each time you buy a magazine
every month you will receive a coupon.
For every 5 coupons you win a free CD
featuring all the latest pop songs.
• Plus if you are subscribed to my magazine,
it will be delivered to your door every
month, by being subscribed you benefit
from 25% discount.

13. Story Ideas
Story ideas for my double page
spread:
• First story- Dream come true!- How
Lana became a pop star.
• Second story- Breast Cancer Alert-
Lady Gaga with the cases of breast
cancer.
• Third Story- Whitney Houston’s last
words.

14. Models
• These models are all
between the ages 16-21.
• They will be suitable to
model for my teenage pop
magazine.

15. Locations
I have many locations in mind of where I will take my
photos for my magazine.
• Green Screen • Park with loads
• Bedroom of trees

16. Social Networking
TV Advert
Sites
Advertising my magazine on Through marketing my
TV would reach a very large magazine on social
audience and grab a lot of networking sites like
attention . My target audience Twitter and Facebook, I
would be very likely to see it,
will be directly reaching
however this is the most
my target audience of
expensive form of advertising
out of my choices so may be 16-21 year olds, as they
unsuitable, and is a possible
choice to consider after my
Marketing most commonly used
these websites to
magazine has been out for a socialise.
few months and has brought
in money.
Posters Billboards
Posters advertising my Those within my target
magazine can be situated in audience over the age of
various places where you 17 who drive are more
would find my target audience likely to see my
such as schools, colleges etc. billboards in their daily
this is the cheapest form of routine, which will be
advertising making it easiest to bright and eye-catching,
do, and also allows me to target attracting them to buy
various places. my magazine.

17. Marketing & Advertising
Social Networks
I have created a Twitter page and a
Facebook like page for my pop magazine.
• @retunemag
• www.facebook.com/retunemag
I have created these pages to promote my
magazine, and so that it is recognised. It is
an easy way of advertising.
‘Retune’ magazine will also be advertised
on billboards.

18. Publishers & Distributers
• I think that the company EMAP
will distribute my magazine as
the company EMAP mainly
distributes magazines with a
young target audience.

19. Thank You