Promoting Electronic Payments - Leslie Olsen
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The document discusses increasing usage of electronic payments and outlines a strategic approach for payment processing. It recommends offering multiple payment options to give residents choice, capturing all payments by adding check scanning, and making online payments free and easy. Best practices include choice, capturing all payments, ease of online payments, marketing programs, and measuring results. Case studies show higher adoption rates when properties offer various payment methods and absorb fees.
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9 essential competencies of platform marketing 11 22 2015
Summary of the book, "The Rise of the Platform Marketer," which contains 9 essential competencies of platform marketing. To buy this book: http://amzn.to/1N7qcCl
Asmi San Diego
The document provides an overview of measuring return on investment (ROI) for marketing communications. It discusses the importance of measurement for accountability and knowing what is working. It outlines common myths and challenges around measurement. The document then presents a 7-step process for ROI measurement, including defining audiences and measures of success, selecting measurement tools, analyzing results, and taking action. It provides examples of ROI measurement case studies and how measurement can demonstrate tangible business impacts.
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Promoting Electronic Payments - Leslie Olsen
- 1. Increasing usage of electronic payments April 24, 2008
- 15. Leslie Olsen Director, Product Management 510-463-3032 [email_address]